• Archives of design research
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• v.11 no.2
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• pp.105-114
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• 1998

Guillaume Apolinaire and Filippo Marinetti who are pioneers of the early 20 century in point of breaking traditional typographic rules and making particular typographic communication styles,have considered as the same categorytypoillustration or pictorial typography-in other studies evenif they have' particular differences. Their chromcal and theoretical background, works, exPressive materials and methods and the values were analyzed through thesis, books, periodicals and internet materials, and researched the characteristics. There are clear differences in the view of arranging type; expressive materials, sentence struction, layout. The most important differences are concrete expression by Apolinaire and abstract expression by Marinetti . These differences and characteristics made the base of Dada typography and the concrete typogaphers as Bradbury Thompson and Herb Lubalin were influenced by Apolinaire, abstract typographers as Piet Zwart and Neville Brody were influenced by Marinetti.