• Korean Journal of Organic Agriculture
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• v.21 no.3
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• pp.351-362
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• 2013

The Purpose of this paper is to suggest sustainable strategies of the project for developing large-scale environment-friendly agricultural districts (LSEAD). This study used assessment 3 indicators, efficiency, impact and sustainability of environment-friendly agricultural certification area and farmers, management situations of crop-livestock circulation center, educations for environment-friendly farming, changes of farmer's income and so on. This project has contributed to develop environment- friendly agriculture and model of LSEAD. And for sustainable development of LSEAD, it is necessary to renovate crop-livestock circulation centers, promote organic farming of resource-circulation type, converse to non-pesticide or organic farming of low pesticide one, do active marketing activities, establish a governance system of business projects and so forth.

• KIEAE Journal
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• v.11 no.3
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• pp.43-48
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• 2011

Recently, sustainable development is very important to all fields and environmental-friendly systems and this systems are also necessary to factory. The purpose of this study is to analyse environmental-friendly systems affect the working conditions of the factory's employees. In order to analyse the satisfaction levels of employees regarding their working conditions, the survey is conducted at various environmental-friendly factories and traditional factories. This survey shows that employees who work at environmental-friendly factories are more satisfied with their working conditions compared to their counterparts at traditional factories. Therefore, the factories that installed environmental-friendly systems provide better working conditions as to traditional factories.

• Journal of the Korea Safety Management & Science
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• v.17 no.2
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• pp.207-214
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• 2015

The purpose of this paper is an application of AHP(Analytic Hierarchy Process) in the priority setting of promising technology in division of senior friendly product based on the previous studies. In this paper, the decision criteria for evaluating promising technologies in division of senior friendly product are identified and the hierarchical structure of decision making process is developed systematically. Subsequently the values of weights for relative importance among decision criteria are derived using AHP methodology, and the score of importance of promising technology in division of senior friendly product with respect to each criterion is evaluated. Finally the score of each promising technology in division of senior friendly product is quantified in order to prioritize them. We discuss implications of our results with a viewpoint of technology policy in division of senior friendly product.

• KIEAE Journal
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• v.7 no.5
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• pp.3-11
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• 2007

Nowadays, housing density in a city is getting higher, and this trend is expected to continue in the future. Therefore, Skyscraper is considered as future alternative architecture beyond symbolic meaning in aspect of demand and supply of urban land. However, skyscrapers which were newly built in Korea have many problems such as consumption of enormous amounts of energy, destruction of natural environment, and traffic jam. And from now on, environment-friendly development of skyscraper is urgently needed. However, plans or evaluation standards, which take account of the environment-friendly aspect of skyscraper, leave much to be desired. And especially it is hard to find environment-friendly skyscrapers. Therefore, this study aims to find realistic alternative solutions of environment-friendly skyscraper through analysis of the works of Ken Yeang who has been known as bio-climatic architect and tried to apply environment-friendly plans to skyscraper.

• Journal of the Korean Society of Food Science and Nutrition
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• v.42 no.1
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• pp.114-119
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• 2013

The superiority and safety of eco-friendly agricultural products are well-known. The purpose of this study is to provide fundamental data for creating a safe food culture, to improve the quality of school food services, and to increase student satisfaction with school food services. We compared the perception of eco-friendly agricultural products and food service satisfaction between students with and without exposure to a dedicated event for learning about eco-friendly products (an Eco-friendly Food Service Day) in elementary and middle school. When students were asked to define eco-friendly products, "organic products" was a highly frequent response in schools with an Eco-friendly Food Service Day, while "pesticide-free products" was a highly frequent response in school without this event. For most students, a factor in choosing eco-friendly products was a quality certification mark. Students from elementary schools with an Eco-friendly Food Service Day had a higher frequency of using eco-friendly agricultural products at home compared to students from schools without the event (p<0.01). In addition, the satisfaction with school food service was higher in schools with an Eco-friendly Food Service Day (p<0.05). These results suggest it is important to promote the use of superior and safe eco-friendly agricultural products while developing a variety of menus considering students' preferences.

• Journal of Distribution Science
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• v.11 no.1
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• pp.45-53
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• 2013

