• 벤처창업연구
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• 제14권2호
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• pp.181-190
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• 2019

본 연구는 주택선택 속성과 정부정책이 주택 구매행동에 미치는 영향력을 통해서 주택시장에 대한 이해를 돕고자 한다. 이를 위한 분석의 주요 쟁점은 다양한 유형의 주택선택 속성과 정부정책간에 부동산 투자전망의 조절효과를 고려하는 것이다. 연구결과는 다음과 같다. 첫째, 주택선택 속성 중 편의성, 교육입지, 이웃수준은 주택구매의도에 유의미한 영향을 미치는 것으로 나타났다. 둘째, 정부정책은 주택구매의도에 유의미한 영향력이 없었다. 셋째, 부동산 투자전망의 조절효과는 선택속성 중 이웃수준과 상호작용 변수가 주택구매의도에 정적인 영향을 미치는 것으로 나타났다. 본 연구결과 정부의 금융정책은 주택구매 의사결정에 영향을 미치지 않음으로서, 현실적으로 과도한 규제는 처음 주택 구매자에게 주거복지의 질을 떨어뜨릴 수 있다. 또한 소비자 선호도의 동기에 대한 이해를 통해서 주택시장에서의 실제 수요 변화를 적절히 기술하고 설명 할 수 있다.

• 한국정보시스템학회지:정보시스템연구
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• 제33권1호
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• pp.115-131
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• 2024

Purpose This study aims to analyse the impact of the development of fintech and the emergence of internet primary banks due to the increasing use of smartphones on the performance of traditional local banks from both financial and non-financial perspectives. Return on equity (ROE) and return on assets (ROA) are used to assess the performance differences between the two types of banks and how these differences are affected by their financial characteristics. Design/methodology/approach Using return on equity (ROE) and return on assets (ROA) as indicators, we identified the differences in operating performance between the two types of banks. In addition, this study analysed the impact of financial characteristics on profitability through regression analysis with various control variables. We further studied the impact of non-financial characteristics (customer reviews, social media reactions, etc.) on operating performance. Findings The net interest margin ratio of local banks had a positive impact, while the marketable securities ratio of Internet primary banks had a negative impact. The non-financial analysis shows that the number of customer reviews and social media reactions have a significant impact on the performance of Internet primary banks, suggesting that customer satisfaction and positive market perception are important factors in the performance of Internet primary banks.

• The Journal of Asian Finance, Economics and Business
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• 제6권4호
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• pp.37-43
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• 2019

The research aims to study the relationship between export performance and stock return of Vietnamese fishery companies. To conduct this study, quarterly data was collected for period from 2010-2018 of 13 fishery companies listing in Ho Chi Minh Stock Exchange (HOSE) and Ha Noi Stock Exchange (HNX). The export performance was measured by export intensity, export growth and export market coverage. In addition, interest rate, exchange rate, GDP, firm size, profitability, and financial leverage were considered as the control variables in the research model. Panel data analysis with Generalized Least Squares model was employed to estimate the predictive regression. The findings indicated that export intensity and export growth have a significant and positive relationship with stock returns. However, export market coverage has not a significant relationship with stock return at the 0.05 level. Profitability, financial leverage, and exchange rate have a positive relationship, while interest rate and GDP have no relation to stock return at the 0.05 significance level. The findings imply that investors should consider the export intensity instead of export growth and export market coverage as selecting stock of fishery exports firms to invest; managers should increase export intensity to increase company's stock price or firm market value.

• 한국패션뷰티학회지
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• 제3권1호
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• pp.20-28
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• 2005

As the size and the diversity of the beauty industry grow, the need for systematic marketing strategy in beauty shop also increases. This study aims at finding 1)how to segment the market of beauty industry based on lifestyle variable and 2)how to set up the corresponding mix strategy on target market. The case of 'B beauty shop' shows that the validity of lifestyle-based segementation model is verified as the shop has posted a drastic financial outcome during last 5 years. In addition, this study implies that the corelation research between lifestyle variables and marketing mix strategy should be included as an important factor in launching a beauty-related business in segmented market.

• 재무관리연구
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• 제25권2호
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• pp.33-68
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• 2008

