• 패션비즈니스
• /
• 제14권4호
• /
• pp.1-9
• /
• 2010

The study verified the regulatory fit effect of the message focus and propensity regulatory focus delivered in the sales promotion situation of beauty services and products on the basis of the self-regulatory focus theory being actively discussed in the consumer behavior area of marketing. As the result of ANOVA analysis on the experimental design 2 (chronic regulatory focus: promotion focus/prevention focus, between factor) ${\times}$ 2 (message regulatory focus: promotion focus/prevention focus, within factor), the promotion focus group showed more positive response to the promotion focus message(4.88) of beauty services than the prevention focus group(4.40) so that the effect of regulatory fit appeared(t=1.79, p<.1), but the regulatory fit effect didn't appear in the prevention focus message(t=.58, p>.1) so that the hypothesis was partially supported. However, as for the promotion focus message of beauty products, the promotion focus group(4.62) showed more positive response than the prevention focus group(4.16), and as for the prevention focus message, the prevention focus group(4.89) showed more positive results than the promotion focus group(4.33) so that the effect of regulatory fit appeared(t=2.07, p<.05). Therefore, the result of the study shows that as for the service consumers perceive high risk, the sales promotion activity of the prevention focus message can be effective for prevention focus consumers and for promotion focus consumers as well. Otherwise, it suggests the marketing approach that the consumer evaluation is more positive when the advertising message focus fit the consumer regulatory focus.

• International Journal of Advanced Culture Technology
• /
• 제11권4호
• /
• pp.302-309
• /
• 2023

Wearable devices, attached to the human body, track and enhance users' activities, health, and communication. Therefore, considering ergonomic factors in product design is crucial. However, previous research has somewhat overlooked the importance of integrating ergonomic design elements into a broad spectrum of design factors. This study aims to examine the impact of physical attributes inherent in smart wristbands and smartwatches on the perceived functional value, specifically, perceived usefulness, ease of use, and fit. A survey was conducted among 289 US adults who had experience using smart wristbands or smartwatches. The collected data were analyzed using descriptive statistics, factor analysis, Cronbach's alpha, t-test, MANOVA, and regression analysis in SPSS version 29. The results showed that the shape of the front display significantly influenced perceived ease of use, and the product's weight had a substantial impact on both perceived ease of use and fit. Furthermore, distinct technical features on the front display had varied effects on perceived usefulness, ease of use, and fit. Notably, the presence of activity tracking, alarm, and calendar functionalities led to distinct differences in ease of use and fit. Features such as distance tracking, phone call, social media notifications, text messaging, and time display functions showed significant influences on the perception of fit. These findings provide insights into the physical values of smart wristbands and smartwatches as perceived by users.

• 한국품질경영학회:학술대회논문집
• /
• 한국품질경영학회 2009년도 추계학술대회
• /
• pp.317-323
• /
• 2009

In this paper, we propose new methods which is to determine level of noise factor. Even Taguchi give level of noise factor which is best(or maximum) and worst(or minimum) condition, we give level of noise factor which is representative value by observing noise factor frequency. Sometimes level of noise factor is given one, two and three. We know this method is more fit in real fields.

• 품질경영학회지
• /
• 제37권4호
• /
• pp.10-15
• /
• 2009

In this paper, we propose new methods which is to determine level of noise factor. Even Taguchi give level of noise factor which is best(or maximum) and worst(or minimum) condition, we give level of noise factor which is representative value by observing noise factor frequency. Sometimes level of noise factor is given one, two and three. We know this method is more fit in real fields.

• The Journal of Asian Finance, Economics and Business
• /
• 제8권5호
• /
• pp.1139-1145
• /
• 2021

This study is aimed at developing a measurement instrument for the superior product development program of Deli Serdang cassava, Indonesia. This research population is the target population of Deli Serdang Micro, Small and Medium-sized Enterprises (MSMEs) which produces cassava. The sample was randomly selected and consisted of 300 MSMEs. The study method is research and development with confirmatory factor analysis using Amos software. The data collection technique was a questionnaire. Study results used the maximum likelihood method which showed that the validity and reliability instruments met the ideal loading factor value > 0.5 and a significance value of p (0.000). The model built also meets the fit criteria based on the Goodness of Fit Model Standard. All instruments are presented to build and measure the superior cassava product development program by Deli Serdang MSMEs. This superior product development program comprises (1) economic contribution (with a loading factor value of 0.76) (2) social aspects (with a loading factor value of 0.76) (3) cultural aspects (with a loading factor value of 0.99) and (4) institutional (with a loading factor value of 0.87). This result means that all instruments have proven construct validity.

• 여성건강간호학회지
• /
• 제25권1호
• /
• pp.31-45
• /
• 2019

Purpose: This study was designed to develop a valid and reliable scale for the evaluation of preconception health behavior in women preparing for pregnancy. Methods: The initial strategy included a literature review, interviews, and construction of a conceptual framework. The preliminary items were evaluated twice for content validity by experts, and modified two preliminary investigations. Participants in the 2 main investigations and the confirmation investigation were tested for reliability and validity of the preliminary scale in women preparing for pregnancy. The data were analyzed for different items exploratory and confirmatory factors. Results: The 5-point Likert scale consisted of 6 factors and 27 items. The 6-factors included 'hazardous substance factor,' 'medical management factor,' 'rest and sleep factor,' 'stress management factor,' 'information acquisition factor,' and 'resource preparation factor.' Goodness of fit of the final research model was very appropriate and based on the following measures: Q=1.98, comparative fit index=.91, Tucker-lewis index=.89, standardized root mean square residual=.07, and root mean square error of approximation=.07. The criterion validity was .64. The reliability coefficient was .92 and the test-retest reliability was .61. Conclusion: The study findings indicate that the scale can be used for the development of nursing interventions to promote preconception health behavior in women preparing for pregnancy.

