• 한국의류학회지
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• 제28권11호
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• pp.1415-1425
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• 2004

The purpose of this study was to analyze a theoretical frame of expressional area, the characteristics and the effects which is applied to fashion illustration by metonymic theory. The theoretical frame of expressional area was analyzed by category analysis and 150 fashion illustrations from 1900 to 1999 were analyzed by contents analysis. The results of this study were as follows: The expressions of metonymy were categorized by close-up, realistic expression, omission, borrowing of past style, simplification and deconstruction. First, close-up was presented as emphasis of small part of fashion by cutting the scenes, snapshot, emphasis, etc. Second, realistic expression was presented as description of related circumstance with fashion message through perspective and realistic description of circumstance related to figures. Third, omission was presented as seeking of essential core by removing color, pattern, texture or by omitting body and as emphasis of communication about dominant fashion message. Fourth, borrowing of past style was presented as reminding us of background of the past. Fifth, simplification was presented as using of form or color to alleviate tension of object and to restore the essential reality. Sixth, deconstruction was presented as fragmenting of image, flattening of body and clothing, weakness of form, and strength of color. In conclusion, metonymy made by experience system of thinking based on the reality, have extended expressional territory in pre-existing fashion illustration. And these ways not only will provide fashion image as illustrator's subjective intention and theoretical system of expression of message, but also will be useful way to strengthen communication for easier interpretation of fashion illustration.

• 한국의류산업학회지
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• 제12권3호
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• pp.257-264
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• 2010

In the modern Society, the human's way of thinking as well as the new cultural creation has been changing by bringing on a change rapidly. The moderns are demanding humanity and the new cultural cretion through the exchange between the old things and new things by setting material before everything else. The latest trends of today had an effect on the fashion Illustration, a new art category, which gives a new image. This report of research has a purpose which expresses korean images by connecting the korean tradition style to the modern fashion. And we are concerned about the national culture and tradition with the international stream. For this reason I studied these for the purpose of expanding expression area of sewing techniques by applying to fashion Illustration expressing handcraft techniques by natural beauty improving the modern and traditional images, updating, and succeeding to tradition. As the way of studying and contents, I referred to the inside and outside of the country's literatures, these, publications, magazines, or the internet sufing. Firstly, as the theoretical study, I studied a conception and history of the fashion Illustration. I studied the theoretical background of the sewing techniques through the histories, tools, and techniques. The theoretical background of the sewing handicraft is studied through the colors, patterns, materials and sorts. I also and indicated the various works by the domestic designers.

• 패션비즈니스
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• 제24권3호
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• pp.40-50
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• 2020

The home furnishing and living market is growing because of the increasing interest of consumers in living spaces. In this trend, global fashion companies are seeking to increase sales by expanding their businesses by launching their own home lines or brands early, taking advantage of the various advantages of each brand. In response, this study was designed to examine the strategies necessary for domestic fashion brands to pursue their business in the future by conducting a case study and characteristics analysis of the living brands of foreign fashion companies in line with the trend of expanding their living-related businesses. The following is an analysis of the characteristics of the living brands of global fashion companies. First of all, utilizing the brand awareness of fashion companies; second, the strength of unique textile designs; and third, the expansion of synergy through the expansion of the business into various fields. Fourth, the lack of diversification in materials suitable for living products; fifth, the lack of information on quality; sixth, the lack of space and contents for living areas. Finally, a living brand strategy of a domestic fashion company was proposed as follows. First, it proposed collaboration with textile design companies and designers; second, it proposed exploring business models through the inclusion of brand licenses; and third, it proposed expanding the planning of living products of private brand by distribution companies.

• Human Ecology Research
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• 제61권4호
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• pp.585-598
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• 2023

This case study is centered on the developing process for the curriculum of fashion design major that is focused on the concept of competency, which is becoming increasingly more important in universities. The purpose of this study is to develop a competency-oriented curriculum for fashion design majors based on recent social changes that accentuate the importance of competency in such programs. In order to establish a competency-oriented curriculum of the Department of Fashion Design, the researchers examined environmental trends within the fashion industry, the curriculum and major competencies of other universities were examined. As a result, the key ability types of the Department of Fashion Design at A University, a local private university, were determined to be: communication and consideration, creativity and convergence, digital fashion, and practical adaptability. Four major abilities were selected to develop competencies suitable for the aforementioned ability types. These abilities are design planning and development, creative and convergent thinking, integrated information search and utilization, and field expertise application. From there, the curriculum was organized with these four major abilities in mind, and curriculum completion plans were developed for each grade and semester according to the stage and level of contents for each subject. To ensure the validity of the curriculum, it is necessary to develop a back-flow system that demonstrates whether the targer competency has been acquired through a competence-based curriculum.

• 패션비즈니스
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• 제13권6호
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• pp.99-110
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• 2009

The purpose of this study is 1) to investigate the Web content of online shopping agencies and to see if differences exist in their contents and 2) to suggest strategies for online shopping agencies. For the study, the online shopping agency components of web sites were investigated, which consisted of product, information, and customer service. Each component had sub-categories. In order to analyze the Web content of online shopping agencies, nine agencies were chosen based on the rankings of www.rankey.com and www.100hot.co.kr. The content analysis was conducted from January 5th to the 30th of 2009. The results showed that the basic Web content of online shopping agencies (i.e., product, information, and customer service) was evident on most sites. However, products were similar and effective information and labor-saving functions were sparsely used. Areas where customers actively participated were limited. Therefore, most sites need to reinforce their content by providing a well-articulated product, information, and customer service for shoppers and to differentiate their Web site identities.

