• Title/Summary/Keyword: Festival quality

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The Analysis of Elementary School Students' Hypotheses in the Field Trip Contest of the Second Korean Youth Science Festival (자연보호답사대회 보고서에 진술된 국민학생의 가설능력의 분석)

  • Koo, Soo-Jeong;Pak, Sung-Jae
    • Journal of The Korean Association For Science Education
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    • v.15 no.1
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    • pp.116-125
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    • 1995
  • This study is to consider hypotheses with integral view on the respect of creative thinking. Subjects of this study are Korean students in the 5th grade who participated in the Field Trip Contest of the second Korean Youth Science Festival, an openended inquiry investigation. Objectives of this study are as follows: 1) to measure the inquiry level of the Field Trip Contest activity 2) to find how many hypotheses were made on different types in the inquiry investigation 3) to measure the quality level of hypotheses made in the scientific inquiry investigation 4) to find out the correlation between the 1st and 2nd hypotheses and the final activity score in the two staged scientific investigation In the consequence of it, inquiry level of the Field Trip Contest was very high with good activity topics and openended way of investigation. Hypotheses were made in the prediction, plan, and conclusion parts in the field trip activity report. They used hypothesis-as-prediction typed statements(3.41/team) more than hypothesis-as-explanation(1.28/team) and descriptive hypothesis(0.03/team) types. Content-related hypothesis(5.03/team) and process-related hypothesis(6.16/team) were usually coupled each other. Most of them had difficulties in hypothesis-from-evidence(0.31/team, 10/32 teams) in the comparison of hypothesis-from-simple conjecture(10.62/team). The quality level of content-related hypotheses(0.74point/statement) and process-related hypotheses(1.98point/statement) were very low by the hypothesis-quality scale(Quinn and George, 1975) for the content-related hypotheses and the process-related hypothesis quality scale developed in this study. There was considerable correlation between the activity score and the 1st and 2nd hypothesis in the 2 staged inquiry investigations with the 2nd and 3rd topics($0.41{\ast}$, $0.59{\ast}{\ast}$ repectively).

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Perceived Impact Based Market Segmentation Among Festival Participants (축제방문객의 영향지각에 따른 시장세분화)

  • Lee, Gye-Hee;Lee, Eun-Mi;Jee, Bong-Gu
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.10 no.12
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    • pp.3815-3823
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    • 2009
  • As a critical element for success of community based tourism, festivals and special events play a significant role in enticing visitors from outside of the host community. More importantly, festivals and events contribute to improve the life quality for both hosts and guests. The purpose of this study is to develop a market segmentation strategy based on the perceived festival impacts among visitors to Poonggi Ginseng Festival so that each segment can be treated and communicated with separatedly for utmost visiting satisfaction. In this study, two market segments based on visitors' socio-cultural and environmental evaluation of the festival were identified, namely high appraisal group and low appraisal group. Two groups contrast sharply in terms of their behavioral patterns and perceived value and overall satisfaction. Practical marketing strategies are suggested accordingly.

A Study on the Utilization Status of Korean Traditional Cookies and the Evaluation of their Commercial Products' Quality (한과류의 이용실태 및 시판 한과류의 품질에 관한 연구)

  • 임국이
    • Journal of the Korean Home Economics Association
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    • v.26 no.3
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    • pp.79-91
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    • 1988
  • The present survey was designed to find out the utilization status of korean traditional cookies and the evaluation degrees of their commercial products' quality subjects. The subjects were housewives randomly selected who lived in Seoul, Deajeon, Youngju city (Kyoung Buk Province area), and Sechon khun (Chung Nam province area). We performed this survey from November 16 to 28, 1987 by questionnaire method. The results obtained can be summarized as follows; 1) In the subjects' home, 25 kinds of Korean traditional cookies were used. All of them Youmilkwa and Kangjeong type were used more frequently than the other types and Jeonkwa, Dasik, and Suksilkwa were used scarcely. 2) Korean traditional cookies which were showed more than 20% of utilization ratio were follows; Yackwa (74.4%), Sanja (26.8%), Taraekwa (22.6%), Seban-kangjeong (21.7%). 3) On New Year's day, Korean traditional cookies were used more frequently than harvest festival day but their utilization ratio of western cookies was follows; New Year's day was 10%, and harvest festival day was 6.2%. 5) On ceremonial day, Youmilkwa and kangjeong type were used more frequently than jeonkwa, Dasik, and Suksilkwa type. 6) All of ceremonial days, korean traditional cookies were used most frequently on the 60th birth day and their utilization ratio was extremely low on the 100th day after birth, 1st birth day, and funeral day. 7) Generally western cookies were used more frequently than Korean traditional cookies on the birth day of children and adults. 8) Convinience (64.8%) was the most favored cause purchasing the commercial products but many subjects (37.0%) wanted to make the Korean traditional cookies at home. 9) All the quality properties of commercial products, taste, package, and storage property were favored but price and hygienic property were poorly evaluated by subjects. The evaluation about taste and package property of commercial products was affected by academic career (p<0.05), and shelf life was affected by age (P<0.01) significantly. And hygienic property was significantly affected by age and academic career respectively. (P<0.01).

