• 제목/요약/키워드: Fashion community

검색결과 180건 처리시간 0.022초

아바타 패션시장의 현재와 미래 -아바타 시장 패션 마케팅의 전략적 접근- (The Present and Future of Avata Fashion Market - The Strategic of Avata Fashion Marketing-)

  • 송영주
    • 한국의상디자인학회지
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    • 제5권1호
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    • pp.47-57
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    • 2003
  • Today there are increasing number of internet users. Internet is wide use of banking, shopping, school and studding. Also, internet is used in everyday living and its use is getting larger. Korea has the one of the most use of internet in the world. Most of houses have computer with internet, and there are alot of PC rooms in the streets. anyone can enjoy the internet anytime anywhere. Now, in internet there are group formed by community purpose. The 'dot com' companies was not making much of profit from their goods. However, they came out with an idea "avata" Soon, the avata became a hit and its known for its success. Avata is used for E-mail, name card, post stamp, and chatting. Also, Avata is very popular among chatting service, icon chatting, and 3D graphic chatting. Avata represent the user himself in internet and computer created imaginary space, and it connects between imaginary space and reality, also it exist between real name and nick name. Past years, the internet users were satisfied with their nick name, however resent year users wants to express them more. For the result the "Avata" is created to fulfill the need to express user themselves. There are three different ways to see how Korean react to fashion industry. first, Korea's land structure makes the density of population high, the transmission of information is very fast. Next, collectively is high among Koreans. Finally wide use to internet made the transmission of the fashion information much faster. The User wants to keep up with the fashion at the sametime they want to express themselves, and "avata" is the one that fulfill their needs. New technology and the desire to express themselves made the new term "avata industry". which was never existed before. In addition, the internet markets have potential power. Although, it is in start stage of avata industry. However, the experts say that its possibility of its development is not predictable. In conclusion, watch the development of a situation to analyze the avata industry and develop new avata fashion market.

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Helenkaminski의 지속가능 패션을 위한 포지티브 럭셔리 브랜드의 상품기획 (Helenkaminski's Positive Luxury Brand Product Planning for Sustainable Fashion)

  • 이수진;이금희
    • 패션비즈니스
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    • 제28권2호
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    • pp.92-108
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    • 2024
  • This study examines the measures and implementation strategies needed to develop sustainable design from an international perspective, using examples of sustainability practices and product planning from Helen Kaminski, a representative fashion brand of positive luxury. The research method includes a literature study on positive luxury, a case study on positive luxury brands, and an empirical study where the researcher participated in the development of Helen Kaminski's design. The study identifies the following measures needed to develop designs for sustainable products: First, the development of designs that increase circularity; Second, the use of certified materials and strict adherence to material usage; Third, the simplification of production methods or development of new technologies for this purpose; Fourth, ensuring that design development incorporate the traditions and unique handicraft techniques of the local community. The implementation strategies required for a sustainable product planning process are as follows. First, changes in the product planning stage and expansion of participating members are needed. Second, securing and conducting prior inspections of the supply chain for ethical sourcing is required. Third, prioritizing the use of eco-friendly materials and material development. Fourth, establishing a stage for selecting and evaluating objects that will become representative designs with sustainability. As a result, this study can serve as basic data to strengthen corporate competitiveness and establish itself as a fashion brand for sustainability through actionable strategies applicable to the domestic fashion industry in the future.

크라우드펀딩을 위한 패션제품 창업교육과정 개발 (제I보) -와디즈(Wadiz) 보상형 크라우드펀딩을 중심으로- (Development of Fashion Product Entrepreneurship Education Process for Crowdfunding (Part I) -Focusing on Wadiz Rewards-based Crowdfunding-)

