• 패션비즈니스
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• 제18권2호
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• pp.148-165
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• 2014

The purpose of this study is to establish a theory about the necessary structure for knitwear design, and to propose it with the practical data through the actual development of a high value added knit structure. For this study, the market was conducted along with literature reviews on the existing studies and the relevant books about knit structures. The market research aimed at the products released in the spring/summer and fall/winter seasons of 2012-2013, focusing on brand for middle aged women. The utilization of the structure by item and the characteristics of knit design were studied. The research was conducted on S/S products in May and July, and F/W products in October and December. As a result of the market research, it was shown that the lightweight structures with permeability such as plain, lace, links and links, this is repeated and rib structure were frequently utilized during the S/S season, while double structures with good shape stability were greatly utilized during the F/W season. Also, during the F/W season, a cable structure and tubular jacquard that emphasized the volume or cubic effect were frequently used, and there were many jacquard structures where a change of color sense and motive were added. Concerning the knit structures development, the researcher designed the knit structure at the actual production site of the knit fashion. A total of 5 pieces of knit structures were developed by asking a professional for programming and knitting. To the developed structures, the study added a multi-gauged effect, herringbone transformation effect, 3-dimensional surface effect, color effects, geometric patterns, lace penetration effect, and soft surface effect in a water-drop shape. In addition, the structures had differences in the added values by mixing various structures and diversely expressing color sense on the knitting line. This study proposes the direction for 21st century knitwear product design, through the development of a high value added knit structure.

• 패션비즈니스
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• 제23권3호
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• pp.35-50
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• 2019

Modern family culture manifests various different social phenomenon due to shifts caused by increased societal response to industrialization in our country. It is noted that as our lifestyle patterns have shifted from being work-oriented to family-oriented, by focusing on the trend where there is an increase in families enjoying hobby and leisure activities together and where families go shopping together, I attempted to propose various different family-look' designs. In this research study we designed and planned family normal clothes designs that are required and desired for family gatherings and family events, and these designed were produced using 3D virtual clothing design software technology. The research method used the formative features of natural plants and textiles containing a symbolic motif as an element of design, and the creation of family formal clothes were designed and planned based on the method. The development of family formal clothes designs was implemented using CLO 3D virtual clothing design software. Because utilizing 3D virtual clothing design software enables prototyping various types of designs, silhouettes, fabrics and textiles, and color schemes etc. in a short amount of time, it was possible to utilize an advantage from using the software as leveraged to propose designs with a strong symbolic motif and symbolism . Also, by confirming and examining the strengths and weaknesses of the design process when using CLO 3D, It can improve the utilization of IT technologies, and this study aims to provide that efficiency.

• 한국의류산업학회지
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• 제21권5호
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• pp.552-563
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• 2019

Jackets are regarded as an element used to judge ideas and fashion trends for the age in which they are presented. This article analyzed recent tailored jacket fashion trends by categorizing jackets according to design elements. For this, design elements of tailored jackets were categorized into silhouette, collar and lapel, shoulder and sleeve, and decorative elements. We collected and categorized the changes of 491 jackets that have appeared in collections over the past 5 years. The results showed shoulder and sleeve changes (36.25%), silhouette changes (33.4%), lapel and color changes (12.6%), decorative element changes (11.2%), and no changes (6.5%). Jacket forms with changed shoulders and sleeves appeared as styles that have laterally or vertically expanded the shoulder and arm hole with the production of various sleeve forms. Silhouette changes were expressed through forms such as exaggerated silhouettes of oversized-clothing, silhouettes made through cutting or layering, and the polarization of length. Forms with a changed collar and lapel appeared with polarization trends in which lapels dramatically grow larger or narrower, diverse frontal adjustments using no-collar designs, and the utilization of shawl-collars; in addition, forms with changed decorative elements were expressed with layered decorations such as pockets or collar add-ons, adjustment changes using buttons, ribbons or zippers, and various trimmings. The analysis results show that modern female tailored jackets are being made to realize an exaggerated physical beauty of shoulder, sleeve and torsos to maximize decorative effects through new attempts in design.

• 한국의상디자인학회지
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• 제25권2호
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• pp.151-165
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• 2023

This study aims to develop a mechanic embroidery bag design that reflects the symbolic image of Korean independence activists who sacrificed for the country so that today's Korea can exist. As a research method, the theoretical consideration and image collection of independence activists were conducted through a literature review and visits to the memorial halls of six independence activists. The bag design was developed using mechanic embroidery textile of 12 motifs manufactured in previous studies through the computer mechanic embroidery sewing machine, and the types were limited to totes, Boston, clutches, baskets, shoppers, hover bags, and hat boxes. The results of this study are as follows. First, it was found that the dense light and shade and delicate color expression of each motif design were the most important and achieved through the proper selection and utilization of embroidery yarn according to the mechanic embroidery expression technique for developing in-depth textile materials. Second, unlike in the past, when machine embroidery was difficult to handle, the spread of embroidery CAD and computer machine embroidery sewing machines made it easier for individuals to develop embroidery products. Third, this study once again emphasized the symbolism of Korean independence activists who sacrificed for the nation to exist at a time when it needs to be recognized due to the lack of fashion and diversity in cultural products containing historical and cultural meaning and values of the country. This study was able to develop computer machine embroidery textiles and various bag designs using various mechanic embroidery expression techniques that can highlight the symbolic image of each motif.

