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The Effects of Beauty Service on Customer Satisfaction and Word-of-Mouth Intention in the Beauty Industry (머리미용서비스가 고객만족과 구전의도에 미치는 영향)

  • Park, Eun-Jung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.4 s.163
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    • pp.574-583
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    • 2007
  • This study aimed to look into the features of the hair beauty service components and the effects of these elements on customer satisfaction and word-of-mouth intention. Subjects were 20's-40's women and survey methods such as frequency analysis, t-test, ANOVA, factor analysis, reliability analysis, and regression analysis were used. Results were as follows: First, hair beauty service were composed of eight factors such as facilities of hair beauty salon, employee's kindness, amusement facilities, light refreshments, guidance to a process of hair style, keeping service for personal belongings, reservation service, and customer management. Second, the effects on customer satisfaction was significantly affected by facilities of hair beauty salon, employee's kindness, guidance to a process of hair style, customer management, keeping service for personal belongings, light refreshments. Third, customer satisfaction with hair beauty service affected the word-of-mouth intention.

SOA Development Methodology Based on Service Ontology (서비스 온톨로지 기반 SOA 개발 방법론)

  • Choi, Ko-Bong;Park, Sei-Kwon;Ryu, Sung-Wan
    • Journal of Information Technology Services
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    • v.9 no.2
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    • pp.193-203
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    • 2010
  • Service-Oriented Architecture (SOA) is a new trend for the design of application architecture to enhance the degree of share and reuse with the concept of service. It comes from the current situation where the business environments are changing rapidly and therefore competitions are getting bitter. To cope with such business challenges, business (and/or applications) architecture needs considerably flexibility and reusability, and that's why SOA is accepted as one of the most effective framework for the business applications in these days. In this paper we propose an analysis and design methodology for the applications of SOA. To implement the proposed methodology, the service ontology needs to be defined first, and the tasks such as service profiling, workflow design and service orchestration need to be followed. To validate the expected effects on flexibility and reusability, the proposed methodology was compared with CBD (Component Based Development).

Direction for the Implementation of Rural Extension Service in an Age of Localization (지방직화(地方職化) 이후(以後) 농촌지도사업(農村指導事業)의 추진(推進) 방향(方向))

  • Ha, Tae-Il;Ryu, Jin-Chun;Hwang, Dae-Yong
    • Current Research on Agriculture and Life Sciences
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    • v.16
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    • pp.1-14
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    • 1998
  • As a result of the execution of the import liberalization and local autonomy with WTO system launching, centralized rural extension service converted to localized rural extension service. This advent of globalization and localization era affects our over all agricultural condition, moreover the duty and role of rural extension organization which take complete of rural extension, is compelled to diversified and specified technology. In this study, first we will investigate the change of agricultural, rural community, and local rural extension service in globalization and localization era. Second we will analyze the confronted problems of local rural extension service. With this study's outcome for basis, we will present new role and direction of local rural extension service which can contribute to local agricultural development.

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Typology of R&D Service Firms and Customized Policy Suggestions in Korea

  • Choi, Jisun;Min, Jungwon;Jang, Pyoung Yol;Ha, Tae Jeong;Lee, Sang Hyeok;Seo, Jeonghwa
    • STI Policy Review
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    • v.2 no.1
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    • pp.35-53
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    • 2011
  • This paper originates from the questions concerning why Korea has had difficulties in boosting R&D service industries regardless of government efforts over a decade. We first review the intrinsic nature of the R&D services and set up four criteria such as establishment type, diversification of business models, coverage of client firms, and role of R&D service firms as innovation drivers and IP strategies, that will be used in interviewing and analyzing R&D service firms. Second, we carry out in-depth interviews of eighteen R&D service firms to understand business behaviors and relevant characteristics. Finally, we identify five groups of R&D service firms and conclude that differentiated polices have to be implemented according to the groups for promoting the industry effectively.

Effects on a Nutrition Teacher's Satisfaction for the School Food Service Center in the Chungnam Province (충남지역 영양교사의 학교급식지원센터 만족도에 미치는 영향)

  • Lee, Seog-Won;Yang, Sung-Bum
    • The Korean Journal of Food And Nutrition
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    • v.30 no.6
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    • pp.1245-1251
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    • 2017
  • The objective of this study is to investigate the satisfaction of elementary, middle and high school nutrition teachers in the Chungnam province concerning the free school food service. We surveyed satisfaction related to policies on school food service and the school food service center. Satisfaction on the school food service center was separated according to four dimensions; perception, food materials, operational system and service. Furthermore, we analyzed factors that affect satisfaction with the school food service center with a multiple regression model. First, satisfaction about the free school food service and dietary life education are higher than the total average of satisfaction with the policy about the school food service. Second, satisfaction about a variety of food materials and reasonable prices are lower than total average of satisfaction with the school food service center. Third, when more teachers have a high level of a positive perception and have higher satisfaction with the operational system of the school food service center, then they also subsequently display higher satisfaction with the school food service center. Therefore it is necessary to improve or make up for pricing and diversity on food materials by the school food service center.

