• 제목/요약/키워드: Fashion Style

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노년소비자의 가치와 라이프스타일이 외식업체 선택속성에 미치는 영향 (Potential Effects of Restaurant Selection Preferences by Elderly Consumers' Values and Lifestyle)

  • 이영주;황영정
    • 한국조리학회지
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    • 제20권1호
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    • pp.220-237
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    • 2014
  • 본 연구는 서울과 경기지역에 거주하며 외식경험이 있는 55세 이상의 노년소비자의 개인가치와 라이프스타일이 외식업체 선택속성에 미치는 영향관계를 파악함으로써 고령화 사회를 목전에 두고 있는 시점에서 외식기업의 경영활동과 그 성과를 극대화 할 수 있는 방안을 마련함에 있어 그 기초적인 자료를 제시하고자 하였다. 기존의 연구논문을 바탕으로 관련 변수를 추출하고 모형과 가설을 설정하여 설문조사를 통해 본 연구의 결과는 노년소비자가 라이프스타일 활동지향형 요인 즉, 최신의 경향과 유행을 따르며 새로운 일에 도전하는 것을 즐겨하는 편이며, 때로는 열정적인 즐거움을 경험하고 싶어 하는 것으로 나타났다. 또한 외적가치를 지향하는 노년소비자는 라이프스타일에 있어서 비교적 다양한 형태를 나타내는 것으로 나타났으며, 원칙지향형은 편안하게 이야기할 수 있으면서 조용하고 휴식을 취할 수 있는 주변사람들로부터 평판이 좋은 곳을 주로 선택하며 활동지향형은 부대시설이나 노인 특가 할인된 메뉴와 서비스가 친절하며 가격이 저렴하다면 다소 멀어도 이용하는 것으로 나타났다. 이러한 연구결과는 노년소비자의 개인가치와 라이프스타일에 따라 외식업체 선택속성 기준이 달라질 수 있다는 것을 의미하는 것으로 보다 전국적인 범위로 외식업체를 직접 방문하여 노년소비자를 대상으로 한 보완적인 연구를 바탕으로 노년외식소비자가 지향하는 가치와 외식업체 선택속성을 파악함으로써 향후 외식 기업의 활성화와 노년소비자 시장의 마켓팅 전략 수립에 긍정적인 영향을 가져올 수 있을 것으로 사료된다.

Dress and Ideology during the late $19^{th}$ and early $20^{th}$ centuries Korea, 1876~1945

  • Lee, Min-Jung;Kim, Min-Ja
    • International Journal of Costume and Fashion
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    • 제11권1호
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    • pp.15-33
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    • 2011
  • The late $19^{th}$ and early $20^{th}$ centuries of Korea were the times when the Confucianism (牲理學) ideology was shaken heavily under the influences of modernism and capitalism by Western and Japanese military and political-economic forces. Under such circumstances, alteration of clothing was much influenced by ideologies than changes in social structure or technological advance. In this study, an ideology was defined as "the force which drives people into a particular social order". Ideologies were postulated as an ongoing process of socialization with dialectic features rather than being a static state. Comparative analyses on conflict structures and different clothing patterns symbolizing the ideologies of the Ruling (支配) and the Opposition (對抗) were conducted. Investigating dresses as representations of ideologies is to reconsider the notion of dichotomous confrontation between the conservatives (守舊派) and the progressives (開化派) and a recognition of Koreans' passively accepting modernity during the Japanese occupation. This may also have contributed to enlightening Koreans about modernization. Here are the results. First, the theoretical review found that ideologies were represented by not only symbols of discourse, but also dresses, and that dresses embodied both physical and conceptual systems presenting differences between ideologies and their natures, Second, during the late 19th century Korea, conflict between conservatives' Hanbok (韓服) and progressives' Western suits (洋服) was found. Moderate progressives showed their identity by "Colored Clothing" (深色衣), and radical progressives by black suits with short hair (黑衣斷髮) or by western suits (洋服). The ultimate goal of both parties was a "Modern Nation". With these efforts, pale jade green coats and traditional hats symbolizing the nobleman class was eliminated within 30 years from 1880 to 1910, and then simple robes and short hair emerged. However, the powerful Japanese army had taken over the hegemony of East Asia, and Korea was sharply divided into modernization and pro-Japanese camps. Third, during the time of Japanese colonial rule, the dress codes having set by the modernization policies during the time of enlightenment were abandoned and colonial uniforms for the colonial system was meticulously introduced. During this period, Western or Japanese-style uniforms were the symbol of the ruling ideology. In the mean time, Hanbok, particularly "White Clothing (白衣)", emerged as a representation of the opposition ideology. However, due to Japan's coercive power and strong zeal for "Great orient (大東亞)", white clothing remained as a mere symbol. Meanwhile, Reformists (實力養成論者) movement toward improving quality of life followed a similar path of the Japanese policies and was eventually incorporated into the ruling ideology. Fourth, dresses as representations of ruling ideologies were enforced by organizational powers, such as organizations and laws, and binding policies, and changes in such dresses were more significant when the ruling ideologies were stronger. Clothing of the opposition ideology was expressed as an aggregation of public consciousness. During the period, the subjects of ruling ideology and the objects who were granted modernization benefits were different although their drives for colored clothing with short hair (色衣斷髮) for modernization were similar.