• 한국컴퓨터정보학회논문지
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• 제29권1호
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• pp.31-40
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• 2024

국내 온라인 패션 플랫폼은 개인사업자가 제품정보를 직접 등록하기 때문에 개인사업자의 불편함을 초래한다. 많은 제품군을 한꺼번에 수동 등록하므로 수기 입력된 제품정보로 인한 신뢰성 문제가 발생한다. 등록된 상품 이미지의 저품질 및 데이터 수의 불균형으로 인한 편향도 심각하게 제기된다. 본 연구는 오버샘플링 기법을 통해 데이터 편향을 최소화하고 13개 패션 카테고리의 다중 분류를 수행하는 ResNet50 모델을 제안한다. 컴퓨팅 자원과 오랜 학습시간을 최소화하기 위해 전이학습을 활용했다. 결과적으로, 데이터 수가 매우 부족했던 클래스의 데이터 증강을 통해 기본 CNN 모델에 비해 최대 33.4%의 향상된 식별력을 보여주었다. 모든 결과의 신뢰성은 정밀도-재현율 곡선으로 보장한다. 본 연구는 국내 온라인 패션 플랫폼 산업의 발전을 한 단계 끌어올릴 수 있을 것으로 기대한다.

• 한국콘텐츠학회논문지
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• 제19권5호
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• pp.82-93
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• 2019

패션은 개인적인 물품으로 타인과 함께 협력 소비하는 것을 권장하기에는 한계점이 있으나, 패션 공유 서비스가 상품 구입과 관리에 소요되는 시간과 비용을 전문적으로 대체할 수 있다면 새로운 소비자 니즈로 이어질 수 있다. 본 연구의 목적은 통합기술수용이론(UTAUT) 기반으로 사용자 경험 구성요인들이 패션 공유경제 서비스 수용에 미치는 영향 요인을 실증적으로 밝히고, 공유 경제 활성화를 통한 자원의 선순환 및 지속가능성 추구에 대한 논의에 기여하는 것이다. 이에 본 연구는 패션 공유경제 어플리케이션 수용에 관한 연구 모형을 도식화하였으며, 국내 대표 패션 공유경제 서비스인 '프로젝트앤'의 어플리케이션 화면을 시각 자료로서 활용하여 20~49세 여성 300명을 대상으로 설문조사를 실시하였다. 통계분석을 위해 SPSS 23.0과 AMOS 22.0 통계 패키지를 이용하여 신뢰도 분석, 상관관계 분석, 확인적 요인분석, 구조방정식분석, 다중집단분석을 실시하였다. 분석 결과, 패션 공유경제 서비스의 사용효율성, 사회적영향은 이용의도에 긍정적인 영향을 주며, 연령의 조절효과는 유의한 것으로 확인되었다. 이는 패션 공유 서비스가 의생활의 편리에 기여하는 사용효율성 측면과 주변 사람들의 참여와 독려를 통한 사회적영향 측면의 마케팅 활동을 통해 활성화될 가능성을 제시하고 있으며, 기존 타겟층인 30~40대와 더불어 20대 소비자를 위한 상품 구성 및 가격 서비스 도입을 제안할 수 있겠다. 본 연구는 패션 공유의 소비자 수용에 관헌 실증적 연구를 위한 기초 자료를 제시함에 학술적 의의가 있으며, 향후 실제 사용자들을 대상으로 사용자경험 구성요소 사이의 영향 관계 분석 연구를 제안하는 바이다.

• 한국의상디자인학회지
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• 제15권4호
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• pp.29-45
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• 2013

The purpose of this study is to provide base line data required to establish a viable knitwear marketing strategy targeting young people by comparing and analyzing preference and buying behavior of customers in their twenties. A survey was conducted in 2009 and 2013 on people in their 20's male and female living in Busan. The total of 362 people participated in the survey and the results are as follows: Firstly, the seeking factors for knitwear were utilization factor, functionality factor, care for clothing factor, economics factor and vogue factor. Secondly, a differentiated marketing strategy targeting 20-something customers needs to be established as there was a steep rise in the number of customers purchasing clothes on online shopping malls using smart phone devices according to the survey.'Low-price, broad-line strategy'is also required as those surveyed preferred stores offering a wide choice of designs with reasonable price. Considering the survey results that a growing number of people tended to buy a variety of knitwear items regardless of the seasons, knitwear production needs to be diversified in terms of designs and materials. Thirdly, the survey revealed that pastel-colored knitwear was preferred for spring/summer season whereas knitwear with achromatic colors was voted the most-preferred one during the autumn and winter season. In terms of knitwear shapes, the gap between genders continues to narrow and tendency sensitive to fashion trend became more apparent reflecting the change of the times.

