• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.7
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• pp.1038-1049
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• 2009

A hat is an important fashion accessory item for a total fashion coordination and the number of millineries is increasing in the current accessory market. This research provides basic information about the millinery in relation to consumer consumption behavior, preference, and satisfaction with hat products. A survey was conducted among 395 individuals age 20 and over who were quota sampled according to age and gender to investigate the differences between genders and different age groups. The collected data were statistically treated with the SPSS 12.0 program in terms of frequency, percentage, mean, standard error, cross tabulation, t-test, one-way ANOVA, and a Duncan-test. The results are as follows: 1. Respondents wear hats for ornamental purposes regardless of the season. They discard hats when they become out of style 2 to 3 years after the purchase. 2. In general, consumers prefer the baseball cap design among various hat product categories. Achromatic colors were the favorite color tone and the preferred material was woven cloth. 3. Consumers were most satisfied with colors and most dissatisfied with deformation after laundering. 4. There was a significant difference in preferences among the different age groups. Younger consumers were more concerned about individual image and style. Older consumers considered hats as a functional means such as protecting themselves from the sun. 5. There was a significant gender difference. Compared to males, female consumers were more concerned about the quality of sewing and colorfastness than male consumers.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.11
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• pp.1500-1509
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• 2007

The purpose of this study was to observe lifestyle of female consumers aged 15-25. Also it was to measure brand awareness, to determine purchase criteria in fashion magazine, and to determine promotion preferences according to lifestyle segmentation variables. We distributed 600 questionnaires and 475 reliable questionnaires were used for a statical analysis. Data analyses were conducted with SPSS program on the frequency mean value, Chi-square test, Cluster analysis, and Factor analysis. We classified four clusters such as individual style seekers, trend seekers, promotion/good appearance seekers, and low fashion interest group, based on lifestyle variables. There was a significant difference in brand awareness in Vogue Girl, Cosmo Girl, Elle, Figaro, Ecole magazine among four clusters. There was a significant difference in such purchase criteria as favorable cover models, good "burok" which is a magazine supplement, brand names, and price among four clusters. In addition, the results of ANOVA represent that there was a significant difference in preferred types of promotion such as discount price, clothing gifts, fashion accessary gifts and hair tool gifts. However, the first ranked preferred one was a cosmetic gift in all the magazines, which favored more by trend seeker group.

• Journal of the Korean Home Economics Association
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• v.30 no.1
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• pp.11-24
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• 1992

The purpose of this study is to investigate the present states and preferences for a type of campus wear, the differences between the life-style variables and clothing behavior among school uniform students and non-uniform students, to explore variabels of the purchasing tendency in clothes of boys' and girls' high school students. The questionnaires were administered to samples of four boys' and girls' high schools respectively in Kwangju. The data from 522 respondants were analyzed in using Frequency and T-test. The results were as follows: 1. Most of schools are likely to take a school uniform system in the near future but students do not have favorable attitude against the system. 2. There were partly significant differences between the clothing behavior variables (boys : psychological dependence, comfort and atmosphere of the store, girls : downtown shopping) among school uniform students and non-uniform students. 3. There were partly significant differences between life-style variables(boys : leadership and social attitude, advertisement confidence, girls : price consciousness) among school uniform students and non-uniform students. 4. About 80% of the subject group planned their clothing purchase in advance, and their parents and friends influenced on clothing buying behaviors more then other fashion information sources, however, for the boy students the atmosphere of the store is most affecting variables. The store in which the subject group purchased clothing most frequently was a specialty fashion store. In clothing selection, aesthetic factors were showen as important factor and the most affecting mass media is TV.

• The Research Journal of the Costume Culture
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• v.19 no.4
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• pp.780-793
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• 2011

This study investigates the breast cathexis and brassiere design preferences of Chinese citizens living in Hong Kong in order to provide marketing intelligence for bra manufacturers whose target customers are from this group of potential customers. A questionnaire composed of questions concerning breast shape evaluations, brassiere design preferences, and brassiere purchase and wear practices was administered to 165 Hong Kong Chinese female undergraduates(N=165). For an analysis of our data, we used the SPSS program(version 14.0). The results indicate that a majority of Hong Kong Chinese female undergraduates perceive their breasts as 'slightly smaller than normal' (n=59, 35.8%) or 'normal'(n=78, 47.3%) in volume, and 'conical'(n=77, 46.7%) or 'flat'(n=46, 27.9%). The results also suggest that Hong Kong Chinese women possess positive breast cathexis, with only a third of the respondents reporting dissatisfaction with their breasts. Women with dome-shaped breasts expressed the most positive breast cathexis, followed by those with cone-shaped breasts. The results also show that Hong Kong Chinese typically purchase 2 brassieres per year, which is a lower purchasing rate than their counterparts in Korea(Cha & Sohn, 2010) and Taiwan(ICT Life Style Research Center, 2004). The findings also demonstrate that the preferred brassiere color is black(57%), unlike in Korea, where women prefer skin-colored brassieres.

