• Journal of Fashion Business
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• v.28 no.4
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• pp.113-128
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• 2024

This study explored boundaryless characteristics of Posthumanist black color fashion by examining fashion collections from 2018 to 2023 that explicitly incorporated Posthumanist paradigms through literature review and case analysis. Black color fashion reflects key Posthumanist attributes such as dissolution of boundaries in ecology, academia, gender, and Western-centrism. These characteristics are manifested as 'organic expression of nature and technology encompassing the body,' 'robust expression of hybridized imagery,' and 'fusion of Eastern traditional cultural expressions.' In the 'organic expression of nature and technology,' flora and fauna motifs are applied or an advanced technology is employed to realize organic forms, offering an experimental representation of post-anthropocentrism, focusing on avant-garde and sensuous fashion images. 'Robust expression of hybridized imagery' combines masculine body expressions with bold accessories to convey a resistant fashion image to gender identity norms while utilizing traditional male fashion items to present a strong and charismatic image. 'Fusion of Eastern traditional cultural expressions' integrates traditional elements from various Eastern cultures into materials, producing opulent yet ascetic fashion images through designs that can conceal the body's silhouette, reflecting a restrained image of black in Eastern cultures. This study provides a multi-layered interpretation of black color fashion in the Posthuman era, addressing themes such as 'representation of diverse organic life forms, gender fluidity, and challenges to Western-centric narratives,' contributing to a deeper understanding of how fashion interacts with socio-cultural contexts.

• Journal of Fashion Business
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• v.23 no.4
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• pp.38-52
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• 2019

This study aimed to examine the factors associated with emotional imagery from Obanggansaek and to analyze the difference between emotional imagery and the preference for Obanggansaek according to demographic characteristics. This study surveyed the responses of 320 participants to a questionnaire. The subjects consisted of men and women in their 20s-50s living in Gyeongnam and Busan region. The data were processed with SPSS 20.0 and were analyzed using factor analysis, t-tests, ANOVA, and Duncan's multiple range test. The results obtained were as follows. Five emotional imagery factors were associated with Obanggansaek: modernity, attractiveness, conspicuousness, soft/hard feeling, and newness. The analysis of emotional imagery for Obanggansaek according to demographic characteristics showed a significant difference in modernity, attractiveness, conspicuousness, and newness with respect to gender; in attractiveness with respect to marital status; in modernity, conspicuousness, soft/hard feeling, and newness with respect to age; in attractiveness and conspicuousness with respect to monthly income; and in attractiveness, soft/hard feeling, and newness with respect to occupation. The analysis of preference for Obangganasek according to demographic characteristics showed that women, married people, people in their 50s, and specialists preferred Obanggansaek the most. The interaction effect between preference for Obanggansaek and the demographic variables showed significant differences between gender and age, gender and occupation, marital status and monthly income, age and occupation, and monthly income and occupation.

• The Korean Fashion and Textile Research Journal
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• v.24 no.1
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• pp.15-28
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• 2022

In the Fourth Industrial Revolution era, with its accelerating radical changes and innovation, fashion is rapidly advancing to sustain social changes introduced by technological convergence. In light of this, the study investigates the social and cultural characteristics of technologizing fashion products: creative modifications emerge from technological convergence with fashion products and result in a realm separate from technology. By focusing on the nature of fashion, this study analyzes the technologization of fashion products for added value creation in the fashion system. Based on the findings, it interprets different attitudes toward technologizing that changes fashion products. Accordingly, this study reviews previous literature and qualitatively examines empirical cases based on inductive reasoning. In particular, it analyzes commercialized cases of fashion-technology convergence in fashion products found on online fashion media outlets between January 2007 and May 2021, a central period in intellectual and technological innovation. The characteristics of technologized fashion products are identified as follows: expansion of physical functions and categories, interaction with emotional sensibilities, artistry through combination with technologies, and computer-generated imagery(CGI) fashion as digital goods. Therefore, this study analyzes the characteristics of technologization, focusing on the social and cultural properties of fashion products. The findings provide opportunities to understand the paradigm shift of these products that was catalyzed by technologizing.

