• International Journal of Costume and Fashion
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• v.6 no.2
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• pp.1-10
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• 2006

The purpose of this study was to identify the differences in shopping orientation and clothing benefit sought of a group of consumers according to the preference for fast-fashion. Data were collected from a questionnaire conducted on 416 female adults. The results were as follows. First. the factor analysis used to identify shopping orientation involved the following five factors: hedonic. economic. convenient. brand-oriented. and relation-oriented. The dimensions of the clothing benefit sought consisted of fashion. social status. practicality. figure flaw compensation. and sex appeal. Second. the differences in shopping orientation and clothing benefit sought according to the preference for fast-fashion were identified using a t-test. The consumer group preferring fast-fashion exhibited a hedonic. convenient shopping orientation. and the non-preferring group exhibited an economic. brand-oriented shopping orientation. The consumer group preferring fast-fashion pursued fashion and sex appeal clothing benefits. and the non-preferring group pursued social status and practicality clothing benefits.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.6
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• pp.63-74
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• 2018

Youth unemployment including college graduates has become more serious in recent years. It is very necessary to study the factors affecting entrepreneurship and entrepreneurial intentions. These days, the number of female entrepreneurs has been increased dramatically. There have been many successful entrepreneurs with technology background in Korea. Until now, there have been not so many empirical studies examining moderating effects of gender and college major. A lot of studies have examined the relationship between entrepreneurial orientation and entrepreneurial intention of college students. The purpose of this article is to examine gender and major as moderators in the relationship. Until now, there has been very few research investigating the moderating effects of gender and major on the relationship between entrepreneurial orientation and entrepreneurial intention. Survey questionaries were given to 400 college students randomly chosen in Gangwon-do. Finally, 334 surveys were used to analyze the relationship. The findings of our study are as follows. First, similar to previous studies, entrepreneurial orientation of college students has a positive effect on entrepreneurial intention. Second, participation both in school entrepreneurship courses and out of school entrepreneurship education does positively affect entrepreneurial intention. Gender and major are moderating variables between entrepreneurial orientation and entrepreneurial intention. Third, compared to male students, female students with low entrepreneurial orientation show much lower entrepreneurial intention. Fourth, compared to Non-STEM students, STEM students with low entrepreneurial orientation show much lower entrepreneurial intention. Thus, in order to improve entrepreneurial intention among college students, it is very important to develop entrepreneurial orientation, especially for female and STEM college students.

• International Journal of Human Ecology
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• v.4 no.2
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• pp.39-53
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• 2003

This study was designed to provide a better understanding of Korean female Internet users' intention to search for information regarding apparel goods and to shop for these goods. Shopping orientation, familiarity, and prior purchase experience were seen as influencing the intention to use the Internet for information search. An important aspect in the search habits that a consumer adopts in gathering information for their buying decisions was Internet shopping attitude. The objective was to predict apparel shopping in terms of prior Internet shopping experience, familiarity, intention to search information via the Internet, and shopping orientation. Internet shopping attitude, familiarity, prior purchase experience, and intention to use to search information were significant in predicting Internet apparel shopping. The most important determinants which influenced Internet shopping were attitude toward Internet shopping and intention to search. In considering the results of the present study, one should recognize the inherent limitations associated with generalizing these findings beyond the sample and the consumer products examined which in this study were apparel goods. Also this study focused on female computer users only. Therefore, future research should utilize more broadly based samples and refine the instrument to distinguish among different apparel products. This study does provide some information that should be helpful to retailers targeting the women's online apparel market.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.2
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• pp.333-345
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• 1997

The purposes of this study were 1) to identify the differences between the sexes in the perception of sexuality in jeans fashion advertising, 2) to find out the differences between the high and low sexy advertisements and the differences between the groups which had different orientation of the characteristics of new young generation in preferences of advertisements and intentions to purchase product in sexy fashion advertising. The data were collected using questionnairs which contained nine advertisements of Guess Jeans, from 441 college students (female= 225, male= 216) living in Seoul, Korea participated in the study and the data were and analyzed by paired 1·test and t-test. The results of this study were as follows: First, there were significant differences between male and female in the perceptions of sexuality in jeans advertisements. Second, by paired t-test, male preferred highly sexy advertisement to low sexy advertisement, and female's intention to purchase product was higher in the advertisement of high sex appeal than that of low sex appeal. Third, there were partially significant diferences between two groups which had different orientation of the characteristics of new young generation in preferences of sexy advitisements. The differences of intentions to purchase product between two groups were significant in highly sexual advertising. But in low sexual advertising, the significant differences between two groups were not found in advertisement preferences and intentions to purchase products.

