• Title/Summary/Keyword: Focusing effect

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Research on the Influence of the Use of VR Technology in Dance Creation on the Willingness of Dance Directors to Use: Focusing on the Ease of Cognition and the Mediating Effect of Usefulness

  • Wu, Nuowa
    • Journal of the Korea Society of Computer and Information
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    • v.24 no.6
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    • pp.117-124
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    • 2019
  • In the field of dance creation, the use of film and television skills, cyberspace, action sets, computer graphics and other technology and media technology have made the creative environment for dance art that it rapidly improves and presents a new situation. Especially in the dance creation part, VR technology can show many possibilities and can be used as a tool to fully satisfy the choreographer's intention and imagination. Therefore, this study analyzes the acceptance model of virtual reality technology in dance creative education, and we will examine the effect of social influence, shared trust, innovation, interest, and self-efficacy on perceived usefulness and perceived ease. Second, we will examine the effect of perceived usefulness and perceived ease on intention to use. The study is targeted at ordinary dance creators who currently reside in Hebei Province, China. The survey was conducted for approximately 30 days from March 16th to April 17th. The total number of valid samples collected was 377. The results of the identification of the hypotheses between variables based on the questionnaire data are as follows: Firstly, social influence, shared trust, innovation, interest, and self-efficacy have a positive impact on perceived usefulness, perceived ease. Secondly, perceived usefulness, perceived ease has a positive effect on the intention to use. In view of the above research results, the theoretical significance and limitations of this research and the future research directions are discussed in depth.

A Social Network Analysis on the Common Initiative for the Electronic Government Law: Focusing on the Ruling Party and Seniority Effect

  • Lee, Hun-Hee;Han, Sang-Ik
    • Journal of the Korea Society of Computer and Information
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    • v.24 no.6
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    • pp.125-133
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    • 2019
  • This study aimed to investigate the political system related to the Electronic Government Law by analyzing the process of the common initiative of the law. To achieve the goal, this study applied the method of social analysis and sugessted the proper role of the assembly for realizing the electronic government and its control. The data were gathered from the bill information service of the national assembly. Netminer 4.0 was used for refining and analyzing data. The results are as follows. First, by analyzing three centrality(degree, betweenness, and eigenvector) of assembly member, the network effect of the powered party and reelected members were revealed as strong in the network. Second, through the component analysis, 5 sub-network has shown in total. The sub-networks showed two distinctive difference between two big parties. By the difference, members in two parties showed different characteristics in constituting communities and the effect of the powered party revealed as strong and clear. Based on the result, this study demonstrated the necessity of social solidarity rather than solipsism in committing common initiative. And a chronological research is need to anlayze $18^{th}$ and $19^{th}$ assembly to verify the effect of the powered party in prospect study.

The Effects of RMO and PMO on SMEs' New Product Performance: The Moderating Role of Foreign Market Environment (반응적시장지향성과 선제적시장지향성이 중소기업의 신제품 성과에 미치는 영향: 수출시장환경의 조절효과를 중심으로)

  • Lee, Youngwoo;Cho, Hyo Eun;Jeong, Insik
    • Knowledge Management Research
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    • v.20 no.1
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    • pp.175-194
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    • 2019
  • In order to overcome the limitation of market orientation concept, Narver et al. (2004) have extended the original concept into two dimensions, responsive market orientation (RMO) and proactive market orientation (PMO), respectively. Yet, there has been very limited empirical studies that analyzed the differential effects of each market orientation on firm outcomes, especially in the Korean context. We analyze the impact of RMO and PMO on the new product performance in the perspective of SMEs and examine the moderating effect of external factors such as environmental uncertainty and market similarity. The results of this study show that both RMO and PMO have a significant positive effect on the new product performance of SMEs. Also, environment uncertainty shows a negative moderating effect on the relationship between RMO and new product performance, whereas it has positive moderation with PMO. This suggests that focusing on potential customers' needs rather than current needs helps improve firm performance as the competitive environment surrounding the firm becomes more uncertain. Lastly, market similarity showed a positive moderating effect on the relationship between RMO and new product performance, but not on PMO.