  • 이정호;권하진
    • 한국의류학회지
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    • 제44권1호
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    • pp.175-191
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    • 2020
  • This study proposes an entrepreneurship education process for fashion product start-ups through rewards-based crowdfunding. It examines issues such as: the general concept of crowdfunding and the pros and cons of rewards-based crowdfunding, the detailed curriculum plans in a chronological order for the regular class development, and the presentation of a visual plan to show the whole process. An entrepreneurship education process is developed in 13 steps: research on crowdfunding market, prototype plan, prototype production, story development, visual contents development, rewards development, project evaluation, public schedule & service setting, period setting & start funding, community management (Q&A), funding ends & deposit, complete manufacturing & start delivering, and the final information disclosure & open the next project plan. This research is intended to investigate rewards-based crowdfunding as a new paradigm of entrepreneurship and apply entrepreneurship education in fashion product development. However, it is limited to studying the Wadiz crowdfunding platform in Korea. Therefore, we propose a case study on various crowdfunding platforms in Korea, a case study on entrepreneurial curriculum application, and a follow-up study on the possibility of entry into an overseas crowdfunding platform.

윤리적 패션 사회적기업의 지속가능 방안 연구 - 서울지역 패션 사회적기업을 중심으로 - (A Study of Measures for Sustainability of Ethical Fashion Social Enterprises - Focusing on Seoul -)

  • 양용
    • 복식
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    • 제66권7호
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    • pp.192-208
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    • 2016
  • Due to the paradigm shift in fashion industry, its contribution to social activities and social enterprises' practice of ethical fashion has been on the rise lately. The surveillance and regulations of international community have increased in light of the betterment of working conditions and protection of the rights, and corporate social responsibility has been emphasized through consumers' interest in ethical consumption. In this regard, the fashion social enterprises' responsible and ethical management can both boost the trust in business and value-added. The study aims to propose feasible methods by exploring ways to induce support from central and local governments, which will lead to the activation of future fashion social enterprises and paradigms shift of consumers's perception and value. The sustainability of social enterprises requires management line or policies that consider social, environmental, economic, and political aspects of virtuous cycle, differentiated internally or externally. Fashion social enterprises also need ethic management and social responsibility management that are distinctive from general fashion enterprises. Thus, they will not be sustainable or differentiated unless entrepreneurial faith and role is not clear. Education and continuous promotion including upcycling are critical to build consumer base as they can make consumers spend ethically and recognize social enterprises. In addition, social education and public relations need to take place in order to internalize consumer pattern. The goal of sustainable corporate social activity is to change the awareness and become social investment that returns some profits to the society as members in line with reviewing corporate image. This can lead to establishing the foundation of securing a big comsumer market and winning the trust of the consumer's through corporate social responsibility and investment.

모바일 쇼핑동기와 패션애플리케이션 수용 (Mobile Shopping Motives and Fashion Application Acceptance)

  • 이미진;이규혜
    • 디지털융복합연구
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    • 제11권1호
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    • pp.153-163
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    • 2013
  • 스마트기기의 보급으로 애플리케이션의 수요가 급격히 증가하고 있다. 기업은 애플리케이션을 마케팅의 수단으로 적극적으로 활용하고 있으며, 특히 패션기업은 애플리케이션을 소비자와 소통하는 수단으로 이용하여 브랜드 노출과 이미지 개선을 시도하고 있다. 본 연구는 스마트기기 사용증가에 주목하여 모바일 쇼핑동기를 알아보고, 소비자의 패션애플리케이션 수용에 대한 지각과 패션애플리케이션의 여러 가지 속성에 대한 속성 중요도 판단에 미치는 영향을 알아보았다. 20-40대 남녀를 대상으로 한 실증적 연구 결과, 모바일 쇼핑동기는 편리성, 편재성, 충동성, 경제성으로 구분되었고, 패션애플리케이션의 속성은 콘텐츠, 지속적 관리, 디자인/가시성, 다운로딩, 커뮤니티로 구분되었다. 모바일 쇼핑동기는 패션애플리케이션 속성 중요도에 영향을 미치는 것으로 나타났고 패션애플리케이션 수용은 패션애플리케이션 속성 중요도에 영향을 미치는 것을 알 수 있었다. 본 연구는 패션애플리케이션의 잠재적 사용자라고 할 수 있는 모바일 쇼핑 사용경험자를 대상으로 연구함으로써 아직까지 활성화되지 않은 패션애플리케이션 속성에 대한 실증적 분석을 하였다는데 의의를 갖는다.

