• Title/Summary/Keyword: Focus Strategy

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The effects of a vocabulary instructional method on vocabulary learning strategy use and the affective domain: Focus on an analysis of students' survey responses (어휘 지도 방법이 어휘 학습전략 사용과 정의적 측면에 미치는 효과: 학생 설문 조사 분석을 중심으로)

  • Kim, Nahk-Bohk
    • English Language & Literature Teaching
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    • v.11 no.3
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    • pp.89-112
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    • 2005
  • This study investigated the effects of collocation-based vocabulary instruction for the experimental group (G2). It was compared to the traditional wordlist-based vocabulary instruction for the control group (G1). This results reflect the development of low level high school EFL learners' vocabulary learning strategy use and the positive change in the affective domain. In the analysis of the survey responses, G1 and G2 did not differ significantly on the first questionnaire. They did, however, differ significantly on the second questionnaire. G2 used more strategies to discover and to consolidate the meaning of the words by means of combining words. In terms of the affective domain, G2 participated more actively in the learning activities, which had a significant effect on vocabulary growth, memory, self-confidence, motivation, and cooperative learning. This is attributable to the fact that G2 was more inquisitive, interested, challenged, participatory, cooperative, and attentive than G1 in performing the vocabulary task activities. Moreover, the data collected from the questionnaire showed that G2 performed more interactive and dynamic activities in solving the given tasks.

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Evolution of Limits to Growth Studies and its Implications on Concept and Strategy of Sustainable Development (성장의 한계 논의의 전개와 지속가능발전에의 함의)

  • Moon, Tae Hoon
    • Korean System Dynamics Review
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    • v.17 no.2
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    • pp.5-32
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    • 2016
  • Purpose of this paper is to review series of Limits to Growth studies from its original Rome Club Report published in 1972 to the most recent one in 2012 by Jorgen Randers and finds its implications on concept and strategy of sustainable development. For this purpose first, this paper reviewed series of Limits to Growth studies in details with focus on scenarios used in simulation of world model. Second, response to the original Limit to Growth was reviewed and to see validity of its scenario based simulations, simulated results of interest variables and actual historical data up to the year 2010 was compared. Third, structure and key arguments in both studies, Limit to Growth studies and Our Common Future was explained and compared. Finally, implications of the Limit to Growth studies on concept and strategy for sustainable development was discussed. Based on the comparison, this paper argued that even if the term sustainable development was not used in the Limit to Growth at all, concept and strategies for sustainable development implied in the Limit to Growth are more clear and specific than those of Our Common Future. Since Limit to Growth studies were simulation based ones that produce detailed behaviors on interest variables, it clarifies more clearly the abstract concept of sustainable development and thus, provides specific guidelines for the direction of sustainable policy which has been suffering long from vagueness of concept of sustainable development.

The Effect of Competence and Competitive Strategy on Performance in Special Hospitals and the Moderating Effect of the Business Environment (전문병원의 역량과 경쟁전략이 성과에 미치는 영향과 경영환경의 조절효과)

  • Ryu, Hwang-Gun;Jang, Won-Hyuk
    • The Korean Journal of Health Service Management
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    • v.9 no.4
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    • pp.13-32
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    • 2015
  • Objectives : This study explored ways to identify factors that have competitive advantages and achieve high performance by investigating the influence of competence and competitive strategy on the performance and moderating effect of the business environment within special hospitals. Methods : A total of 80 specialized hospitals participated in the study. A multiple regression analysis was carried out by configuring sub-factors for each factor, and a hierarchical regression analysis was conducted with interaction terms as independent variables. Results : Among the competence factors of special hospitals, the competence of hospital staff and business management had a significantly positive (+) effect on the internal performance, and the competence of the marketing management had a significantly positive (+) effect on the external performance. Conclusions : The findings of this study suggest that in the rapidly changing health care environment, special hospitals should select and focus on competitive strategies and competency factors required to ensure competitiveness and achieve high performance, and based on this, need to seek integrated strategic management measures.