백남준 미디어 아트에 나타난 팝 아트의 특성 연구 '매체 확장'과 '관객 참여'를 중심으로 - (Study on the Characteristics of Pop Art shown in Nam June Paik's Media Art Focused on 'Media Extension' and 'Audience Participation' -)

  • 홍미희
    • 만화애니메이션 연구
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    • 통권42호
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    • pp.195-212
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    • 2016
  • 1950년대 대량생산을 포함한 대중매체의 영향력이 증가함에 따라 '대중적'이라는 표현이 이슈가 되면서 '일상적인 것'에 대한 관심이 커졌다. 그리고 이러한 현상이 미술계에서는 팝아트라는 예술양식을 도출하였다. 미디어 아트는 현대에 매체가 발달하면서 미술을 TV 나 모니터와 같은 미디어를 이용하여 표현하는 것을 말한다. 60년대 백남준, 빌 비올라 등의 작가들을 통해 부각되기 시작하여 최근에는 카페, 공원, 패션쇼, 공연 등 우리 일상에서 쉽게 접할 수 있다. 본 논문에서는 팝 아트의 다양한 기법이 미디어아트에서 어떻게 차용되고 영향을 주었는지를 백남준 작품을 통해서 분석하였다. 따라서 우선 팝 아트와 백남준 미디어 아트의 표현기법과 특성들에 대해서 각각 분석해보고 이를 바탕으로 이들이 가지고 있는 공통점을 찾아보았다. 백남준 미디어 아트와 팝 아트는 기존에 등한시 했던 다양한 일상의 평범한 것들을 소재로 사용함으로써 매체를 확장하였다. 그 다음으로 백남준 작품에 나타난 팝 아트의 특성은 관객의 참여다. 과거의 예술은 특정인만이 이해할 수 있고 누릴 수 있는 고급 문화였는가 하면, 팝아트나 백남준 미디어 아트는 다양한 계층이 특정한 지식이 없이도 즐길 수 있도록 예술의 대중화와 관객의 참여에 앞장선 예술사조이다.

기사 구성과 특징으로 본 '문화 저널리즘'의 변화상과 함의 주요 일간지 문화면의 내용분석을 중심으로 (Tracing the Changes of Cultural Journalism in Korea Content Analyses of Major Newspapers)

