• 복식문화연구
• /
• 제23권3호
• /
• pp.468-483
• /
• 2015

Fast fashion brand marketers should develop marketing strategies that effectively satisfy the values consumers seek when purchasing fast fashion brands. This study aimed to identify the consumption value factors of fast fashion brands and to reveal the value factors that influence attitudes toward purchasing fast fashion brands. Data were gathered by surveying university students in the Seoul metropolitan area using convenience sampling. Three hundred and five questionnaires were used in the statistical analysis, which consisted of exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using AMOS. The factor analysis revealed the following six value factors: Emotional value, social value, price/value for money, durability value, eco-value, and consistency value. The fit statistic for the six-factor model was quite acceptable. Two of the six value factors, emotional value and price/value for money, positively influenced attitudes toward purchasing fast fashion brands. The overall fits of the revealed model suggested that the model fit the data well. The results suggested that fast fashion marketers need to understand the value factors that motivate consumers to purchase fast fashion brands. In addition, marketers should focus their efforts on satisfying emotional value and price/value for money in order to establish their brands in the increasingly competitive fast fashion industry.

• 한국유통학회지:유통연구
• /
• 제1권1호
• /
• pp.239-258
• /
• 1996

This study deals with the measurement of relational norms, a safeguard for sustained exchange relationshipsim marketing channel systems. Here, the relational norm items are hypothesized to have a second-order factor model, in which mine observed items originate from the three first-order factors and the first order factors in turn originate from a second-order factor. The three first order construe comprising a higher order norm are mutuality(equity in the distribution of benefits and burdens over the course of the exchange on a long term basis), flexibility(expectation of friendly adaption for possible circumstance changes), and solidarity (the degree to which the preservation of the unique and continuing relationship is internalized by the exchange partners as being important in and of itself). 113 research questionnaires are obtained from four industries such as construction, telecommunication, iron, and electric ＆ electronic industries, Reliability and nomological. discriminant validity are tested, and in using the confirmatory factor analysis of Lisrel 7.16, and the chi-square difference test it is tested which has a better satisfactory fit to the data, the first-order model or the second-order one. The results of this study indicates that relational norms have a second order construct. In the electric and electronic industry the model as a while has a satisfactory fit to the data and the relevant first- and second-order factor loading to the mutuality is not significant. Same Results are happened to the flexibility in the telecommunication industry and to the mutuality and flexibility in the inn industry. In sum, the model lends support to our construct, but it is difficult to apply the measurement model to all kinds of industries.

• 시큐리티연구
• /
• 제61호
• /
• pp.235-254
• /
• 2019

이 연구는 테러 인식에 대한 척도에 대하여 확인적 요인분석(Confirmatory Factor Analysis)을 사용하여 요인구조를 확인함으로써, 한국형 테러인식을 측정하는데 적합한 척도인지에 대한 정보를 제공하고자 하였다. 최오호 외(2016) 「국회청사 보안강화 방안에 관한 연구」에서 수집된 국회공무원을 대상으로 한 176명의 자료를 분석에 활용하였다. 연구결과 테러인식의 총 14문항으로 구성된 척도에서 테러우려 3문항, 테러발생인식 5문항, 테러대응 3문항, 테러대비장치 3문항의 요인별 모형적합도의 적합도 지수는 기준치를 충족하여 적합한 것으로 나타났다. 표준화회귀계수도 기준 값을 상회하고 있어 적합한 것으로 나타났다. 잠재변수 테러우려가 평균분산추출값의 기준 값에 다소 미치지 못한 것을 확인하였으나, 그 이외의 값은 적합한 것으로 나타나 집중타당도가 확보된 것으로 보았다. 이를 보충하고자 판별타당도를 검증한 결과 척도 수준이 적합한 것으로 나타났다. 따라서 이 연구에서 검증한 테러인식문항을 포함하여 테러와 관련된 이론과 선행연구를 바탕으로 테러인식을 측정하기 위한 적합한 문항으로 구성된 설문지가 개발되어 측정될 필요가 있다.

