• Title/Summary/Keyword: Fashion thinking

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Cultural and Social Implications of Metrosexual Mode

  • Oh, Yun-Jeong;Cho, Kyu-Hwa
    • Journal of Fashion Business
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    • v.10 no.3
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    • pp.117-128
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    • 2006
  • The purpose of this study was to understand changes of the current young generation's lifestyle, aesthetic attitude for an appearance, and way of thinking by making a close investigation into metrosexual, the recent mode, and find out its cultural and social implications. As a method of the study, the literature and the Internet data were reviewed. Articles from newspapers, magazines and the Internet were chosen roughly from the year 2000 to now because metrosexual mode remarkably boomed before and after 2000. Books related to the theory on the mode in a costume culture were referred. Also, articles in daily newspapers which dealt with cultural and social issues were reviewed, fashion magazines for men such as Esquire and GQ showing the new trend in men's lifestyle and fashion were examined, and the Internet providing us the latest news from cultural and social topics to fashion trends were investigated. The backgrounds of the rise of metrosexual mode were a collapse of stereotypes in various fields, spread of lookism in a visual image period, extension of commercialism, and expansion of men's character casual trend. Metrosexual was defined as an urban male with a strong aesthetic sense who spends a great deal of time and money on his appearance and lifestyle. His fashion style was characterized by slim and flowing silhouette, feminine and luxurious materials such as transparent chiffon, silk and cotton with a light and soft touch, and a knitted wear with a flowing line, a wide variety of vivid and pastel colors, floral and geometric patterns, and the decorative details like lace, beads, embroidery, and fur. From spread of this mode, two cultural and social implications were extracted. Firstly, the current young generation's aesthetic standards for the perfect man changed from macho man to considerate man who had a good appearance and this suggested that a conventional sex role broke down. Secondly, men began to explore for their own identity escaping from traditionally standardized masculinity that they had been forced to follow.

Deleuze's Deterritorialization Body without Organs in Contemporary Fashion -Focusing on Central Saint Martins, Royal College of Art, Antwerp Royal Academy of Fine Arts Graduation works- (현대 패션에 표현된 들뢰즈의 탈영토화와 기관 없는 신체 -영국 센트럴 세인트 마틴스 예술대학, 영국 왕립예술대학교, 벨기에 앤트워프 왕립예술대학의 2017-2019 줄업 작품을 중심으로-)

  • Wang, Xin-yu;Kim, Hyun-Joo
    • Journal of Digital Convergence
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    • v.18 no.12
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    • pp.549-563
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    • 2020
  • Based on Deleuze's body aesthetics and from the perspective of 'deterritoraliazation', this study makes an in-depth discussion on the modern fashion design modeling by four visual characteristics: hysteria, visualization, body segmentation and becoming animals. First, hysteria embodies the strong visual effect brought by the deformation and exaggeration of clothing. Second, visualization in fashion shows the elimination or ambiguity of faces, representing the weakening of identity and the prominence of clothing and body. Third, body segmentation represents the deconstruction and reorganization of clothing, and a new way of thinking, as well. Fourth, becoming-animals are manifested in the physical mutation caused by the heterogeneous connection between humans and animals, which brings about the possibility of rethinking the body.

A Study on the Strategy of Design for Environment in Domestic Fashion Industry (패션기업의 환경친화적 제품설계(DfE) 기법에 관한 연구)

  • 김문숙
    • The Research Journal of the Costume Culture
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    • v.11 no.1
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    • pp.165-176
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    • 2003
  • The purpose of this study is to understand the characteristics and concepts behind Design for Environment(DfE) and Environmental Management System(EMS). This study highlights the success of domestics and foreign corporations that have utilized DfE and EMS as well as explored how DfT based EMS is being used in domestic corporations. Although corporations acknowledge that using environmentally conscious designs provide them with a competitive edge, only 53.6% of fashion corporations have established the environmental policies and use such tools. Furthermore, only 41% use DfE strategies for operating their corporations.

