• The Korean Journal of Franchise Management
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• v.2 no.2
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• pp.1-23
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• 2011

The Freedom of Information System has been introduced into the society based on the Fair Trade Transactions Act, which was established by Fair Trade Commission (FTC) on May, 2002. However, the system itself has showed limitations in guaranteeing a reliability and transparency of the disclosure document. Thus, since February, 2008, FTC not only made franchisors to register disclosure documents but also adopted the Disclosure Document Registration System, which forced them to provide registered disclosure documents to franchise applicants and franchisee. Franchisors consider the newly adopted Disclosure Document Registration System a restrictive system. However, considering the recent trend of fast growing franchising industry and the importance of being competitive, franchisors need to utilize the disclosure documents to promote their business and to gain trusts from franchise applicants by providing truthful information. In that way, franchisors will be able to establish a foundation that franchising industry might be successful and reduce the agency fee by cutting out conflicts with franchisees. Thus, this study aims to study the ways of effective preparation of disclosure document and its utilization from a franchisor viewpoint.

• Proceedings of the Korea Information Processing Society Conference
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• 2014.11a
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• pp.676-678
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• 2014

본 논문에서는 개별 독립 점포의 가맹점화를 위한 소프트웨어를 설계한다. 다양한 서비스 산업 분야 중에서 커피 전문점을 예로 들어, 독립 점포가 기업 형 프랜차이즈 업체에 대항할 경쟁력을 지닐 수 있도록 하는 비즈니스 모델을 제안하고, 이런 모델이 필요로 하는 프로그램의 요구사항을 도출하고 이를 구현할 데이터베이스의 논리적 설계를 제안한다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.9
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• pp.3210-3222
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• 2010

Franchise Industry has a big portion in national economy, and contributes to protecting self-employments and making jobs. One of good way to increase the success of franchise business is operating some franchisor's company owned outlets before franchising. The purpose of this research is to understand the effects of the company owned outlets on franchisor's current performance. According to the result, the operation term, scale, and location of company owned outlet increase the legitimacy of franchisor. The operation term, and scale of company owned outlet increase the efficiency of franchisor, And both legitimacy and efficiency increase of franchisor's current achievement.

• Journal of Regulation Studies
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• v.27 no.1
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• pp.153-188
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• 2018

This paper reviews the literature regarding exclusive territory restraint and encroachment and compares the development of related policies in the United States, the European Union, and South Korea. Furthermore, using coffee franchise industry data in South Korea, this paper analyzes the effects of the exclusive territory restraint on entry and exit of coffee shops. The results show that the growth rates of regulated brands' entry have stagnated during the implementation period of the KFTC's Franchising Best Practice Code. Moreover, the exit rates of coffee shops in two years after its entry decreased under the Best Practice Code and the revised Franchise Law.

• Korea Trade Review
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• v.42 no.5
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• pp.1-18
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• 2017

This study focuses on the recent case held as to control in franchising. On the basis of analysis of the recent case, it examines the validity of the decision and suggests practical advice. The extensive judicial precedent has held that the franchisor and the franchisee possess the independent contractor relationship. But Williams v. Jani-king of Philadelphia Inc. suggest the conversion of the franchisee's status to an employees instead of an independent contractor. Franchisees allege that they were wrongly classified as independent contractors instead of employees because Jani-King had the ability to control the manner in which franchisees perform their day-to-day tasks. The appeal court held that Pennsylvania law does not distinguish between controls put in place to protect a franchise's intellectual property and controls for other purposes, and a franchisee may be an employee or an independent contractor depending on the nature of the franchise system controls. However, some degree of controls by the franchisor over the franchisee is inherent in the franchise and may even be mandated by the federal and state laws. Moreover, the appeal court affirmed that the franchise agreement, policies manual, and training manual alone could be sufficient to resolve the employment status. But it seems appropriate that the right to control on the documents is considered with the actual control.

• Journal of the Korean Society of Food Culture
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• v.22 no.6
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• pp.801-807
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• 2007

The objectives of this study were to develop Korean dishes acceptable for quick-service Korean food restaurant franchising operations in the U.S. and to test consumer preferences of 6 Korean dishes developed. One hundred American consumers evaluated beef(Bulgogi), pork(Jeyuk-bokkeum), chicken(Dagkalbi), noodles with seasoned vegetables(Japchae), braised tofu(Dubujorim), and stir-fried kimchi (Kimchi-bokkeum). Consumer preferences for color and aroma of the three dishes(Bulgogi, Jeyuk-bokkeum and Dagkalbi) were not different with most indicating they liked these attributes. Bulgogi was preferred over Dagkalbi and Jeyuk-bokkeum was least acceptable. Consumers rated the flavor of the Bulgogi from a little too mild to just right while both the Dagkalbi and Jeyuk-bokkeum were rated from just right to too strong. Overall acceptance was inversely related to spiciness. Bulgogi and Dagkalbi were ranked significantly higher than Jeyuk-bokkeum with Bulgogi receiving a slightly higher score. Overall acceptance was higher for the Japchae than the Kimchi-bokkeum. Dubujorim was intermediate and not preferred or disliked more than either of the others. Consumers rated the flavor of the Japchae and the Dubujorim higher than the Kimchi-bokkeum, indicating that the flavor of the Kimchi-bokkeum was too strong. Almost half indicated both the Dubujorim and Kimchi-bokkeum were slightly or much too hot. The Japchae and the Dubujorim were ranked equally high and significantly higher than the Kimchi-bokkeum. We suggest that control of spiciness is a main factor to develop Korean dishes acceptable for quick-service Korean food restaurant franchising operations in the U.S.