The Influence of Service Training, Organizational Support, and Arbitration Support Among Large Superstore Workers' Work Performance and Emotional Labor (대형마트 종사자에 대한 서비스교육, 조직지지 및 중재지원이 감정노동 업무성과에 미치는 영향에 관한 연구)

  • Lee, Jae-Hak
    • Journal of Arbitration Studies
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    • v.28 no.2
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    • pp.179-200
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    • 2018
  • The purpose of this study is to investigate the effects of service training and arbitration support on superstore workers' work performance. The conclusion could be summarized as follows. First, as a result of Hypothesis 1 that service training and arbitration support for superstore workers would significantly affect the factor of workers' emotional labor, when surface acting of emotion and frequency of expressing emotions were the dependent variable, only arbitration support was positively correlated. When emotional diversity was the dependent variable, there was a significantly positive relationship with service training. Second, for Hypothesis 2 that service training and arbitration support for superstore workers would significantly influence the workers' job satisfaction, it was found that only organizational support was significantly positive when wage satisfaction was the dependent variable. When job satisfaction was the dependent variable, service training and arbitration support were significantly correlated positively. Third, for Hypothesis 3 that service training and arbitration support for superstore workers would significantly affect the service delivery level when service responsiveness was the dependent variable, service training and arbitration support were significantly positive. When service expertise was the dependent variable, there was also a significantly positive relationship with service training and arbitration. On the other hand, all the three independent variables-service training, organizational support, and arbitration support-showed a significantly positive relationship when the willingness and effort of service was the dependent variable.

Services Innovation : Research Framework and Research Issues (서비스 혁신 연구 : 프레임워크와 연구이슈)

  • Kim, Kwang-Jae;Hong, Yoo-S.;Shin, Dong-Min;Cho, Nam-Wook;Jung, Jae-Yoon;Lee, Yeon-Hee;Park, Ha-Young;Hong, Jung-Wan;Kang, Wan-Mo;Shin, Ha-Yong
    • Journal of Korean Institute of Industrial Engineers
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    • v.35 no.4
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    • pp.226-247
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    • 2009
  • The competitiveness of the service sector is driven by its productivity. Services innovation is essential to enhancing service productivity. This paper first presents a framework for services innovation. The framework consists of three main phases of a service lifecycle (namely, service development, service operation, and service improvement), which are supported by IT infrastructure and service R&D management functions. This paper then identifies major research issues that should be investigated in the near future. The current issues of three representative service industries (namely, healthcare service, telecommunications service, and financial service) are also discussed.

A Study on Service Quality Information in Service Industries -Focused on Kano Model and PCSI Index- (산업별 서비스품질정보 측정에 관한 연구 -Kano모형과 PCSI지수의 활용을 중심으로-)

  • Kim, Hee-Kyung;Lee, Chang-Won
    • Management & Information Systems Review
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    • v.35 no.3
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    • pp.249-272
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    • 2016
  • This study based on dual aspects of service quality aims at classifying service quality attributes by Kano model and also providing the necessity to decide which service quality would be carried out preferentially in the service industries(hotel service, repair service, education service, medical service). The first purpose of this study, therefore, is assorting the service quality by the Kano model about four service industries based on Schmenner's service process matrix. Secondly, this has an intention of drawing preferred considerations and putting forward measures to increase the customer satisfaction by Timko and PCSI Index. The result of this study is as follows. First of all, it was found that tangible attributes classified the attractive quality and Timko's score also was very high in four service industry. That is to say that tangible attributes in service industries could be interpreted into having very high importance at standards on service quality estimation of customer. Second, all but repair service of the service industries suggested empathy dimension to have flexibility solving and understanding the customer's problem could be improve the customer satisfaction. Finally, the common result between them was empathy dimension classified attractive quality in all industries. That is because present satisfaction was not reached customer expectation so there would be a improvement of empathy dimension preferentially.

