This study examines the effectiveness of brand awareness, brand image and brand identification on brand loyalty for the Nike brand. The subjects of this study were 336 elementary school boys. The statistical methods used for this study were factor analysis, Cronbach's alpha analysis, confirmatory factor analysis and path analysis with SPSS 19.0 and AMOS 19.0. The results of this study were as follows. First, brand awareness had a direct effect on brand image and brand loyalty. Brand awareness also had an indirect effect on brand loyalty. Second, brand image directly or indirectly influenced brand loyalty as well as directly influenced brand identification. Third, brand identification directly influenced brand loyalty. The $5^{th}$ grade group and $6^{th}$ grade group had different paths; however, the most powerful path was the same as brand awareness to brand image. The results of this study will help fashion companies understand the importance of new consumer groups in their early teens or elementary school.
The educational effect of movie is very high. This paper suggests a practical scheme applying multimedia materials to some subject classes. At present film education consists of 3 methods, integrated method, regular method, and professional method in the 7th curriculum. The simplest method is integrated method. Most previous researches tried to apply to middle or high schools, or only one subject class. So we apply integrated method into 5th grade elementary students. At first teaching schedule is constructed on Korean, Social, Science, Ethics, and Art classes, and then movie materials are applied. Finally we let students write study book. Study book says that students take great interest and can promote the thought ability.
The purpose of this paper is to study the unplugged educational program for the lower grades of elementary school. For this, the study was conducted as follows. First, a play-learning-based unplugged education method was discovered, focusing on play activities according to the level of development of elementary school students. Secondly, unplugged educational programs to develop Computational Thinking were designed according to the discovered topics. each class is conducted by storytelling, and the content of the storytelling is related to the integrated curriculum 'Winter'. In addition, each class was analyzed based on the core elements of Computational Thinking ability. And, we developed educational materials that can be used in the designed unplugged educational program. Finally, the educational program was applied to the lower grades of elementary school, and the educational program was analyzed through case studies. As a result of the analysis, the educational program was organized according to the level of the students, and it was confirmed that this educational program is helpful in improving the Computational Thinking of lower grade students of elementary school.
Journal of Elementary Mathematics Education in Korea
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v.17
no.1
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pp.105-128
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2013
One of the biggest changes in 2007 Curriculum Revision is introduction of letter, equation, direct proportion and inverse proportion in fifth and sixth grade of mathematics. The purpose of this study is to provide some implications about teaching-learning method for introduction of letters, teaching and learning activities of equation between the 6th Curriculum and 2007 Curriculum Revision. The below conclusions were drawn from findings obtained in this study. First, the letter and expression were learned in fifth and sixth grade until 6th Curriculum and were learned in seventh grade in middle school of 7th Curriculum. But letter, equation are introduced in 2007 Curriculum Revision again. The overall contents of letter and expression were learned on the 'Relationship' domain in the 6th Curriculum, it were learned on the 'Letter and expression' domain in the 7th Curriculum and is learned on the 'Regularity and problem-solving' domain in the 2007 Curriculum Revision. Second, teaching method of these contents was to promise some definitions at first and then to solve exercises in the 6th Curriculum. But leaning was forced to improve student's problem-solving in the 7th Curriculum. To reduce student's pressure offers at a minimum mathematics terms and to provide problem situations to students who contact daily, it is emphasized on learner's communication in the 2007 Curriculum Revision. We want to be easily connected elementary mathematics and higher mathematics through this study about letter, equation. We recognized how we teach the letter and expression to reduce misconceptions and draw a transition from arithmetic thinking to algebraic thinking and want to be continue of another studies.
