• Journal of Intelligence and Information Systems
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• v.24 no.2
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• pp.37-57
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• 2018

With the spread of smart phones, interest in mobile media is on the increase as useful media recently. Mobile media is assessed as having differentiated advantages from existing media in that not only can they provide consumers with desired information anytime and anywhere but also real-time interaction is possible in them. So far, studies on mobile advertising were mostly researches analyzing satisfaction with, and acceptance of, mobile advertising based on survey, researches focusing on the factors affecting acceptance of mobile advertising messages and researches verifying the effect of mobile advertising on brand recall, advertising attitude and brand attitude through experiments. Most of the domestic mobile advertising studies related to advertisement effect and advertisement attitude have been conducted through experiments and surveys. The advertising effectiveness measure of the mobile ad used the attitude of the advertisement, purchase intention, etc. To date, there have been few studies on the effects of mobile advertising on actual advertising data to prove the characteristics of the advertising platform and to prove the relationship between the factors influencing the advertising effect and the factors. In order to explore advertising effect of mobile advertising platform currently commercialized, this study defined advertising characteristics and media characteristics from the perspective of advertiser, advertising platform and publisher and analyzed the influence of each characteristic on advertising effect. As the advertisement characteristics, we classified advertisement format classified by bar type and floating type, and advertisement material classified by image and text. We defined advertisement characteristics of advertisement platform as Hedonic and Utilitarian media characteristics. As a dependent variable, we use CTR, which is the ratio of response (click) to ad exposure. The theoretical background and the analysis of the mobile advertising business, the hypothesis that the advertisement effect is different according to the advertisement specification, the advertisement material, In the ad standard, bar ads are classified as static framing, Floating ads can be categorized as dynamic framing, and the hypothetical definition of floating advertisements, which are high-profile dynamic framing ads, is highly responsive. In advertising, images with high salience are defined to have higher ad response than text. In the media characteristics classified as practical / hedonic type, it is defined that the hedonic type media has a more relaxed tendency than the practical media, and there is a high possibility of receiving various information because there is no clear target. In addition, image material and hedonic media are defined to be highly effective in the interaction between advertisement specification and advertisement material, advertisement specifications and media characteristics, and advertisement material and media characteristics. As the result of regression analysis on each characteristic, material standard, which is a characteristic of mobile advertisement, and media characteristics separated into 'Hedonic' and 'Utilitarian' had significant influence on advertisement effect and mutual interaction effect was also confirmed. In the mobile advertising standard, the advertising effect of the floating advertisement is higher than that of the bar advertisement, Floating ads were more effective than text ads for image ads. In addition, it was confirmed that the advertising effect is higher in the practical media than the hedonic media. The research was carried out with the big data collected from the mobile advertising platform, and it was possible to grasp the advertising effect of the measure index standard which is used in the practical work which could not be grasped in the previous research. In other words, the study was conducted using the CTR, which is a measure of the effectiveness of the advertisement used in the online advertisement and the mobile advertisement, which are not dependent on the attitude of the ad, the attitude of the brand, and the purchase intention. This study suggests that CTR is used as a dependent variable of advertising effect based on actual data of mobile ad platform accumulated over a long period of time. The results of this study is expected to contribute to establishment of optimum advertisement strategy such as creation of advertising materials and planning of media which suit advertised products at the time of mobile advertisement.

• The Journal of Information Systems
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• v.20 no.1
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• pp.75-105
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• 2011

This study is an empirical study on the relationships among organizational citizenship behaviors, absorptive capacity, performance of using ERP(perceived ease of use, perceived usefulness, and intention of ERP extension usage). In particular, mediating effect of absorptive capacity and perceived usefulness is empirically analysed to find causes and impacts among these variables. In order to achieve the goals of this study, research models were proposed and hypothesis were drawn to test on the basis of previous studies. A survey was conducted to the members of the seven organizations such as manufacturers, distributors and service industry. The survey questionnaires were sent to 400 people and 304 of them were returned. This data was analyzed with SPSS 12.0 and AMOS 5.0. The study results are as follows. There were no direct effects of the organizational citizenship behaviors on the performance of using ERP. The organizational citizenship behaviors had a positive effects on the absorptive capacity. The absorptive capacity had also a positive effect on the performance of using ERP and the perceived ease of use. The perceived ease of use had a positive effect on the perceived usefulness and the intention of ERP extension usage. Futhermore, the perceived usefulness had a positive effect on the intention of ERP extension usage. In addition, there was a full mediating effect of the absorptive capacity on between the organizational citizenship behaviors and the performance of using ERP. The perceived usefulness had a partial mediating effect on between the perceived ease of use and the intention of ERP extension usage.

