• Title/Summary/Keyword: Focus Strategy

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Factors affecting the VOD advertising in IPTV: Focus on Program and Ad location factors (IPTV VOD 광고효과에 영향을 미치는 요인: 프로그램과 게재위치 요인을 중심으로)

  • Yu, Seung-Yeob
    • Journal of Digital Convergence
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    • v.14 no.2
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    • pp.123-130
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    • 2016
  • This study was done to find out what is a factors affecting VOD advertising in IPTV. To this end, the location form of the Pre-play and program insert ad in IPTV was prepared to compare the test stimuli. And the experiment was conducted. The results were as follows. First, attention to ad and commitment of program had a significant impact on VOD advertising attitude. On the other hand, the program viewing satisfaction had no significant effect. Second, the attention to ads had a significant effect on the purchase intention on advertised products in VOD. Third, attitudes to ad and purchase intention between the Pre-Play and program insert ads positions, did not have a significant difference. Accordingly, it concludes that current Pre-play advertising strategy is effective. It is also expected to help establish a strategy that is able to effectively show VOD ads in IPTV to consumers in the future.

The development strategy of the global automotive logistics company in Korea - The case of Hyundai Glovis - (우리나라 글로벌 자동차 물류기업의 발전 전략 -현대글로비스 사례 중심-)

  • Lee, Choongbae;Kim, Jeonghwan
    • Journal of Korea Port Economic Association
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    • v.30 no.2
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    • pp.145-172
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    • 2014
  • Automobile industry has several characters such as high level of specialization, large volume of production, which plays a big barrier to entry of the industry. Therefore logistics outsourcing of automobile manufacturing company tends to make long-term contract with logistics service provider which also makes it difficult to outsource their logistics business to many different types of companies. Some vehicle manufacturing companies tend to outsource their several logistics to several companies while others outsource very limited number of logistics companies even only one company exclusively. This study aims to investigate various type of logistics outsourcing in terms of advantages and disadvantages and then carry out case study for Hyundai Glovis which is a global logistics company managing logistics service of Hyundai car maker in Korea. The focus is on how it can provide innovative and efficient logistics service with integration of global supply chain of Hyundai Automobile company.

A Comparison Study of Korean and Japanese Cloud Service Certification Systems (한국과 일본의 클라우드 서비스 인증제도 비교연구)

  • Seo, Kwang-Kyu
    • Journal of Digital Convergence
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    • v.11 no.11
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    • pp.53-58
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    • 2013
  • Due to the wide spread of the perception of cloud computing, the usage of cloud computing is increasing globally. Cloud computing is able to converge the various industrial domains based on ICT and it is more and more popular because it has a lot of benefits such as cost savings etc. in global economic recession. However, if cloud computing service is to achieve its potential, it is necessary to clearly understand the critical issues such as service security, performance and availability and so on from the perspectives of the providers and the consumers of the cloud service. In addition, customers focus on how to get and use the safe and reliable cloud service. In order to meet these problems, Korea cloud service certification system and Japanese ASP-SaaS-Cloud certification system were performed in each country. This paper aims at comparing and analyzing between them and describing the difference. Eventually, we propose the improvement strategy of Korea cloud service certification system based on the comparison results between them.

Angiogenesis and vasculogenic mimicry as therapeutic targets in ovarian cancer

  • Lim, Dansaem;Do, Yeojin;Kwon, Byung Su;Chang, Woochul;Lee, Myeong-Sok;Kim, Jongmin;Cho, Jin Gu
    • BMB Reports
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    • v.53 no.6
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    • pp.291-298
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    • 2020
  • Tumor angiogenesis is an essential process for growth and metastasis of cancer cells as it supplies tumors with oxygen and nutrients. During tumor angiogenesis, many pro-angiogenic factors are secreted by tumor cells to induce their own vascularization via activation of pre-existing host endothelium. However, accumulating evidence suggests that vasculogenic mimicry (VM) is a key alternative mechanism for tumor vascularization when tumors are faced with insufficient supply of oxygen and nutrients. VM is a tumor vascularization mechanism in which tumors create a blood supply system, in contrast to tumor angiogenesis mechanisms that depend on pre-existing host endothelium. VM is closely associated with tumor progression and poor prognosis in many cancers. Therefore, inhibition of VM may be a promising therapeutic strategy and may overcome the limitations of anti-angiogenesis therapy for cancer patients. In this review, we provide an overview of the current anti-angiogenic therapies for ovarian cancer and the current state of knowledge regarding the links between microRNAs and the VM process, with a focus on the mechanism that regulates associated signaling pathways in ovarian cancer. Moreover, we discuss the potential for VM as a therapeutic strategy against ovarian cancer.