• Journal of the Economic Geographical Society of Korea
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• v.26 no.2
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• pp.110-122
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• 2023

This study examined the characteristics of the Mongolian retail market through the case of CU, a Korean retail company that successfully entered Mongolia. This study provides useful implications for Korean companies planning to enter Mongolia. Despite its proximity to Korea, Mongolia is a difficult environment for the retail market because of its small domestic market, landlocked location, inefficient logistics infrastructure, and lack of laws and regulations related to the retail industry. On the other hand, CU has successfully settled in the Mongolian market through master franchise agreements with a local company and by promoting a glocalization strategy. Mongolia CU is not just a convenience store but a place where Mongolians can enjoy global culture, and it is being reorganized as a new space where Mongolians can satisfy their consumption needs.

• Proceedings of the Korean DIstribution Association Conference
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• 2007.08a
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• pp.67-84
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• 2007

세계경제는 국가간 자유무역협정(FTA)으로 개방과 통합이 가속화되고 있다. 이러한 교역환경의 변화는 국내 프랜차이즈기업의 해외진출 기회를 확대하고 있지만 동시에 선진국 프랜차이즈기업의 위협을 극복해야 한다는 과제를 안겨주고 있다. 본 연구는 국내 프랜차이즈기업을 대상으로 해외 진출기업과 미진출기업의 조직특성에서의 차이점을 규명하는 데 목적이 있다. 자원기반이론과 대리이론에 근거하여 본 연구는 몇 가지 조직특성이 국내 프랜차이즈기업의 해외진출을 촉진하는 것으로 가설을 설정하고 있으며 이를 국내 315개 프랜차이즈기업에 대한 서베이조사를 통해 검증하고 있다. 분석 결과, 해외 진출 프랜차이즈기업이 미진출 프랜차이즈기업에 비해 규모가 크고 역사가 오래되었으며, 국내시장에서 점포의 지리적 분포가 큰 것으로 나타났다. 성장성은 기대와 달리 해외 진출 기업이 미진출 기업보다 낮은 것으로 나타났다. 또한 가맹점에 대한 가격구속은 진출기업과 미진출기업간에 통계적으로 유의적인 차이가 없는 것으로 나타났다. 분석결과를 토대로 본 연구는 국내 프랜차이즈기업의 해외진출을 위한 몇가지 시사점을 향우 연구과제와 함께 제시하고 있다.

• Journal of Distribution Science
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• v.9 no.2
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• pp.123-129
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• 2011

The restaurant franchise industry is one that could benefit significantly from the use of intranet technology, from its potential for improving communications between franchisors and franchisees, to providing easier inventory and ordering processes. However, there is a level of trepidation among potential users about whether the technology would improve their work performance. This study sought to examine the relationships between perceived uncertainty and perceived usefulness of intranet technology in the restaurant franchise industry. Through a review of available literature, 10 sub-dimensions of perceived uncertainty (Duncan, 1972) and six sub-dimensions of perceived usefulness (Davis, 1989) were derived. Canonical correlation analysis was used to examine the relationships between these concepts using data collected from 163 franchising restaurant managers in South Korea. Findings from the data analysis demonstrates two negative factors and one positive factor in perceived uncertainty that influence perceived usefulness, thus offering some implications of what to consider when implementing an intranet system in a restaurant franchise.

• Journal of Distribution Research
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• v.2 no.1
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• pp.87-114
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• 1997

The franchise form of business relationship remains both relatively unresearched and under-conceptualized despite its current and increasing importance as a business form in modern capitalist industrial society. A franchise is the synergistic combination of a franchisee and franchisor working together to better serve customers, and the success of the franchise system is a function of how well the franchisee and franchisor perform, together and separately. Given the interdependent nature of franchise relationships, the franchise participants need to understand each other as well as the dimensions and dynamics of their franchise relationship. The purpose of this study is to investigate the various factors relationship. The purpose of this study is to investigate the various factors which influence the development of coopertaive relationship in business format franchising system. Based on commitment theory and marketing literature, eight antecedent factors are identified and nine hypotheses are developed.