• Journal of Korea Multimedia Society
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• v.19 no.5
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• pp.957-969
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• 2016

The corporate image is one of the key elements improving competitiveness of the business, and is conveyed to the public through a design management strategy and its activities with design identity. Therefore, it is important to enhance the corporate image through systematic design management. Recently, in the field of communication services, as a technical gap between corporations has been narrowed, and the importance of design has been magnified, more and more corporations have adopted the design management. It is, however, not easy to build and convey the corporate image to the public systematically, because not only do the corporations run a communication service, the corporations face various business areas and targets. In this study, we analyzed the relationship between the intended image of the corporate and users' visual experiences based on the surveys on the case of KT, which pioneered design management and has made outstanding design results. According to the result, KT's strategic image concepts have positive effects on users' visual experience in each subarea of its design identity. In conclusion, it is necessary to narrow the gap between users' experiences and images that a corporate intends to convey through continuous research on users' experiences and improvement in a design management system.

• Strategy21
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• s.32
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• pp.97-122
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• 2013

The basic stance of the Republic of Korea Ministry of Foreign Affairs was 'quiet diplomacy'. However, there had been demands for specific plans for practical protection of Dokdo. In 2011, Prime Minister Kim Hwang Sik mentioned that they are reviewing measures of stationing marines on Dokdo, while on August 10th, 2012, former president Lee Myung Bak visited Dokdo. The visit itself was meaningful as he was the first supreme commander to visit Dokdo. This paper studies on the necessity of naval power on Dokdo to maintain its effective control. The effective control must be done by a national organization in a peaceful and unimpaired method. If so, can stationing naval power, whether directly or indirectly, on Dokdo be considered a violation of 'peaceful' method? A 'peaceful' effective of control meas the right of sovereignty over a territory without other country's protest. In such terms, protecting a territory falls under practicing the right of sovereignty, and therefore does not violate 'peaceful'. In addition, looking at international cases such as Ligitan/Sipadan Case and Pedra Blanca Case, evidences such as 'navy activity', 'flyng ensign', and 'military communication facility installation' was used. In ter case of Yemen-Eritrea dispute over Hanish, methods on effective control over island and sea was also ruled by the installation of military posts and military surveillance activities. Thus, stationing naval power on Dokdo can be a way of maintaining effective control per international law. To station naval poer on Dokdo, Presidential Instruction 24 integrated Defense Guideline Enforcement Ordinance, which is domestic law, must be revised. Reason being, the Enforcement Ordinance states that the navy area of responsibility excluded Ullundo, where Dokdo is under jurisdiction of Ullungdim thus excluding navy control. In addition, considering the diplomatic situation, it is more fut to install navy radar site on Dokdo rather than 'stationing marines'. In other words, enforcing surveillance in the vicinity of Dokdo and installing radar site instead of stationing direct combatants is one way of practicing effective control without stimulating diplomatic disputes.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.13 no.1
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• pp.153-160
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• 2009

A hierarchical network between Mobile-WiMAX and WLAN systems is to make it possible to utilize wireless internet services including time sensitive applications such as VoIP, VOD, visual telephony etc. During the process of vertical handoff decision from Mobile-WiMAX to WLAN hotspot, vertical handoff delay causes user dissatisfaction because it doesn't provide the seamless wireless internet service. We make use of type of service (ToS) parameters in IEEE 802.16e specification as the criterion parameter of vertical handoff decision process in hierarchical Mobile-WiMAX/WLAN networks. In this paper, we propose the process of vertical handoff decision for seamless wireless internet service which is sensitive to time delay. If type of service is time sensitive application, the decision of vertical handoff is withdrawn until the service is terminated. In focus on user satisfaction, if the proposed traffic management strategy in hierarchical Mobile-WiMAX/WLAN networks is used, user will utilize seamless wireless internet services including time sensitive applications.

• Journal of the Korean Operations Research and Management Science Society
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• v.34 no.3
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• pp.165-177
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• 2009

The purpose of this study is to investigate the impact of the Internet channel introduction on the channel composed of a monopoly manufacturer and an independent physical retailer. This study also examines what would be the best strategy for the Independent physical retailer to respond to the new internet channel entry. The game theoretic model consists of a monopolist manufacturer selling its product through a channel system including one independent physical store before the entry of an internet store. The audition of the internet store to this channel system results in a mixed channel comprised of two different types of channels. The new internet store is launched by the manufacturer. The results show that an Internet channel entry has the following impacts on the existing channel members. First, the manufacturer's internet channel introduction mitigates the double marginalization problem of the traditional channel. Second, the manufacturer could enhance Its channel power by introducing its own internet channel while it diminishes that of the incumbent independent physical retailer. Third, manufacturer's adding a new internet store leads to a higher demand. Finally, with its own internet direct channel, the manufacturer has an opportunity to practice price discrimination. The manufacture leaves only those with a strong preference for the physical store to be served by the Independent physical store. The results suggest that the independent physical store's best strategy to the entry of the manufacturer's Internet channel is to focus on the consumers who are highly loyal to the physical store while maintaining a high retail price.