본 연구에서는 전통적 자본구조 이론인 정태적 상충이론과 자본조달순위이론 뿐만 아니라 최근 새로 등장하고 있는 시장적시성이론의 타당성과 거시 경제변수가 자본구조에 미치는 영향을 종합적인 틀에서 분석하였다. 목표자본구조 결정과 자본조달 선택의 2단계 분석 결과, 자본구조의 특정이론이 일관성 있게 지지되기보다는 각 이론이 부분적으로 지지되는 결과가 나타났다. 1단계 목표자본구조 식의 추정에 있어서 기업 특성변수의 계수는 전반적으로 정태적 상충이론보다는 자본조달순위이론을 지지하였으나 2단계의 자본조달 선택요인의 분석에서는 정태적 상충이론에서 주장하듯 기업이 목표자본구조를 설정하고 이를 추구하는 경향이 있는 것으로 분석되었다. 또한, 자금이 부족한 기업일수록 회사채보다는 오히려 주식을 발행하는 경향이 강한 것으로 나타나 단순한 형태의 자본조달순위이론의 예측과는 부합하지 않았다. 그러나 주가가 상대적으로 고평가된 기업일수록 회사채보다 주식을 발행할 가능성이 높게 나타나 시장적시성이론이 지지되는 결과를 보였다. 한편 본 연구에서는 Korajczyk and Levy(2003)와 달리 기간 스프레드와 신용 스프레드 등 거시경제 변수가 자본구조 결정에 미치는 영향은 미미하였고, 재무적 제약이 있는 기업보다 재무적 제약이 없는 기업이 자본조달 시기를 조절할 수 있기 때문에 거시경제 변수나 시장 적시성 변수의 영향이 더 클 것이라는 그들의 주장을 지지하는 직접적 증거도 발견되지 않았다.

• 농업과학연구
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• 제50권4호
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• pp.629-643
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• 2023

The purpose of this study was to examine the effectiveness and efficiency of a policy by comparing and analyzing the impact of the rice market isolation system and production adjustment system (strategic crops direct payment system that induces the cultivation of other crops instead of rice) on rice supply, rice price, and government's financial expenditure. To achieve this purpose, a rice supply and demand forecasting and policy simulation model was developed in this study using a partial equilibrium model limited to a single item (rice), a dynamic equation model system, and a structural equation system that reflects the casual relationship between variables with economic theory. The rice policy analysis model used a recursive model and not a simultaneous equation model. The policy is distinct from that of previous studies, in which changes in government's policy affected the price of rice during harvest and the lean season before the next harvest, and price changes affected the supply and demand of rice according to the modeling, that is, a more specific policy effect analysis. The analysis showed that the market isolation system increased government's financial expenditure compared to the production adjustment system, suggesting low policy financial efficiency, low policy effectiveness on target, and increased harvest price. In particular, the market isolation system temporarily increased the price during harvest season but decreased the price during the lean season due to an increase in ending stock caused by increased production and government stock. Therefore, a decrease in price during the lean season may decrease annual farm-gate prices, and the reverse seasonal amplitude is expected to intensify.

• 재무관리연구
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• 제27권2호
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• pp.1-33
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• 2010

본 연구는 IPO 시장에서 나타나는 높은 초기수익률 및 장기저성과 현상이 주로 핫마켓상황에서 신규공개한 기업에 의해 야기되는지 분석하고, 이러한 핫마켓상황 공모 시장의 이상현상을 낙관적 투자자의 기대라는 행태적 관점에서 분석하였다. 특히, 낙관적 투자자의 기대가 영향을 미치는 가격결정메커니즘 측면과 낙관적 투자자의 기대를 이용하고자 하는 기업의 기회주의적 행동 측면으로 구분하여 살펴보았다. 국내 선행연구는 이상현상에 대한 원인을 버블로 해석할 뿐 이에 대한 체계적 실증연구가 미흡하다. 본 연구는 2001년부터 2005년 동안 코스닥시장에 신규상장을 마친 432개 기업들을 대상으로 하였으며, 이들 표본을 시장상황에 따라 '핫마켓 IPO'와 '콜드마켓 IPO'로 구분하여 비교 분석하였다. 분석결과 전체 IPO 시장의 이상현상은 대부분 '핫마켓 IPO'에 의한 것으로 생각되었다. 그리고 핫마켓에 존재하는 낙관적 투자자의 기대는 초기수익률을 높이지만 장기성과에는 부(-)의 영향을 미침으로써 핫마켓상황의 낙관적 투자자의 기대가 공모 시장의 이상현상을 초래하는 것으로 나타났다. 마지막으로, 코스닥시장의 핫마켓상황은 질적 여건이 좋지 않은 기업들에게 단지 기회로 이 용된다는 '기회의 창' 가설을 지지하는 증거는 발견되지 않았다.