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An Analysis of Color Preference According to Human Nature (인성에 따른 색의 선호도에 대한 분석)

  • Kim, You-Jeong
    • Journal of the Korean Society of Fashion and Beauty
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    • v.4 no.1 s.7
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    • pp.12-18
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    • 2006
  • The analysis has an objective of presenting a standard of human image making by producing results of characteristics and individual human image of each color appropriate for the personality through enneagram that is a personality analysis program. The study was done on 200 adults living in the whole country from Oct. 4 to Oct. 18th, 2004. In the survey, 11 colors were selected. The followings show the 9 personalities. 1.Instinct type preferred Blue(blue+navy) color. 2. Feeling type preferred Red(red+orange) color. 3. Thinking type preferred Yellow(yellow+green) color. The study results tend to match the expected preference of color for each personality. In the Human image management, the individual distinction of 3 personality classes need to be analyzed in order to develop individual and created personality by preferred color. It is very important to examine the image for color each personality pursuits through the analysis. Also, there need to more participants of the study so that results can be analyzed more inclusively and there should more in-depth study.

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A Study on the Inner Structure of Men's Casual Jackets (남자 캐쥬얼 재킷의 내부구조에 관한 연구)

  • Park, Sang-Hee;Park, Jin-Hee
    • Journal of the Korean Society of Costume
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    • v.59 no.1
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    • pp.136-145
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    • 2009
  • Growing needs of reducing energy consumption and enhancing creative thinking brought expanding of men's business wear market into more trendy and casual sector. As fashion trend of men's business wear has changes to casual jackets, there is need to study for the inner structure of casual jacket. The inner structure of casual jackets are different from conventional tailored jackets so that they can provide more comforts, functionality and characteristic style. The purpose of this study is to find out how the inner structure of casual jackets are made up by comparing jackets of various brands. In order to categorize the construction methods, where, how and what kind of lining, interlining, sleeve heads and shoulder pads are applied were studied. Although there are considerable varieties in making up methods, it could be concluded that casual jackets have lighter and less time and labour consuming inner structure, i.e. partial linings, fusible inter-linings, ready made sleeve heads and shoulder pads.

A Study on the Eroticism Appearing in the Fashion Advertising of Post-Modernism (포스트 모더니즘 의류광고에 나타난 에로티시즘에 관한 연구)

  • 임영자
    • Journal of the Korean Society of Costume
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    • v.21
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    • pp.101-112
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    • 1993
  • In representing eroticism in fashion advertising the sentiments of the Post-Modernism thinking of only impulse and pleasure as practical and affirming a human life may he divided into the follwing expression First1 y, Sumbolic Expression The sentiments of Post-Modernism associ ates, the direction sexual intercourse by means of the state and action of wearing the costume or represents indirect symbols with the symbolic expression of an object or phenomenon Secondly, Masochistic, Sadistic Expression. The sentiments of the Post-Modernism in expressing eroticism give people masochistic or sadistic feelings or expressions by means of protographic technigues or the state or background of wearing the model's costume. Thirdly, Homosexual Expression. The sentiments of the Post-Modernism is appropriate to expressing an androgynous and unisex look to people as a role of meeting potential instincts. Fourthy, Feministic Expression. The sentiments of me Post-Modernism also express a subjective woman and represent an extension of her ego through the existence of the woman herself by means of the body-conscious look. Fifthly, Narcissistic Expression. The de-genre such as the introduction high technology and de-campus rnakes consumers have theirself-identity.

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The Structural Relationships between Job-Engagement, Self-Esteem, Positive Thinking on Image-Making Efficacy of Beauty Professionals (뷰티 종사자의 이미지메이킹 효능감에 의한 긍정적 사고, 자아존중감 및 직무몰입의 구조적 관계)

  • Lee, Yu-Rim;Yu, Jin-Woo;Kim, Jang-Hyeon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.12
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    • pp.377-386
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    • 2020
  • The image of beauty professionals who have wide contact with consumers is an important factor that can increase satisfaction and loyalty in consumers by exerting a positive influence on them. The purpose of this study is to investigate the influence of, and relationships among, self-esteem, positive thinking, and job commitment on image-making efficacy in beauty professionals. The method and scope of this study were carried out by theoretical research related to image-making efficacy, positive thinking, self-esteem, job engagement, and survey research with beauty professionals located in Seoul and the Gyeonggi-do area. We used SPSS v. 23.0 and Amos v. 23.0 to analyze demographic characteristics, the coefficient of internal consistency of the survey items, descriptive statistics, Pearson's correlation, and the Sobel Test. The results of the study show that the image-making efficacy of beauty professionals had a positive (+) effect on self-esteem, positive thinking, and job commitment. Second, self-esteem in beauty professionals was found to exert a positive effect (+) on their positive thinking and job commitment. Third, positive thinking by beauty professionals contributed to a positive effect (+) on job commitment. Fourth, the study found that self-esteem and positive thinking mediated the relationship between beauty professionals' image-making efficacy and job commitment.

