• 비교교육연구
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• 제28권4호
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• pp.83-106
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• 2018

본 연구는 영국 대학들의 고등교육 프랜차이즈 운영 및 질 관리 실태를 분석할 목적으로 수행되었다. 영국의 중부랭카셔대학, 리버풀존무어스대학, 런던메트로폴리탄대학의 사례를 프로그램 운영 배경, 협력 내용 및 운영형태, 추진체계 및 절차, 품질관리라는 4개 영역을 토대로 분석한 결과, 주요 특징은 다음과 같이 밝혀졌다. 첫째, 영국 대학들의 프랜차이즈 방식 교육과정 공동운영은 학생 자원과 재정의 확보라는 영국 대학의 관심과 국제화 및 위상 제고라는 파트너 대학의 관심이 호혜적으로 반영된 것이다. 둘째, 협력 분야는 영국 대학의 강점 분야와 파트너 대학의 필요에 따라 결정되었으며 영국 대학의 자율성에 힘입어 운영 형태와 학위수여 방식은 다양화되어 있다. 셋째, 프랜차이즈 운영의 투명성과 타당성 확보를 위한 추진체계가 중층적으로 구성되어 있으며, 프로그램 도입 단계에서 대학 본부의 지원이 체계적으로 제공된다. 넷째, 영국 대학들은 본교와 동일한 품질의 교육서비스를 파트너 대학에 제공하기 위해 엄격한 자체 품질관리를 시행하고 있으며 그 과정에서 고등교육질보장청(QAA)은 중요한 안내 역할을 수행한다. 이상 연구 결과를 토대로 고등교육 프랜차이즈에 관심을 가진 우리나라 대학들과 정부가 해외진출 시 유념할 시사점을 도출하여 제시하였다.

• 한국프랜차이즈경영연구
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• 제12권4호
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• pp.1-11
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• 2021

Purpose: The franchise system started by Singer Sewing Machine in the US is acting as a national economic growth engine in terms of job creation and economic growth. In China, the franchise system was introduced in the mid-1980s. And since joining the WTO, it has grown by 5-6% every year. However, compared to the growth rate of franchises, studies on shared growth between the chain headquarters and franchisees were insufficient. Accordingly, recent studies related to shared growth between the chain headquarters and franchisees have been active in China. The purpose of this study is to examine the knowledge transfer system between the knowledge creation, knowledge sharing, and the use of knowledge by franchise chain headquarters in China. In addition, the relationship between franchise satisfaction and performance is identified. Research design, data, and methodology: The data were collected from franchise stores in Sichuan, China, and were conducted with the help of ○○ Incubation, a Sichuan Province-certified incubator. From November 2020 to January 2021, 350 copies of the questionnaire were distributed in China, and 264 copies were returned. Of these, 44 copies with insincere answers and response errors were excluded, and 222 copies were used for analysis. The data were analyzed with SPSS 22.0 and AMOS 22.0 statistical packages. Result: The results of this study are as follows. First, knowledge creation has been shown to have a statistically significant impact on knowledge sharing and knowledge utilization. In particular, the effectiveness of knowledge creation was higher in knowledge sharing than in knowledge utilization. And we can see that knowledge sharing also has a statistically significant e ffect on knowledge utilization. Second, knowledge sharing was not significant for transaction satisfaction and business performance, and knowledge utilization was significant for transaction satisfaction and business performance. These results can be said to mean less interdependence of the Chinese franchise system. Finally, transaction satisfaction was statistically significant to business performance. The purpose of this study was to examine the importance of knowledge management to secure long-term competitive advantage for Chinese franchises. This study shows that knowledge sharing is important for long-term franchise growth. And we can see that there is a lack of knowledge sharing methods in the case of franchises in China. I n addition, it was found that the growth of Chinese franchises requires systematization of communication, information sharing measures and timing, help from chain headquarters, and mutual responsibility awareness.