• 한국산학기술학회논문지
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• 제21권5호
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• pp.179-190
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• 2020

본 연구의 주제는 국내 자본시장에서 기업의 연구개발비 비중에 영향을 줄 수 있는 재무적 결정요인들을 심층적으로 분석하고자 하는 것이다. 최근까지 다른 국가들에서 정기적으로 수입하여 왔던 국내 기업들의 핵심 소재와 부품들에 대한 부족 현상이 지속되고 있는 상황 속에서, 해당 핵심소재들의 자급을 위한 국내 연구개발비 투자와 관련된 추가 연구에 더 많은 관심을 기울이는 것은 이론적 그리고 실무적 측면에서 더욱 중요하다고 판단된다. 연구개발비 투자 확대를 위한 정부와 기업들의 정책을 기준으로, 국제금융위기 이후 코스닥 상장기업들의 연구개발비 비중의 결정요인들 분석하기 위하여, 3가지의 가설들이 본 논문에서는 검정되었다. 분위회기모형을 응용한 첫번째 가설 검정 결과, 총 설명변수들 중, 전년도의 연구개발 비중(Lag_RD), 비선형성을 검정을 위한 Lag_RD의 제곱 항, 그리고 하이텍 기술군과 Lag_Rd 간의 교호작용 등이 연구개발비 비중에 유의한 영향을 보였다. 두번째 가설에서 총 설명 변수들 중 과반수 이상의 재무변수들이 연구재발비 비중이 높은 기업군과 낮은 기업군을 통계적으로 구분하는 요인들로 판명되었으다. 본 연구의 결과들은 향후 기업의 연구개발비의 적정 수준을 측정하기 위한 재무적 결정요인으로서 활용되어, 주주의 측면에서 기업가치의 극대화에 기여할 수 있을 것으로 기대된다.

• Asia Marketing Journal
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• 제15권3호
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• pp.53-77
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• 2013

As advertising and promotions are categorized as operating expenses, managers tend to reduce marketing budget to improve their short term profitability. Gauging the value and accountability of marketing spending is therefore considered as a major research priority in marketing. To respond this call, recent studies have documented that financial market reacts positively to a firm's marketing activity or marketing related outcomes such as brand equity and customer satisfaction. However, prior studies focus on the relation of marketing variable and financial market variables. This study suggests a channel about how marketing activity increases firm valuation. Specifically, we propose that a firm's marketing activity increases the level of the firm's product market information and thereby the dispersion in financial analysts' earnings forecasts decreases. With less uncertainty about the firm's future prospect, the firm's managers and shareholders have less information asymmetry, which reduces the firm's cost of capital and thereby increases the valuation of the firm. To our knowledge, this is the first paper to examine how informational benefits can mediate the effect of marketing activity on firm value. To test whether marketing activity contributes to increase in firm value by mitigating information asymmetry, this study employs a longitudinal data which contains 12,824 firm-year observations with 2,337 distinct firms from 1981 to 2006. Firm value is measured by Tobin's Q and one-year-ahead buy-and-hold abnormal return (BHAR). Following prior literature, dispersion in analysts' earnings forecasts is used as a proxy for the information gap between management and shareholders. For model specification, to identify mediating effect, the three-step regression approach is adopted. All models are estimated using Markov chain Monte Carlo (MCMC) methods to test the statistical significance of the mediating effect. The analysis shows that marketing intensity has a significant negative relationship with dispersion in analysts' earnings forecasts. After including the mediator variable about analyst dispersion, the effect of marketing intensity on firm value drops from 1.199 (p < .01) to 1.130 (p < .01) in Tobin's Q model and the same effect drops from .192 (p < .01) to .188 (p < .01) in BHAR model. The results suggest that analysts' forecast dispersion partially accounts for the positive effect of marketing on firm valuation. Additionally, the same analysis was conducted with an alternative dependent variable (forecast accuracy) and a marketing metric (advertising intensity). The analysis supports the robustness of the main results. In sum, the results provide empirical evidence that marketing activity can increase shareholder value by mitigating problem of information asymmetry in the capital market. The findings have important implications for managers. First, managers should be cognizant of the role of marketing activity in providing information to the financial market as well as to the consumer market. Thus, managers should take into account investors' reaction when they design marketing communication messages for reducing the cost of capital. Second, this study shows a channel on how marketing creates shareholder value and highlights the accountability of marketing. In addition to the direct impact of marketing on firm value, an indirect channel by reducing information asymmetry should be considered. Potentially, marketing managers can justify their spending from the perspective of increasing long-term shareholder value.

• The Journal of Asian Finance, Economics and Business
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• 제9권8호
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• pp.99-108
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• 2022

This study aims to examine the influence of capital structure on the business efficiency of joint stock commercial banks listed on the Vietnamese stock market. The article uses data collected from the financial statements of 15 prominent joint-stock commercial banks out of 27 joint-stock commercial banks listed in Vietnam from 2011 to 2021. The research uses E-view software in quantitative analysis to build regression models to determine the relationship and the impact of capital structure factors on the business efficiency of listed joint stock commercial banks. Research results show that ROA is affected by 2 variables of capital structure. It is the sum of customer deposits to total assets and total liabilities to total equity. Total debt to total equity and total customer deposits to total assets both have a negative effect on ROA. For the regression results of ROA with all control variables, the control variables have a positive relationship with the dependent variable. The article has provided recommendations based on the research findings to determine the proper capital structure. Managers must solve the outstanding amount of mobilized capital in previous years, combined with the bad debt handling activities that have arisen.