• 유통과학연구
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• 제21권10호
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• pp.85-95
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• 2023

Purpose: Virtual reality's impact on fashion distribution extends beyond singular transactions, facilitating the emergence of novel collaborations. As investigating the characteristics of fashion distribution channels in virtual reality, this study explores how the fashion industry can utilize virtual reality distribution channels to their maximum capacity while minimizing potential disadvantages. Research design, data, and methodology: The approach used to gather previous studies for this study adheres to the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) methodology. This method is widely acknowledged and recommended for its systematic and transparent approach to selecting relevant literature. This kind of literature search plays a vital role in a systematic evaluation as it informs the results. Results: The finding indicates consistently a total of eight kinds of characteristics of fashion distribution channels in virtual reality. The result means that the attributes of fashion distribution channels in virtual reality are causing significant changes in the fashion industry, revolutionizing the consumer experience, and redefining the parameters of creativity and collaboration. Conclusions: In sum, the global reach and accessibility of modern technology enhance the capacity of fashion companies to expand their market presence. This facilitates their participation in intercultural interactions and allows them to serve a wide range of customers.

• 유통과학연구
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• 제19권9호
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• pp.101-111
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• 2021

Purpose: This study discusses and discovers the important role of fashion product coolness in affecting consumers' perceived value and consumers' value creation behavior. Accordingly, fashion product coolness exerts a direct effect on perceived value while perceived value has a direct impact on value creation. Besides, fashion product coolness has an indirect effect on value creation through perceived value. Research design, data, and methodology: This study adopts the quantitative research approach by cross-sectional technical on a sample of 319 respondents in Vietnam. PLS-SEM has been used to analyze the survey data. Results: The result indicates that the proposed direct and indirect effects are significant. Specifically, utilitarian "coolness" and hedonic "coolness" have positive impacts on perceived value. The perceived value poses an impact on consumers' value creation behavior, including customer lifetime value and influencer value. Finally, the perceived value links utilitarian "coolness", hedonic "coolness" with customer lifetime value and influencer value. Conclusions: Fashion distribution is playing an increasingly important role in the retail sector of the economy. Fashion distribution activities are greatly influenced by the perceived value of consumers. The findings are supposed to strengthen the beliefs of fashion brands and retailers in the promotion of value creation and consumers' perceived value in the field of fashion distribution.

• 한국의류학회지
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• 제18권4호
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• pp.574-590
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• 1994

The purpose of this research is to provide a plan for improvement distribution structure of Korean fashion industry. This research points out the importance of Korean fashion industry and the change of consumer consciousness which is followed by domestic fashion market and also) this study deals the present condition of fashion distribution industry in Korea, the effects of opening of the distribution structure, the characteristics of domestic's and advanced contries, the problems of them and providing the improvements. 1. Korean fashion industry is needed to change to 'the industry of living culture' 2. Promodern distribution structure in Korean fashion industry has to be turning out to the distribution industry. 3. The returning goods system and buying system of department stores in Korea have to be executed gradually and also the corporation with department stores and fashion organizations are needed. 4. The information system which can make connection from up stream to down stream is needed . 5. It is needed that renovation of technology and development of manpower.

• 패션비즈니스
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• 제27권4호
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• pp.50-66
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• 2023

The purpose of this study was to examine the word distribution and topic distribution of slow fashion appearing on YouTube in detail and identify the characteristics and aspects related to fashion design through big data analysis and content analysis methods. The specific research results were as follows. First, in the results of the word distribution analysis, "item" appeared the most, 203 times. Also, "one-piece" was a point to pay attention to, as the item had the highest frequency. Second, a total of 5 topics were defined in the topic distribution analysis: topic 1 was "vintage products," topic 2 was "fashion items," topic 3 was "eco-friendly," topic 4 was "life quality emphasis," and topic 5 was "prudent consumption." Third, looking at the relationship between word distribution and topic distribution above, Korean slow fashion on YouTube was actively selecting related design elements that express vintage images in clothing life regardless of trends. In addition, there was a tendency to pursue various basic and high-quality items. Other than those findings, basic items tended to be reinterpreted in various ways through styling methods matched to the vintage image. Lastly, the tendency of slow and small-volume production appeared to emphasize handicrafts and the cultural values of fashion products.

• 패션비즈니스
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• 제15권1호
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• pp.1-19
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• 2011

In order to develop a new fashion business curriculum, this study attempts to evaluate fashion business curriculum in both domestic and foreign schools and to analyze their existing training programs. The results of this study shows that the analysis of domestic fashion business curriculum shows that 'in the field' knowledge is in need for the new fashion education program where students can be more exposed to the industry environments especially in the area of markets, sales, distribution and management. Also, the analysis of fashion marketing curriculum of F.I.T and PARSONS school of design demonstrates their emphasis on practical as well as academic programs in marketing, distribution and merchandising. In addition, the research on sales person training program reflects that future sales persons will need stronger knowledge in customer analysis, product display and shop management. Based on these findings, this investigation proposes a revised second year fashion business undergraduate program. The academic program in this updated module will place heavier emphasis on such fields as marketing, distribution, product planning and sales management. Also recommended is that the second year students will be exposed to real-world experience by participating in various internships and workshops offered by major companies in the fashion field.