A Study on the Strategic Adoption of Internet based Customer Relationship Management (인터넷 기반 고객관계관리의 전략적 도입에 관한 연구)

  • Roh Kyung-Ho
    • Management & Information Systems Review
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    • v.5
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    • pp.61-79
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    • 2000
  • This research suggests the strategic adoption methodology of Customer Relationship Management. The backgrounds of CRM is the business environment changing that Market power is shifting to the customer who has unprecedented powers of choice today. The strategic adoption of Customer Relationship Management determines the value, needs and preferences of each customer or customer segment. Customer Relationship Strategy is an explicitly defined plan for how a company has decided to connect with, relate to, and focus on its chosen customers to create value. Deliberate decisions must be made, often involving trade-offs, so that investments are aligned with customer needs and value. Plan defined in terms of target customers value proposition, role in value delivery, and risk/reward sharing. All customers are not created equal; specific customers and/or customers segments are more desirable/valuable to pursue. Key premise of CRM is that value can be created by changing company's business model to better connect with customers. Area of service of Customer Relationship Management are as follows. Portfolio strategy, Market Opportunity Assessment, Brand Equity, Market Positioning, Pricing, Channel Strategy, Market Segmentation. Target Market Identification, Customer LifeTime Value Analysis, Customer Profitability, Customer Connections Economics Analysis. The objects of CRM are maximizing customer service effectiveness, improving customer loyalty, increasing customer service efficiency, optimizing intelligence about customer behaviors and preferences.

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Global Distribution Enterprises' Entry into the Chinese Market: Focus on the Three Northeastern Provinces

  • Kim, Nam-Myun;Youn, Myoung-Kil
    • The Journal of Industrial Distribution & Business
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    • v.5 no.3
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    • pp.25-34
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    • 2014
  • Purpose - This study aims to investigate Korean distribution enterprises' entry into the Chinese market. By studying Korean companies' strategy and current situation in the Chinese retail market and analyzing Lotte Mart's strategy, this study was aimed at identifying comprehensive strategies for Korean companies striving to expand in China's retail market. Research design, data, and methodology - A case study approach is used, focusing on the three northeastern provinces in China, and examining global firms' entry into the Chinese market. The study employed a direct survey and a literature review. Results - Korean distribution firms' entry into the overseas market is in the inception stage and it should be developed, considering its effects on the national economy and other industries. Conclusion - The cases of E-mart and Lotte Mart, representing Korean distribution firms, showed that they should not rely on scale to succeed in China. Both preliminary analysis and careful strategies are required to ensure success. Considering the high growth potential of the Chinese market, a management strategy that takes account of Chinese people's emotions was needed.

The Relationship of Loss-Leader Marketing Factors, Brand Attitude and Revisit Intention in the Restaurant Industry: Focus on the Mediating Effect of Brand Attitude and the Moderating Effect of Brand Credibility (외식업체의 로스리더 마케팅 요인과 브랜드 태도, 재방문 의도 관계: 브랜드 태도의 매개효과와 브랜드 신뢰의 조절효과를 중심으로)

  • Choi, Dong-Kug
    • Culinary science and hospitality research
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    • v.23 no.7
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    • pp.112-128
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    • 2017
  • This study aimed to find the influence with the moderating effects of brand credibility and the mediating effect of brand attitude from the relationship of Loss-Leader marketing factors, brand attitude and revisit intention to make management strategies and provide basic materials for the future restaurant industry. From the findings in this study, only limited sales strategy in the Loss-Leader marketing factors had a positive effect on revisit intention. Both Limited Sales and Price Discount Strategy in the Loss-Leader marketing factors had positive effects on the brand attitude, while Plus Pack strategy had a negative effect on the brand attitude. Also, the brand credibility has a significant moderating effect on the relationship between the Loss-Leader marketing factors and the brand attitude, and the brand attitude has a significant effect on revisit intention. The results indicated that these findings would be basic materials for Loss-Leader marketing factors and related studies in the future. In addition, this study suggests good implications in establishing and using the effective marketing management strategies in the restaurant industry.

The Strategy of Switching to Global Digital by OEM Companies in Jeonlabuk-do (전라북도 OEM업체들의 Global Digital Switch 전략)

  • Choi, Heung-Seob;Lee, Sook-Ja
    • International Commerce and Information Review
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    • v.6 no.1
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    • pp.157-189
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    • 2004
  • Recently, Digital Switch has risen as one of the important issues on which academic and industrial world focus in order to bring organizational transformation to a company that wants to adapt itself to the rapidly changing business environment. However, the discussion in the Digital Switch has been so much concentrated in the study of each static system, model of their performance and the development of monitoring each of them, that only few theoretical research has been carried out on the dynamic process of how each system in the organization experienced the change in terms of the level of digital transformation that can occur in the whole organization facing the change of digital environment. Therefore this thesis aims to develop a new model & strategy of switching to global digital by OEM companies in Jeonlabuk-do that enables us to check out and predict the Digital Switch progress. This model is the first Digital Switch process evaluation intended for empirical study, especially by integrating the many indices that have not been examined empirically by the existing studies. We expect that the results from this research will help corporate e-business strategy planners to devise and analyze the Digital Switch strategies effectively by recognizing the companies' current situation in comparison with their previous and other firms' level, respectively.