현대 디지털 패션에 나타난 생태적 이미지의 표현유형과 내적 의미 (A study on the expression types and internal meanings of ecology images appeared in modern digital fashion)

  • 강준호;권기영
    • 복식문화연구
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    • 제29권3호
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    • pp.422-436
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    • 2021
  • The fashion industry analyzes the value of its essence with ecological design and is expressed as an innovative sculpture using digital technology. Accordingly, this study explores ecological images and digital technologies, categorizes types and derives their meanings through analysis of ecological images shown in modern digital fashion. A literature survey was conducted on ecological images and digital technology as a theoretical background. To analyze the expression type and internal meanings of ecological images, designs with ecological formability were selected and analyzed from related journals, books, and internet sites. The finding are as follows: The expression type was first identified as organic curved garment silhouettes of a non-material liquid with digital retouching. Second, ecological fashion design includes structural shape that applies the silhouette of an organism and patterning of the ecosystem. Third, ecosystems consist of interactions between components of an ecosystem that appear in the interactive type. Accordingly, the internal meanings of ecological images in modern digital fashion are: first, digital fashion can encircle the inherent concepts of nature as organic collections of individuals; second, digital ecological images emphasize a sense of community with coexistence and harmony, playing a complementary role; and finally, the images express perceptual features by providing people with transcendent experiences. This study is significant as it analyzes new formative features based on ecological systems in the digital fashion environment, establishes an aesthetic system through internal meanings, and enhances awareness of human-natural relationships.

의복구성요소에 표현된 비쉬반카 자수의 조형적 특성 연구 (A Study on the Formative Characteristics of Vyshyvanka Embroidery Expressed in Apparel Elements)

  • 송아라;이진희
    • 한국의상디자인학회지
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    • 제24권1호
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    • pp.59-69
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    • 2022
  • Vyshyvanka, the embroidered folk costume shirt of Ukraine, originated during the early reign of the Slavs, and currently, it is also called Ukrainian embroidery. In cases of Vyshyvanka embroidery expressed in apparel elements, it is necessary to research formative characteristics for expanding the visual aspect through the diversification of techniques, but also the aspect of the psychological meaning to Ukrainians. This study aims to consider Vyshyvanka as a unique embroidery technique, and also analyze the formative characteristics expressed in apparel elements. The study of Vyshyvanka embroidery expressed in apparel elements can present meaning to understanding the Ukrainian fashion. The image materials for the analysis of Vyshyvanka design, included work photos contained in literary materials and foreign online visual materials. The results of formatively analyzing the Vyshyvanka embroidery expressed in apparel are as follows. First, the Vyshyvanka embroidery expressed in apparel elements held an incantatory meaning, protecting wearers from getting easily invaded by evil spirits. Second, the Vyshyvanka patterns utilized symbolism that implied the incantatory meaning. Third, a single color was used for the embroidery. Lastly, materials like cotton, that are easy to embroider, were mostly used. The formative characteristics of Vyshyvanka embroidery expressed in apparel elements implied the community spirit, nature worship, and folk beliefs. As an attempt to understand the Ukrainian fashion, this study is significant in the aspect of expanding, widely utilizing, and expanding the range of understanding of Ukrainian fashion. Therefore, there should be more active researches on Ukrainian fashion, so Vyshyvanka can be more widely used as a design element.

Structural Characteristics and Maintenance Mechanism of Ulmus pumila Community at the Dong River, Gangwon-do, South Korea