• Journal of Fashion Business
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• v.3 no.1
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• pp.159-175
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• 1999

In literature, a description of costume represents an individual's characteristics when the object is an individual. If the literary object is a certain group in a certain region, it would play an important role in representing the culture of time. It clearly shows that aesthetic consciousness of Hyo-Suk Lee who had accepted the western dandyism was well expressed in his literary works. Hyo-Suk has been unique in describing life-styles such as beauty of costume, art-for-art's sake, and leisure activities, and color imagery in his works. The color and the style of the costume show us the mental state of the wearer. They also affect the emotional states of other people. Hyo-Suk's "Pollen(화분)" and "Byukongmuhan(벽공무한)" confirm the fact that the mentality of the people can be hinted through the description of costume. They also ascertain that the color imagery retained by a special color can be altered by different circumstances and settings. Hyo-Suk applies in his works the effect of vivid color contrast, which newly appeared in Fauvism, to the description of costume. In consequence, he reflects the color aesthetics of Modern Art in which the fine art has an effect on the applied art.

• Journal of the Korean Society of Clothing and Textiles
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• v.48 no.5
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• pp.900-915
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• 2024

While fashion serves as a symbol representing aesthetic discourse. New, multilateral approaches at fashion films deliver creative images and messages through fashion. This study aims to explore expressionistic visual aesthetics and narratives found in fashion films as meaningful content of new media's changing fashion communication strategies, focusing on Gentle Monster. We can better understand the unique purpose of fashion films by analyzing their aesthetic strategies for conveying branding message. The case studies included six episodes of campaign fashion films posted on Gentle Monster's official YouTube channel from 2015 to 2018. The fashion films of Gentle Monster consistently deliver the brand's creative imagination reflecting expressionistic visual aesthetics and unconscious desires, such as conveying intense emotions with extreme juxtaposition, visual development of strange and distorted narratives, and novel compositions of technical and surreal imagery. Gentle Monster's films establish resolute brand identity by presenting ideal aesthetics that break away from conventional aesthetics and traditional concepts of beauty.

• Journal of the Korea Fashion and Costume Design Association
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• v.8 no.3
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• pp.35-47
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• 2006

This study aims to suggest the Deconstruction theory that is changing and developing by being converted into visual from as cultural code which reflects the spirit of the times and art style as well as to analyze the phenomenon of deconstruction expressed in the Fashion photographs. Fashion photographs are historical documents presenting us with the evidence of the ideal body types and culture throughout time. Fashion photographs is direct information about the fashion itself, and at the same time, it transmits various circumstances of the times. Fashion photographs has opened a new aspect called visual communication, when it's seen in new, more profound way, instead of being locked in its visible frame. Photograph is no longer a mere means to preserve documentation or pursue artistic expression. Instead, it's now regarded as a way to pursue visual transmission owing to its cognitive psychology, and this is a remarkable step toward new thing. In this study, the possible visual information function of photograph was explored from diverse aspects, such as the combination of photo and design, its linking to printing technology's mass production function, or the development of its imagery symbolism. This study shows that the nature of deconstruction can be explained as deconstruction of the sexes, deconstruction of the time and space, and deconstruction of the genre.

• 한국공간정보시스템학회:학술대회논문집
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• 2002.03a
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• pp.45-52
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• 2002

Artificial neural networks (ANN) have been successfully used for classifying remotely sensed imagery. However, ANN still is not the preferable choice for classification over the conventional classification methodology such as the maximum likelihood classifier commonly used in the industry production environment. This can be attributed to the ANN characteristic built-in stochastic process that creates difficulties in dealing with unequally represented training classes, and its training performance speed. In this paper we examined some practical aspects of training classes when using a back propagation neural network model for remotely sensed imagery. During the classification process of remotely sensed imagery, representative training patterns for each class are collected by polygons or by using a region-growing methodology over the imagery. The number of collected training patterns for each class may vary from several pixels to thousands. This unequally populated training data may cause the significant problems some neural network empirical models such as back-propagation have experienced. We investigate the effects of training over- or under- represented training patterns in classes and propose the pattern repopulation algorithm, and an adaptive alpha adjustment (AAA) algorithm to handle unequally represented classes. We also show the performance improvement when input patterns are presented in random fashion during the back-propagation training.

