• Journal of the Korean Society of Clothing and Textiles
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• v.17 no.2
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• pp.265-279
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• 1993

The channel of distribution exists for the purpose of moving product from the manufactuerer to the final consumer. In order to satisfy consumer needs, channels provide for the those products to arrive at the right place, at the right time and in the quantity, quality and price desired. Currently, there has been an emerging interest in the improvement of distribution system in many areas of industries and Korean government because of a market liberalizatiion begun at 1989 and still has processed step by step. In the wave of market liberalization, an understanding of the channel of distribution and structure would be very crucial when developing the opportunities of competitive advantages in Korean apparel industry. The purposes of this study were to investigate the determinants of the distribution channel and to identify how to respond to the market liberalization for developing the possible future strategies in the apparel industry. Data for this study were obtained from interviews with managers in apparel company in addition to a questionnaire mailed to over 106 middle management position of apparel company. Data were analyzed by using descriptive statistics. The results of this study were summarized as follows. 1. In the distribution channel of the apparel industry, a vertical marketing system, comprising producer, apparel company, retailer, prevailed without intermediaries such as wholesalers or vendors. Especially, the apparel company controlled marketing channel members. This type of system may reflect added product cost and may be not advantageous to retailers and consumers because most apparel companies are responsible for its own transfortation, storage and stocks after season. 2. In the view of market liberalization, most apparrel companies showed double-edged viewpoints. In terms of positive aspect, it would give stimulus to broaden variety of fashion merchandise and to improve product quality of fashion merchanise which were the most disadvantageous factors in competing with oversea's brands. In terms of negative aspect, it would bring the bankruptcy of small or medium sized apparel firms and the foreign products' penetration in domestic market. From this study, severel recommedations were suggested forward to improve the present condition in apparel industry. They included eliminating the power of apparel company and reinforcing middlemen for more efficient distribution system and for satisfying consumer needs in rapidly changing environment. Also it included government supports, reinforcement of information system, improvement in channel structure, and career development program in conjunction with apparel companies and academic society for improving scientific management and future potential strategies in Korean apparal industry.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.2
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• pp.681-688
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• 2017

This study examined the relationship between the cabin crew images and the airline employment decisions. The aim was to target college students to prepare for employment in airlines. The survey was conducted to achieve the research objectives using SPSS 20.0 based on 342 questionnaires. In addition, frequency analysis, factor analysis, reliability analysis, Correlation Analysis, and regression analysis were performed. The cabin crew image of the customer orientation and fashion affects the airline employment decisions of the students. The cabin crew image of professional expertise and appearance affect the airline employment decisions of the trust. The cabin crew image of customer orientation, fashion, and appearance affects the airline employment decisions of the students. Overall, the job must first be an understanding of the airline and it is necessary to consider a career professional approach. In addition, there is a need to recognize human services that emphasize the customer orientation factors of the crew.

• Journal of the Korean Society of Costume
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• v.66 no.8
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• pp.109-122
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• 2016

This study is to explore the ways to increase the export performance of start-up companies, as opportunities are rising along with more companies entering the global market. Thus the study analyzed the factors affecting export performance of the start-up company by mainly looking at the international marketing capabilities of enterprises type of marketing strategy and internal environmental capabilities. The following were derived as factors for marketing 4P strategy: innovation of product, flexibility of export price, differentiation of distribution channels, diversity of promotional activities, and positive-ness of promotion. For internal capabilities of enterprises, innovation of CEO, initiative of CEO, risk susceptibility of CEO, information power of export market, and information power of competitor were derived as factors. Two types of performances were considered for export performance, financial and non-financial. Among innovation of product and risk susceptibility of CEO the non-financial performance of export performance, and only differentiation of distribution channels of marketing 4p strategy the financial performance. It showed that since performance was different depending on the entrepreneurship of the CEO, only innovative products differentiated from small and medium enterprises. risk susceptibility of CEO increased export outlook by corporate acknowledgment and image, creation of potential customers, and financial performance affected only differentiation in distribution channel rather than entrepreneurial spirit, information power, or organizational flexibility because of short business career and insufficient period enough to gain trust. Therefore, start-up companies need to improve their non-financial export performance by increasing innovation of product and risk susceptibility of the CEO. The companies need to widen the differentiation of distribution channels in the financial export performance.

• The Research Journal of the Costume Culture
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• v.22 no.4
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• pp.632-639
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• 2014

