• Journal of Fashion Business
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• v.4 no.1
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• pp.87-96
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• 2000

Merchandiser continue to play an important role in the exchange process by providing products for consumption. Merchandisers must still understand customer demands, analyze sale trends, select and present salable products. However, due to the competitive pressures in the apparel industry and the innovations required under QR business systems, the demands placed on merchandisers are changing. The purpose of this study is to present of the direction for fashion merchandising education. The direction for fashion merchandising are education summarized as follows; 1) Merchandising technology is the systematic application of information technology and Telecomunications to planning, developing, and presenting product lines in ways that reflect social and cultural value. Statistic Methods are developed and used to analyze data arising from a wide variety of applications. 2) Merchandising technology is to practise the technical and economic aspects of apparel production. Analysis of specific apparel manufacturing and management issues such as efficient manufacturing methods. 3) Merchandising technology is to forecast fashion trend according to consumer preference. Culture influences what people purchase and how those items are used forecasting fashion trend. 4) Merchandising technology is to practise communication skills used in formal and informal organization including interviews in particular language suited to their own business and professionnal careers. 5) Merchandising technology is to planning merchandise budgets and merchandise assortments based on more diverse forms of information. 6) Merchandising technology is to use techniques related hardware and software. 7) Merchandising technology is to learn participate in internship programs.

• Journal of Korea Game Society
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• v.5 no.2
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• pp.3-9
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• 2005

Interactive real-time 3D enables users to explore virtual three dimensional environments and also experience contents in an absorbing fashion. Unlike other media, Interactive real-time 3D users take an active role in the process of "real-time fashion" where action and reaction occur instantly in a digital 3D structure. Once the components and origins of interactive real-time 3D is made, it is possible making principles of the beauty that help decide success or failure of real-time 3D in two way system. Substantial real-time 3D has not yet passed 10 years so it was unable to make sufficient precedents of fundamental artistic value based upon the credibility of the media. The goal is to explain the new form of design in relation to general principles of arts at the same time to understand the technical definition better. Concepts of historical documentation are explained with an example of categorization of recent video game and recent technology. This thesis concludes with rough forecast on the future interactive real time 3D. Since the medium began relatively recently and is developing in the rapid pace, recent analyses, though clear forecast is difficult, tend to investigate potential directions to some level the field allows.

• Journal of Fashion Business
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• v.20 no.5
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• pp.87-101
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• 2016

In this study, a variety of influence in the field of design and analysis about the value of a Grunge Design and the creative design inspirations in the field of hair design to help the development of the quality of research. The research methods use the Internet publications such as local and foreign information, analysis and related research and book form, such as the network search, library goes for consideration by a literature search. The contents of this study used review of the case and by Grunge design, expressive characteristics by color, texture and form of Grunge hair design, from 2014 to 2016 trend collections in the last three years through the analysis of design by date of the case. The result of this study is, Grunge design appearing in the areas of hair design, that are grunge anti fashion like the beauty of the disorder, the disharmony, the incomplete, the kitsch, the poverty. Although Grunge means dirt, filth, rubbish as a slang but it is valuable which was raised from the anti fashion to high fashion and alternative of main stream fashion and the hair design in modern fashion also brought. In this study, we can understand the grunge hair design in modern fashion was started from lower place as alternative and forecast the potentialities, the formativeness of the grunge design and value of the beauty and grunge anti fashion the identity and the spirit appearing steadily a modern fashion influence are reflected in our next fashion and design characteristics.

• The Research Journal of the Costume Culture
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• v.17 no.4
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• pp.600-615
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• 2009

$21^{st}$ century post digital society orients co-existence, fusion, and blurring boundary than conflict, differentiation, and boundary, and makes a try liberal combination of various different objects. Furthermore, radical development of science and digital equipments offer technical possibility that could combine various fields. Hence, many different departments demolish their boundary, and combine for development of multi-functional and complex shape's products. For job-nomads, fashion attempts to combine with architecture, furniture, daily necessities, and digital equipments spontaneously. This paper aims at consideration about the blurring phenomena expressed in complex fashion space of $21^{st}$ century throughout empirical fashion photographs analysis, which show combination among fashion and various different fields. Blurring boundary phenomena of complex fashion space are classified with 4 parts as follows as: 1) furniturizing, 2) wearable dwelling, 3) lumiduct, 4) becoming fashion. Each parts are examined 8 aesthetical characteristics such as movement and lightness, hyper-link and openness, immateriality and inter-activeness, and diversity and ambiguity. $21^{st}$ century fashion has changed more simple and light, and creates new form throughout combination with many other fields, and enlarges its function and sphere. I think this paper would help certificating practical use of fashion space as multiple and complex space, and makes contribution to forecast about fashion development of the future and offer inspiration about creative and innovative fashion design.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.1
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• pp.22-32
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• 2009