• Journal of the Korean Home Economics Association
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• v.47 no.5
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• pp.23-34
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• 2009

The purpose of this study was to e${\times}$amine the effect of visual imagery stimulated by product information on consumer responses in online shopping conte${\times}$ts. Dual coding theory provided the theoretical framework of the study. The proposed model of the study was e${\times}$amined by conducting an e${\times}$periment using mock apparel websites with a between-subject factorial design: [2 (pictorial information: detailed views vs. no detailed views) ${\times}$ 2 (verbal information: detailed descriptions vs. abstract descriptions)]. A total of 439 female college students participated in the e${\times}$periment, and 433 responses were ultimately used to test the hypotheses. The findings from the results revealed: (1) the main effects of the pictorial and verbal information on visual imagery, and (2) positive relationships between (a) visual imagery and mood, (b) visual imagery and perceived product quality, (c) mood and perceived product quality, and (d) perceived quality and purchase intentions.

• The Research Journal of the Costume Culture
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• v.30 no.3
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• pp.381-402
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• 2022

This study aimed to identify sub-dimensions of the authenticity and fictionality of a brand story and analyze the effects of authenticity and fictionality on customer-based brand equity. Data were obtained from a group of 213 males and females in their 20s and 30s living in Korea using an online survey institute. Results showed that the authenticity and fictionality of a brand story are composed of reality, excitement, exaggeration, fictional symbolism, influence, sincerity, relativeness, mysteriousness, and unreality. Of these, sincerity, excitement, reality, influence, and mysteriousness had significant effects on brand imagery; sincerity particularly exerted a relatively more substantial influence on brand imagery. Also, influence, mysteriousness, excitement, and relativeness impacted performance positively, and exaggeration impacted performance negatively. This indicated that a well-constructed brand story with authenticity and fictionality had a positive impact on the brand image. Excitement, mysteriousness, reality, relativeness, sincerity, and influence of a brand story had significant effects on brand judgement. In contrast, only excitement and influence positively impacted brand feelings, and unreality had a negative impact on feelings. The exciting and influential brand story impacted brand attitude. Also, brand image and attitude positively impacted sharing and purchase intention, while brand performance did not affect recommendation intention. These findings contribute to identifying a brand story's attributes, authenticity, and fictionality and provide insights for marketers on creating brand stories to increase brand image and attitude and to build customer-based brand equity.

• Journal of the Korean Home Economics Association
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• v.28 no.2
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• pp.1-14
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• 1990

The purpose of this paper was to examine the relationship between Surrealism and Schiaparelli's fashion design in the 1930s. Surrealism, derived from Dadaism, was based on Freud's analysis of dream imagery and human sexual behavior. Its style was characterized by the partial figure and the dislocation of body part, and the placement of the figure and its part in unanticipated settings. The objective of Surrealism was to exploit the unconsciousness and the interpretation of the body became an abiding. Surrealists were interested in the nature of clothing and in the specific characteristic of fashion, so, they moved into the world of fashion; fashion advertising window display and fashion photograph. The fantasy of Surrealism stimulated Schiaparelli to use wit and shock tactics, bold and unusual combination of colors, striking embroideries with crazy themes like circus and astrology. The character of her clothes was boldness and chic. She created humorous trompe-l'oel sweater, leg of mutton sleeve, tweed evening suit, shocking pink, peculiar accessories such as hats and buttons. She collaborated with many artists like Dali, Cocteau and Berard, and drew on all the latest artistic trends into the fashion arena from Cubism and African Art to Surrealism. Her Surrelist dress provided a play of illusions and affected today;s avant-grade style.