• 복식
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• 제60권2호
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• pp.51-67
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• 2010

The purpose of this study was to develop the high value-added cultural product design with local cultural resources, and to contribute to promoting cultural tourism festivals. To accomplish this study, first, a preliminary survey is carried out the investigation of cultural product stores and visitors' questionnaire survey. Next, based on these survey and prior study, this study established the development direction and concept of fashion cultural products and to developed fashion cultural products using local cultural resources. Adobe Photoshop 6.0, and Adobe Illustrator CS Program were used for the standardization of patterns, textile design and illustration. The results of this study were as follows; First, based on preliminary research results, the problems of the design of cultural tourism festival products were derived. As one solution to solve this problem, this study established the development direction and concept of fashion cultural products to develop fashion cultural products. The concept of the Andong Maskdance Festival was 'Tribal-Holic'; the Boryeong Mud Festival, 'Get away form it all'; the Gangjin Celadon Festival, 'Timeless Memories'; the Jinju Namgang Yudeung Festival, 'Lighting up the River'; the Chungju World Martial Arts Festival, 'Next Ergonomics Gym'; and the Muju Firefly Festival, 'Eco-Purity'. Second, based on the desired items of festival organizers and the survey of visitor's preference for cultural products, 4 items were selected by festival type. Then a total of 96 designs of 4 kinds each were developed using logos or characters, traditional patterns, special products, symbolizing region, or festival as a motif. Third, the strategy for development of cultural products design for promotion of cultural tourism festivals were 'Place identity design strategy', 'Market oriented design strategy', 'Buyer-Based pricing strategy', 'Regional brand strategy', and 'Distribution networks expansion strategy'.

• 패션비즈니스
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• 제16권4호
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• pp.46-63
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• 2012

This research purposed to the conceptual model with integrates the expanded task technology fit theory(TTF) and technical acceptance model(TAM) for the effect of the motivational factor of the consumer characteristics in the used the fashion mobile commerce. To fulfill the study objectives, a total of 432 questionnaires were conducted to the customers with first-hand experience with merchandise in mobile commerce. The judgement sampling method was employed on sample population ages from 20s to 30s over two month period. Based on the results of the above-mentioned path analysis, The result showed that First, the utilization experience was adopted as the have the notes effect in the and information acquisition fit, support fit, quality fit, perceived ease of use. and the innovativeness was adopted as the have the notes effect in the information support fit, perceived trust, perceived ease of use. and the self-efficacy was adopted as the have the notes effect in the and information quality fit, perceived usefulness, perceived ease of use. Second, the information acquisition fit, support fit were adopted as the have the notes effect in the perceived trust, perceived usefulness, perceived ease of use. and the information quality fit was adopted as the have the notes effect in the perceived trust, perceived usefulness. Third, the appeared similar effect which considers from all relationships such as perceived trust, perceived usefulness, perceived ease of use, acceptance attitude and purchase intention.

• 한국의류산업학회지
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• 제14권1호
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• pp.83-89
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• 2012

Recent rapid development of computer, information communication and Web service technologies is exerting considerable effects on all industrial areas. As such digital technologies are also introduced to the clothing and fashion industry and create 'virtual garment environment' consisting of 3D virtual bodies, virtual garments and virtual try-on systems, consumers are now able to try virtual garments on their virtual body online. This study was conducted in order to analyze consumers' tendency of clothing purchase using 3D virtual simulation technology, which is increasing attention throughout the world, and to propose strategies on the development of virtual try-on technology for activating apparel online shopping. The subjects of this study were men and women aged 18 or older living in the North Carolina State, U.S., and a questionnaire survey was conducted with them on their tendency of apparel online shopping and their preference for real garments and virtual garments. According to the results of this study, consumers' awareness of apparel shopping using virtual try-on was still low. Moreover, in the results of surveying consumers' purchase preference for real garments and virtual garments, preference was highest for real garment (P), which was followed by virtual garments OA, OB and BB. Based on the results of this study, for the activation of apparel online shopping using virtual simulation technology, it is considered necessary to provide services implementing virtual try-on similar to consumers' actual try-on. This requires further active research and technology development on virtual try-on simulation using digital technologies.