• 한국축산식품학회지
• /
• 제43권2호
• /
• pp.374-381
• /
• 2023

In a previous study, 'response surface methodology (RSM) using a fullest balanced model' was proposed to improve the optimization of food processing when a standard second-order model has a significant lack of fit. However, that methodology can be used when each factor of the experimental design has five levels. In response surface experiments for optimization, not only five-level designs, but also three-level designs are used. Therefore, the present study aimed to improve the optimization of food processing when the experimental factors have three levels through a new approach to RSM. This approach employs three-step modeling based on a second-order model, a balanced higher-order model, and a balanced highest-order model. The dataset from the experimental data in a three-level, two-factor central composite design in a previous research was used to illustrate three-step modeling and the subsequent optimization. The proposed approach to RSM predicted improved results of optimization, which are different from the predicted optimization results in the previous research.

• 복식문화연구
• /
• 제17권5호
• /
• pp.878-885
• /
• 2009

Y세대는 시장연구에 있어서 많은 흥미를 갖는 세대이다. 이 세대는 1981년에서 1995년에 태어난 사람들로 미국의 역사상 가장 큰 소비자 집단을 이루고 있다. 본 연구의 목적은 미국에 있어서 Y세대들이 청바지를 구입할 때 고려하는 결정 요인들과 맞음새 문제에 대한 그들의 관심을 잘 이해하는 것이며, 연구 결과를 통해 미국 의류업체들이 소비자들의 요구를 잘 반영할 수 있도록 기초자료를 제공하려는 것이다. 본 연구 결과, 미국의 Y세대들은 인터넷이나 미디어에 영향을 받기 보다는 또래집단이나 자신들의 직감능력에 더 의존하는 것으로 나타났다. 쇼핑 방법에 있어서는 리테일 스토아를 백화점이나 디스카운트 스토아보다 더 선호하였다. 또한, 청바지 구매시 맞음새를 브랜드나 색상보다 더 중요한 결정 요소로 생각했으며 87%가 그런 생각을 갖고 있었다. 맞음새 문제에 있어서 대부분 젊은층인데도 불구하고 바지 길이, 엉덩이앞뒤길이, 허리둘레에 문제가 있다고 하였다. 이 맞음새 문제는 가격대와 사이즈와도 관련이 있는 것으로 나타났으므로 의류 생산 업체들이 다양한 신체 형태와 대상 소비자들의 이해에 관심을 갖을 필요가 있는 것으로 사료된다.

• 한국식생활문화학회지
• /
• 제23권2호
• /
• pp.139-151
• /
• 2008

The purpose of this study was to determine the empirical cause-effect relationships among business ethical values and person-organization fit, job satisfaction, turnover intent, and organizational performance within family restaurants and feeding facilities. Self-administered questionnaires were completed by 459 restaurant employees. The SPSS and Amos programs were then applied to the data to perform frequency, factor, reliability, correlation and SEM analyses. The primary results are as follows. First, business ethical values had a significant positive effect on person-organization fit. Second, person-organization fit had a significant positive effect on job satisfaction, and a significant negative effect on turnover intent. Third, job satisfaction had a significant positive effect, and turnover intent had a significant negative effect, on organizational performance. Finally, upon verifying the possible direct and indirect effects of business ethical values within family restaurants and feeding facilities, it was determined that the ethical values had significant direct and indirect effects on person-organization fit, job satisfaction, turnover intent, and organizational performance. These findings have various implications. For example, an improved in-house ethical working environment leads to greaterperson-organization fit, and having employees that feel there is better in-house ethical reliability leads to greater consistency between personal and organizational values, resulting in higher job satisfaction and ultimately organizational performance.