  • 김경희;이기형;김세은
    • 한국언론정보학보
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    • 제74권
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    • pp.136-176
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    • 2015
  • '문화 저널리즘'은 광의의 저널리즘의 한 분파이자 확립된 유형으로 존재해왔지만, 학술영역에서 문화 저널리즘의 특징과 현황을 분석하는 작업은 매우 희소하다. 이 연구는 제도언론 영역에서 추구되는 문화 저널리즘의 위상과 현황 그리고 실천이 과거와 비교해서 어떻게 달라졌는지를 파악하기 위해서 주요 일간지 문화면에 관한 내용분석을 실시했으며, 관련 학술자료와 기사들을 통한 질적인 해석을 함께 활용하였다. 분석 결과, 10년 전(2003~2004년)과 비교하여 현재(2013~2014년)의 신문 지면은 늘어난 데 반해, 문화 관련 기사의 전체 게재량은 감소했으며, 문화면 이외의 종합면 등 타 지면에 게재된 기사의 비율 또한 줄어들었다. 한편, 문화 콘텐츠에 중심을 두고 보도된 기사와 '지식 교양' 또는 '여가 오락'으로서 문화에 접근하는 관점의 기사들은 줄어든 반면, 문화현상을 '상품(광고)'과 '생활'로서 접근하는 기사들이 늘어났다. 이와 함께 '비평 리뷰 해설'을 담아내는 기사가 통계적으로 유의미하게 감소한 것으로 나타났다. 또한 문화 저널리즘의 중요한 기반으로 간주할 수 있는 '학술'과 '공연 전시 미술 음악' 같은 주제를 다루는 기사들은 줄어들었으며, 대중문화와 여행, 패션, 미용 등의 광의의 라이프스타일을 다루는 연성적인 주제들이 상당히 증가한 것으로 드러났다. 그리고 독자와 관객을 포함하는 수용자들의 기고가 일부 늘어났다는 점 외에 기고자의 선정이나 직업적인 특성에서 유의미한 수준의 변화는 관찰되지 않았으며, 독자를 직접 인용원으로 삼는 기사가 부분적으로 증가했다는 점 외에 직접 인용 취재원의 활용에서도 별다른 변화는 없었다. 이러한 연구 결과를 통해 볼 때, 문화콘텐츠의 역할이 크게 주목받는 사회문화적인 상황과는 달리 종합일간지 지면에서 이루어지는 문화 관련 보도와 기사의 생산은 양식적인 다양성과 구성적인 차별화 그리고 광의의 비평적인 관점의 제시라는 측면에서 상당한 한계를 드러내는 것으로 판단된다.

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사춘기 남녀 청소년의 인체 특징에 관한 비교 - 만 $10{\sim}14$세를 중심으로 - (The Comparison of the Physical Characteristics between Boys and Girls at Puberty)

  • 정화연;김경아;서미아
    • 복식문화연구
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    • 제15권1호
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    • pp.37-57
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    • 2007
  • The purpose of this study was to analyze the body measurements of boys and girls at puberty and to provide the fundamental data for pubescent apparel manufacturers to produce clothing that reflect their physical characteristics. A total of 549 boys and 529 girls aged between 10 and 14 were measured in the capital area from March 4 to April 3, 2004. Data were collected from 35 anthropometric items and 12 photographic items per a person. SPSS Ver. 12 program was used in data analysis including means, standard deviation, t-test and Duncan test. The main results of this study were as follows. They showed the significant difference of their growth in accordance with the increase of their ages. There were also the difference between boys and girls. As for height and length items, boys showed a slow growth at the age of $10{\sim}11\;and\;12{\sim}13$. Those at the age of $11{\sim}12\;and\;13{\sim}14$ showed rapid growth. That is, an active growth was followed by a slow growth and that phenomenon repeatedly occurred. On the other hand, girls showed remarkable growth at the age $10{\sim}11$ and the growth rate gradually slowed down afterward. Regarding circumference items, boys at the age of $11{\sim}12\;and\;13{\sim}14$ showed remarkable growth. This results showed that boys at the age of $11{\sim}12$ had vertical growth and horizontal growth at the same time and for those at the age of $13{\sim}14$, growth was more conspicuous in horizontal direction. Meanwhile, for girls, the growth rate was high at the age of $11{\sim}12$, somewhat later than the age of the growth of height and length. As for breadth-related items and depth-related items, for both sexes two items grew steadily throughout the ages, breadth-related items showed a higher growth rate than that of depth-related items. This study analyzed the body measurements of pubescent boys and girls and the results showed that, for boys, an active physical growth took place at the age of 13 according to previous studies, but the findings of this study suggested that the phenomenon now occurred at the age of $11{\sim}12$, which proved that physical growth took place earlier than before. Also, an active growth was followed by a slow growth. Girls at puberty showed remarkable growth of height at the age of $10{\sim}11$ that is consistent with previous studies and then showed horizontal growth at the age of around 12, having a voluminous body shape.