• 한국의상디자인학회지
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• 제18권3호
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• pp.245-260
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• 2016

This study explored cases of 3D printing utilization in domestic and overseas fashion industries, and presented utilization strategies for fashion design departments in universities in future by grasping characteristics of newly appearing distribution types through 3D printing. Cases of producing costumes using 3D printing in fashion industry comprised a bikini using the material of Nylon12 that continuum fashion demonstrated, innovative 3D costumes by Iris Van Herpen, Tweed Suit using the material that Chanel manufactured with 3D printing technology, but they were limited to experimental fashion works due to limitations of 3D printer material and printing size. On the other hand, in fashion accessories, with jewelry and shoes at the head of the list, MCM and Kipling also demonstrated bags using this technology, and Elvis Pompilio and Gabriela Ligenza demonstrated 3D printing hat products as well. Except the above, as in glasses and neckties utilizing 3D printing, owing to reduced limitations of time, size and material, 3D printing was found to be utilized in fashion accessories other than costumes. Recently there has been a new consumption and distribution structure coming up focusing on 3D printing technology. That is, in overseas countries, content platforms sharing products modeled by oneself has rapidly appeared, and in our country as well, funnypoly, a 3D content platform appeared in 2015. The appearance of these new types of distribution structures means that the common people can produce design contents, and we believe that it may bring about a change in the traditional way of distribution structure. To walk in step with this change, it is believed that it is necessary for fashion design departments to raise college faculty members who can educate 3D printing, develop curriculum to educate 3D printing, and develop experiential programs connected with middle and high schools.

• 패션비즈니스
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• 제19권1호
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• pp.34-46
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• 2015

The purpose of this study was to investigate the distribution state of road shops around the 9 main fashion trade areas in Seoul, and to analyze whether there were any differences in them based on clothing, store types and regions. Furthermore, by investigating the distribution state of road shops in the 9 main fashion trade areas per year, this study provides basic information that can be helpful in opening and securing road shops in major trade areas. The method of investigation was to analyze clothing types and store types with 72 maps of commercial areas. Samsungdesignnet investigated these areas for 8 years around the 9 main fashion trade areas (Garosugil, Gangnam nonhyun, Gangnam Station, Myungdong, Moonjung, Apgujung, Yeonsinne, Edae, and Chungdam). As a result, the distribution state of the fashion road shops based on clothing types revealed that road shops for ladies' wear, bag or shoes, and total fashion were strong, and the distribution state of non brand were strong. When it came to year-to-year trends, road shops for women's wear, bag or shoes, and total fashion showed a steady increasing tendency of being on-trend, but casuals and underwear showed a falling tendency of being on-trend. In terms of store type distribution, non-brand shops showed the most remarkable growth, followed by multi-shop while total fashion store showed a steady growth. Also, when it came to regional distribution, the dominant trade areas were different based on clothing type. Garosugil showed the widest variation in its yearly trend investigation, and Gangnam station also showed a substantial amount of growth. In other areas, there was no considerable change in the total number of shops, but increasing and decreasing markets had a complexity that depended on clothing types.

• 한국의류산업학회지
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• 제9권6호
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• pp.577-580
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• 2007

• 복식문화연구
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• 제8권4호
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• pp.611-622
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• 2000

The purposes of this study are as follows. First, it is to review the features of discount stores that are expected to grow rapidly and continuously due to their low price, low cost, bulk purchase, and multiple shops, and to pinpoint problems arising from the establishment and position of the stores. Second, it is to analyze relevant issues in regard to the present status of fashion good distribution in discount stores by studying the situation, structure and problems of domestic fashion distribution along with the present status of the distribution in discount stores, and to suggest directions for the development of fashion distribution and discount stores. A positive study was carried out on the buyers of big domestic discount stores through one-to-one interviews focusing on the distribution of fashion products within Seoul and the Metropolitan area. The following is the directions for the development of clothing distribution and discount stores ; 1. The relative importance of fashion goods in a discount store will be increased with the tendency of fashionable and differentiated shops ; 2. The GMS or category killers will be established from around 2003 when the market is expected to become saturated with a great deal of discount stores. 4. Discount stores will change and reform without being restricted to a certain existing industry or business condition, and distribution channels will diversify over the border. The demand and supply system will be balanced based on a global marketing which will be adjusted on the international level.

• 한국경제지리학회지
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• 제16권1호
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• pp.1-16
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• 2013

본 연구는 우리나라 패션산업의 집중이 강하게 나타나고 있는 수도권 지역을 대상으로 패션산업의 공간분포를 파악하고, 그 특성을 분석한다. 특히, 우리나라 패션산업을 기존의 노동집약적인 저수익의 봉제의류산업에서 디자인을 통한 고부가가치 창출이 가능한 지식기반산업으로 전환시키고자 하는 상황에서 우리나라 패션산업이 집중되어 있는 서울의 패션제조업 분포에 지식기반산업들이 보이는 특성이 나타나는가에 초점을 두고 분석하였다. 이를 위하여 공간적 자기상관 분석을 이용하여 직능별 패션산업의 공간적 군집여부를 탐색하고, 그 분포양상을 바탕으로 수도권 패션산업의 클러스터를 구분 짓고 그 특성을 파악하였다. 또한 직능 간 연계성을 파악하기 위하여 이항 로지스틱 회귀분석을 통해 직능별 패션산업의 공간적 군집 형성에 영향을 주는 타 직능 변수와의 관계식을 도출하였다.