• 패션비즈니스
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• 제2권2호
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• pp.85-96
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• 1998

This is a study on the revitalization of the fashion design studios (planning and production companies of clothing) in compliance with the request from the Small and Medium Business Administration. It's purpose is to strengthen the competence of the petty company and eventually frourish the Korean Fashion Business. The research method to conduct this study consists of two parts. First part is the research on the domestic industry mainly by questionaire, interviews and literature reviews. After making out the directory of the design studios (total of 700), 85 studios were selected for the questionaire. And by interviewing them, data with more depth was obtained. The second part is the research of the foreign cases. In the case of Japan, survey was done on the spot. However, in the case of Italy, literature review and interview with specialists were made. Also in order to higher the efficiency of the study an advisory committee and final explanatory meeting was carried into effect. This study has started first by looking into the significance and function of the fashion design studios. Then, a full scale examination was made centering around the questionarie of the present conditions of the companies. General conditions were first observed. Then the survey was done by grouping the industry by the industrial classifications such as woven, knit, leather mustang fur and fashion accesaries. The problems these companies face are that they are petty in scale and in lack of speciality, professional training, government support. Also, they are without an association or an organization that speaks for them and they face problems while doing business with others. Cases of Japan and Italy were surveyed as the example of the advanced nations. In the case of Japan, development of planning and management company, Fashion Soft House, was analyzed. Italy for instance, the function of the studios was looked into centering around the silk complex, Como, knit product complex, Capri. Also, precedent cases of brands and developing factor of the fashion industry was examined. Finally, on the basis of the result of the study, a plan to revitalize the fashion design studios was presented centering around the strategic planning, management, production, developing of talent, improvement of relationship between business acqaintance, and the support policy of the government.

• 한국의상디자인학회지
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• 제15권4호
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• pp.175-194
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• 2013

Collection of data for this study was conducted by 271 questionnaire responded by the consumers of purchasing anti-allergy bedding products, and analysed statistically using SPSS. Research results through the questionnaire, it was determined to be the cause of allergic disease consumers most house dust mites. Recognition and recognition of house dust mite habitat, bedding called the most recognized. The anti-allergic bedding purchase motives and intelligence recommendations salesman recommendations and store display products that have the greatest impact. Highly educated respondents were more important role in the salesperson's recommendations and famous brand awareness to purchase. Higher income level of the respondents buy anti-allergic bedding for allergy symptoms allergy preventive and mitigation efforts. Quality ratings sewing, color, laundry management was more important in women than in men. The ages 20 to 30 showed that respondents think that more important than plush and brand. More than 40, laundry convenience is more important. Sewing and laundry management respondents of high school or less. Properties for the anti-allergic bedding satisfaction in women than in men, laundry, storage convenience, to prevent dust skimp on the effects of satisfaction was convenient. 30-40s for light weight than satisfaction, high durability and anti-allergic effect on satisfaction was higher than 20 respondents more than 50 respondents. Than 20 respondents more than 40 respondents also appeared to be more about the durability that meets. Anti-allergic bedding was soft to the touch, warmth, dust Blow out prevention effects, anti-allergic performance satisfaction of the properties has a positive effect on repurchase intent. It were also identified as important anti-allergic bedding inclined to the performance of a soft feel and anti-allergic recommended.

• 패션비즈니스
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• 제28권2호
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• pp.76-91
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• 2024

This study analyzed the colors used in the logos of infants' and children's clothing brands, comparing them based on brand type and the pursued image. A total of 34 brands with the highest recent sales rates were selected. Among these, 17 were large-sized enterprise brands found in department stores, and the other 17 were in-house production enterprise brands. All colors used in the logos of the selected brands were extracted from the brand logo images. In addition, the study classified the pursued images of the selected brands using emotional adjectives in order to assess variations in different color attributes of the logos according to the brand type and pursued image. The study found that in-house production enterprise brands used lighter and more varied colors compared to department store brands. For both brand types, reddish-to-yellowish hues were most commonly used. Brands projecting a 'cute' and 'gorgeous' image exhibited a greater array of colors in their logos, while brands with a 'neat', 'modern', and 'luxurious' image used less saturated colors. In terms of logo type, symbol logos used the most colors with a moderate level of lightness, while typographic logos used the fewest colors with a low level of lightness.