  • Choung, Heung-Lak;Kim, Chul-Hwan;Yang, Keum-Chul;Chun, Jae-In;Roh, Huan-Chuen
    • The Korean Journal of Ecology
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    • 제26권5호
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    • pp.255-261
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    • 2003
  • To analyze ecological characteristics of the Ulmus pumila community, an on-the-spot survey was conducted in August, 1998 in the Dong River, Gangwon-do, South Korea. The Ulmus pumila community is partially distributed in Dong River's midstream and upper stream. Topographical characteristics of this community are significant in the point bar or sandbank of the river. The community is classified into two types, disturbed and non-disturbed types, by the effect of flooding. The Ulmus pumila community (bush forests of Siberian elms) is a representative community which forms riparian forests, but its distribution is rare in South Korea. Only in Dong River is the Ulmus pumila distributed enough to form a community, and none is known that is lager than this community in South Korea. The non-disturbance type progresses more homogeneously than the disturbance type because it is formed on riverside banks where it is affected less by flooding. We concluded that the Ulmus pumila community in this study area has characteristics of riparian forests. In South Korea, Ulmus pumila community can be regarded as important element of vegetation landscape constituting riparian forests. Specifically, these riparian forests are evaluated as high in conservation value due to their being formed spontaneously. Moreover, Dong River is regarded as the southern limit of Ulmus pumila, which has a northern origin. The species or community needs continuous interests and conservation countermeasures because there are limitations in its spread of distribution by natural or artificial efforts.

가상세계에서 패션 디자인 비즈니스의 특징 - 세컨드 라이프(second life)를 중심으로 - (Characteristics of Business based on 'Second Life' Simulation Game)

  • 최은영;서동애
    • 한국콘텐츠학회논문지
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    • 제8권12호
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    • pp.198-206
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    • 2008
  • 가상세계에서 패션은 이제 하나의 디자인 장르로 등장하였다. 가상세계 커뮤니티에서 게임자들은 활동을 위한 아바타와 공간을 가지게 되었으며, 이 속에서 생활하는데 필요한 아이템들의 공급이 필요하게 되었다. 2003년 가상현실 게임으로 등장한 세컨드 라이프는 현실세계와 대체가능한 화폐, 개인 참여자들의 아이템 제작 및 판매, 오프라인에 존재하는 다양한 기업들의 참여를 통해 현실세계에서와 같은 비즈니스가 진행되어져 왔다. 특히, 온라인으로 전개되기 어려운 특징을 지닌 패션산업이 디자인은 물론 트렌드를 반영한 제품 제작에서 판매까지 이루어지고 있으며, 개인이 작업 가능한 소프트웨어를 제공하여 사용자들의 콘텐츠 제작 및 활용, 판매가 가능한 장을 열어두고 있다. 본 연구는 현재 가상세계 게임의 선두에 있는 세컨드 라이프를 중심으로 이곳에서 이루어지는 비즈니스에 대한 전반적인 정보와 특히 패션 비즈니스 모델을 중점적으로 소개함으로써 웹 3.0 시대를 위한 비즈니스 모델을 연구하는 기초자료를 제공하고자 하였다. 특히 개인이 개발 가능한 패션 아이템은 가상세계에서 또 다른 패션 비즈니스로 성장하는데 도움이 될 것이다.

패션 디자인에 나타난 가슴 노출의 의미 연구 (A Study on the Meaning of the Breast Exposure in Women's Fashion Design)

  • 금기숙;남후남
    • 복식문화연구
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    • 제13권2호
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    • pp.318-328
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    • 2005
  • Our interest in human body is more and more increasing. Not only academic and art communities but also other social communities show a keen interest in the human body. Especially, the breast of women's body parts may be comparable to men's penis because it is protruded. The breast which sexually distinguishes women from men becomes an important topic in the fashion design community. Therefore, such designs which emphasize the breast are being introduced in a natural way. This paper aims at examining the reason and symbolism for the exposure of breast and analyzing the fashion design that breast is exposed. This study will help us grasp the meaning which the design has. The exposure's scope of breast in the design includes the partial exposure, total exposure and the concealment of breast. But these all have their effects in each scope. For this paper, some general things were investigated. They are as follows: the phases of breast exposure in the fashion design, the exposure of breast expressed in the works of fine art, and the alteration of breast-exposing phenomenon shown in apparels. Then, each type of breast-exposing design shown in the women's fashion was analyzed from the middle of 1980s' when the phenomenon of breast exposure occurred to the year 2004. These could be divided into 4 types. They include a suggestive type, an exaggerative type, an open type and a reproductive type. As the result of analysis of 4 types, such meanings of design as an emphasis of femininity, an expression of liberty, a symbol of maternity and a commercialization of sex could be analogized.

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