• Proceedings of the Korean Vacuum Society Conference
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• 2016.02a
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• pp.294.1-294.1
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• 2016

Transition metal dichalcogenides (TMDs) with two-dimensional layered structure, such as molybdenum disulfide (MoS2) and tungsten diselenide (WSe2), are considered attractive materials for future semiconductor devices due to its relatively superior electrical, optical, and mechanical properties. Their excellent scalability down to a monolayer based on the van der Waals layered structure without surface dangling bonds makes semiconductor devices based on TMD free from short channel effect. In comparison to the widely studied transistor based on MoS2, researchs focusing on WSe2 transistor are still limited. WSe2 is more resistant to oxidation in humid ambient condition and relatively air-stable than sulphides such as MoS2. These properties of WSe2 provide potential to fabricate high-performance filed-effect transistor if outstanding electronic characteristics can be achieved by suitable metal contacts and doping phenomenon. Here, we demonstrate the effect of two different metal contacts (titanium and platinum) in field-effect transistor based on WSe2, which regulate electronic characteristics of device by controlling the effective barreier height of the metal-semiconductor junction. Electronic properties of WSe2 transistor were systematically investigated through monitoring of threshold voltage shift, carrier concentration difference, on-current ratio, and field-effect mobility ratio with two different metal contacts. Additionally, performance of transistor based on WSe2 is further enhanced through reliable and controllable n-type doping method of WSe2 by triphenylphosphine (PPh3), which activates the doping phenomenon by thermal annealing process and adjust the doping level by controlling the doping concentration of PPh3. The doping level is controlled in the non-degenerate regime, where performance parameters of PPh3 doped WSe2 transistor can be optimized.

• Journal of Digital Convergence
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• v.13 no.12
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• pp.423-431
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• 2015

This study aimed to examine the mediating effect of social support in the influence of depression on the health promotion behavior of low-income elderly living alone. The data were collected from 294 elderly recipients of national basic livelihood security who are living alone and the data were analyzed by path analysis. The results were that depression and social support had direct effect on health promotion behaviors and depression had indirect effect on health promotion behaviors through mediating effect of social support. Results showed the importance of depression and social support in the health promotion behaviors of the low-income elderly living alone, which should be considered in the intervention. On the basis of the results, practical suggestions to increase the health promotion behaviors of the low-income elderly living alone were discussed.

• Journal of Internet Computing and Services
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• v.18 no.3
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• pp.63-70
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• 2017

The purpose of this study was to investigate the mediating effect of perceived self-efficacy in the effects of informal communication and mindfulness practice on non-class-related behavior in the Team-Based Learning(TBL) using smartwork tool. To do this, total of 80, college students participated in this survey. The results of this empirical study is summarized as followings. First, informal communication do not have a direct effect on non-class-related behavior but perceived self-efficacy mediates the effect of informal communication. Second, mindfulness practice do not have a direct effect on non-class-related behavior but perceived self-efficacy mediates the effect of mindfulness practice. Third, informal communication and mindfulness practice have positive effect on perceived self-efficacy. In this study, we suggested the importance of perceived self-efficacy in establishing the TBL policy using smartwork tool.

• The Journal of the Korea Contents Association
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• v.17 no.6
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• pp.106-115
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• 2017

The purpose of the study is to examine the effect of parenting attitudes on adolescents' interpersonal relationship, and to prove the meditating effect of aggression between the two variables. The results are as follows: First, while positive parenting attitude influenced negatively adolescents' interpersonal relationship, negative parenting attitude influenced positively adolescents' interpersonal relationship. Second, positive parenting attitude had a negative effect on adolescents' aggressions, but negative parenting attitude influenced positively them. Third, while adolescents' aggression factors influenced negatively adolescents' interpersonal relationship. Fourth, adolescents' aggressions had a partial mediating effect between positive parenting attitude and adolescents' interpersonal relationship, and they also analyzed a partial mediating role between negative parenting attitude and adolescents' interpersonal relationship.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.25 no.4
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• pp.1-23
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• 2017