The purpose of this study was to suggest the appropriate marketing strategies for Korean fashion companies wishing to enter the US market. In-depth-interview with documentary research were performed to investigate the seven Korean fashion companies launching in the US market as wholesalers or retailers. The interviews were executed from May to July 2007. The results of the study were summarized in accordance with Marketing Mix(4P's). In most cases, the brand targets are female customers of 20's to early 30's. The products carried by the companies are trendy with a tint of vintage and oriental feelings. The price ranges from middle to high level. Most brands are engaged in wholesaling through trade shows to sell the merchandise for department stores or specialty stores, but recently are trying to convert to retailing. Trade shows and show rooms are used as one of the promotion tools, but celebrity marketing has also been active for the promotions. Most companies suggested their superior qualities of the products as their strength, and the lack of experience and information as their weakness. Most companies forecast that the influence of FTA between Korea and the US may be limited because of Korea companies' overseas outsourcing system.

• The Research Journal of the Costume Culture
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• v.2 no.2
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• pp.395-413
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• 1994

Costume is mirror of diverse life styles and attitudes in human life. It has a meaning beyond "clothing" . Fashion illlustration is to express these costumes with a picture. So, it can be said that it is a ′mirror of costumes′ in historical side. The purpose of this study is to find the meaning of fashion illustration of 17th century, which called its first one and to look into its characteristics and costumes of 17th century respotlighting fashion illustrators and painters related with fashion illustration in those days. This study is based on Western Europe by literatures. The fashion illustration in 17th century designed by painters and fashion illustrators. They are Wenceslaus Hollar, Abraham Bosse, Jacques Callot, Jean de st Jean, N. Bonar, A. Trouvain, A. Arnoult in France and so on. The characteristics of fashion illustration in 17th century are as follows : 1. There was a quickening of modern civil consciousness in 17th century. As the subject of costume culture moved from noble class to the working class which began to have a free, the fashion illustration changed to the direction of informing their social class and job. 2. The fashion illustrations of 17th century showed storng realism which was a base of modern picture. 3. The most of them showed costume plates. It was not to transmit adding intended forecast but to describe sincerely in costumes′ record. However, the fashion illustration since the middle of 17th century was designed considering fashion. 4. It could be said that the fashion illustration of 17th century was the forest one of today. It was expressed by Wenceslaus Hollar′s ones. And it is found in his suggestion of popular costumes before and behind and delicate description like accessories. 5. They were transmitted by fashion magazines internationally. Le Mercure Galant, which printed mode plates in 1678, was the first modern fashion magazine aiming at general readers. The fashion illustration of 17th century can divide into ones for court, for working classes, costume plates. The fashion illustrations for court designed by court painters. There were court costumes of early time, spanish Mode and of lately time, French Court Culture. They had baroque elements with a bunddle of ribbons and race decoration. On the other hand, the fashion iooustrations for working class were under the influence on Netherlands styles. They were designed for the purpose of god function and much use. That′s why was under the influence of puritanical life creed. In this situation, the costume plates directed the fashion in those days. At that time, they were supplied widely and it amy be an attempt of popularization. The fashion illustrations of 17th century appeared that they had transmissible character and artistics expression. On the basis of them, we can look into the fashion illustrations of today.

• Journal of Fashion Business
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• v.18 no.6
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• pp.86-99
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• 2014