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Study on Effects of Person-Job Fit of High Touching Service Employees on Emotional Intelligence and Job Satisfaction (서비스 종사자의 개인-직무적합성이 감정지능 및 직무만족에 미치는 영향에 관한 연구)

  • Kim, Yu-Kyung
    • Journal of Distribution Science
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    • v.14 no.4
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    • pp.81-92
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    • 2016
  • Purpose - In recent years, management scholars have expressed growing interest in the concept of person-Job fit because of having many benefits for employees' attitudes and behaviors. The related research is needed to determine what specific types of fit are related to each other, and to get important individual outcomes. Person-job fit of employees in service organization plays an important role in company as well as person in service industry. Person-job fit, representing the consistency between person (service provider) and job (service provided to the customers), gives significant and positive effects on the attitude and behavior of service provider. On the basis of the study background, the purpose of this study is as follows. First, we would like to examine the effects of person-job fit of service provider on their emotional intelligence. Emotional intelligence is divided into four sub-factors such as self-understanding, understanding others, emotional utilization, and emotional regulation. Second, we would like to identify the relationships between job satisfaction and sub-factors such as self-understanding, understanding others, emotional utilization, and emotional regulation. Research design, data, and methodology - We performed structural equation model using Spss 18.0 and Amos 20.0 in order to verify the hypotheses. Subjects were golf service assistants who were high-touching service with high degree in interaction and long contact time with customers. 178 out of the total 200 surveys were used in evaluation from helpers of golf service working as full-time service provider after selecting two locations of golf course located near Busan. From the evaluation of reliability and validity with variables used in this research, they satisfied and confirmed certain standard. Results - The results are as follows. First, as the results of identifying the relationships between person-job fit and emotional intelligence of service provider, person-job fit did not have positive and significant effect on self-understanding. On the other hand, it affected positively and significantly other factors in emotional intelligence such as emotion to others, emotional utilization, and emotional regulation. Second, as the results of identifying the relationship between emotional intelligence and job satisfaction, sub-factors in emotional intelligence such as emotion to others, emotional utilization, and emotional regulation except self-emotion affected significantly and positively job satisfaction. However, self-emotion did not have significant and positive effects on job satisfaction. Conclusion - These results will be valuable and used for service providers. In addition, many service providers will recognize that person-job fit is very important to get a job. This research has a purpose on the assumption that appropriateness between individual and task in service industry shall act as major influence in emotional intelligence of service provider. Recognitive ability of service provider is also very important per characteristics of service, but emotional intelligence that interacts and connected directly with most customers can be a very meaningful factor as well. Emotional intelligence allows people to recognize, understand, and empathize the emotion of customers shall be a positive reinforcement for customers to evaluate the service ultimately.

The Strategy for Restructuring the Clinical Departments at Small and Medium Size Hospitals - With Cases of the Provincial Hospitals - (중소병원의 진료과목개설전략 - 지방공사의료원을 중심으로 -)

  • Jung, Key-Sun;Jung, Soo-Kyung;Rhyu, Kyu-Soo
    • Korea Journal of Hospital Management
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    • v.6 no.1
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    • pp.147-163
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    • 2001
  • The purpose of this study was to find out the restructuring strategy for five provincial hospitals through the business analysis and survey of the service area. Through the survey of the service area of 5 hospitals. service area was classified into three groups, such as underserved area, adequate area, and overserved area. The strategy for the restructuring the clinical departments was set up based on the result of the business analysis and characteristics of the service area. The result of the study was as follows; 1) Whether or not a provincial hospital has specialized in specific area according to the circumstances and the needs of the community was the major factor influencing on the operating result of the hospital. 2) Provincial hospitals at the underserved area has to invest according to the changes of the occupancy rate and increasing pattern of the number of patients while maintaining the status as a general hospital. 3) Provincial hospitals at the adequate area has to lower the grade from the general hospital down to the hospital first and has to upgrade the competency through the restructuring the clinical departments and investment in specific area. 4) Provincial hospitals at the overserved area has to lower the grade from the general hospital down to the hospital first and has to seek ways to change the hospital fundamentally into geriatric hospital, pneumoconiosis hospital or psychiatric hospital etc. Provincial hospitals incapable to compete with private hospitals and clinics has to lower the grade from the general hospital down to the hospital first, to specialize in specific area and to restructure some clinical departments into rental base or self-operating basis. In case such methods are judged not so good solution, provincial hospitals has to find out ways such as shut-down of several departments or operating under the attending system.

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