• 한국치위생학회지
• /
• 제12권4호
• /
• pp.675-684
• /
• 2012

Objectives : The purpose of this study was to develop an instrument for Korean Scaling Fear (KSF)-1.1 in scaling patients. Methods : 402 sample size for scaling patients was studied in Daegu city in July and August of 2011. Mean and standard deviation was calculated in 3 dimensions(FWS: fear while scaling, DDH: distrust on dental hygienist, FAS: fear after scaling). Results : Age of 402 subjects was 36.5 years. In analyzing reliability for item-level, a range of correlation coefficient(${\alpha}$) on item-internal consistency(FWS, DDH, and FAS) was 0.58~0.88(${\alpha}$=0.90), 0.40~0.71(${\alpha}$=0.82), and 0.54~0.63(${\alpha}$=0.82), respectively. Floor(%) and ceiling(%) value on 3 dimensions were also 9.2% and 4.0%, 12.4% and 0.5%, and 17.7% and 1.2%, respectively, therefore, we found statistically high reliability for those(p<0.001). With explanatory factor analysis, this study could generate 3 dimensions(factor 1, eigenvalue 5.41, proportion 0.49; factor 2, eigenvalue 1.50, proportion 0.14; factor 3, eigenvalue 1.04, proportion 0.09) and 11 sub-scales. Also confirmatory factor analysis results showed that the KSF1.1 model was fitted very well in analysis of model fit($x^2$=112.94, df=41, p=0.000; goodness of fit index=0.95; adjusted goodness of fit index=0.92; root mean square residual=0.057). Conclusions : In conclusion, The findings of this study showed that developed reliable and valid instrument for measuring the KSF1.1 in the scaling patients.

• 한국콘텐츠학회논문지
• /
• 제15권11호
• /
• pp.374-385
• /
• 2015

본 연구는 중등학교 학생을 대상으로 난독증 선별 체크리스트 개발을 목적으로 한다. 내용 타당도를 확보하기 위해 선행연구 사례를 참조했고, 5명으로 구성된 전문가 자문을 받아 측정요인과 문항을 구성하였다. 예비조사는 충청남도에 소재한 중학교와 고등학교에 재학 중인 학생 265명을 대상으로 하였다. 신뢰도를 확보하기위하여 SPSS 21.0을 활용하여 탐색적 요인분석을 했고, 적합도를 얻기 위해 AMOS 18.0을 활용하여 확인적 요인분석을 실시하였다. 연구결과는 다음과 같다. 첫 번째는, 측정요인 8개와 문항 34개를 확보하였다. 둘째, 탐색적 요인분석 결과 신뢰도 통계량(Crombach ${\alpha}$)은 .922로 매우 높은 값을 얻었다. 셋째, 확인적 요인분석결과 절대적 적합지수 GFI=.920, RMR=.057, RMSEA=.062, 증분적 적합지수 CGI=.960, TLI=.977의 결과 값을 얻었다. 따라서 이와 같은 결과를 바탕으로 본 연구에서 개발된 중등학생 대상 난독증 척도검사 도구는 측정도구로써 적합함을 확인 하였다.

• 아동학회지
• /
• 제19권2호
• /
• pp.97-113
• /
• 1998

The purpose of this paper was to evaluate hypothesized alternative models for the factor structure of the Korean Version of the Aberrant Behavior Checklist(K-ABC) using standardized samples. Confirmatory factor analyses of correlated factor models using the Jeroskog method were carried out. Analyses supported the two-factor processing model. When the achievement scale was added, a three factor model (two processing factors and an achievement factor) emerged. When factorially uncorrelated models were analyzed, fit indices proved to be improper.

• 패션비즈니스
• /
• 제16권4호
• /
• pp.46-63
• /
• 2012

This research purposed to the conceptual model with integrates the expanded task technology fit theory(TTF) and technical acceptance model(TAM) for the effect of the motivational factor of the consumer characteristics in the used the fashion mobile commerce. To fulfill the study objectives, a total of 432 questionnaires were conducted to the customers with first-hand experience with merchandise in mobile commerce. The judgement sampling method was employed on sample population ages from 20s to 30s over two month period. Based on the results of the above-mentioned path analysis, The result showed that First, the utilization experience was adopted as the have the notes effect in the and information acquisition fit, support fit, quality fit, perceived ease of use. and the innovativeness was adopted as the have the notes effect in the information support fit, perceived trust, perceived ease of use. and the self-efficacy was adopted as the have the notes effect in the and information quality fit, perceived usefulness, perceived ease of use. Second, the information acquisition fit, support fit were adopted as the have the notes effect in the perceived trust, perceived usefulness, perceived ease of use. and the information quality fit was adopted as the have the notes effect in the perceived trust, perceived usefulness. Third, the appeared similar effect which considers from all relationships such as perceived trust, perceived usefulness, perceived ease of use, acceptance attitude and purchase intention.