• 산경연구논집
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• 제13권12호
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• pp.9-22
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• 2022

Purpose: Establishing a competitive advantage in the aviation market is essential as the competition among domestic airlines intensifies. Therefore, this study examined the management strategies of both large domestic airlines and low-cost airlines. Research design, data, and methodology: This study classified domestic airlines into Full Service Airlines (FSA) and Low Cost Carriers (LCC), examined each airline's current status and characteristics, and conducted case analyses of FSA and LCC based on Porter's generic competitive strategy. Results: The analyses determined that LCC primarily implemented a cost-advantage strategy, and FSA implemented a differentiation strategy. However, as competition intensified, FSA pursued cost-advantage strategies while establishing LCC through subsidiaries. There are various specific cost reduction methods, including service simplicity, scalability, high utilization, low landing fees, low-cost unit, and point-to-point flight strategies. Conclusions: LCCs are focusing on cost advantage strategies that reduce costs; however, the FSA also runs special price events that are as good as LCCs and are comparable to LCCs on some routes. Furthermore, LCC has recently expanded its mid- and long-distance routes, making competition for long-distance routes with major airlines unavoidable.

• 한국IT서비스학회지
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• 제17권3호
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• pp.1-16
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• 2018

There exist a number of studies pertaining to the determinants of customer satisfaction between low-cost and full-service carriers in the airline industry. Most studies measured service quality using SERVQUAL based on a survey method. This study offers a new perspective by employing a big data analytic approach using SNS data, which reflects the immediate response of customers as well as trends in real time. This study chose eight factors from TripAdvisor's customer review site as determinants of customer satisfaction and compared the differences between low-cost and full-service airlines. The factors analyzed were seat comfort, customer service, cleanliness, food and beverage, legroom, entertainment, value for money, and check-in and boarding. Additionally, ratings from domestic and foreign customers were compared. The findings show that customer service and value for money are significant factors in satisfaction with low-cost airlines while all variables except legroom and entertainment are significant for full-service airlines. The results show that SNS-based data and analysis of big data are important for improving decision-making effectiveness and increasing customer satisfaction in the airline industry.

• 산업진흥연구
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• 제9권2호
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• pp.13-22
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• 2024

본 연구 목적은 주요 항공사별 여객의 동향과 변동률을 도출하고 방향성과 동조화현상을 파악하는데 있다. 통계청 국가통계포럼에서 항공사별 자료를 수집하고 2011년 1월부터 2023년 11월까지 총 155개 월간자료를 활용하였다. 국내 대형항공사인 대한항공과 아시아나항공, 저비용항공사인 제주항공, 진에어, 티웨이 그리고 외국항공사를 대상으로 변동률을 산출하였다. 분석결과, 상관관계분석은 한국 총 여객에 대해 아시아나, 대한항공, 제주항공, 티웨이, 진에어, 외항사 순으로 높게 나타났다. 상승률은 티웨이, 진에어, 제주항공, 외항사, 아시아나, 대한항공 순으로 높게 나타났다. Scatter 분석에서 한국 총 여객에 대해 아시아나와 대한항공이 매우 강한 동조화현상을 보여주었고, 제주항공, 티웨이, 진에어, 외항사은 일정 수준 유사한 방향성을 보여주었다. Box-Box Plot 분석에서, 각 항공사는 코로나 19 발생으로 일시적인 급등락현상이 다수 발생하였던 것으로 보였다. 저비용항공사의 출현으로 승객 입장에서는 선택의 폭이 넓어지면서 서비스에 대한 기대감이 커질 것이고 그럴수록 항공사 간 경쟁이 높아질 것으로 보여 기업 발전을 위해 이를 만족시킬 수 있는 환경개선이 뒤따라야 할 것이다.

• 항공우주시스템공학회지
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• 제15권6호
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• pp.66-71
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• 2021

With the exception of some large domestic airlines with adequate maintenance capability, most low-cost and small airlines do not have the facilities, equipment/tools, or manpower to perform periodic inspections over "C check." They are repaired according to maintenance programs specified by manufacturers. The outsourcing (domestic or overseas) of maintenance contracts is thus crucial to achieve good quality service at low cost, and these contracts therefore need to be signed with a full understanding of what is to be expected. This study aims to determine the requirements to be considered prior to finalizing such contracts.

• 한국항공운항학회지
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• 제15권4호
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• pp.53-63
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• 2007

This paper examines the safety perception of passengers on low cost carriers which has made several accidents and incidents at the early stage of their business. The concept of low cost carrier is becoming more important to airline industry in Korea. This study achieves the first selecting attribute among airline service factors on domestic flights and try to indicate that how much the passengers trust in the safety of low cost carriers. It is also sets the comparative safety awareness between low cost carriers and two full service national carriers in domestic market. The safety perception of aircraft type can be a major factor for LCC choice in Korea due to frequent accidents and incidents for last two years. More than 60% of LCC passengers have increasingly considered the safety after recent accidents. The low cost airlines' images of the passengers showed that the first image of the LCC was the fare and the second image was safety. This study indicates that most of the LCC travelers will use the international low cost airlines when LCC extend their destination to adjacent countries. For the accomplishment of the low cost carriers' competitiveness in domestic market, they have to try to get rid of bad image for safety and pay extra attention to find out better services other than the safety and develop other strategies to compete against existing full service carriers.