Purpose - The environment-friendly agricultural product market in Korea sees continual high growth. Recently, the Korean government has been actively fostering environment-friendly agriculture as an engine of future growth. Korean people have increasingly become more health-conscious and interested in food safety issues. Many distribution and retailing companies have responded with various promotional activities. However, most of these are not strategic and appear to have unsatisfactory outcomes. The main purpose of this paper is to suggest effective marketing strategies for environment-friendly agricultural products. To achieve this aim, the study empirically investigates the effects of consumer characteristics and trust on the purchase intention of environment-friendly agricultural products. Research design, data, methodology - Based on the theory of planned behavior, and previous studies related to the purchase intention and consumption of environment-friendly agricultural products, we set up five study hypotheses. These related to the demographic characteristics of consumers, purchase intention, and behavior of the products. We then set up a study model and four study hypotheses relating to health consciousness, environmental consciousness, consumer trust level, purchase intention, and behavior of the products. The data were collected using a questionnaire given to consumers living in Seoul and southern Geonggi Province. The final sample size is 403 and mean age is 44.3. SPSS 15.0 for Windows and Amos 7.0 were used as statistical analysis tools. Meaningful results were derived using frequency analysis, correlation analysis, a t-test, and structural equation modeling. Results - Empirical results of this research are as follows. (1) First, it is shown that consumers consider such attributes as intimacy and health to be important when they buy environment-friendly agricultural products. (2) We also found that consumers recognize the value of environment-friendly agricultural products as high, but their trust level as low. (3) Consumer groups consisting of married couples, with higher education, higher income, and higher age are shown to have a higher intention of buying environment-friendly agricultural products than any other consumer group. (4) It is estimated that the level of consumer trust positively affects the purchase intention of environment-friendly agricultural products. The path coefficient (.138) between consumer trust and purchase intention is statistically significant at the α = .05 level. (5). It is also estimated that environmental consciousness positively affects purchase intention. The path coefficient (.245) between environmental consciousness and purchase intention is statistically significant at the α = 0.05 level. The standardized path coefficients of consumer trust and environmental consciousness with purchase intention are .556 and .288 respectively. Therefore, consumer trust affects purchase intention more than environmental consciousness. (6) Finally, purchase intention is estimated to positively affect purchase behavior. Conclusions - Based upon empirical results, this research suggests that marketers of environment-friendly agricultural products should focus more on increasing consumer trust levels, emphasizing the training and education of employees. The government also should pay attention to a standardized certification system for environment-friendly agricultural products. Marketers of environment-friendly agricultural products should consider the consumer groups of married couples, with higher education, higher income, and higher age as a major target segment.

• Journal of Families and Better Life
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• v.25 no.6
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• pp.15-32
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• 2007

This study is to assess the level or consumer's attitude or food safety and their effects on the purchase or environment friendly agricultural products. For these purposes, the survey was implemented to 550 adults who resided in Seoul and metropolitan area. As a results, a lot of respondents perceived the five food hazards, pesticides, food additives, BSE, chemical materials, GMOs as the severest food risks. Results revealed that women, the most educated, married, and the older respondents were more likely to be negative about food safely. And Also, consumer's knowledge of environment friendly agricultural products was lower than the median. The respondents who have bought environment friendly agricultural products were 80.5% of the entire respondents. Also, the educated and the consumers who had the knowledge of the environment friendly agricultural products started to purchase them. The consumers who had higher income, perceived the food hazards(BSE), assessed agricultural products safety negatively, had willingness to pay them and more knowledge of environment friendly agricultural products were likely to purchase them usually.

• Asian Journal of Business Environment
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• v.4 no.4
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• pp.39-49
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• 2014

Purpose - This study classified consumers' value inclination to find out ways to enhance consumers' eco-friendly product purchase intention. Further, it verified the differences among eco-friendly product purchase intentions depending upon value inclination. Research design, data, and methodology - The structured model and hypotheses were established, and 202 copies of effective questionnaires were used. In order to verify the hypotheses, we used single regression analysis, multiple regression, 3-step mediating regression, and path analysis. Results - Individualism had a positive influence upon materialism, need for uniqueness, and face wants, and collectivism had a positive influence upon materialism only. Factors of self-expressive consumption inclination had a positive influence upon eco-friendly product purchase intention, and factors of value inclination also had a positive influence. Finally, self-expressive consumption inclination mediated between value inclination and eco-friendly product purchase intention. Conclusion - Consumers with individualism inclination felt the need to connect the ownership of an eco-friendly product with their extended self and, further, it was clear that not only the government but also enterprises should build up their public image regarding eco-friendly products.

• Journal of Distribution Science
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• v.12 no.10
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• pp.57-65
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• 2014

Purpose - This study aims to identify the effect of corporate eco-friendly marketing, which focuses on corporate social responsibility, on the environment, natural preservation and protection, and environmental concern among consumers. Research design, data, and methodology - A total of 92 valid questionnaires were used for analysis. A structured model was established and a 3-step mediated regression test was employed to see how consumers' perception of ethical consumer behavior and price sensitivity are influential in relation to the impact of consumer's perception of eco-friendliness on the using intention in relation to eco-friendly products. Results - Three factors of eco-friendly perception all have a positive impact on ethical consumer behavior, thus lowering their price sensitivity. In particular, it is found that environmental knowledge and environmental concern are important to promote ethical consumer behavior. Conclusion - It is found that, to increase the using intention of eco-friendly products, an enterprise should practice an eco-friendly marketing strategy, deliver eco-friendly related knowledge, and include contents to allow consumers to take an interest in the environment for effective performance of marketing.

• Journal of the Korean Institute of Rural Architecture
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• v.11 no.4
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• pp.9-16
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• 2009

The purpose of this study is to clarify the actual condition of certification schools of environment-friendly architecture and general school per ecological environment elements through extracting ecological environment elements which is possible to analyze in quantity certification standards of environment-friendly architecture. As the method of the study, first, certification as an examination on certification system of environment-friendly architecture, summary of certification system of environment-friendly architecture and eco-school pilot model project in japan, ecological environment elements which is possible for quantitative analysis of ecological environment certification standards were extracted. Second, actual condition of ecological environment elements per school grade(middle school of environment-friendly architecture and general middle school) by collecting actual data of certification schools environment friendly architecture were analyzed and the results are as the follows. The average of ecological area ratio was 28.3 percent in case of this certification regardless of school grade and region and it was analyzed that the natural based green area ratio was 26.5 percent, bio-tope area ratio was 0.4 percent and ecological learning places area ratio was 0.45 percent.