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A Study on SCM System Construction Strategy Using a Statistical Method (통계기법을 이용한 SCM 시스템 구축 전략에 관한 연구)

  • 서장훈;김용범;김우열
    • Journal of the military operations research society of Korea
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    • v.28 no.1
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    • pp.17-28
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    • 2002
  • Recently, To define an enterprise's survival strategy is a difficult task, because the competition of a business is a complexity. The reason is the original research uses a statistical survey method. On a conceptual point of SCM, - as an order of development, physical distribution, logistics management, basic supply chain management and advanced supply chain management etc - a supervisor is magnifying gradually as well as confusing with information and analysis techniques which seems possible. On executing this, however, it has many problems since it is hard and wide; therefore, The Manager don't aware a total executable solution even though the enterprise knows necessity of SCM. On this paper focus on a proposal of alternatives with reasonableness of manufacturing and making a profit of sales department like most of enterprises are willing to overcome such as carelessness and unready strategy of investment additionally, the thesis should effort to find an element through an analysis of cases, a statistical method of effective SCM, and actual survey to propose an alternative; moreover, this paper proved the facts that it could be a guiding company, which has an ability of cooperation with entities through the founding of supply chain. As a conclusion, this essay showed the variation that influences the capacity entities and alternative to define an element which basically influence for a cause and effect.

Factors of Successful Online Marketing Strategy to Food Distribution SMEs

  • PANAWAN, Chusripat;PEERAWAT, Chailom
    • Journal of Distribution Science
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    • v.20 no.12
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    • pp.71-79
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    • 2022
  • Purpose: This study aimed to apply factors of successful online marketing strategy for food distribution SMEs and the effects of these successful strategies to achieve higher performances. Research design, data, and methodology: Questionnaires were used to collect data from 400 samples of SMEs in Thailand. We employed structural Equation Modeling techniques for data analysis. Results: The results revealed that distribution strategies directly affected the success of business operations, as follows: 1) Customer communication channels, product variety, preserved privacy, and personal service had direct positive effects on the distribution success in terms of financial perspective, customer perspective, internal process perspective, and earning and growth perspectives; 2) Ability to learn a competitor had a positive direct relationship with the distribution success in terms of financial perspective and learning and growth perspectives, excluding customer perspective and internal process perspective; and 3) Responses to market on time had a positive and direct influence on distribution success in terms of customer, internal process perspective and learning and growth perspectives excluding financial perspective. Conclusions: This research has made an essential contribution to SMEs that they should focus on and adopt these 6ODS+4BSC concepts as development guidelines for food distribution SMEs to be more efficient and effective.

Impact of Community Investment Renewable Development Project on the Local Economy: Aspects of Residential Income and Local Company Revenue (주민참여형 재생에너지 개발의 지역경제 기여효과: 주민소득과 지역기업 매출을 중심으로)

  • Kim, Yunsoung;Yun, Seonggwon;Im, Hyunji;Yun, Taewhan
    • New & Renewable Energy
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    • v.17 no.1
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    • pp.61-75
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    • 2021
  • Power generation using solar PV and wind power are more feasible to compete with fossil fuel power generation. However, residential acceptance is still a big challenge in the deployment of renewable energy. The Korean government has implemented various policies to support the development of renewable energy in which communities invest. However, there are very few cases of the commercial operation of community-invested renewable energy power plants. Renewable energy has attracted attention in the reduction of greenhouse gasses (GHG) effects and economic feasibility. However, it is also necessary to focus on socio-economic effects to overcome the economic recession while reducing greenhouse emissions. Community-invested renewable energy development projects can positively revitalize the local economy in many aspects, such as resident income, job creation, and the growth of local businesses. This study analyzes the local economic impact of renewable energy development projects on residents' income and job creation. It increased local companies' sales through community-invested development projects in Korea.