• 한국항공운항학회지
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• 제25권4호
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• pp.91-100
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• 2017

Movements using aircraft are continuously increasing. This is because options for airlines, including eight national airlines, are becoming more diverse. In particular, FSC and LCC provide different services and prices, so it is not easy to choose, but it is analyzed that safety is the most important factor when selecting airlines in 2013 and 2017(all age groups are the same). There was a difference between 2013 and 2017 for each age group. In particular, the importance of price factors is high in 2017 compared to 2013, and other items in the 40s and 50s are also significantly changed.

• 한국콘텐츠학회논문지
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• 제21권8호
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• pp.442-454
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• 2021

COVID-19 대유행으로 급속히 침체하였던 국내외 항공업계는 바이러스 백신 접종을 시작으로 조심스럽게 경영 정상화를 준비하고 있으며, 국내 및 근거리 해외 시장을 공유하고 있는 대형항공사와 저비용항공사 간의 경쟁 역시 다시 치열해질 것으로 예상한다. 이러한 상황에서 지금까지 국가, 도시, 일부 기업을 대상으로 이루어지던 브랜드 자산에 관한 연구를 국내 항공사 대상으로 진행하였다. 본 연구는 대상의 인식, 가치, 태도, 신념과 같은 개념을 연구하기 위해 양적·질적 연구 방법의 한계를 보완하고자 제안된 Q 방법론을 적용하였다. 연구 결과, 항공사 브랜드 이용자들은 실속 추구형, 가치 지향형, 업무 관련형의 총 3가지 유형이 도출되었고, Q 표본으로부터 25개 진술문을 확보하고 20명으로 구성된 P 표본의 주관성을 관찰하여 유형별 특징을 구체적으로 살펴보았다. 대형항공사와 저비용항공사의 브랜드 자산 유형을 탐색하고, 소비자의 인식을 비교함으로써 항공사 브랜드 자산의 효율적 관리에 전략적 방향을 제시하고, 후속 연구를 위한 가설을 제공한다는 측면에서 의의가 있다.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2011년도 춘계 종합학술대회 논문집
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• pp.279-280
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• 2011

전 세계적으로 저비용항공사의 항공운송시장 참여로 승객들의 항공사 선택이 다양화 되었으며, 우리나라도 2011년 현재 5개의 저비용항공사가 시장에 참여하여 기존 국적항공사와 경쟁을 하고 있다. 본 연구는 우리나라 항공사 승객이 항공사 선택 시 중요하게 생각하는 속성을 파악하고, 저비용항공사 승객과 기존 국적항공사 승객이 항공사 선택 시 중요시 하는 속성의 중요도와 만족도 차이를 분석하는데 목적이 있다. 저비용항공사와 기존 국적항공사 승객을 대상으로 설문을 실시하여 항공사 선택 속성을 파악하고, 차이분석, 중요도-만족도 분석, t-test를 활용하여 항공사 선택 속성의 차이를 분석하고 국적항공사와 저비용항공사의 항공사 선택속성 중요도와 만족도 차이를 분석하고자 한다.

• International Journal of Advanced Culture Technology
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• 제10권4호
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• pp.444-452
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• 2022

This research aims to investigate the relationship between safety climate and safety perception and safety behavior. Safety perception of the relationship is considered to have a mediating effect. Previous literature has tended to regard safety perception as an independent variable at the same level as the safety climate, which can be said to depend on behavioralism to approach the causal relationship to an one-way perspective. The survey was administrated through full- service carries in Korea such as Korean Air and Asiana Airlines, and low-cost carriers such as JeJu air, Jin air, and Air Pusan. It can identify a mediator of safety perception between safety climate and safety behavior. There are significant indirect effects of each value, which means mediators values of safety perception of safety climate variables and safety behavior. The study highlights that airlines should focus on the importance of their psychological aspects to strengthen the safety behavior of flight attendants and the value of organizational efforts to mature safety perceptions, suggesting some implications of theoretical and practical aspects.

• 유통과학연구
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• 제17권2호
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• pp.43-51
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• 2019

Purpose - This study was intended to provide implications for the importance of color to airlines where the image customers feel about the business is paramount. The importance of colors shown by the airline crew, an important human resource for airlines as contact workers, was investigated. We wanted to present suggestions by investigating and comparing the difference in customer attitude regarding the color of uniforms of the airline crew. Research design, data, and methodology - A survey was conducted to examine differences in perception of airline uniform color, with the research that suggests that the customer's attitude to uniform color will vary. The difference in the perception of passengers according to the colors of the airline uniforms was determined by conducting an empirical analysis. Results - Customers have a different attitude about the color of the uniform of airline's flight attendants' uniform. Full service airlines (FSC) generally have a bright, calm, neat, and heavy-handed feeling, while low-cost carriers (LCC) have a distinctive, dynamic, energetic, and cheerful feeling. Conclusions - An empirical analysis of the study found that customers' attitudes vary by uniform color for each airline. It has also been revealed that Airline's uniform color can communicate the company's goals it wants to convey.