• 보건행정학회지
• /
• 제23권4호
• /
• pp.415-426
• /
• 2013

Background: This study was aim to identify the specific words and to develop the scale for the public health center (PHC) image. Methods: We collected 824 words from the previous studies and by open questions and reduced them by 77 words, then which were rated properly by 355 citizens of Seoul. We examined explanatory factor analysis for 69 words, and examined content validity test and confirmatory factor analysis (CFA) for the image structures (4 factors and 16 words). And then we developed the image questionnaire using them through council. We conducted a survey and retested the PHC image scales as the measuring tool targeting 2,000 persons, and compared the inexperience and experience persons for PHC usage. Results: The image structures were consisted of 4 factors and 16 words such as 'trustworthiness' (warm, exemplary, faithful, service-mindedness, beneficial to health), 'fairness' (honesty, clear, consistent, ruled), 'development possibility' (changing, goal-directed, developmental, propulsive), and 'flexibility' (not authoritative, not perfunctory, not rigid) in total. Cronbach's ${\alpha}$ values of all factors were above 0.7. As a result of CFA, model fit indexes yielded satisfactory results (root mean square error of approximation [RMSEA] 0.049, goodness of fit index [GFI] 0.937, and adjusted goodness of fit index [AGFI] 0.912). According to the result of retest for measuring tool by using other samples, Cronbach's ${\alpha}$ values were above 0.8, and model fit indexes yielded satisfactory results (RMSEA 0.059, GFI 0.952, AGFI 0.933). RMSEAs of the inexperiences and the experiences were each 0.59, 0.68. Conclusion: A reliable, valid, and generalizable scale was created for PHC image.

• Journal of Mechanical Science and Technology
• /
• 제18권10호
• /
• pp.1849-1858
• /
• 2004

For examining friction-factor characteristics of round-hole pattern surfaces which are usually applied on damper seals, flat plate test apparatus is designed and fabricated. The measurement method of leakage and pressure distribution along round-hole pattern specimen with different hole area is described and a method for determining the Fanning friction factor is discussed. Results show that the round-hole pattern surfaces provide a much larger friction factor than smooth surface, and the friction factor vs. clearance behavior yields that the friction factor generally decreases as the clearance increases unlike the results of Nava's flat plate test. As the hole depth is decreased, the friction factor is increased, and maximum friction factor is obtained for 50% of hole area. Since the present experimental friction factor results show coincident characteristics with Moody's friction factor model, empirical friction factors for round-hole pattern surfaces are obtained by using the Moody's formula based on curve-fit of the experimental data. Results of Villasmil's 2D CFD simulation support the present experimental test result.

• Asia pacific journal of information systems
• /
• 제24권3호
• /
• pp.345-370
• /
• 2014

The notion of technological adoption such as Radio Frequency Identification (RFID) has been examined in various domains such as supply chain management, inventory management and health care. However, there are several unanswered questions surrounding how this technology is adopted in disaster management. This study attempts to explore the potential of RFID in disaster management. The notion of Task-Technology Fit (TTF) is deemed suitable for this purpose and thus used as the theoretical framework that is further validated by employing multiple case studies. The empirical findings indicate that there are six key factors influencing the decision to adopt RFID in disaster management. Some relate to aspects of RFID when it is put into practice, namely cost, compatibility, standardisation, implementation and locatability; while the other key factor relates to privacy and security aspect of information. It is hoped that the findings of this research will inform disaster management organizations to better plan the adoption of RFID for their operations.

• International Journal of Advanced Culture Technology
• /
• 제9권3호
• /
• pp.373-378
• /
• 2021

Sponsorship is one of the communication tools that have been used for a long time to raise corporate awareness and establish favorable customer attitude. This study tried to examine the effect of corporate sponsorship, which has recently been attracting increasing attention. We empirically examined whether sponsorship and program fit, identification with a company or brand, and corporate credibility affect the reputation of the sponsoring company. For this, We conducted a survey using a structured questionnaire for 263 college students, and the collected data were analyzed through a structural equation model along with factor analysis. As a result of the study, it was found that sponsorship and program suitability had a positive effect on corporate reputation, and brand identification and reliability also had a positive effect on corporate reputation. Based on the results of the study, it was possible to obtain the implication that it is important to increase the fit of the sponsor and sponsorship program, to improve the corporate brand identification and corporate credibility in order to increase the corporate reputation through sponsorship.