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A Plan to Operate a Beach through Safety Management Prevention Using ICT Technology (ICT기술을 활용한 안전관리 방역을 통한 해수욕장 운영 방안)

  • An, Tai-Gi
    • Journal of Convergence for Information Technology
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    • v.11 no.12
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    • pp.22-29
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    • 2021
  • COVID-19, which has spread around the world, is also affecting local economic industries such as the domestic tourism industry and the service industry. In particular, the quality of life is threatened as safety prevention rules related to infectious diseases such as social distancing have been regularized. The purpose of this study is to analyze the impact on safety quarantine on users of the summer festival at Songho Beach in Haenam, a summer resort. In addition, it protrudes through big data surveys, demographic analysis, and technology analysis on the management of users who have changed in the COVID-19 era. It is expected to be a reference material by utilizing practical data on users in the future. In addition, this study is significant that it has been reviewed for safety and satisfaction for tourists using the summer beach festival through quarantine management using ICT technology in the COVID-19 situation, and needs to be used as good guidelines and examples for this study in the future.

A Study on the Development Elements and Direction of Waterfront Reflecting User Demands (이용자 수요를 반영한 수변 공간 개발요소와 방향설정에 관한 연구)

  • Park, Ki bum
    • Journal of Environmental Science International
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    • v.27 no.11
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    • pp.1083-1094
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    • 2018
  • In this study, we analyzed the characteristics of six waterfront users who are currently being used to select indicators for waterfront development. It can be classified into urban type, inland type and coast type according to the place where waterfront space is located. These waterfront design elements include accessibility, public activity, and waterfront characteristics. Waterfront environment involves selecting the elements for considered and examined these with resepect to the goals of the study. In terms of accessibility to most waterfronts, it is analyzed that users who are located within 30 minutes' distance of walking are most likely to use it. As shown in the satisfaction survey of this study, the unsatisfactory satisfaction of water quality and quantity was found to be low in Unam pond, and the result shows that the overall satisfaction of waterfront space is also low. In the case of Chunggye Chun, the results of the survey on weekdays showed that the office workers, such as the offices located in the surrounding area, were mainly resting places. In the case of Naesungchun, it is possible to select the indicators that can help the direction of the festival as a survey on the users during the festival period. In this study, waterfront location, purpose of use, characteristics, environment, and subdivision are presented as indicators to be considered when developing the waterfront. It is expected that the proposed indicators will be able to determine the direction of development by reflecting characteristics of users.

Value Chain Model to Stabilize which Low-budget Digital Film Production System (가치사슬 구조로 본 저예산 디지털 영화제작 시스템의 안정을 위한 연구)

  • Kim, Jin-Wook
    • The Journal of the Korea Contents Association
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    • v.13 no.5
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    • pp.82-89
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    • 2013
  • The phase in digital technology expedited low-budget digital film productions in the Korean film industry; hence the international film festivals circuit became the launching pad for Korean directors as they built their reputation and careers around the critical acclaim. Pieta (Kim Ki-Duk)'s Claim on Golden Lion prize at the Venice Film Festival in 2012 would be one of the splendid achievements - the festival is considered to be one of the top the international film festival. However, the increased volume of the low-budget digital film productions are not necessarily proportional to the growth in the quality of the productions. The drawbacks to the production system appeared to be the underlying cause. In attempt to approach the issue, this article explores the production system from 2000 until now. It is illustrated that the value chain model has been transformed from general ones into vertical & horizontal integrated ones. A notable example of successful indie bands-around Hongik university area-, as well the analysis on the low-budget hit productions, especially from the mid-2000's, are introduced as the case studies. The strategies that led the success, such as subsidies policy, the tax benefits on investment firms and production companies, and the aid in international film festival submissions on low-budget digital film productions, are thus examined with further suggestions.