The Qualitative Study on the Customer Experience of Shopping Centers - Focused on Comparison between Internal and External Experience Elements on the Fashion Brand Stores - (대형 쇼핑센터에서의 소비자 체험에 관한 탐색적 연구 - 패션브랜드 매장 내·외부에서의 체험요소 비교를 중심으로 -)

  • Kim, Jeong Hee;Lee, Jin Hwa
    • Korean Journal of Human Ecology
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    • v.23 no.1
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    • pp.101-122
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    • 2014
  • In this study, the Pine & Gilmore(1998) and Schmitt(1999, 2003), based on previous studies. Recent trends in large department stores and distribution outlets, discount stores and large retail centers, such as the consumer's experience is divided into internal and external fashion brand stores navigation study. Fashion Brand Stores are defined as the inside of the fashion brand store of the form that sells only the products of a fashion company's brand. Meanwhile, shopping center is defined as all the places at the inside and out of the shopping center excluding the inside of the fashion brand store. Likewise, definitions are clarified as such for use. As for the research method for this study, semi-structured focus group interviews were used since they could provide many more data compared to in-depth interviews. Accordingly, data was collected while carrying out free discussions while two to three subjects listened to each other's opinion regarding the key words raised by the interviewer and while thinking about their experience at the inside and outside of the fashion brand stores. As for the subjects, female consumers between the ages of 20 and 50 were targeted, and the interviews conducted with four, seven, four and three women in their 20s, 30s, 40s and 50s, were used, respectively. Likewise, there were a total of 18 subjects. Exploratory Study of Customer Experience area was classified into integration of significance and categorization. In particular, the contents were classified into elements of experience inside the fashion brand stores and fashion brand stores outsider experience in the shopping center elements and the elements of the common experience of fashion stores and shopping centers based on the results concerning the key contents identified in-depth from the customer aspect. The key experience elements at the inside of fashion brand stores were identified as VMD experience, emotional experience, and experience of the service provided by sales representatives. As for the key experience elements at the shopping center which is at the outside of the fashion brand store, they included service scape experience, cultural event experience, playful behavior experience. Meanwhile, elements of common experience included educational experience and exclusivity experience and human respect experience, which demonstrated some difference in terms of the contents.

A figure categorization structure for imagery and conceptualization

  • Sakai, Y.;Kitazawa, M.;Murahashi, T.
    • 제어로봇시스템학회:학술대회논문집
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    • 1993.10b
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    • pp.265-270
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    • 1993
  • In an intelligent man-machine interface, it is very effective to support human thinking and to be in communication in some intuitive fashion. For this, sharing experience between the party concerned, human operators(s) and the interface is essential. It is also necessary to keep mutual understanding in some conceptual levels. Here in the present paper, figures which are an aspect of concepts and form a basis of mental image are discussed.

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Changes in Everyday Wear in China Since the Mid-20th Century (20세기 중반 이후 중국 일상 복식의 변화)

  • Wu, Dan;Yim, Eun-Hyuk;Kim, Soon-Young
    • Journal of the Korean Society of Costume
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    • v.64 no.1
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    • pp.89-105
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    • 2014
  • This study researched the changes in everyday wear in China since the mid-20th century. The study was conducted by interviewing 13 Chinese persons who were familiar with the public awareness and donning practices of the Chinese from 1949 to now, and the results were analyzed through categorical analysis and subject analysis. First of all, due to the influences of Zhongshan-zhuang, Liening-zhuang and Bulaji, political characteristics were represented the most during the reconstruction time, and during this time, Jieyueling also became famous. Second, during the period of the Cultural Revolution, the government used many mechanisms to control people's thought, so Junfu/Junbianfu and sailor shirt were the most common clothing. Third, information from the West began to enter the Chinese market and it started to influence and change the Chinese thinking. Suit, bat wing sleeves, colorful skirt, flares and jeans became more and more popular in the reform and open times. Fourth, during the personality expression time, people not only copied fashion icons' styles, but also created new styles like sexy, cute, ethnic, K-pop, street, and DIY style, in order to show their personality. Finally, during these 60 years, the changes of Chinese everyday wear were characterized by de-politicization, ready-made, diversification and individualization.