A Study of the Effect of Inaction Inertia on Intention to Purchase Fashion Products -Focusing on Moderation of Price Levels- (무행동 관성 효과가 패션 상품의 구매 의도에 미치는 영향 -상품 가격대 조절효과를 중심으로-)

  • Choi, Hyemin;Lee, Eun-Jung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.43 no.1
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    • pp.154-166
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    • 2019
  • Consumers believe it is more profitable to buy products at a discount price than at a fixed price. However, consumers who miss an opportunity for a discount would experience regret; consequently, they may also forgo a purchase despite experiencing regret if a subsequent opportunity was no more attractive than the initial one. This phenomenon has been conceptualized as inaction inertia. In this study we investigate if consumers showed behavior of inaction inertia under the situation of fashion products purchase as well as if price and involvement had a moderating effect on product purchase. The following are the results of the research based on an empirical investigation. First, according to the results of influence of inaction inertia on purchase intention, respondents exposed to scenario of experiencing similar price discount in the past, both under high-price situations and low-price situations, made statistically fewer responses than those exposed to situations without such experience; therefore, effect of inaction inertia could be confirmed. Second, the moderating effect of product price on relationships between inaction inertia and purchase intention was not statistically significant.

The Effects of Appearance-Related Photo Activity and Appearance Comparison on Body Satisfaction -Focusing on the Moderating Effects of Instagram Addiction- (인스타그램 외모관련 사진활동, 외모비교가 신체만족도에 미치는 영향 -인스타그램 중독수준의 조절효과를 중심으로-)

  • Lee, Minsun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.43 no.1
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    • pp.81-94
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    • 2019
  • Social media is an essential part of everyday life in modern society and plays an important role in communicating the ideal body image. With the increased prevalence and high popularity of social media, the problems associated with the addictive use of social media have become a social issue. Utilizing social comparison theory, this study examined (1) the effect of appearance related photo activities on body satisfaction through appearance comparison and (2) the moderating effect of Instagram addiction in relationships among appearance related photo activity, appearance comparison, and body satisfaction. We tested the proposed relationships between research variables using multi-group structural equation modeling analysis on a sample of 346 young female Instagram users. The sample was divided into two groups of high and low addicted Instagram users. The results of this study showed that the appearance related photo activity positively influenced appearance comparison for both high and low addiction groups. For the high addiction group, the effect of appearance comparison on body satisfaction was not statistically significant; however, this relationship was significant and negative for the low addiction group. A significant moderating effect of Instagram addiction was found in the relationship between appearance related photo activity and appearance comparison.

The Structural Relationship between the Director's Authentic Leadership, Social Support, and Teacher Efficacy Perceived by Early Childhood Teachers - Focusing on the Mediating Effect of Social Support - (유아교사가 지각한 원장의 진정성 리더십과 사회적 지지, 교사효능감의 구조적 관계: 사회적 지지의 매개효과를 중심으로)

  • Choi, Yang Mi;Kim, Bo Hyun;Lee, Hong Jae
    • Korean Journal of Childcare and Education
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    • v.18 no.3
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    • pp.1-18
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    • 2022
  • Objective: The purpose of this study was to analyze the structural relationship between the authentic leadership of the director, social support, and teacher efficacy perceived by early childhood teachers. Methods: The participants of the study were 433 teachers working at kindergartens and daycare centers in Seoul and Gyeonggi Province. The data collected through the survey were analyzed by applying a structural equation model. Results: As a result of the study, it was found that the authentic leadership of the director perceived by early childhood teachers had a positive (+) effect on the early childhood teachers' social support and teacher efficacy, respectively, and social support had a positive (+) effect on teacher efficacy of the early childhood teachers. The results showed that social support had a positive mediating effect in the relationship between the director's authentic leadership and teacher efficacy perceived by early childhood teachers. Conclusion/Implications: The results suggest that it is necessary to establish a social support system through the exercise of the director's authentic leadership in order to improve the teacher efficacy of early childhood teachers.

The Effect of Rapport on the Airplane on Reliability and Safety - Under the Pandemic - (기내에서의 라포가 신뢰성과 안전성에 미치는 영향 - 팬데믹 상황을 기반으로 -)

  • Kim, Kyoung Eun;Jeon, Seung Joon;Jung, Yun Sick
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.30 no.3
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    • pp.65-75
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    • 2022
  • This study tried to confirm whether the public's negative emotions such as fear and anxiety about corona virus infection caused by the spatial nature of the aircraft were alleviated due to factors of in-flight services focusing on hygiene and quarantine and further had a positive effect on the formation of Rapport between cabin crews and passengers. We also investigated the impact on passengers' perceptions such as Reliability and Safety which can be viewed as a new measure and standard of customer satisfaction in the Pandemic era through Rapport. A survey was conducted online in December 2021 for passengers with experience in boarding aircraft after the COVID-19 outbreak, and a total of 211 responses were used for analysis. As a result of the analysis of the data, it was confirmed that aircraft in-flight service had a positive (+) effect on Rapport, and Rapport between passengers and cabin crews had a positive (+) effect on passenger Reliability and Safety.

