• Title/Summary/Keyword: Fashion contents

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A Study on the Education Status of Lingerie and Pattern-Making Actual Conditions in the Domestic Lingerie Business (국내(國內) Lingerie업체(業體)의 교육(敎育) 및 Pattern제작실태(製作實態)에 관(關)한 연구(硏究))

  • Cha, Su-Joung;Sohn, Hee-Soon
    • Journal of Fashion Business
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    • v.8 no.4
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    • pp.80-93
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    • 2004
  • The purpose of this study is to recognize about lingerie company's education and pattern-making actual conditions. This study used a questionnaire method. Respondent of survey is designers who work in exist lingerie company. The collected data were statistically processed using SPSS(Statistical Package for Social Science) for technical statistical analysis, correlation analysis. The results of this study can be summarized as follows; 1. Most of lingerie designers educated lingerie design, pattern and textiles etc. after entering a company and satisfaction 57.3% about education has satisfaction of intergrade. 2. Designer's 87.8% has satisfaction more than intergrade about own pattern-making technology and work career is high, satisfaction about pattern-making technology is high. 3. Correlation was expose that is in lingerie education availability and optimum level arrival period of pattern-making ability before entering a company. In case take lingerie education before entering a comany, thought that optimum level arrival period of pattern-making ability is shorter. 4. Most of lingerie company designers used flat pattern-making method and draping method. 5. There is correlation between work career and using the basic pattern. Work career was expose that make and use only own basic pattern in case is more than 3 years. 6. Contents about deepening pattern-making technology are most by 92.2% to contents of lingerie reeducation.

The Effects of Digital Signage Attributes and Content Type on Flow in Apparel Stores (의류매장의 디지털 사이니지 속성과 콘텐츠 유형이 몰입에 미치는 영향)

  • Ji, Kyoungha;Kim, Hanna
    • Journal of the Korean Society of Clothing and Textiles
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    • v.42 no.5
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    • pp.855-870
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    • 2018
  • This study analyzes and categorize the types of digital signage content using the case study method as well as explores the moderating effects of digital signage content in the relationship between digital signage attributes and consumer's flow using the empirical study method. For a case study, the total of 38 fashion brands, including 10 designer brands, 14 sports and outdoor brands, 6 casual brands and 8 SPA brands were investigated. For an empirical study, the virtual store with two types of digital signage contents was developed. Then, the online survey was conducted with 20s to 40s respondents and a total of 544 responses were analyzed using SPSS 24.0. The study results were as follows. First, digital signage in fashion store were categorized into four types by its content; brand-centric type, product-centric type, compound type, and promotional type. Second, digital signage consists of three attributes such as attractiveness, informativity, and entertainment. Third, the results showed that attractiveness and entertainment had a significant effect on consumer's flow. The type of digital signage content was also shown to moderate the influence of attractiveness and consumer's flow.

A Study on Attire and Accessories as Recorded in the Imwon Sipyukji - Focusing on Boksik Jigu - (『임원십육지(林園十六志)』에 나타난 복식(服飾)에 대한 연구(硏究) - 복식지구(服飾之具)를 중심(中心)으로 -)

  • Chang, Sook-Whan
    • Journal of the Korea Fashion and Costume Design Association
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    • v.12 no.1
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    • pp.35-49
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    • 2010
  • The Imwon Sipyukji of this study was compiled by Seo Yugu (1764~1845), a famous agronomical scholar of the late eighteenth century. The contents of this book are divided into sixteen chapters related to all the important parts of rural home life ranging from daily routines to social life covering the agro-industry and the six skills of manners, music, archery, calligraphy, mathematics and horseback riding. Seomyongji, one of the sixteen chapters, covers all that is necessary for living a rural existence such as house-building, clothing adornments and transportation as well as how to make and use daily household items. The contents of the Boksik Jigu sub-section in the Sumyongji chapter consist of eight large units covering men's and women's clothing, bedding and pillows, sewing tools, belt and shoes accompanying the attire and storage for clothes. These eight are further subdivided into 65 items, each warranting a detailed explanation. My study will translate the original Chinese text of Boksik Jigu into Korean. This sub-section in the Seomyongji chapter will facilitate an investigation into the information contained therein on attire and accessories.

