• Korean Journal of Culture and Social Issue
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• v.28 no.4
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• pp.691-715
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• 2022

In this study, we investigated the relationship between Finsta use and perceived online social support, self-monitoring, and subjective well-being. Furthermore, we investigated whether the number of Instagram accounts mediates the relationship between self-monitoring and perceived online social support. For this reason, To this end, we conducted an online survey of 396 adults in their 20s. Results indicated that the number of Instagram accounts showed a positive correlation with perceived online social support and self-monitoring, but did not show a significant correlation with subjective well-being. Next, it was found that the higher the level of self-monitoring, the higher the probability of using of Finsta. In addition, the number of Instagram accounts was found to partially mediate the relationship between self-monitoring and perceived online social support. In other words, the higher the self-monitoring was associated with, , the more Instagram accounts were, and many Instagram accounts increased the level of perceived online social support. For the first time in Korea, this study confirmed the relationship between Finsta use and perceived online social support, self-monitoring, and subjective well-being., Also, this study was meaningful because itand explored whether self-monitoring leads to perceived online social support through the number of Instagram accounts. In addition, this studyit has social meaning in that it sheds light on how online interactions are connected to the real world.