The Effect of Beauty Influencer Characteristics on Relationship Continuation Intention and Purchase Intention - Focusing on Mongolian Consumers -

  • GANTUMUR, GANTSEND;Min Jung, Kang
    • International Journal of Internet, Broadcasting and Communication
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    • v.15 no.1
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    • pp.33-39
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    • 2023
  • Social networking is gaining speed and has grown indispensable as technology develops. As a result, social media, particularly Facebook, Instagram, and influencer marketing, are replacing conventional marketing trends. The top 15 search terms for Mongolian women between the ages of 18 and 34 in 2019 on Facebook were cosmetics and shopping. Companies use social media, the main tool of social media, to promote their products while simultaneously increasing productivity at a minimal cost. In Mongolia, finding out about cosmetic brand products on social media is rather usual. The impact of social media influencers on the purchasing of cosmetic brands must thus be researched. We aimed to find out the relationship between attractiveness, authenticity, communication ability, and influence, which are characteristics of beauty influencers, on product purchase intention and identification between consumers and followers (information acceptance, purchase intention). Communication ability and influence appeared to have a statistically significant positive (+) effect on identification. On the other hand, attractiveness, communication ability, and influence all showed a statistically significant positive (+) effect on information acceptance. Identification and information acceptance has s significant positive effect on purchase intention.

Effects of Early Childhood Teacher's Constructivist Educational Beliefs on Creative Teaching Behavior: Focusing on the mediating effect of teaching efficacy (영유아교사의 구성주의 교육신념이 창의적 교수행동에 미치는영향: 교수효능감의 매개효과를 중심으로)

  • Seong Eun, Kim;Woo Mi, Cho
    • Korean Journal of Childcare and Education
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    • v.18 no.6
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    • pp.59-73
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    • 2022
  • Objective: The purpose of this study is to verify the effect of early childhood teacher's constructivist educational beliefs and teaching efficacy on creative teaching behavior. Methods: The subjects of this study were 262 early childhood teachers working in daycare centers and kindergartens all over the country. A questionnaire was administered which assessed early childhood teacher's constructivist educational beliefs, teaching efficacy, and creative teaching behavior. SPSS 28.0 was used for data analysis. Results: First, the constructivist educational beliefs of early childhood teachers had a positive effect on teaching efficacy. Second, it was found that early childhood teachers' constructivist educational beliefs and teaching efficacy had a positive effect on creative teaching behavior, and at the same time, early childhood teachers' constructivist educational beliefs were partially mediated by teaching efficacy. Conclusion/Implications: This study revealed the mediating effects of teaching efficacy in constructivist educational beliefs and creative teaching behavior relationships. Therefore, in order to promote creative teaching behavior of early childhood teachers, efforts should be made to increase teaching efficacy based on constructivist educational beliefs.

The Effect of manager's communication Competency on organizational member's adaptive performance: Focusing on the mediating effect of positive psychological capital

  • Kim, Moon Jun
    • International Journal of Internet, Broadcasting and Communication
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    • v.14 no.3
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    • pp.51-62
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    • 2022
  • This study tried to confirm the mediating effect of positive psychological capital on the relationship between the communication Competence of managers who are recognized as organizational members working in the company and the adaptive performance of the members. To this end, the research hypothesis established through the final 255 data was verified as follows using the SPSS 21.00 and AMOS 21.1 version statistical programs. First, the higher the manager's communication Competence, the higher the positive psychological capital of organizational members. Second, the higher the communication Competence of the manager, the higher the adaptive performance of the members. Third, as the positive psychological capital of organizational members improved, adaptation performance improved. Fourth, positive psychological capital showed a partial mediating effect between the manager's communication Competence and the member's adaptive performance. The results of this study empirically analyzed the relationship between manager's communication Competence and members' positive psychological capital assumption (+) on the improvement of organizational members' adaptive performance ability. This study has the meaning of the most important research in that it provides additional theoretical and practical implications in the face of insufficient research on factors affecting the adaptation performance of organizational members.