Greenhouse Design for Subtropical Plants in Apartment Housing Complexes in Temperate Regions (온대지역 공동주택단지의 아열대 식물용 온실 설계)

  • Kim, Jai-Sik;Kim, Jeong-Moon
    • Journal of the Korean Institute of Landscape Architecture
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    • v.36 no.6
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    • pp.34-42
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    • 2009
  • This study was executed to introduce a greenhouse style "Evergreen Park" to apartment complexes to target hands-on resident participation and application rather than a mere viewing of the plants as a way to provide convenient and profitable service to residents in a year-round center of usable outside space. The four key points can be summarized as follows: first, subtropical plants are evergreen broad-leaved trees, which maintain their green during all four seasons the leaves are thick and glossy. Greenhouses geared toward these subtropical trees-mainly broad-leaved evergreen species-are in planning to introduce these unique, elegant plants to temperate regions. Residentswill not only gain an education regarding these species but will be provided with the best quality evergreens at very reasonable maintenance costs. Second, subtropical plants greenhouses introduced in apartment complexes are suggested for structures connected via underground passage as well as free-standing structures so as to make use of geothermal heating and apply to reducing sunlighting. Third, as a way to provide (1) health & relaxation(evergreens, herb garden, water space), (2) community & education (plant flea market/plant hospital, plant-related lecture(exhibition), hands-on experience program), (3) a vine garden for year-round use such festivities as a Butterfly Festival, Aroma festival, Smile Oak Nuts, Candlelight Festival and Christmas Photo Site. Lastly, it has been suggested that the operation and maintenance of these greenhouses will be both by resident council operation management and by outsourcing company operation management.

The Effects of Evaluation Attributes of Cultural Tourism Festivals on Satisfaction and Behavioral Intention (문화관광축제 방문객의 평가속성 만족과 행동의도에 관한 연구 - 2006 광주김치대축제를 중심으로 -)

  • Kim, Jung-Hoon
    • Journal of Global Scholars of Marketing Science
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    • v.17 no.2
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    • pp.55-73
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    • 2007
  • Festivals are an indispensable feature of cultural tourism(Formica & Uysal, 1998). Cultural tourism festivals are increasingly being used as instruments promoting tourism and boosting the regional economy. So much research related to festivals is undertaken from a variety of perspectives. Plans to revisit a particular festival have been viewed as an important research topic both in academia and the tourism industry. Therefore festivals have frequently been leveled as cultural events. Cultural tourism festivals have become a crucial component in constituting the attractiveness of tourism destinations(Prentice, 2001). As a result, a considerable number of tourist studies have been carried out in diverse cultural tourism festivals(Backman et al., 1995; Crompton & Mckay, 1997; Park, 1998; Clawson & Knetch, 1996). Much of previous literature empirically shows the close linkage between tourist satisfaction and behavioral intention in festivals. The main objective of this study is to investigate the effects of evaluation attributes of cultural tourism festivals on satisfaction and behavioral intention. accomplish the research objective, to find out evaluation items of cultural tourism festivals through the literature study an empirical study. Using a varimax rotation with Kaiser normalization, the research obtained four factors in the 18 evaluation attributes of cultural tourism festivals. Some empirical studies have examined the relationship between behavioral intention and actual behavior. To understand between tourist satisfaction and behavioral intention, this study suggests five hypotheses and hypothesized model. In this study, the analysis is based on primary data collected from visitors who participated in '2006 Gwangju Kimchi Festival'. In total, 700 self-administered questionnaires were distributed and 561 usable questionnaires were obtained. Respondents were presented with the 18 satisfactions item on a scale from 1(strongly disagree) to 7(strongly agree). Dimensionality and stability of the scale were evaluated by a factor analysis with varimax rotation. Four factors emerged with eigenvalues greater than 1, which explained 66.40% of the total variance and Cronbach' alpha raging from 0.876 to 0.774. And four factors named: advertisement and guides, programs, food and souvenirs, and convenient facilities. To test and estimate the hypothesized model, a two-step approach with an initial measurement model and a subsequent structural model for Structural Equation Modeling was used. The AMOS 4.0 analysis package was used to conduct the analysis. In estimating the model, the maximum likelihood procedure was used.In this study Chi-square test is used, which is the most common model goodness-of-fit test. In addition, considering the literature about the Structural Equation Modeling, this study used, besides Chi-square test, more model fit indexes to determine the tangibility of the suggested model: goodness-of-fit index(GFI) and root mean square error of approximation(RMSEA) as absolute fit indexes; normed-fit index(NFI) and non-normed-fit index(NNFI) as incremental fit indexes. The results of T-test and ANOVAs revealed significant differences(0.05 level), therefore H1(Tourist Satisfaction level should be different from Demographic traits) are supported. According to the multiple Regressions analysis and AMOS, H2(Tourist Satisfaction positively influences on revisit intention), H3(Tourist Satisfaction positively influences on word of mouth), H4(Evaluation Attributes of cultural tourism festivals influences on Tourist Satisfaction), and H5(Tourist Satisfaction positively influences on Behavioral Intention) are also supported. As the conclusion of this study are as following: First, there were differences in satisfaction levels in accordance with the demographic information of visitors. Not all visitors had the same degree of satisfaction with their cultural tourism festival experience. Therefore it is necessary to understand the satisfaction of tourists if the experiences that are provided are to meet their expectations. So, in making festival plans, the organizer should consider the demographic variables in explaining and segmenting visitors to cultural tourism festival. Second, satisfaction with attributes of evaluation cultural tourism festivals had a significant direct impact on visitors' intention to revisit such festivals and the word of mouth publicity they shared. The results indicated that visitor satisfaction is a significant antecedent of their intention to revisit such festivals. Festival organizers should strive to forge long-term relationships with the visitors. In addition, it is also necessary to understand how the intention to revisit a festival changes over time and identify the critical satisfaction factors. Third, it is confirmed that behavioral intention was enhanced by satisfaction. The strong link between satisfaction and behavioral intentions of visitors areensured by high quality advertisement and guides, programs, food and souvenirs, and convenient facilities. Thus, examining revisit intention from a time viewpoint may be of a great significance for both practical and theoretical reasons. Additionally, festival organizers should give special attention to visitor satisfaction, as satisfied visitors are more likely to return sooner. The findings of this research have several practical implications for the festivals managers. The promotion of cultural festivals should be based on the understanding of tourist satisfaction for the long- term success of tourism. And this study can help managers carry out this task in a more informed and strategic manner by examining the effects of demographic traits on the level of tourist satisfaction and the behavioral intention. In other words, differentiated marketing strategies should be stressed and executed by relevant parties. The limitations of this study are as follows; the results of this study cannot be generalized to other cultural tourism festivals because we have not explored the many different kinds of festivals. A future study should be a comparative analysis of other festivals of different visitor segments. Also, further efforts should be directed toward developing more comprehensive temporal models that can explain behavioral intentions of tourists.