• 복식
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• 제65권3호
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• pp.117-130
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• 2015

The purpose of this study is to investigate the 'sexy look' of the Paris Haute Couture evening dresses of the past 10 years from 2005 to 2014. The results are as follows: According to the occurrence frequency analysis of the fashion images of sexy look evening dress, the type of sexy look that appeared the most is the romantic sexy look, followed by erotic sexy look, ethnic sexy look, minimal sexy look and avant-garde sexy, respectively. According to the design component-specific analysis of evening dress for each Haute Couture house, 7 Haute Couture houses have used H-line silhouette over the past 10 years, each H-line silhouette being different. In terms of material, Valentino, Elie Saab, Givenchy, Chanel and Dior have shown a trend of favoring see-through material, Gaultier and Armani showed a lot to combine different materials. In terms of color, Valentino, Chanel, Dior, Gaultier, Armani have shown a general trend in the last 10 years to express sexy look by using attractive and mystical black tones, Elie Saab has shown skin color a lot by using brown family colors and Givenchy has used white family colors. According to the design components analysis for each sexy look fashion image, the H-line silhouette showed the most frequency to represent sexy looks. In terms of material, avant-garde sexy look, ethnic sexy look and minimal sexy look showed a lot to combine different materials to express sexy looks, but erotic sexy look and romantic sexy look are characterized by using thin see-through material. As for the color, black series has been most represented in the last 10 years for the Haute Couture evening dress sexy look.

• 한국의류학회지
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• 제36권9호
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• pp.1000-1013
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• 2012

This study analyzes public images, role types, and fashion images of Korean First Ladies in modern times to find a correlation of a standard through an analysis of literature reviews. The conclusion of the study is as follows. First, in terms of official functions in formal situations, First Ladies represent a type of customary presidential protocol and offer appealing neat images through a moderate style and simple mode. In other situations, such as non-formal times, they show duty-based roles in regards to the lady of the house as well as the companion of the president that are represent soft and comfortable images through a feminine style and graceful mode. Second, it reflects their tastes and images in the silhouette and colors of Western style clothing through the personal roles and activities of the First Lady. Third, the Korean First Ladies tend to prefer the feminine image of housewife-based assistant that shows that they prefer clothes with a regular repetition and stabilized pattern such as dots and checkered patterns. Fourth, as compared to a previous period, they create a style for bright images and dainty feelings that use a variety of colors and light fabrics that represent many aspects of political assistance with active support.

• 한국의류산업학회지
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• 제16권3호
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• pp.386-395
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• 2014

This study was to identify underlying dimension of marketing strategy, and to examine effect of the marketing strategic factors on store affect, brand attitude, and brand loyalty in global and domestic SPA brands. Based on pilot study, four SPA brands of which consumers were most aware were selected: Korean SPAs (e.g., Codes-Combine, Basic House) and global brands (e.g., Zara and Uniqlo). A self-administered questionnaire was developed based on literatures. By using intercept survey, 421 respondents were obtained from consumers shopping at the selected SPA retail stores located in cities (Seoul, Daejon, Chongju) in Korea. Result showed that SPA brand marketing strategy consisted of four factors: Product differentiation, store location, in-store VMD, and price value. The marketing strategic factors had partially significant effects on brand attitude, store affect and store loyalty. However, there was significant differences in those effects between global and Korean SPA brands. Specifically, the effect of in-store VMD on brand attitude was higher in Korean SPA brands, whereas the effect of price value was higher in global SPA brand. Also, the price value was significant predictor of store affects in global SPAs, while in-store VMD was significant predictor of store loyalty in Korean SPA brands. This study discussed a managerial implication for creating brand attitude and emotional responses, which obtains comparative advantages in the competing marketplace.