Strategy for Improving Core Nursing Competency-based Education (핵심간호역량 기반 교육과정 개선 전략)

  • Park, Jeong-Mo;Kim, Chung-Sook;Kim, Jae-Hee;An, Ji-Yeon;Pyo, Eun-Young
    • The Journal of Korean Academic Society of Nursing Education
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    • v.21 no.3
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    • pp.426-439
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    • 2015
  • Purpose: The purpose of this study was to identify the core competencies of nursing students and to improve competency-based nursing education. Methods: A triangulation method was used. A literature review and focus group interviews (FGI) were used to identify nursing core competencies. The present level of nursing competencies of students was identified through the nursing core performance questionnaire. Results: 1) Nursing core competencies, including 23 different competencies, were categorized into seven areas through a literature review and qualitative research. These competencies included: desirable personality, attitude & interpersonal skills, professionalism, nursing knowledge & basic nursing skills, ability to cope with nursing situations, basic ability in nursing research, coping ability with changes in the healthcare environment, and leadership. 2) Core nursing skills, nursing research, and nursing leadership were the three lowest ranking competencies. Some courses in the curriculum were to be newly established in an e-learning system, student's portfolio in non-curriculum. Conclusions: Further research is needed in order to show effects of the changes. Changes after applying the strategy of a nursing education program will be measured. Continuous research in competency-based nursing education is needed.

The Study on the Delineation of the Busan Metropolitan Region, Korea (부산광역도시권 설정에 관한 연구)

  • Lee, Hee-Yul;Ju, Mee-Soon
    • Journal of the Economic Geographical Society of Korea
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    • v.10 no.2
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    • pp.167-181
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    • 2007
  • The newly adopted Korea Geodetic Datum (a.k.a. KGD2002) calls for massive reengineering work on geospatial dataset. The main focus of our study is placed on the strategy and system implementations of the required data reengineering with a keen attention to integrated approaches to interoperability, standardization, and database utilization. Our reengineering strategy includes file-to-file, file-to-DB, DB-to-file, and DB-to-DB conversion for the coordinate transformation of KGD2002. In addition to the map formats of existing standards such as DXF and Shapefile, the newly recommended standards such as GML and SVG are also accommodated in our reengineering environment. These four types of standard format may be imported into and exported from spatial database via KGD2002 transformation component. The DB-to-DB conversion, in particular, includes not only intra-database conversion but also inter-database conversion between SDE/Oracle and Oracle Spatial. All these implementations were carried out in multiple computing environments: desktop and the Web. The feasibility test of our system shows that the coordinate differences between Bessel and GRS80 ellipsoid agree with the criteria presented in the existing researches.

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A Study on the e-HRM Management Information System Implementation for Effective Personnel Management (효과적인 인사관리를 위한 e-HRM 경영정보시스템 구축 연구)

  • Kim, Seok-Hun;Kim, Soo-Kyun;Hong, Min
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.14 no.2
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    • pp.409-414
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    • 2010
  • Latest personnel management Jobs with the existing payroll of a simple task rather than piecemeal, combined with the company's strategy, emerged as an important business management information system in e-HRM is an increasing need. In this paper, designed by e-HRM personnel-management Management Information System through the personnel costs and improve capabilities, performance-based assessment of the personnel was established, the staff of the opinions it easier to improve service through improved worker satisfaction. Also on the web, individuals, departments, and the company's performance and to be able to share your goals with an interactive interface to a more transparent process of HR royalty customers without having to focus only on financial indicators, financial, internal process perspective to manage the balance execution of the company's strategy can be used as a tool.