The purpose of this study was to verify the effect of drive swing on multiple functional wear wearing in golf. The subjects were 6 men ($22.67{\pm}0.82$ yrs, $175.42{\pm}3.42cm$, $78.75{\pm}4.78kg$), who had career each with at least 8 yers golf experience with right-hander. For kinemetical analysis, this study used equipments with 7 motion capture cameras (300Hz) and analysis program (Nexus1.5). The total time of the club head, displacement magnitude of the COM and swing plane were compared of according to functional wear wearing and non-weraing during golf drive swing. The results of the study are as follows. The total time of the club on wearing ($2.18{\pm}0.06sec$) was faster than non-wearing ($2.52{\pm}0.15sec$). Displacement magnitude of the COM on wearing ($4.06{\pm}0.67cm$) was shorter than non-wearing ($5.79{\pm}0.72cm$). Also, swing plane was found to be significantly different of 3 phase excepted BST-DS (back swing top-down swing) phase. AD-BST (address-back swing top) phase on wearing ($13.86{\pm}3.08cm$) decrease more than non-wearing ($20.82{\pm}3.99cm$), DS-IP (down swing-impact) phase on wearing ($6.25{\pm}1.35cm$) decrease more than non-wearing ($7.18{\pm}1.52cm$) and IP-FT (impact-follow though) phase on wearing ($7.93{\pm}2.09cm$) decrease more than non-wearing($9.68{\pm}2.02cm$). The multiple functional wear wearing was contribution to come close for one-plane, a long with consistency and accuracy on golf drive swing.

• The Journal of the Korea Contents Association
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• v.10 no.5
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• pp.173-184
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• 2010

The living standards of Chinese people are gradually rising, which has led more Chinese students to come to Korea for their academic career. In this respect, it seems significant to find out how clothing involvement affects brand attachment and brand loyalty of Chinese college students in Busan. In this study, we attempt to identify factors of clothing involvement that influence Chinese students' turn of mind towards brand attachment and brand loyalty. The results of our analysis are as follows: 1. Five factors of clothing involvement have been derived: fashion trend, favorable impression, planning, indifference and choice. For brand attachment, three factors of brand show-off, brand gravity and brand pride have been derived. 2. Factors of clothing involvement have positive effects on factors of brand attachment, and brand attachment also have significant effects on brand loyalty. 3. Clothing involvement significantly affects brand loyalty indirectly via brand attachment.

• The Research Journal of the Costume Culture
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• v.15 no.3 s.68
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• pp.510-524
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• 2007

There is something common between the Korean female Kukkuk and the Japanese Takarazuka Revue in that actors are all females and love is the main theme. Some of the females should play men's roles, so they are described as ideal men and are more manly than real men, and female audiences are attracted by them. It is hard for actresses to play men's roles-they have to stretch open their shoulders, walk with long steps and produce a deep voice. They put on a makeup a little exaggeratedly to perfectly disguise themselves as men and express strong images-some red tone makeup on their face, thick eyebrows with their ends upward, thick eye lines to make eyes seem bigger and stronger, and thick side whiskers. On the contrary, a makeup for female characters is softer to highlight femininity with thin penciled hair parted and braided on the sides of the face. The Takarazuka Revue's students are divided into male characters and female ones from the regular course of music schools, and they select their roles in consideration of their height and range of voice, mainly based on their wish. In case of male characters, they need a long career and verification of ability to be the best. Females playing men's roles and showing their manliness are violation of a social custom standardizing the character of males and females and are the reverse of roles expected by a society or a culture. A world experienced by these plays is a kind of revolt breaking the taboo of the patriarchal system.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.8
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• pp.1301-1311
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• 2006

This study rearranged a concept of Friday wear considered as casual wear by searching social background through analysis of literature study and photo materials and classifying by characteristics of casual wear. It investigated growing changes of casual wear and the progress of changes casual brands through a market survey based on departments in Seoul. And then, it examined characteristics of a design and the critical point of easy casual selecting GIORDANO, TBJ and NII of three easy casual brands. Conclusions of the study are as follows: Firstly, present casual wear showed subdivision of casual wear as abundant grouping vocabularies appeared contrary to the past. Secondly, easy casual wear has continuously increased by results of investigating departments in Seoul on the progress of changing easy casual wear brand including the concept of Friday wear. Thirdly, if a main target sets the early 20s, women workers in their 20's and 30's are likely to be reluctant to wear it according to results of investigating designs and characteristics based on GIORDANO, TBJ and NII of existing three easy casual brands through the market survey. Also, it was verified that most of these brands have no a luxurious image because they adhere to middle-low price. Fourthly, it improved problems of easy casual through developing designs of easy casual wear. Easy casual wear supplementing weak these points of easy casual wear was evaluated as suitable clothes for workers to wear in on and off their own time in Friday.

• Journal of Digital Convergence
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• v.11 no.9
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• pp.279-287
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• 2013

This study has attempted to investigate the effect of the stress of college life and self-efficacy on depression against 366 students from beauty-related colleges. First, according to analysis on the stress of college life, self-efficacy and depression levels, the stress of college life was an intermediate level or lower (M=2.40). Among subordinate factors, 'academic performance' was the highest, followed by 'future career' and 'economic difficulties' in terms of a stress level. The self-efficacy was more than an intermediate level (M=3.21). Among subordinate factors, 'self-regulation' was the highest while 'difficult assignment' was the lowest in terms of a stress level. Second, the stress of college life showed a negative correlation with self-efficacy but positive correlation with depression. In addition, a negative correlation was observed between self-efficacy and depression. Third, in the stress of college life, 'academic performance' and 'values' had a positive effect. In self-efficacy, 'academic performance' and 'values' revealed a positive effect while 'confidence' and 'self-regulation' had a negative effect on depression.