• Journal of Nutrition and Health
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• v.38 no.5
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• pp.395-403
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• 2005

The purposes of this study were 1) to analyze the relationship between brand equity factors ie brand awareness, brand image, brand preference and brand loyalty and 2) to suggest the strategy for brand management of contract food service management company. The developed questionnaires were distributed to the college and university students in Incheon area from September 20 to September 24 in 2004. Total 198 questionnaires were used for the final data analysis with response rate of $82.5\%$. For the statistical analysis, the descriptive analysis, factor analysis, pearson correlation analysis, and regression analysis were conducted by using SPSS Win (10.0). The results of this study showed that the following 5 hypotheses were supported. Hypothesis 1: The brand awareness of the contract foodservice company affects positively the brand image of that. Hypothesis 2: The brand image of the contract foodservice company affects positively the brand preference of that. Hypothesis 3: The brand awareness of the contract foodservice company affects positively the brand preference of that. Hypothesis 4: The brand preference of the contract foodservice company affects positively the brand royalty of that. Hypothesis 5: The brand image of the contract foodservice company affects positively the brand loyalty of that. As a conclusion, the brand awareness has a positive effect on the brand image and brand preference significantly, so it is recommended that the contract foodservice company should focus on improving the brand awareness as a brand strategy. And the brand preference and brand image have the significant effect on the brand loyalty. Therefore the company should strive to strengthen the brand loyalty though building brand preference and brand image, because the brand loyalty brings about the customer's more visiting the foodservices, which is directly related to the profitabilities of the contract foodservice management company.

• The Journal of the Korea Contents Association
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• v.14 no.12
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• pp.1100-1116
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• 2014

The purpose of this study is to investigate how children use the PAIR strategy for their audiences in the writing on the screen and how the comments play a role to communicate between an author and audiences. In order to perform this research, 7 elementary school students(4th-6th grade) participated in the literary education program designed to promote to write on the screen. As a result, 42 body texts(635 sentences) and 424 comments of children's writing on the screen were collected and analyzed according to the PAIR strategies and performance behaviour. The findings are as follows: first, 'attracting' is used the most among PAIR strategies and second, the most frequent performance behavior of comment is 'expression'. These findings indicate that children's writing strategy considering audiences tends to be emotionally appealing and performance behavior of comment is likely to focus on affective expression.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.8
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• pp.2766-2773
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• 2010

Science business park(SBP) has been formulated and developed for the purpose of economic development. In addition to the Daedeok Innopolis, cities of Daegu, Gwangju, and Sejong are considering making the SBP in now. Research Triangle Park(RTP) which was planned by the local government, industry, and academic leaders has been developed for 50 years and has planned the next strategy. This RTP experience is very precious to Korean cases and can be contribute to three cities and other regions. Key success factors of Korean SBP are as follows, research capability and talents, visionary local leadership and collaboration, creative business model, and quality of life.

• Journal of KIISE:Software and Applications
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• v.33 no.5
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• pp.460-469
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• 2006

To integrate heterogeneous distributed systems, there exist various researches and developments for the purpose of its adoption into enterprise environment. However, when web service technologies are applied, it is difficult to adopt directly existing software system development methodologies, because of the peculiar architecture of web services, such as service provider, service requester, and service repository. M4WSD(Method for Wes Services Development) is a web service development process model and involves procedures and guidelines to develop web services based on a Use Case model that is elicited from a business domain in requirement analysis. In this paper, we focus on how to determine key realization decisions for each service. The assessment guidelines help you to structure the problem of determining implementation strategy.

• The Journal of Society for e-Business Studies
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• v.17 no.4
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• pp.175-196
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• 2012

Compared to the wide spread of convergence in government and industries there are still lack of theoretical foundation and effective methodologies to successfully implement it. Especially, there are few remarkable results on the ideal types of convergence business model (BM) in both domestic and foreign researchers. In this paper we show theoretical types, strategic alternatives, and design steps of convergence BM could be developed based on '4WH1H model' which is a conceptual framework of a BM. 4W1H model includes 5 constituents of a BM, i. e., customer value, value proposition, operation, target market, and supply capability. We derive 5 theoretical types of convergence BMs depending on the focus of innovation, i.e., value, product, operation, market, and capability. After defining the constituents and types (i.e., structural aspects) of convergence BM, we also show a BM could be linked with business strategy by defining the interaction among 5 constituents (i.e., behavioral aspects) of convergence BM.

• Journal of Digital Convergence
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• v.12 no.12
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• pp.37-47
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• 2014

The characteristics of the spectrum, which are necessary for mobile telecommunication services, may determine the advantage of operators' competition for mobile services. We have a focus on the possibility that there would be the core spectrum within the frequencies. We define the core spectrum of frequencies in terms of 4 criteria (global source/roaming, cost-effectiveness, the experience of utilization and the possibility of use). They are based on the aspects of applicative and economic effectiveness by not technological and but market conditions. We have explored the current core spectrum by using the stepwise selection from these criteria. Our result indicates that the core spectrum may be movable with the development of technology and the flow of time. The results of this paper could be practically used as the reasonable justifications of the policies for not only the competition management but also the alignment about the frequencies for mobile telecommunication.