• Journal of Service Research and Studies
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• v.12 no.4
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• pp.30-49
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• 2022

Recently, as the transition to the untact era due to COVID-19 accelerates, non-face-to-face and non-contact practices have become commonplace, and the OTT (Over-The-Top) service market that provides media content such as movies and broadcast programs through the open Internet is largely expanded and it is receiving great attention from the MZ generation, who are familiar with digital devices and environments. In this study, the effects of OTT service characteristics on MZ generation users' flow, satisfaction and brand loyalty were examined, focusing on Netflix users, one of the representative OTT service brands. In order to carry out this study, a total of 216 people who have used the Netflix OTT service platform were empirically verified by using the survey data of those who have used it for analysis. As a result of the analysis, it was found that among the characteristics of OTT service, contents diversity, convenience, and reliability had a positive (+) effect on flow. Also, flow has a positive (+) effect on satisfaction, and satisfaction has a positive (+) effect on brand loyalty. However, among the characteristics of the OTT service, the recommended service did not have a positive (+) effect on the flow, and the flow did not have a direct positive (+) effect on the brand loyalty. Flow had a positive (+) effect on the brand loyalty through satisfaction. Through this study, it is expected that the market revitalization of the OTT service-related industry and the increasing number of OTT service brands will be able to contribute to the establishment of marketing strategies for the MZ generation consumers, and to provide practical implications.

• Korean Journal of Artificial Intelligence
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• v.7 no.1
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• pp.5-12
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• 2019

The study is to identify the factors influencing Chinese consumers' intentions to purchase organic food based on Theory of Planned Behavior (TPB) model. This research concentrates on the moderating effect of gender during the process. An offline investigation was used for the research purpose. Data for the study was gathered from February to March 2018. The total of 260 valid responses was used for this analysis. An online questionnaire was distributed through Email to Chinese consumers living in major cities of China and abroad to collect the data. Multi group analysis and model comparison were conducted to examine the moderating effect of gender. Our results support previous researches suggesting that gender moderates the relationship between attitude and behavioral intention. However, surprisingly, no significant moderating effect of gender on the relationship between subjective norms and behavioral intention was found. This paper revisited TPB antecedents and the moderating effect of gender focusing on Chinese organic food markets. The findings provide essential managerial implications to the marketers in this industry. Further research could examine whether TPB model can be applied to other potential purchasing groups.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.7 s.155
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• pp.1044-1053
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• 2006

The purposes of this study were to examine the effect of store satisfaction about fashion store and alternative store attraction on switching barrier perception and the moderating effect of variety seeking orientation. The questionnaire was administered to 450 women shopped in a department store in Gwan-ju during September, 12-26,2002. Data collected from 384 women were analyzed by using frequency, factor analysis, regression analysis, ANOVA and t-test by SPSS for WIN program. The result were as follows. First, the store satisfaction significantly influenced switching barrier perception. Second, the alternative store attraction significantly influenced switching barrier perception. Third, interaction effect between store satisfaction and variety seeking orientation was found out to be meaningful at switching barrier perception. Fourth, interaction effect between alternative store attraction and variety seeking orientation was found out to be meaningful at switching barrier perception.

• Journal of Labour Economics
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• v.43 no.2
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• pp.1-39
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• 2020

This paper analyzes the effect of marriage subsidy, which was provided by some municipalities of South Korea from 2006, on marriage. Marriage subsidy, targeted for international marriage between Korean men and foreign women, increases the economic incentive for international marriage. Using the Korean marriage record during 2004-2018 and exploiting the variation in marriage subsidy across regions(administrative level 2, si/gun/gu) and years with difference-in-differences method, I find that marriage subsidy significantly increases the probability of a single Korean man marrying a foreign woman. I found no evidence on crowd out effect on marrying a Korean woman, and the effect of subsidy on total marriage was significantly positive. Subgroup analysis shows that the effect of marriage subsidy on international marriage was strongest for the older and high school graduated men.

• Journal of the Korean Home Economics Association
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• v.39 no.2
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• pp.97-110
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• 2001

The purpose of this study was to analyze a causal relations of children's self-control, self-concept, reflection, age, sex and mother's parenting. The subjects were 86 children of 5-and 6-year=olds, and their mothers and leachers. The instruments were TSCRS, MFFT, Self-concept inventory and Parenting scale. The major findings of this study were as follows; (1) Children's reflection, social self-concept and mother's control parenting predicted children's self-control. 20% of the valiance of children's self-control was explained by these variables. (2) Children's reflection was the first contribution factor and had a direct positive effect on children's self-control. Children's social self-concept had a direct positive effect on children's self-control. Mother's control parenting had a direct negative effect on children's self-control. (3) Mother's affect parenting had an indirect positive effect through children's reflection and social self-concept on children's self-control. Children's sex had indirect effect through mother's control and affect parenting on children's self control. Children's age had indirect effect through children's reflection and mother's control parenting on children's self-control.