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Effects of Service Quality and Perceived Value of Regional Festivals on Intention of Word-of-Mouth in the trend of Convergence (융복합트렌드에 따른 지역문화축제의 서비스품질과 지각된 가치가 구전의도에 미치는 영향)

  • Cho, Bong-Seok;Heo, Chul-Moo
    • Journal of Digital Convergence
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    • v.15 no.2
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    • pp.99-113
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    • 2017
  • The purpose of study was to test the effects of service quality of regional festivals showing the characteristics of convergence service and perceived value of visitors on intention of word-of-mouth, and the moderating role of perceived value between service quality and intention of word-of-mouth. For this empirical study, the data were collected and selected from 320 residents in Wonju province and visitors for Wonju Hanji Cultural Festival from all around from the South Korea by using structured questionnaires. The data were analyzed by hierarchical regression technique. The results showed that both of 7 factors of service quality of regional festivals and 2 factors of perceived value had a positive effect on visitors' intention of word-of-mouth. And also found out the only one out of two perceived value factors, namely 'non-monetary value' had the moderate roles between service reliability out of 7 service quality factors and intention of word-of-mouth. The results of study was summarized and theoretical implications of the findings with practical applications were discussed. After then, the directions for further study were presented based on the limitation of this one.

A Study on the Master Plan of New Rural Community Development Project of Sam-Sin Village in Hadong (하동 삼신마을 신농촌개발사업 기본계획에 관한 연구)

  • Kim, Kang-Sub;Kim, Seok-Kyu;Lee, Sang-Jung
    • Journal of the Korean Institute of Rural Architecture
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    • v.4 no.2
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    • pp.79-92
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    • 2002
  • Internationally Present-day, the paradigm in rural community is changing to continually prospering rural community. So, it's time to provide the vision of new rural life. The purpose of this study is to provide the basic plan which can revitalize the rural area and improve the living standards of the inhabitants. The range of this study is restricted to Sam-Sin village in Hadong and from Feb. 2002 to May 2002. We arranged the outline of 'new rural community development project' and investigated the present state of the village by spot survey. Through the study, we suggest green-tea which can increase the life quality of inhabitants and achieve the prosperity of the village at the same time. We expect the results of this study can realize the Green Tourism and establish the identity of village caused by green-tea cultural festival.

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