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A Study on the Role of Sex and on the Clothing of People Appeared in the Elementary School Textbooks (초등학교 국어교과서에 나타난 등장인물 의복과 성역할에 관한 연구 -제7차 교육과정 국어교과서를 중심으로-)

  • 홍선옥
    • Journal of the Korea Fashion and Costume Design Association
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    • v.6 no.2
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    • pp.123-133
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    • 2004
  • This research analyzed the role of sex and clothing in the seventh version of elementary school textbook-Korean. Analyzed materials were described contents and illustrations or pictures in textbooks - Korean of the wholeclasses with content analysis. The followings are the summary of the results. First, the proportion of males to females is 55.6%. Second, the proportion of female's skirts to trousers is 80.6%. Third, the proportion of female's long hair style to short hair style is 61. 9%. Fourth, mother and female-teacher clothes mainly show skirts. Fifth the results compare father's working with mather's in home: fathers mainly spend the time with family and mothers mainly cook and play roles of housewife. As it was shown above, the ratio of sex in textbooks of elementary school has a tendency to be unfair. Clothing and apperearances of female don't also reflect the present actual tendency. Contents of textbooks are apt to emphasize on the traditional feminine attitudes.

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The Evaluation of Texture Image and Preference according to the Structural Characteristics of Silk Fabric (견직물의 구조적 특성에 따른 질감이미지와 선호도 평가)

  • Kim, Hee-Sook;Na, Mi-Hee
    • Korean Journal of Human Ecology
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    • v.18 no.1
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    • pp.137-143
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    • 2009
  • The purpose of this study is to examine the evaluation of texture image and preference according to the structural characteristics of silk fabric, and to analyze the effects of texture image and sensibility on the preference. 53 female subjects evaluated fabric image and sensibility of 17 specimens of white silk fabrics sold on the market with semantic differential scale. The data were analyzed through factor analysis, Pearson correlational coefficient and t-test using SPSS win 13.0. For the evaluation, structural characteristics such as fiber contents, weave type, weight and thickness were analyzed. Factor analysis showed that sensibilities were classified into 3 categories; 'surface property', 'weight', 'flexibility'. Fabric images were classified into 2 categories; 'elegance' and 'naturalness'. Statistically significant differences of structural characteristics on the texture image were observed. Weave type affected 'surface property' and fiber contents affected' flexibility'. Weight and weave type affected' elegance', too. The significant factors affecting preference were fabric image of 'elegance' and structural characteristics of 'weave type'. The results of this study showed that the most preferred silk fabric is smooth and soft satin weaved fabric with texture image of 'elegance'.

Post Modernism in Xavier Dolan's Movies -With a Focus on "I Killed My Mother(2009)" and "Mommy(2014)"- (자비에돌란 영화의 포스트 모더니즘 <아이킬드마이마더, 마미를 중심으로>)

  • Kim, Loyou
    • The Journal of the Korea Contents Association
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    • v.16 no.3
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    • pp.162-170
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    • 2016
  • Xavier Dolan delves into maternal instinct and sexual identity and the attempt and experiment of his movies are not difficult to understand and not unfamiliar. He communicates with audience through pastiche and self-reflexivity, rather than disassembling and destruction of style and form of existing films. Pastiche is the intertextuality between familiar genres such as film, poem, fashion, music, painting, etc. His films shows the characteristics of postmodernism, which include genre over, de-subjectivity, interest in public culture, and representation of nostalgia. This study recognizes anew the present of postmodernism gradually going out of fashion and analyzes the characteristics of postmodernism and repeated motif in his movies. This study also analyzes Xavier Dolan's interest in social minority and allegorian characteristics through characters appearing in his movies.

