• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.438-447
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• 2009

Korean local festival had grown rapidly quantitatively and qualitatively for past 10 year. And also problems of domestic local festival had been indicated much by specialists and researchers who plan festival. But most precedent researches are stopping in problem presentation that is based in one point of time. In the meantime, most the very best culture tourism festivals are meeting fixing step through trial and error in historic process more than 10 years. It is important to solve fundamental problem that understand process so much. This research analyzed festival contents change aspect on fixing process as local representative festival by time-series analys, Yeongsangang culture festival to example. By the result, the biggest problem is that unclearness of festival subject by wide festival theme establishment is connected by losing festival's identity.

• The Journal of the Korea Contents Association
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• v.14 no.3
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• pp.125-139
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• 2014

In this study, we're going to look at the formation process of Youth film Festival and factors affecting that process. The Youth film Festival didn't appear suddenly in a day. There have been various trial regarding media education by civil society organizations (NGO) until the mid 1990s, principal Youth film Festival has been held from 1997s to 2001s and established a framework for Youth film Festival. There were some progress after those times and then in 2008 Youth film Festival faced some changes such as screening online, and responded rapidly to the current image industry and the cultural stream like the appearance of HD camcoder and smart phone till now. We can divide two areas regarding factors that affecting those formation process of Youth film Festival. First, they are explained as economic and social factors that the situation of South Korea extremely such as the efforts of civil society organizations (NGO), image technology and development of the industry, IMF bailout era and so on, second cultural and educational factors that the rise of virtual culture, the University entrance and results of awards. Thus Youth film Festival has been evolved in various affects, so we can look into the various sections of korea society through these formation process of Youth film Festival.

• Journal of the Economic Geographical Society of Korea
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• v.9 no.2
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• pp.197-210
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• 2006

This study focuses on the establishment and development process of Hampyeong Butterfly Festival as a cultural tourism event. Among several cultural tourism festivals helded in Korea, Hampyeong Butterfly Festival of Hampyeong county of Jeollanamdo, is recognized as one of famous events all over the country. Since the first festival of 1999, over 1 million tourists have been visited to Hampyeong county. The programs and contents of festival, the degree of preference and satisfaction of festival were developed since 1999. The number of tourists participated in festival also were increased from six hundred thousand of 1999 to 1.6 million of 2005. The total budget of festival were increased 2.5 hundred million of 1999 to 6.9 hundred million of 2005. The economic effects were increased 63 hundred million of 1999 to 105 hundred million of 2005. With these evolution process, Hampyeong Butterfly Festival was positioned and evaluated as a of succeed festivals.

• International Journal of Contents
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• v.5 no.3
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• pp.98-106
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• 2009

For the success of a festival, effective volunteer management is axiomatic. Given the dramatically increased size and quality of festivals and events in Korea over the past fifteen years, the importance of effective volunteer management has been overlooked among festival organizations in comparison to similar festivals in western countries. This paper provides a description and an assessment of the Hi Seoul Festival 2009 volunteer program based on an seven-step ideal process of an effective festival volunteer program with suggestions for the program development by reviewing organizational documents, and an interview with a staff member of the Hi Seoul Festival organization, and a survey pertinent to festival volunteers' motivation. This study shows college students are more interested in volunteering at festivals in Korea with the primary motivation of developing relationships and gaining work experience. It also suggests that the Hi Seoul Festival organization should fully appreciate the importance of an effective volunteer program and the position and work of a volunteer coordinator.

• International journal of advanced smart convergence
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• v.9 no.2
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• pp.129-139
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• 2020

This study aims to understand the determinants and effects of SNS photo sharing on festival satisfaction among teenage festivalgoers, to derive strategies that festival organizers could employ to maintain long-term relationships with their audience. In this paper, we followed the festival attribute and SNS photo sharing behavior approaches for developing measurement constructs, by investigating previous related studies. Statistical analyses revealed that festival attributes positively impact consumer perceptions of festival value, which in turn influences SNS photo sharing behavior and festival satisfaction. In addition, SNS photo sharing behavior has a significant mediation effect on the process. Moreover, the differing intensities of SNS usage among the festivalgoers resulted in consumers presenting significantly different SNS photo sharing behavior. Our findings offer insights for marketers in the festival business who are interested in gaining a better understanding of the behavior of teenage festivalgoers.

• The Journal of the Korea Contents Association
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• v.9 no.9
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• pp.380-392
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• 2009

This study aims to understand what aspects among perceived environmental cues affect on satisfaction and behavior intention of visitors with the object of Gwangju Chungjang Festival 2008, which is a city festival. The survey was performed in the festival period, from October 7 through, 12 2008 with 300 visitors who finished the touring of the Festival. All the 300 questionnaires were returned, but only 270 out of 300 were used, except for the unfaithful responses, for the analysis. For statistical process of the collected data, frequency analysis, reliability analysis, factor analysis and multiple regression were performed by using SPSS 12.0 for Windows via the process of data coding. As the result, first, the factor, environmental cues of city festival were shown differently in three dimensions of satisfaction. In other words, 'food factor' is an important factor for festival satisfaction. Second, for re-visit intention, which is the consequence variable and behavior intention of satisfaction regarding the environmental cue factor, 'convenient facility factor' and 'accessibility and promotion factor' were significant and 'promotion and guidance factor' for the recommendation factor was significant. On the contrary, 'food factor' did not have significant impact. Third and finally, as the analysis result of impact of festival satisfaction on re-visit intention and recommendation intention, which are the behavior intentions, festival satisfaction was significant. This study aims suggestion of development strategies for Gwangju Chungjang Festival 2008. It is appropriate time for this study at the point of promoting city festivals. Also, suggestions in this study can help promotion of development direction.