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현대 여성 수트에 있어서 남성성(masculinity)을 나타내는 색채 특성 - 2004~2006년 F/W의 파리, 런던, 뉴욕, 밀라노 컬렉션을 중심으로 - (The Color Characteristics of Masculinity Presented in Modern Women's Suit - Focus on the Paris, London, New York and Milan Collections from 2004 F/W to 2006 F/W -)

  • 권지현;김영인
    • 복식
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    • 제58권2호
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    • pp.62-77
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    • 2008
  • This study aims to analyze color characteristics centered by women's suit styles that represent masculinity remarkably. Through this, it figures out color's type and continuance availability as a representing tool to express masculinity to provide useful color information which can be applied effectively to various color planning. For this research, related images were collected among women's pants suits appeared in $2004{\sim}2006's$ Paris, London, New York and Milan collection F/W that are most similar to modern man's suit. Among them, the study analyzes 319 pictures where the features of masculinity were represented effectively. The referred color values were earned by converting $L^*a^*b^*$ values measured through the color extracting tool of Computer program (Adobe Photoshop CS) and color tone characteristic were analyzed by classifying 12 color PCCS and 5 achromatic colors. The result of the study are as follows: First, based on standard of color hue and tone, in terms of color hue, PB, YR, Y were frequently shown up but G, BG series were not found much after analyzing overall women's pants suit color characteristics shown in $2004{\sim}2006$ Paris, London, New York and Milan collection. Second, the color analysis about 3years of $2004{\sim}2006$ tells that achromatic colors have been most widely used in every year. In terms of color hue, PB, YR, Y series were appeared most popular and G, BG classes weren't appeared frequently. In addition, once looking at yearly color tone distribution trend, like overall color tone distribution result, Bk, w, dkg, g, p were highly used as sequential and b, v, dp, sf, ItGy series show low distribution level. And such a distribution level of low and high in frequency has been showed continuously as a similar style. Accordingly, through the study, as a tool to express masculinity in women's suit, achromatic colors like black and white series and PB, YR, Y series color were investigated as most popular uses. And as color tones, Bk, w, dkg, g, p were used frequently.

현대적 응용을 위한 한국 전통무적의 선호도 및 이미지 평가 (Preference and Evaluation of Image for Modern Application of Korean Traditional Patterns)

  • 조지현;김영은
    • 한국생활과학회지
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    • 제10권4호
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    • pp.399-409
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    • 2001
  • The purpose of this study was to evaluate the preference of image for modern application of Korean traditional patterns. A survey was conducted using the random selection among female undergraduate students in Daegu city. The degree of interest and preference in Korean traditional style or something like that measured by 5 scale method. And then they were classified into two groups which were interest/non-interest group, and preference/non-preference group. The image of Korean traditional patterns consisted of semantic differential scales. Frequency, percentage and mean were analyzed, for difference of groups t-test was analyzed. The results were as fellows; 1. For the degree of interest for Korean traditional patterns, it was showed that 53.8% of total respondents took interest and about 40.4% of them had preference for traditional patterns. the correlation coefficient of the degree of interest and preference was 0.782(p<0.01) and showed that the positive correlation was high. 2. Among 20 kinds of Korean traditional patterns, the degree of preference for the patterns of plants and nature was quite high whereas that for the patterns of geometrical things was low relatively. 3. It was evaluated that pattern of nature was fresh, refined and womanly image generally. It was evaluated that pattern of plants was womanly, fresh, weak, light and soft image and that of animals was heavy, splendid, high-class, manly, strong and positive image. It was evaluated that pattern of geometrical things was the most refined image and high-class, rigid and strong. 4. The statistical significance of mean between interest/non-interest group was showed statistically in the patterns of clouds, mountains, lotus, apricot, orchid, dragon, phoenix and bogey. In case of pattern of orchids, the degree of preference was most different between interest/non-interest group. 5. The pattern of plants showed the most different evaluation for images between interest/non-interest group. For refined/old-fashioned polar adjective images, the interest group evaluated the pattern of plants more refined. 6. For pattern of orchids, the difference of degree of preference between preference/non-preference group was most remarkable in Korean traditional patterns. 7. The pattern of geometrical things showed the most different evaluation for images between preference/non-preference group. For warm/cool polar adjective images, the preference group evaluated the pattern of geometrical things cooler.