• Journal of Dental Rehabilitation and Applied Science
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• v.23 no.3
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• pp.197-203
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• 2007

Statement of problem: It is very important to establish the suitable position for artificial maxillary anterior teeth and the orientation of occlusal plane in fabrication of the complete dentures. Incisive papilla has been considered the most useful anatomic landmark in the arranging of a maxillary anterior artificial teeth. Purpose: To determine correct position of upper anterior artificial teeth in complete denture patients, relationship of incisive papilla, intercanine line, occlusal plane were evaluated in Korean adults. Materials and Method: Maxillary casts were made in 60 Korean dentate subjects. Each cast was mounted in Hanau modular articulator using Hanau spring bow. Then, anatomic landmarks were determined in each cast. Distance from central incisor to incisive papilla, distance from incisive papilla to intercanine line and discrepancies between frankfurt plane and occlusal plane were measured and analysed. Results: 1. The mean distance between the posterior point of incisive papilla and the incisal edge of central incisor was 11.20 mm (in male 11.77 mm, in female 10.55 mm) and there was no significant difference in measured values between male and female 2. The mean distance between the posterior point of incisive papilla and intercanine line was 2.52 mm (Male 2.57 mm, Female 2.35 mm) and there were no significant differencies in measured values between male and female 3. The mean discripancy between the Frankfurt plane and the occlusal plane were 9. 75 degree (Male 9.81 degree, Female 9.55 degree), and there was no significant difference in measured values between left and right sides.

• The Research Journal of the Costume Culture
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• v.11 no.4
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• pp.474-486
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• 2003

The purpose of this study is to investigate on the shopping orientation and the importance of store attributes of luxury brand consumer. A questionnaire survey was administered to 350 female consumers over twenties who live in Seoul metropolitan area and Kyung-ki area. 324 data were analyzed by factor analysis, chi-square, ANOV A, correlation, and t-test. The results were as follows. 1) As a result of factor analysis, five dimensions were identified for shopping orientation: pursuit of ostentation and fashion, pursuit of pleasure, pursuit of economy, pursuit of personality, and pursuit of store convenience. 2) According to the factor analysis, the importance of store attributes were categorized in three factors: product and store service-conscious, price-conscious, and buying convenience-conscious. 3) Regarding the relation between shopping orientation and importance of store attributes, significant differences were found. 4) There were significant differences in according to demographic variables in terms of shopping orientation and importance of store attributes and store patronage.

• Journal of Digital Convergence
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• v.14 no.3
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• pp.465-471
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• 2016

This study intends to figure out the relationship between autonomy and achievement motivation of the university players. For this purpose, Survey was performed to Seoul and Metropolitan area's 25 sports 396 Players., And using SPSS 18 and AMOS program descriptive statistics, exploratory factor analysis, confirmatory factor analysis, reliability analysis were conducted. Based on purified data through the process, the relationship between autonomy and achievement motivation was verified with correlation analysis and regression analysis. As a result, autonomy was recognized by male player higher than female player, and in goal-orientation of the access tendency of achievement goal orientation, male player showed higher scores. And in mastery-avoidance of avoidance, female player showed higher scores and in performance-avoidance, male player showed higher scores. According to regression analysis, autonomy affects mastery-approach and achievement goal orientation of the performance-approach.

• Journal of the Korean Home Economics Association
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• v.41 no.9
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• pp.55-67
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• 2003

The purpose of this study was to find out the source of information and clothing benefits of female university students according to their shopping orientations. 340 female students living in Seoul were surveyed and the following results were found: Female students were divided into recreational shoppers and convenience shoppers according to their shopping orientations. Recreational shoppers exhibited interest in self-improvement, individuality, economy, and convenience shoppers in practicality of clothing benefits. Recreational shoppers focused higher value on gathering information than convenience shoppers and prefer information they gain in store display and mass communication media. Recreational shoppers have higher value on self-actualizing than social affiliation value. The findings indicate that shopping orientation can be used effectively to segment the female university students market and the finding of this study contribute to the development of strategies for clothing producer or retailer to provide a strong means to satisfy their shoppers' needs.

• Journal of Families and Better Life
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• v.7 no.1
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• pp.59-78
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• 1989

The purpose of this study is to clarify the value orientation about family life between the older generations and college student. For this purpose, questionnaire were distributed to the older generations and college students in Seoul. Among them 920 data were obtained To obtain the family value scale, item analysis through pearson's correlation and factor analysis were used in pretest, frequency distribution, percentile, mean , t-test , and step-wise multiple were used for data analysis. The results are summarized as follows. 1) Male college students show traditional tendency and female college students show modern tendency especially sex-role attitude, ancestor worship attitude, patriarchy attitude. 2) Male and female of the older generations how traditional tendency. 3) The older generations show traditional tendency, college students show modern tendency, especially sex-role attitude and kinship attitude. 4) Male adults and male college students show traditional tendency. 5) Female adults show traditional tendency , female college students show modern tendency. In female, generation gap is more serious than males. 6) the most influencial socio-demographic variables on family value consciousness of the older generations are the religion and education, In case of college students, sex, major, religion, family income grown-up area effect on their value consciousness about family life, Based on the above findings , we should develop school education and many social programs to reduce the generation gap.

• Journal of Digital Convergence
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• v.17 no.9
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• pp.361-366
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• 2019

First quarter of 2019, 'Honour Of Kings' continued to be rank No.1 in mobile game sales. Although 'Honour Of Kings' is a game preferred by male players, it has more than 100 million female players. It can have such a large number of female players, in addition to its simplified game operation, social function, there are also included changeable characters for women's preferences. So that the 'Honour Of Kings' allows many female players to take part in. In this paper, the author chooses a skin with high preference for female players among many game consumer goods as the research object. Analysing the design elements of female player' preferences. Female players are more emotional, their favorite game characters just reflect women's longing for beautiful things. It is pointed out that the female orientation of female consumers should be taken into account in the mobile game market, which indicates the direction of visual factors for future mobile game design.