• 한국생활과학회지
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• 제22권5호
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• pp.477-490
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• 2013

This study explores critical and success factor of benefits and risks for predicting the acceptance of QR code virtual fashion stores. As an exploratory approach, this study conducted focus group interviews(FGI) with 21 panels who had experience with selected QR virtual stores (e.g., Home plus, 11th Street, Pin & Fit). Content analysis was used to generate 184 excerpts and classify into benefits and risks related to QR code virtual stores. With respect to benefits, content analysis identified four factors: Affective appeal, perceived usefulness, ubiquity, and brand promotion. Also, contents regarding perceived risks were classified into four factors: Complexity, lack of information, lack of technology infrastructure, and perceived cost. A managerial implication was discussed for predicting consumer technology acceptance of a QR code virtual store in the fashion retailing market.

• International Journal of Costume and Fashion
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• 제11권2호
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• pp.1-12
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• 2011

As fashion magazines are important socialization influences, our purpose was to examine the content of articles in two teen magazines: one with a long publication history (Seventeen) and one relatively new market entry (Teen Vogue). We addressed the following questions: (1) What are the patterns of content of the feature articles? (2) How frequently is this content related to appearance management or fashion consumption? and (3) What, if any, differences exist in contents between the traditional teen magazine and the new market entry? A content analysis of 1,191 articles published during 2008 and 2009 revealed the largest percentage of content in both magazines was fashion. Other than the topic of fashion, Seventeen concentrated on teen life issues whereas Teen Vogue focused on celebrities. Understanding these are fashion publications, we suggest there are opportunities for both magazines to allocate further attention to other issues in the lives of teens in addition to beauty and consumption.

• 한국의류학회지
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• 제18권4호
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• pp.460-472
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• 1994

The Purpose of this study was to find in the art the basis of originality appeared on the fashion design and investigating the erotic expression appeared on the ornaments how art surrealism, pop art, post moderninism-formularize in the modern fashion. This study about the expression of eroticism and modren costume, through the source of pictures contained in art books and mode magazine and documents investingation has resulted as follows: First, the formality and contents that related art and fashion shows us a various aspect. That based on modeled characteristic and various technique of the art. Second, the expression of eroticism in fashion expressed differently in style, material and expression method that is more strongly, sometimes metaphorically with spirit of the time's. Third, the expression of eroticism in fashion whether direct way or symbolic way has appeared as partial exposure of the body. It is appearing to the course that can display individuality of each person over the taboo of the part and the previous limitation of fashion.

• 한국콘텐츠학회논문지
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• 제8권12호
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• pp.198-206
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• 2008

가상세계에서 패션은 이제 하나의 디자인 장르로 등장하였다. 가상세계 커뮤니티에서 게임자들은 활동을 위한 아바타와 공간을 가지게 되었으며, 이 속에서 생활하는데 필요한 아이템들의 공급이 필요하게 되었다. 2003년 가상현실 게임으로 등장한 세컨드 라이프는 현실세계와 대체가능한 화폐, 개인 참여자들의 아이템 제작 및 판매, 오프라인에 존재하는 다양한 기업들의 참여를 통해 현실세계에서와 같은 비즈니스가 진행되어져 왔다. 특히, 온라인으로 전개되기 어려운 특징을 지닌 패션산업이 디자인은 물론 트렌드를 반영한 제품 제작에서 판매까지 이루어지고 있으며, 개인이 작업 가능한 소프트웨어를 제공하여 사용자들의 콘텐츠 제작 및 활용, 판매가 가능한 장을 열어두고 있다. 본 연구는 현재 가상세계 게임의 선두에 있는 세컨드 라이프를 중심으로 이곳에서 이루어지는 비즈니스에 대한 전반적인 정보와 특히 패션 비즈니스 모델을 중점적으로 소개함으로써 웹 3.0 시대를 위한 비즈니스 모델을 연구하는 기초자료를 제공하고자 하였다. 특히 개인이 개발 가능한 패션 아이템은 가상세계에서 또 다른 패션 비즈니스로 성장하는데 도움이 될 것이다.

• 한국컴퓨터정보학회논문지
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• 제12권6호
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• pp.207-212
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• 2007

최근 소득의 증대와 삶의 질의 향상에 따라 패션에 대한정보 습득의 욕구가 증대되고 있다. 많은 인터넷 쇼핑몰이나 패션 업계에서 패션과 관련된 정보들을 웹사이트를 통하여 제공하고 있다. 그러나 사람들에게 단편적인 패션정보가 아닌 패션과 관련된 종합적인 연관 정보들을 제공하는 시스템은 미비하였다. 본 논문에서는 언제 어디서나 휴대 가능한 모바일 디바이스 상에서 패션과 관련된 종합 정보들을 습득 할 수 있는 모바일 패션 정보 제안 시스템을 제안한다. 제안하는 시스템은 패션 온톨로지를 XML문서로 구현하며 듀이 넘버(Dewey Number)를 체계를 통하여 LCA(Lowest Common Ancestor)를 빠르게 찾아 사용자가 원하는 정보와 관련된 정보들을 모바일 브라우저 상에 제안한다. 또한 사용자가 촬영한 패션 UCC(User Created Content)를 서버에 등록하는 기능을 제공한다. 본 시스템은 패션 정보 모바일 종합 디스플레이 시스템으로서 모바일 기기와 패션 분야의 접목을 통하여 사용자 맞춤형 패션 정보들을 지능적으로 제공받을 수 있는 새로운 시스템이다.