• 패션비즈니스
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• 제20권4호
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• pp.110-127
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• 2016

The purpose of this study was to analyze the brand preference, the clothing pursuit benefits, and the purchasing behavior of Chinese women. A survey questionnaire was distributed to Chinese women in their 20s and 30s. The surveys period was from 9th January 9th to $21^{st}$ February 2016. The respondents were 343 Chinese women living in Henan. The collected data was analyzed by frequency analysis, factor analysis, t-test, one-way analysis of variance, and Duncan's multiple range of verification. The key results of this study are herein summarized. The brands examined, listed in order of preference, are Ochirly, Only, Zara, Uniqlo, La Chapelle, H&M, Peace bird, Vero Moda, JNBY, and The Basic House. The five most preferred brands were then selected and further analyzed. For purchasing, the design and price were considered to be important, while for product evaluation, importance was given to the style, price, quality, and color. Factors important in the clothing pursuit benefits were found to be price pursuit, trend pursuit, brand pursuit, individual pursuit, comfort pursuit, and quality pursuit. Also, clothing pursuit benefits depends on the average monthly income, monthly clothing purchasing cost, and the education level of the individual. Lastly, we observed that the sources and store selection made noticeable difference in clothing pursuit benefits.

• 패션비즈니스
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• 제23권1호
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• pp.49-63
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• 2019

The purpose of this study is to examine the characteristics of modular design observed in Korean traditional clothing. Modular design, which is one of the noticeable characteristics of modern fashion design emerged in the 20th century. This study analyzed the Korean traditional culture to investigate the characteristics that show similarities to the modular system in design. A traditional Korean house is composed of small structures called 'chae'. A traditional Korean building is composed of a basic unit space called 'kan', and the rooms are divided and recombined. Korean traditional interior design shows furniture, bedding and art works that could be used, folded then stored. Korean cuisine is served in combination with small dishes. Korean letters are combined in square shaped form to make writing and printing easy. Korean traditional clothing has a way of washing where clothing are disassembled, washed and then re-stitched. The pattern pieces are made to be rectangular shaped so that the fabric pieces can be kept in shape during washing. The rectangular shaped pattern pieces can be replaced and reused after washing. Tops and bottoms could be interchanged for color-coordination, because the shapes of the clothing were standardized. These features exhibit modular system in Korean traditional clothing design. Modular system design has common characteristics which have basic modules, pursue practical purpose, have interchangeability adapted to circumstances, and could be disassembled and re-combined. Korean traditional clothing illustrates different ways of practicing modular system, but has some common features to contemporary modular fashion design.

• 한국생활과학회지
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• 제20권1호
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• pp.195-203
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• 2011

The purpose of this study was to define the effects of the finger temperature response according to the daily life of college student. For this study, 31 healthy female college students were taken as a subject group. To define the effects of the finger temperature response, housing style, subjective thermal sensations during daily life in the house and domestic working time were surveyed. The finger temperature response items were measured. The results were as follows. Strong, normal and weak group members were divided according to their cold resistance index(RI) 3, 8, 20 people, repectively. Subjective thermal sensations during daily life in the house affects the cold resistance index(p<.01). The cold resistance index(RI) got higher as domestic working time was increased(p<.05, F-value=3.927). The percentage wearing protective gloves during domestic work in the weak group was higher than the normal or strong groups. Subjective sensations during daily life and domestic working time effected the local cold tolerance, living in a comfortable environment continuously can weaken one's cold tolerance.

• 건축역사연구
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• 제25권2호
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• pp.31-44
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• 2016

Imcheong-gak[臨淸閣] was a familial residence constructed in the early half of the Joseon dynasty period. It was partially destroyed by a fire during the 1590s war[壬辰倭亂] with the Japanese, and another fire that was caused between 1631 and 1634. The inner chamber[An-chae] and the Sarang section[Sarang-chae] today is the result of a partial reconstruction that took place back in 1626 and again around 1634. The residence also went through some changes because the new Ondol[溫突] heating system had to be applied to the structure. Based upon sections that remain in their original forms, we can presume that the Imcheong-gak residence originally had an inner chamber which was composed of the following elements: A main structure which was built upon a foundation featuring a Matbae[맞배] roof, two "Ik'rang[翼廊, flank]" sections on the East and West sides of the inner chamber, and a "Haeng'rang[行廊, passage]" structure on the opposite side of the main structure. Unlike the main structure, other portions of the inner chamber were all built directly upon the ground, and showed multiple stories, with Matbae roofs of their own. We can also assume that the Sarang section in the south would have been a pre-Ondol[溫突] bedroom, with a Board platform[板房] and a Gomi-ceiling[Gomi-banza] fashion.