Primary school is regarded as an important period when many health-related behaviors and life-styles begin to be formed. Acquiring them through school heath education has a strong influence on the health promotion of not only the family but also the community. The objectives of this study were to evaluate current oral health care of elementary schools in Chungnam province and to provide information for further development in elementary school oral health. We performed a questionnaire survey to 280 health teachers and among them, 155 teachers answered. The result of this study were as follows: 1. Sixty five percent of the health teachers had little interest in oral health. Major information sources for teaching oral health were books in 58.1% of the 155 teachers and 83.2% of teachers spent 30 minutes to 1hour per day in oral health care practice for the students. 2. Contents of the oral health education were composed of regular and special curriculums, and an average of education time during a semester was 2.6 hours in 3rd grade, and 1.3 hours in first and second grade. 60.6% of the teachers made the children practice the proper method of tooth brushing during the education time. 3. Major problems in oral health education were insufficient time, lack of equipment and difficulty in teaching method. The educational media were tooth models among 91.0% and OHP among 85.2% of the teachers. The tooth model was usually used in first to fourth grades and OHP in fifth to sixth grades. But 63.9% health teachers need to develop stronger educational methods using multimedia. 4. Meanwhile the most important strategy of oral health in urban schools was health education, that of rural schools was fluoride mouth-rinsing programme. Fluoride mouth-rinsing programmes were performed by 60.0% of the elementary school. Periodic dental examination was performed in all elementary schools. 98.2% of the schools sent the results home through school notification letters, but post-examination management was performed in only 67.1% of them 64.5% of the health teachers do follow-ups on the oral disease of the children after the examination. Only 0.7% of the schools have oral health education plans for the students' parents. Considering these major strategies for elementary school oral health care were health education, practicing proper methods of tooth brushing, periodic dental examinations, and fluoride mouth-rinsing programmes. But health teachers need more time for oral health education, practicing and management, and developing education materials. With regard to the high demand for oral health education and poor follow-up after periodic examination, the oral health education in elementary school should be considered as a formal educational course for more proper management of oral health, including application of major strategies to the children in earlier grades and efforts for increasing recognition and participation of the parents.
Elementary textbook ${\ll}Mathematics\;4-2{\gg}$ first published in 2014 according to the 2009 elementary mathematics curriculum has been dealing with concave polygons which were not treated in elementary textbooks according to the previous curriculum. However, n the present paper, to show that there is a need to reconsider the handling of the concave polygons, after discussions about the polygon, problems in handling the concave polygons were discussed in next two viewpoints: Does 2009 elementary mathematics curriculum allow handling of the concave polygons? are there any logical leaps in handling of the concave polygon? And the following reasons to reconsider the handling of the concave polygons are presented as conclusions. First, there was no process of publicizing the handling of the concave polygon. Second, the evidences that will justify the handling of the concave polygon can not be found in 2009 elementary mathematics curriculum. Third, there are logical leaps in the handling of the concave polygons. Fourth, there is no consistency in handling the concave polygons.
The Journal of Sustainable Design and Educational Environment Research
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v.5
no.2
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pp.53-66
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2006
Recent color plans in school buildings are made by experts through public offerings for prizes for designs etc in relatively many cases. But it is necessary to review if such color plans are actually well conform to students' emotions and what trend the color plans made as such have. Therefore, this study examined and analyzed the exterior colors of the school buildings planned by public offerings for prizes for designs and reviewed the result comparing to the color preferences of students that had already been studied to figure out the differences between existing theories and the realities. And it was examined what differences were existing in the trends of color plans and color images examined between each of school levels. The result of the study compared to theories is as follows. First, when the color distributions were reviewed for each school level, it could be confirmed that the overall distributions moved from Y category to B category and whereas warm colors were more widely distributed and the number of colors were greater compared to cold colors in case of elementary schools, the distributions of warm colors gradually decreased as school level moves to high schools. Second, the color use distributions of elementary school students were revealed to be more diversified than middle and high school students and also the number of colors used was 9.5 in average in elementary school and middle schools and high schools were similar to each other with average 5.86 colors in middle schools and 6.33 colors in high schools showing a little differences in color use distributions among school levels of elementary schools, middle schools and high schools. Third, in case of elementary schools, except main colors, both of subsidiary colors and emphasizing colors had the distributions of warm colors of R, YR, Y categories and cold colors of B, PB categories and this is also consistent with the results of existing research results indicating that low grade students prefor for warm colors and high grade students prefer for cold colors. Fourth, in case of middle schools and high schools, although the distributions of warm colors decreased, the distributions of warm colors and cold colors were revealed to be similar. This is considered to be consistent with the existing research results indicating that girl students prefer for warm colors even if their ages go up. Fifth, as for the images of main colors, subsidiary colors and emphasizing colors resulted from the comparisons by solid color Image Scales and adjective Image Scales, first, in case of main colors, natural images or clear images appeared the most in all of elementary schools, middle schools and high schools indicating that basically calmness is emphasized with soft images rather than hard images and static images rather than dynamic images. Also, in case of subsidiary colors or emphasizing colors, cheerful images or splendid images are also seen to decrease as school level goes from elementary schools to high schools in adjective Image Scales and this is considered to reflect the color sentiment differences between children and juveniles based on ages.