The purpose of this study is to analyze women apparel's colors in the Seoul, Beijing, and Tokyo collections and examine the color characteristics of three collections through comparison with trend colors suggested by Carlin, a color forecasting group. A literature review and an empirical study were used for methodology. The literature review examined the status and characteristics of the three collections, a fashion color forecast, and F/W 2014-15 trend colors by Carlin based on previous researches and literature data on fashion color. The empirical study extracted and analyzed 2014-15 F/W women's ready-to-wear collections in Seoul, Tokyo, and Beijing and compared the result with trend colors by Carlin. First, the colors of women's apparel were analyzed in the Seoul, Beijing, and Tokyo collections. All three collections commonly used achromatic colors and the percentage of Bk, Gy, Wh, R, and B colors was high. All three collections used achromatic colors frequently for the main color and sub colors. For accent colors, while the application of achromatic colors was high in the Seoul collection, the application of chromatic colors was high in the Tokyo and Beijing collections. Second, women's apparel colors in the Seoul, Beijing, and Tokyo collections were compared with trend colors suggested by Carlin. All three collections highly reflected Bk, Wh, and R (Carlin's forecasting color of 'Splendor') and B (forecasting color of 'Boreal'). However, the reflection of metallic colors suggested as a keyword of 'Brave New World' and Pk color of 'Sensitive' and 'Boreal' were a bit low.

• Journal of Fashion Business
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• v.14 no.6
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• pp.70-83
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• 2010

With the rapid development of science and technology and the increased preference by consumers for high-function products, many products are being developed through the fusion of technologies in different industries. Among such fusion technologies, digital clothing which combines clothing with computer functions is being examined as a new growth item. The objectives of this study are to examine the concept, history, development, and market of intelligent clothing, in order to discuss future directions for the development of digital clothing technology. intelligent clothing (wearable computers) originated in the 1960s from the concept of separating computing equipment and attaching it to the body. This technology was studied intensively from the early 1980s and to the early 1990s. In the late 1990s, studies on wearable computers began to develop intelligent/digital clothing that was more comfortable and beneficial to users. Depending on the user and purpose, intelligent/digital clothing is now being developed and used in diverse industrial areas that include sports, medicine, military, entertainment, daily life, and business. Many experts forecast a huge growth potential for the digital textile/clothing market, and predict the fastest market growth in the field of healthcare/medicine. There exists a need to find solutions for many related technological, economic, and social issues for the steady dissemination and advancement of intelligent/digital clothing in various industries. Further, research should be continued on effective fusion technologies that reflect human sensitivity and that increase user convenience and benefits.

• Fashion & Textile Research Journal
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• v.23 no.4
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• pp.480-490
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• 2021

Sales forecasting is crucial for many retail operations. For apparel retailers, accurate sales forecast for the next season is critical to properly manage inventory and plan their supply chains. The challenge in this increases because apparel products are always new for the next season, have numerous variations, short life cycles, long lead times, and seasonal trends. In this study, a sales forecasting model is proposed for apparel products using machine learning techniques. The sales data pertaining to outerwear items for four years were collected from a Korean sports brand and filtered with outliers. Subsequently, the data were standardized by removing the effects of exogenous variables. The sales patterns of outerwear items were clustered by applying K-means clustering, and outerwear attributes associated with the specific sales-pattern type were determined by using a decision tree classifier. Six types of sales pattern clusters were derived and classified using a hybrid model of clustering and decision tree algorithm, and finally, the relationship between outerwear attributes and sales patterns was revealed. Each sales pattern can be used to predict stock-keeping-unit-level sales based on item attributes.

• Journal of the Korean Society of Clothing and Textiles
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• v.19 no.5
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• pp.774-789
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• 1995

The purposes of this study was to demonstrate the influence of fashion life-style, self-image and situational factors on consumer's apparel store choice for satisfaction of varied needs and high efficiency of marketing activity. A questionnaire was developed to measure research subjects based on theoretical study empirically. The questionnaire was administered to 270 women aged between 20 and 30 in Seoul. The results analyzed by factor analysis, cluster analysis, x2-test and oneway-anova. The results of empirical studies were summarized as follows: 1. Segmented groups of fashion life-style were classified practical/planning group, fashion- leader group, and shopping-oriented group. And store types which were prefered by those groups were department store/shopping center. 2. Segmented groups of self-image were classified actual-seeking group, modernity group and confidence group. And store types which were prefered by those groups were department store/shopping center. The Forecast of store choice on the base of self.image was showed that customers choose the store incongruous with self-image. But when it was analyzed each actual store choice. The Choice of high frequancy was congruous with self-image except for a specialty store/brand named outlet. 3. The significant differences could be found in choice of the store under particular purchase situations and especially at department stores and specialty store, their preference tended to be stronger as the degree of the store's involvement was hightened, but in the case of the generalization stores and the permanent discount stores, even though the degree of that involvement was low, their preference showed the same tendency.