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근대주의 건축에서 모더니티 표상의 문제 - 장식의 배제와 표면의 부각을 중심으로 - (Presentation and Representation of Modernity in Modern Architecture - On Exclusion of Ornament and Emergence of the surface -)

  • 강혁
    • 건축역사연구
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    • 제15권4호
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    • pp.37-56
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    • 2006
  • Introducing International Style, P. Johnson and H. R. Hitchcock gave three standards to be the Modern, volume and surface, regularity, and exclusion of applied decoration. In spite of the negation of stylistic, formal approach in the Modernist Manifestoes, one usually have understood Modernity in Architecture with its formal character, especially with no ornament and flat, abstract, white surface. Modernism as a new paradigm in architecture have emphasized that there is no representation of anything outside and only present architecture in itself. They said that Modernism only cared about the language of Architecture without figural reference. So apparently there is no way to prove to its Modernity with formal condition. Modernity is in Spirit and contents. But actually we understand well its existence by visual communication This study deals with this difficult situation how Modernity represents itself without visual media and asks the question how simultaneously it presents its thingness and materiality In order to analyse contradictory situation between representation and presentation in Modern Architecture we need to survey the historical process of changing position of ornaments and its meaning in time. With the crisis of representation the role of ornament have seriously changed and divided. It caused the two situation in pre-Modern Architecture. Firstly, Architecture tend to be a high art and formal expression became important much more. The Use of Ornament became a kind of fashion to show the power, class, money. Secondly, Ornament lost its cultural weight and the structure and material aspect became the central in architecture. Rational Structuralism would be the essential character in Modern Architecture. Here the theory of G. Semper and A. Loos on cladding(dressing) and Ornament can help its problems and limits. In the situation without conventional ornament Modernists need to present modernity with new media that only show the thing itself and by that it does not represent any thing else as like the value, idea outside buildings. They believed that only it concerned esthetics and morality in architecture. But in reality it referred to art and machines as like ships, aircraft, and cars. By excluding Ornament and showing the process of clearing, abstract, flat, white surface 'represent' Modernity by the indirect way referring the concept of transparency, reason, sanitation, tectonics, etc. An Ideology and myth intervened architectural discourse to make the doxa about the representation in Architecture. Surface must be a different kind of media and message that can communicate in different way with compared to conventional Ornament. Decorated Shed by R. Venturi and Post-Functionalism by P. Eisenman, that are the most famous post-modern discourse, shows well difficult and contradictory condition in contemporary architecture concerning representation and form, meaning and form.

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18~19세기 정원 예술에서 현대적 시각성의 등장과 반영 - 픽처레스크 미학과 험프리 렙턴의 시각 매체를 중심으로 - (Modern Vision in the 18~19th Century Garden Arts - The Picturesque Aesthetics and Humphry Repton's Visual Representation -)

  • 이명준;배정한
    • 한국조경학회지
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    • 제43권2호
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    • pp.30-39
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    • 2015
  • 픽처레스크 미학과 풍경화식 정원은 자연을 그림과 같이 정태적으로 감상하게 만드는 이른바 회화적 자연관의 전범으로 인식되어 왔다. 이러한 해석은 당시의 시각 문화를 선원근법에 의존하여 설명한 데에서 연유한다. 실상 당시는 새로운 시각 매체의 발명에 따라 종래의 원근법에 기반했던 시각성이 '유동적인 시각'과 '시점의 상대성'으로 요약되는 '움직이는 시각성'으로 변모해가는 바로 직전의 시기였다. 이 연구는 그러한 시각 문화의 변동에 주목하여 픽처레스크 미학과 험프리렙턴의 시각 매체에서 나타나는 '움직이는 시각성'의 징후를 읽어내고자 한다. 18세기 독일의 정원 이론가 히르시펠트는 풍경화식 정원은 구불구불한 선을 이용하여 움직임의 환영을 만들어낼 수 있으므로 다른 예술 형식보다 우월하다고 분석했다. 18세기 말 야기된 픽처레스크 논쟁에서 아마추어 이론가들은 회화에서 복잡하고 다채로운 시각의 변주를 중요하게 여기고, 정원도 그러한 시각적 자극이 만들어지도록 설계해야 한다고 주장했다. 렙턴의 "레드북"에 수록된 스케치에서는 움직이는 시각성이 반영된 다양한 재현 전략들이 발견된다. 렙턴은 속도의 차이를 고려하여 여러 유형의 길을 체계적으로 설계했고, 인간의 시각장을 표현하기 위해 회화적 프레임이 아닌 파노라믹 뷰를 활용하였으며, 현실에서의 움직임과 유사한 시각적 경험을 만들어내기 위해 여러 스케치들을 전략적으로 배열하였다. 이와 같이 픽처레스크 미학과 렙턴의 시각 매체는 당대 시각 문화에 새롭게 등장하기 시작한 움직이는 시각성을 반영하고 있었다.