• Journal of Korean Society of Archives and Records Management
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• v.19 no.3
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• pp.49-70
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• 2019

Festival records are valuable social records, not only historically but also culturally. Even though festival records are worthy of preservation, many of them are not managed appropriately. In particular, photographs taken by the public are dispersed in various SNS services such as Facebook, Instagram, and Twitter. This study collected festival photographs, taken by the public, from these SNS services and built a participatory archive for Daegu. As such, this study identified and suggested a metadata set through the process of archiving festival photographs. In addition, this study proposed a model of the participatory archive for festival photographs. This model illustrated the institute's collection of festival photographs in the SNS services and the creation of the participatory archive.

• Journal of the Korean Geographical Society
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• v.43 no.6
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• pp.951-960
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• 2008

This paper examines how Tsushima has used the Arirang festival as a place marketing apparently targeting at Korean tourists, which has been historically achieved at the Arirang festival though public-private activities. Tsushima has tried to advertise Tsushima city to Korean tourists, with methods including the 'Chosen Agency Parade' and the title of the Arirang festival, but due to the Dokdo problem, the people of Tsushima objected to holding the Arirang festival. Therefore, Tsushima city had a meeting to solve it, and it was agreed that they need not stop the festival nor change of the title of the Arirang festival for the regional development, but instead they decided that the title of Arirang festival is to be used as a subtitle from 2007. By deciding this, The residents of Tsushima are sometimes against the opinion of Tsushima government, but they have eagerly participated in everything from the operation of the festival to the performances themselves. In this sense, it is thought that the Arirang festival is utilized as a local identity and also a place marketing, and the process for the regional development strategy is organized by public-private actors together.

• Journal of Korea Entertainment Industry Association
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• v.13 no.8
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• pp.77-91
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• 2019

As of 2019, a report by the Ministry of Culture, Sports and Tourism showed that 884 diverse regional festivals are being held in the country. While there are successful festivals with large audience numbers and local economic effects, there are many festivals that only waste local budgets. Against this backdrop, the question of this study is "What are the key competences of a successful dance festival utilizing the VRIO model?" The development process and success factors of the success dance festival at home and abroad were analyzed in order to explore the key competences and specialization measures of the festival that our dance festival can take off as a successful dance festival. The purpose of the study is to examine what is the source of competitiveness of the regional festival through VRIO model, which can identify the key competencies of the festival to grow into a successful dance festival, and to derive the key competencies of the festival through the interview of the expert group(Focus Group Interview) to apply the development measures of our country's dance festival. According to the analysis, festival experts view the success factors of local festivals from various perspectives based on their empirical knowledge. The key competencies priority was 1. Theme, 2. the festival organization and professional personnel management, 3. The results came in the order of residents' participation. And the successful domestic and foreign dance festivals had their own core competencies. Growing up as a successful festival through festival management, which is worth no other festival, difficult to emulate, rare and difficult to replace, is seen as the biggest key to leading the regional festival to the world festival.

• Journal of Korean Theatre Studies Association
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• no.48
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• pp.549-569
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• 2012

Since 1995, the Local autonomy era has opened, local festivals have been increasing throughout the country. Traditional culture festivals are also increasing. Performing traditional culture festivals is effective for maintenance and transmission of traditional culture as well as creation and nurturing of local culture. They are also effective promoting local economy. Depending on realization level of character, place and costume based on historic research, traditional culture festivals are classified as the "Representation event" or the "Reenactment event". But there are two problems. The first is unexacting classification method for festival types made by Central government yearly. The second is unable to meet one of two goals which are protecting traditional culture and stimulating local economy throughout increasing tourists. The purpose of this study is to suggest improvement of classification method for festival types, and to offer two suggestions for ensure successful local festivals. First of all, I suggest advanced classification method for festival types. For more sophisticated collection process of national festival status, local government department should ensure purpose of festivals, and central government department should add 3 steps to existing process. For example professional committee for judgement of festival types should be founded for consulting of local and central government department. The second suggestion is reinforcement of historic research for the Representation of traditional culture event. The representation of traditional culture should focus on protection of tradition, and could be perfect by continuous historic research. The last suggestion is cooperation with local governments each other for the Reenactment of traditional culture event. The Reenactment of traditional culture should focus on promoting local economy by increasing tourists. So local governments who have similar traditional events should cooperate to get preventing loss of resource and overcome weakness of promoting.