Although society has become increasingly diverse, on a few studies analyzed elementary science textbooks in terms of race or disability. Therefore, this study analyzed character illustrations presented in elementary science textbooks in terms of multiculturalism and disability. It identified 14 approved elementary science textbooks for the 2015 revised curriculum, which are used during the first and second semesters in the third grade. First, analysis of the race of character illustrations in elementary science textbooks indicated that 8.2% of them are multicultural, which is higher than the actual proportion of foreigners living in Korea. In addition, most of them were white illustrations, whereas Asian foreign illustrations made up the least, which suggests a different distribution in the Korean context. The study observed significant differences in distribution according to publishers. Second, the gender distribution of multicultural character illustrations differed by 59.0% and 41.0% for men and women, respectively, and the gender variation between publishers was relatively large in which a few publishers accounted for 80% of male multicultural figures. The third pertained to the function of illustrations, that is, the distribution of illustrations of Koreans and multicultural figures was similar in terms of the order of illustrations with explanatory functions followed by exemplary, decorative, and supplementary functions. Finally, from the perspective of diversity in disability, the proportion of illustrations with disability was 2.0%, which was less than the actual proportion in Korea. The study discussed the need to consider the situation and diversity of Korea in terms of race and d isability.
Journal of The Korean Association For Science Education
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v.26
no.1
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pp.40-48
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2006
The purpose of this study was to investigate 6th grade pupil's thoughts during classification activities. Two suitable tools in classification activity achievement were developed to achieve this purpose. The first was an artificial stimulus card in which the attribute was prominent; and the other a natural stimulus card in which the attribute was less prominent. Participants of the study were 8 6th grade pupils from D elementary school in Yeongdeungpo-gu, Seoul. Data were collected from interviews with the pupils, the pupil's recordings of classification, the investigator's observation of pupil's actions, and video recordings of the pupil's subject classification process. Results found in this study were as following. First, when doing classification 6th grade pupils considered attribute observation, attribute estimation, preliminary inspection, criteria selection, and sample identification. Second, 6th grade pupil classification thought process was found to be repetitive, passing through the steps of attribute observation, attribute estimation, preliminary inspection, criteria selection, and lastly, sample identification. Third, 6th grade pupils took advantage of cognitive economic efficiency. Study findings also revealed guidance for the teaching and learning of scientific classification. First, once teachers understand the classification thought process of students, more effective classification guidance will be possible. Second, it is necessary that guidance fit each step of the classification thought process.
The purpose of this study was to investigate the relationship between adolescents peer victimization and friendship quality. The 679 subjects were selected from the fifth and sixth graders of elementary schools and the first and second graders of middle schools. The instruments of measurement were peer victimization scale, friendship quality scale, friendship nominations measure. The main findings of this study were as follows : 1) The type of peer victimization has significant difference according to gender and grade. There was no significant grade difference in prosocial behavior. 2) The type of friendship quality has significant difference according to gender and grade. There were no significant grade difference in positive friendship and negative friendship. 3) There was significant correlation between adolescents peer victimization and friendship quality.
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