• Fashion & Textile Research Journal
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• v.25 no.4
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• pp.419-428
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• 2023

This study examines customer reviews from online stores of Korean vegan fashion brands to determine the qualities that customers value in vegan fashion items. For this purpose, we conducted a case study of online reviews-2,285 reviews were collected and analyzed. The results are as follows: The clothing evaluation criteria for vegan fashion products can be divided into four categories: aesthetics, material characteristics, affordability, and characteristics. This suggests that evaluation standards for vegan fashion items operate at multiple levels. The animal welfare aspect of the product was the most important factor, followed closely by how well the clothes fit. High-quality vegan materials and the use of recycled materials that are environmentally friendly were emphasized. The findings of this study suggest that even for vegan products, stylistic features remain an essential component of fashion items. To understand the main aspects of clothing evaluation criteria in the current vegan fashion market, this study differs from other studies in that it examined online reviews of vegan fashion brands. This comprehensive analysis contributes to a deeper understanding of customer preferences and highlights the importance of ethical considerations alongside style in the evaluation of vegan fashion items, providing valuable insights for the industry. Moving forward, this study is significant in suggesting that vegan fashion brands should develop their products as well as their brands, capitalizing on the demand for ethically conscious and stylish options.

• Korean Journal of Human Ecology
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• v.17 no.2
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• pp.293-304
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• 2008

The purpose of this study was to revoke attention to the funeral costumes which has been neglected by academic fields and fashion industries. We investigated the traditional funeral garments by the literature reviews and the actual conditions by the questionnaire. For the data analysis, 525 questionnaires for male and female in Seoul, Daeagu, Jeonju and Busan were collected. Men mainly wore the western style black suits, women wore the traditional white funeral costumes during the funeral service. Most of the respondents were dissatisfied with the funeral garments. We investigated the styles, the materials and the colors of the funeral garments which were favored by the consumers. The preferences and the criteria of the funeral garments were different with sex, age, income, educational levels, religion and occupational status of husband partly.

• Journal of the Korean Home Economics Association
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• v.44 no.12
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• pp.105-115
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• 2006

The purpose of this study is to apply conjoint analysis to fashion product development. Conjoint measurement was undertaken on the traditional casual market, composed of Polo, Beanpole, Maru and Giordano brands. Product's attributes, such as brand name, price, country of origin and style, were selected as choice factors. Twelve profiles were used for full-profile stimulus cards method. Based on the importance and utility rates of the product attributes, preferences for the products currently in the market and simulated products were calculated. The results increased our understanding of the trends in traditional casual market and assisted in the preparation of marketing strategies for each brand.

• International Journal of Costume and Fashion
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• v.18 no.2
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• pp.45-64
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• 2018

This study assessed scuba divers' wetsuit selection criteria based on the gender, age and scuba diving commitment level along with identifying currently owned and preferred wetsuit types. Lamb and Kallal's Functional, Expressive, and Aesthetic Consumer Needs (FEA) Model was the conceptual framework used for this study. Scuba diving has seen consistent growth, worldwide, it is necessary to investigate with wetsuit needs of this consumer group. A survey of 302 active scuba divers participated in the study. Total participants included 202 male and 100 female scuba divers. Divers stated fit was the most highly rated criteria with don/doff being most problematic. Female and older divers regarded functional performance criterion greatly(p<.05). Highly committed divers regarded the functional quality (p<.01) and aesthetic/expressive features (p<.05) of the wetsuit as important and owned more wetsuits(p<.01). Gender saw differences in required sizes ranges(p<.001) and style preferences(p<.05). Results suggest gender, age, and commitment levels all impact the wetsuit selection criteria of scuba divers.

• Journal of Fashion Business
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• v.27 no.2
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• pp.26-38
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• 2023

This study aimed to develop a visually differentiated quarantine suit design for giving 119 paramedics comfort to work and psychological stability and to awaken awareness without fear or pressure of the public through literature review and practical research. Basic research was conducted on firefighting uniforms and quarantine suits in Korea and abroad, focusing on domestic and foreign related literature. An interview survey was conducted to identify the current status, problems, and preferences of the design. Research subjects were eight dispatched paramedics and two executives in Seoul and Gwangju. The survey period was from September 15, 2022 to October 10, 2022. Interviews were conducted through phone calls. Results of this study were as follows. Most of the quarantine suits currently worn were Level D style ready-made clothes without coverall patterns. The current quarantine suit was designed without reflecting the symbolism of the National Fire Agency. They were wearing a generous size without having to think about the fit. Most of these quarantine suits were white. In addition, the quarantine suit could not be equipped with a camera for the safety of paramedics. After identifying improvements based on results of the above interview analysis, the following quarantine suit design was proposed. First, it would be differentiated from other institutions by designing suits with symbolism. Second, the convenience of size, camera equipment, and better breathability and style than Level D should be considered. Based on these results, a total of five quarantine suits were designed.

• Journal of the Korea Society of Computer and Information
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• v.25 no.8
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• pp.89-98
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• 2020

This study applied the Q methodology to analyze the subjective evaluation and recognition patterns of elderly women's clothing preferences. For the type 1, knitted materials and natural materials were preferred, and pastel colors were preferred. The type 2 preferred pants that cover the body shape, look young, and have good simple activity. The type 3 was a type in which the waist was treated with a rubber band, the clothes were comfortable to wear and the loose style was preferred. The type 4 was simple and prefers a style with a raised neck and no fasteners, and a clothes that was comfortable to wear. Type 5 was a type that prefers a style that looks important and colorful and youthful in design or color. In order to develop ZIGTECHnology apparel for older women, it is necessary to develop a design that can look aesthetically beautiful while covering the body shapes such as bending of the back and bending of the waist by reflecting the preferences of the older women. It is considered that it is necessary to develop clothing that takes into consideration movement functionality without obstacles to movements in consideration of changes in behavior and movement of hands.