Organizational culture among flight crews has a profound impact on the individual attitude and behavior of member flight crews, and active training is conducted focusing on improving flight crews' Crew Resource Management(CRM) performance. However, adequate research and training on the relationships between flight crew's individual culture and CRM performance have not been conducted. Hence, this study examined the effect of individual cultural values on CRM performance and the moderation effect of psychological safety, with captains and first officers working for commercial airlines as participants. For the factors related to individual cultural value scale, power distance had no significant effect on CRM performance, uncertainty avoidance had a significant negative effect, and individualism had a significant positive effect. With regard to the moderation effect of psychological safety on the relationships between individual cultural values and CRM performance, a significant interaction was found between power distance and CRM performance, but not between uncertainty avoidance and CRM performance, or between individualism and CRM performance. Power distance and CRM performance exhibited a strong negative correlation in case of low psychological safety. Compared to existing research measuring the cultural characteristics of pilot groups on a national or organizational culture level, this study is uniquely valuable in that it also covers the relationship between individual cultural values of commercial airline flight crews and CRM performance.

• Journal of Acupuncture Research
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• v.27 no.6
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• pp.11-21
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• 2010

Objective : This study was aimed at investigating the therapeutic effects of acupuncture on gastrointestinal side effect of Levodopa on idiopathic Pakinson's disease patients. Methods : The subjects of this study were 42 patients with idiopathic Parkinson's disease. We divided them into two groups; acupuncture treatment group, no treatment group. We treated the former group with acupuncture therapy focusing on gastrointestinal side effect of Levodopa while administering Levodopa as well. And the latter group was also dosed up with Levodopa without acupuncture therapy. To see the effect of acupuncture treatment clearly, we used gastrointestinal syndrome rating scale (GSRS) and visual analog scale (VAS) and compared the GSRS grade and VAS score of two groups statistically, after 1, 2, 3, 4 weeks since they have been under the treatment. Results : This study suggests that the group who has been treated with acupuncture on gastrointestinal side effect of Levodopa on idiopathic pakinson's disease patients showed higher GSRS grade and VAS score than the one that has not. But, We could't find statistical significance between the two groups on improvement of GSRS grade and VAS score. Conclusions : These results proved that acupucture theraphy might be available for re lieving symptoms related with gastrointestinal side effect of Levodopa than the one that has not. But further studies are necessary.

• The Journal of the Korea Contents Association
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• v.18 no.4
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• pp.335-346
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• 2018

The purpose of this study is to examine the causal relationship between extroversion, cultural self-efficacy, life satisfaction, and stress of participants in culture and arts leisure activities, focusing on persistent social dance participants. The first results showed that extroversion of social dancing participants had a positive effect on cultural self-efficacy. Second, extroversion has a statistically positive effect on life satisfaction. Third, extroversion did not affect stress. Fourth, cultural self-efficacy had a statistically positive effect on life satisfaction. Fifth, cultural self-efficacy had a positive effect on stress. Sixth, life satisfaction had a negative effect on stress. At last, cultural self-efficacy and life satisfaction had negative mediator effect on the relation of extroversion and stress. As a result of this study, it was confirmed that extroversion, cultural self-efficacy, and life satisfaction were significant factors in explaining stress.

• Knowledge Management Research
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• v.19 no.2
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• pp.163-185
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• 2018

In order to solve problems in an uncertain and complicated management environment of the modern world, a creative solution that combines diverse perspectives, knowledge, and effort based on diversity within an organization is required. Smart work environment provides an opportunity to express the potential diversity of an individual, extending the source of ideas to the organization, enhancing communication, and linking and sharing information and knowledge. So, this results in increased creative behavior. The purpose of this study is to investigate the effect of the process of connecting and sharing information and knowledge of organizational members on creative behavior and the effect of smart work environment in the process. The purpose of this study is to identify roles of job autonomy, self-efficacy, knowledge sharing and smart work environment in creative process. For the study, 353 surveys with work use group(156 people) and unused group(197 people). Statistical analysis included validity and reliability analysis, structural model analysis. The results showed that self-efficacy and job autonomy had positive effects on creative behavior and knowledge sharing, and job autonomy had a positive effect on self-efficacy. Knowledge sharing has a positive effect on creative behavior, and mediates the relationship between self-efficacy, job autonomy and creative behavior. Particularly, knowledge sharing has a more positive effect on smart work use group. In case of smart work use group, self-efficacy and job autonomy have a relatively high influence on knowledge sharing rather than direct influence on creative behavior appear. This result implies that the achievements of smart work are revealed in terms of knowledge sharing and creative behavior.