Classifying Lifestyle and Preferred Sensations of Female Consumer (여성 소비자의 라이프스타일 유형과 선호감성)

  • Han, Kyoung-Mi;Na, Young-Joo
    • Fashion & Textile Research Journal
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    • v.4 no.1
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    • pp.56-63
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    • 2002
  • This study was designed to investigate the new concept about lifestyle of female consumer in the present time of digital revolution and to analyze the preferences and sensibilities according to the types of consumer lifestyle classified into the same group. Survey was done through questionnaire of 79 questions and the data of 151 female consumers in the age of 19-34 were analyzed statistically using SPSS. The 6 factors were extracted from 39 lifestyle questions: consumerism, seeking challenge, communal life, quality of life, digital orientation and active counter plan. 6 Lifestyle clusters of female consumers were as following: the no-concern satisfied, the digital passive, the consumer personal, the digital active, the consumer communal and the adventurous. 30.5% of female consumer was the digital lifestyle who are relatively older and highly educated, of high income and expense rate, and resident in Gangnam. The preferred sensations by female consumer were 5; reasonal, feminine, conspicuous, active, and modest, and the clusters according to the sensations were 5: the casual, the status-symbolism, the rich in contents, the romantist, and the elegance. Lifestyle and preferred sensations were so related that the no-concern satisfied were the status-symbolism and the romantist, while the digital were the richness of contents and the adventurous were the romantist.

The Trend of Newspaper Articles for Male Appearance Management (신문기사를 통해 본 남성 외모 관리 경향)

  • Park, Su-Jin;Park, Kil-Soon
    • The Research Journal of the Costume Culture
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    • v.16 no.3
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    • pp.547-558
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    • 2008
  • This study aims on observing the social recognition and its aspects for men taking care of their outer appearances at current point where men are rapidly rising as the main consumer in the beauty industry while their interest for outer appearances are increasing. Therefore, we observed the overall trend and changes in social recognition for male looks by analyzing the contents of newspaper articles from 1990 to 2005 that play the critical role of spreading new information trend while reflecting the interest of people of a certain era. As a result, articles related to male looks were divided into fashion, hair, skin and cosmetics, physical image, cosmetic surgery, trend related to male looks, and male oriented stores and sites, and among them, articles related to fashion and skin took up the highest ratio. Especially articles related to the trend took up the largest ratio as it reflects the properties of two industries launching new products. Moreover, articles related to male looks tended to increase generally according to timely changes, and rapidly increased especially since 2000.

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A Study on the Influential Factors of Purchase Intention of Wrist Wearable Device (손목형 웨어러블 디바이스 구매의도에 영향을 미치는 요인에 관한 연구)

  • Shin, Myeong-Seob;Lee, Yeong-Ju
    • The Journal of the Korea Contents Association
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    • v.15 no.5
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    • pp.498-506
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    • 2015
  • As smart phone market has been rapidly saturated, wearable devices have been emerging as a new growth power in the post smart phone era. This study aims to comprehend the influential factors of purchasing intention of product features(perceived usefulness, perceived ease of use) and individual characteristics(innovation, fashion leadership, self-efficacy, concern for health) of wrist wearable device. The result shows that fashion leadership and health concern among consumers' individuality, and perceived usefulness and perceived usability among product features are proved to be significant factors. This means that both usefulness and usability have significant impacts on purchase intention of wearable device and product development should be made to enhance user experience.

Impact of Quality Improvement in a Department Store by Sales Associates on Customer Loyalty

  • Oh, Dani;Lee, Seunghee
    • Journal of Fashion Business
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    • v.18 no.3
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    • pp.45-58
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    • 2014
  • The purpose of this study is to identify how to improve the quality of department store's sales associates for customer loyalty. This study examines the importance of sales associates' education, skills, and customer service towards customer loyalty. The questionnaire survey was conducted to collect data from 220 clothing sales associates working in department stores. This survey was paper-based. The participants were asked about the questionnaires; sales associates' education, sales associates' ability, customer service, and customer loyalty. General demographic characteristic of participants in the study are as follows; females (72.27%) participated the survey more than males (27.73%). With the age ranging from early 20s to over 40s, most people who took the survey ranged from early 30's to mid 30's with 33.64%. The result indicated that sales associates' education, and customer service skills were significantly corelated to each other. Sales associates' education had no co relation to customer loyalty. In applying the research findings, department stores can design their training contents to offer better training quality. Education of sales associates can be focused by providing various training contents, exercise, effective options, along with the opportunity to improve the qualities of training.