• Journal of the Korean Home Economics Association
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• v.37 no.2
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• pp.99-112
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• 1999

The purpose of this study were to investigate the effect of Family System Functioning, Parent & Child Factor and Parent-child Relation on Adolescent's Psychological Well-being (Family Life Satisfaction, Self-Esteem and Depression), and the causal relations of Adolescedent's Depression and Related Variables. The subjects were 532 triads of adolescents and their parents living in Seoul area, Korea. The survey methods were questionaires included FACES n, PAC Inventory, family life satisfactin scale, KMSS, Self-Esteem Inventory and CES-D, etc. Data were analyzed by frequencies, percentages, mean, standard deviation, paired t - test, Pearson's correlation , multiple regression, and path analysis The major findings were as follows: Family system functionings had a indirect effect through adolescents'family life satisfaction, self-esteem on adolescents'depression. The degree of openness of parent-adolescent communication and father's marital satisfaction had a indirect effect through adolescents'family life satisfaction on adolescents'depression. Adolescents'satisfaction with physical self, peer-relations and school life had a indirect effect through adolescents'self-esteem on their depression. Also adolescents'satisfaction with peer-relations and their fathers'depression had a direct effect on their depression.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.1 s.149
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• pp.48-58
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• 2006

The purposes of this study were to examine the effect of perceived service quality and symbolic store image on store loyalty in apparel product purchasing and the moderating effect of hedonic shopping orientation. The questionnaire was administered to 450 women shopped in a department store in Gwang-ju during September, 12-26, 2002. Data collected from 384 women were analyzed by using frequency, factor analysis, regression analysis, ANOVA and t-test by SPSS for WIN Program. The results were as follows. First, consumers' perceived service quality was composed of three factors; product & environment service, sales person's customer oriented service, store policy service factor. Consumers' symbolic store image was composed of three factors; status symbol, favorability. credibility (actor. Second, the perceived service quality significantly influenced store loyalty. Third, the symbolic store image significantly influenced store loyalty. Fourth, interaction effect between perceived service quality and hedonic shopping orientation was found out to be meaningful at store loyalty. Fifth, interaction effect between perceived store image and hedonic shopping orientation was found out to be meaningful at store loyalty.

• Journal of the Society of Naval Architects of Korea
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• v.50 no.1
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• pp.25-32
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• 2013

The shape of a conventional full spade rudder has been modified to implement the Coanda effect and consequential changes in the flow characteristics are carefully examined to show the significant enhancement in the lift performance. A preliminary numerical study has been done to identify the optimum configuration of the modified rudder sections. For the purpose, chord wise locations of the jet slit and the radii of the trailing edge were varied in several ways and the changes in the lift characteristics have been observed at the various angles of attack, particularly focusing on the usefulness of the Coanda effect upon delaying the stall or increase in the circulation. Making the most use of the results so attained, full spade rudder of a VLCC has been reformed to realize the Coanda effect. A series of model experiments and numerical simulations are performed to confirm the effectiveness of the Coanda effect in improving the performance of the modified rudder. It is found that considerable enhancement in the lift performance of the rudder is plausible at any rudder angle if an optimum jet momentum is provided.

• Korean Journal of Child Studies
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• v.34 no.6
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• pp.159-175
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• 2013

The purpose of this study was to explore how the number of network organizations, network continuity and service continuity of community child centers were affected by the charge factors, organizational factors and environmental factors of community child centers. To better understand this, we researched 107 community child centers in Chonbuk Province. The key results are as follows. The interpersonal connections of the charge factors had a strong effect on the number of network organizations, but organizational factors and environmental factors appeared to have no effect on the number of network organizations. The operational type(religious group), organizational support level of the organizational factors and public-private cooperation, regular consultative group operation(no) of the environmental factors appeared to have an effect on the level of network continuity. The region(local), regular consultative group operation(yes) and public-private cooperation of the environmental factors appeared to have an effect on the level of service continuity. It was hoped that the results would enable us to explore how factors related to a network had an effect on the service continuity, the number of network organizations and clients referral network continuity, and they appeared to have an effect on the service continuity.

• Journal of Fashion Business
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• v.6 no.4
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• pp.99-112
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• 2002

The purpose of this study is to find out various types of stripes pattern and to review its' design expression by analysing stripe pattern and visual effect appeared in western women's fashion after 20th centuries. As regards the visual effect of stripe pattern, on the basis of the stripe pattern's direction laid out, we made an investigation of it by classfying it into verticality, horizontality, slant line and mixture of them according to its' gap and thickness. Here are the 4 features of the stripe pattern appeared in modern fashions. The first, graphic variation based on diverse variation and reconstruction and combination between other motives is being onthe rise as a new expression. The second, colorful stripes of Missoni can be exanpled as the trend of diversification of color. The third, as regards the trend of mismatch in pattern, coordination through mismatch can produce experimental and post-modern image. The fourth, as for the expression of draping effect, we find that stripe pattern can maximaze visual effect through draping by inducing visual stimulus, as well as can express human body in a beautiful manner.