Sourcing in Korea - Lessons from an International Textile and Apparel Trade Show in Seoul - (한국에서의 소싱 - 서울 국제 섬유/의류 무역전에 참여한 바이어 분석을 대상으로 -)

  • Park, Hye-Jung;Rhee, Young-Ju
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.6 s.165
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    • pp.902-910
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    • 2007
  • The purpose of this study was to suggest future marketing strategy for Korean textile and apparel industry so that they could find a way to maintain a major sourcing site in the global market place. This study identified international buyers' visiting purposes and the items they were most interested in sourcing from Korea according to their firm types and home country regions. This study analyzed the survey results obtained fiom international buyers who visited the international textile and apparel trade show in Seoul, Korea. The data was analyzed using frequency and ${\chi}^2$-test analysis. The results showed that there was a significant relationship between buyers' country regions and their interests. There was also a significant relationship between buyers' firm types and their visiting purposes. The results indicated that decision making for what Korean industry should focus their marketing efforts on should be different according to the buyers' country regions and firm types. This study was conducted to present an effective marketing strategy for how Korean textile and apparel industries could survive in the competitive global marketplace.

A theoretical study on Determinants of National Competitive Advantage (산업의 국제경쟁력 결정요인에 관한 이론적 관찰)

  • 이학헌;민성규
    • Journal of the Korean Institute of Navigation
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    • v.19 no.1
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    • pp.49-69
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    • 1995
  • What is the national competitive power\ulcorner What are the determinants of national competitive advantage\ulcorner In order to find these problems, this study was initiated theoretically through the international trade theory and international managerial strategic theory. The flow of studies, in connection with these competitive advantage, come into industries competitive advantage from national competitive advantage. It is understood that the flow of studies is based on the change of paradigm about the international industry environment. Today, the international industry environment has been changed into vigorous situation with the new trade system such as globalization, UR negotiation, WTO system instead of GATT. Among these environments, all enterprises in any industries should try to enhance their benefit, income profits and develop their management strategy, because it is essential for them to keep and make a profit in order to be competitive against all other rivaling enterprises. According to researchers and the ages of history, the concept and determinants of competitive advantage have been dissimiliar as followings. 1) Theory of absolute advantage : Absolute Product Cost. 2) Theory of comparative advantage : Comparative Product Cost. 3) Theory of reciprocal demand : the Reciprocal Demand Structure. 4) Theory of Hechsher-Ohlin : Factor Endowment. 5) Paradox of Leontief : the Quality of Factor Endowment. 6) Theory of technological gap : R & D. 7) Technological gap model : The Technological Gap. 8) Theory of the product life cycle : Product Life Cycle. 9) Christensen's study : Firm's character & manager's character. 10) Monopolistic Advantage Theories : Monopolistic Advantage 11) Electic theory : Ownership, location and internalization specific advantages. 12) Theory of value chain : Cost advantage, Differentiation, Focus. However all these theories have the limit of illustration regarding today's competitive situation, the Porter's theory shows well the determinants of competitive advantage with competitive strategy. Therefore, the analysis of the competitive advantage for maritime industry should be studied by the determinants of competitive advantage of nations

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A Comparative Study on the USA and Japan National Innovation System in Biotechnology (생명공학 혁신시스템의 미.일 비교 연구 - 우리나라의 시사점 도출을 위하여 -)

  • 현병환;김흥열
    • Journal of Technology Innovation
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    • v.7 no.1
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    • pp.36-59
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    • 1999
  • Fundamental advances in the biotechnologies are exerting a profound influence on the health care, agricultural, industrial chemical, environmental, and other industrial fields. Korean government are now more and more realizing the importance of biotechnology as a main technology for the 21st century. But any technical progress is largely the result of a complex set of relationships among the firms, institutions and others involved in development. So understanding the complexity is very important to make promoting strategies and it is even critical in the field of biotechnology. The reason is that commercialization of research results in biotechnology is strongly related with the national science bases provided by academic and public institutes. And its applicable industrial sectors are very diverse. So it is very important to make a effective collaboration system among many R&D related agents. This article discusses and compares both USA and Japanese framework of national innovation systems in the field of biotechnology. The American Innovation system encourages basic research in the biological sciences, and fosters the creation of small venture firms that focus on the development of novel products. America's peculiar incentive structure, derived from its research and educational system, financial system, and regulatory environment has driven USA labs and firms to the forefront of many biotechnology fields. The Japanese institutional environment in contrast, supported the strategy of building production expertise. Firms were urged to use the new techniques as a way of leapfrogging into a second generation of bio-products, in that cost and production advantages count. But the strategy was not effective as expected and Japanese firms have remained competent but not prominent rivals. The differing situations in USA and Japan with regard to biotechnology have many suggestions for our bioindustry. In the conclusion of this article, we translate USA and Japan's experiences to some suggestions which guide for promoting Korea's biotechnology R&D and commercialization activities.

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