• Proceedings of the Korea Society of Costume Conference
• /
• 2005.10a
• /
• pp.51-56
• /
• 2005

• 주류공업
• /
• v.12 no.4
• /
• pp.31-35
• /
• 1992

• The Korean Journal of Quaternary Research
• /
• v.15 no.2
• /
• pp.119-127
• /
• 2001

No Abstract, See Full Text

• Journal of Music and Human Behavior
• /
• v.3 no.1
• /
• pp.77-89
• /
• 2006

• KOMUNHWA
• /
• no.3
• /
• pp.56-57
• /
• 1964

• Asia Marketing Journal
• /
• v.17 no.3
• /
• pp.105-127
• /
• 2015

This study compares experienced and inexperienced consumers' patterns in cue utilisation in product evaluations in the arts market. Borrowing the notion of high- and low-scope cues introduced by the cue-diagnosticity framework, we differentiate between the two most readily discernible extrinsic cues in the fine arts market - an art gallery's brand reputation (a high-scope cue) and certificates of authenticity (a low-scope cue). These two cues are different in nature; the former is more abstract, intangible, and rich in content, so is more difficult to interpret than the latter. Given the differences in experienced and inexperienced consumers' information processing styles, we hypothesise that experienced arts consumers form perceived credibility of and purchase intentions towards artworks based on high-scope cues, whereas inexperienced consumers do so based on low-scope cues. To test our hypothesis, we conducted a consumer intercept study at Korea's two most representative art fairs. The survey participants were categorised into either experienced or inexperienced consumers based on their prior purchase experience, and their responses to a set of attribute combinations about two artworks created by the same artist were collected. The results indicate that experienced participants show higher purchase intentions when an art gallery's reputation is very high, whereas inexperienced participants show higher purchase intentions when artworks are accompanied by certificates of authenticity. This congruency effect between prior experience and cue type is mediated by the perceived credibility of the artworks. The findings suggest a correspondence between a consumer's prior experience and the types of extrinsic cues that are important in product evaluations. To the best of our knowledge, this study is the first attempt ever to investigate the role of prior experience in determining when to use high- or low-scope cues. It also provides a useful frame of reference to advise marketers on the effective sales approach based on a client's prior purchase experience.

• Journal of the Korean Graphic Arts Communication Society
• /
• v.16 no.2
• /
• pp.11-22
• /
• 1998

For the purpose of preparation of monodispersed spherical zinc oxide fine particles, an experimental research on the preparation of zinc oxide particles from zinc salts solutions by high temperature precipitation reaction was performed. Zinc oxide particles were precipitated from all the precipitation solutions tested if the precipitation temperature was higher than 60$^{\circ}$. As the precipitation temperature Increased until 80$^{\circ}$, the average particle diameter of zinc oxide particles decreased and the narrower particle size distribution were obtained. Spherical zinc oxide fine particles with relatively narrow particle size distribution were precipitated from the ZnSO$_4$ solutions with NaOH as precipitant. Final pH of precipitation solution had an effect on the amount of zinc oxide precipitated, but had no effect on the their particle size or size distribution.

• Journal of the Korean Graphic Arts Communication Society
• /
• v.18 no.1
• /
• pp.141-155
• /
• 2000

To examine how the difference of molecular weight distribution of cellulase influenced the beating process according to surface pore size of the fiber, high molecular weight enzyme and low one were applied to soft wood pulp, hard wood pulp, cotton linter pulp. Some enzymes with the distribution of low molecular weight penetrated into cellulose in the proportion of surface pore size and the results were negative as like : the low viscosity, decrease of refining Yield, decrease of fine fibers content and so on. But in cotton linter pulp in the small surface area, the fiber softness was increased and it had a positive result that the paper intensity was high. Other enzymes with the distribution of high molecular weight had an enzyme reaction on the most surfaces of cellulose. They were effective in eliminating the fuzz of hydrophile fine fibers and the freeness was increased.

• Journal of the Korean Graphic Arts Communication Society
• /
• v.18 no.1
• /
• pp.1-11
• /
• 2000

The influence of the first coating layer on the properties of the second coating layer is reported. For various model coating composition, ratios of first and second coating weights are used to generate coating layers. The void volume, pore size distribution and light scatter coefficient of the coatings are measured. In some cases, the fine material from the second layer seems to penetrate the first layer to reduce the void fraction of the total system. Rapid setting coating, for example thin layers on porous first layer tends to generate porous coating layers.

• Proceedings of the Korea Contents Association Conference
• /
• 2011.05a
• /
• pp.113-114
• /
• 2011

차세대식품으로 주목받고 있는 스피룰리나의 항균성 유산균(Probiotics: Lactobacillus Pentosus) 발효를 통해 얻어지는 항균성 발효스피룰리나의 국민건강증진 방편으로 이를 이용, 소비자 및 수요자의 접근을 용의하기위하며, 주 소비층인 환자, 노약자, 임산부, 어린이층의 Target content의 개발과 발효스피룰리나에 대한 시험결과 즉, 2010년 3월 락토바실러스 펜토수스 K34를 이용해 발효한 결과 발효공정을 통해 락트산; 아세트산; 구연산; 숙신산등의 유기산이 적어도 3종 이상 생성되었으며, 단백질 함량은 10% 이하로 변화를 보이지 않았고, 탄수화물의 거의 분해되어 락트산 및 프로피온산 등의 유기산으로 변화됨에 따라, 개발된 새로운 식품원료의 다양한 식품개발은 건강증진을 위해 소비수요층의 용의한 접근의 한 방편으로, 만화나 일러스트레이션을 이용한 접근을 통한 홍보 전략이 필요하다.