중국소수민족(中國少數民族)의 민족복식(民族服飾)에 관(關)한 연구(硏究)(II) - 운남성(雲南省)의 소수민족(少數民族)을 중심(中心)으로 - (A Study on Traditional Costume of China's Minorities(II) - Centering Around Yunnan Province Minorities -)

  • 김영신;홍정민
    • 패션비즈니스
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    • 제3권1호
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    • pp.65-80
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    • 1999
  • In this study, the researcher studied the historical background and the traditional culture about dress and ornament of Yunnan Province of China. The Results of the study are as follows. 1. In the Past, Derung's dress was very simple due to the influence of various factors, such as geography and history. Men wore shorts and covered diagonally a piece of cloth from left shoulders to right armpits and tied up the two ends on chests. Women covered crisscross two pieces of cloth from both shoulders to knee. 2. Achang people's dress and adornment has its own unique characteristic. Generally, men wear Jackets with buttons down the front and black trousers. Unmarried men like to wear white turbans, while most of married men usually wear dark blue ones. Women usually wear tight-sleeve blouses with buttons down the front and skirts. Unmarried women wear the hair in braids coil them on the top of their heads. They wear short blouses and trousers. Married women wear their hair Into buns and like to entwine black or blue cloth into high trubans. They wear short blouses and knee-length straight skirts. Achang knife enjoys high reputation and has a long history and an exquisite workmanship. All the men like to wear it. 3. The dress and adornment of the Lahu nationality has both the characteristic of farming culture and the style of nomadic culture of early times. Men usually wear short shirts with round necks and buttons down the front, loose-legged trousers, turbans or dark blue cloth caps Women's dress and adornment can be categorized into two styles. One is black cloth gown with buttons diagonally on the right front and waist-length slits on both sides. The edges of fronts and cuffs are edged with Silver ornaments and lace. They also wear trousers. The other is short blouse with round neck and short opening on th right front, straight skirt and colourful leggings with embroidered patterns. 4. The Hani people, men and women, old and young, like black colour and are fond of wearing black clothes. Men usually wear shirts with buttons down the front and trousers, entwining their heads with black or white cloth. The elderly people wear calottes. Women wear cloth blouses, skirts and trousers or shorts. Slight differences exist in the clothing and adornments according to region, branch and age 5. Blang people's dyeing technique with an exquisite method has a long history. Men wear dark blue long sleeve shirts with round necks and buttons down the front or arranged diagonally on the front and loose-legged trousers. Elderly men wear big turbans wdress and adornment varies greatly in different regions. 6. The Lisu people culture of dress and adornment has some unique characteristics. The styles and colours of their dress and adornment differ slightly from place to place. In the Nujiang area, Women wear black velvet Jackets over blouses with buttons arranged diagonally on the right front and long pleated ramie skirts. Men usually wear wraparound ramie gowns, with center vent, made of fabrics alternated with white and black cross stripes. They also wear cloth waistbands and trohile youngsters keep their hair short. Women's users. In the Lushui area, the dress and adornment is similar to that in the Nujing region, but women wear aprons and trousers instead of skirts. 7. The Nu people dress and adornment is simple but elegant Women are proficient in ramie-weaving. Men usually wear gowns With overlapping necks, knee-length trousers and leggings. They like to wear their hair long and entwine dark blue or white turbans. Women wear black and red vests over blouses with buttons arranged diagonally on the right front and ankle-length skirts. They also wear their hair long, make it into braids, and entwine dark blue or colourful cloth turbans. 8. Pumi men usually wear ramie shirts With buttons arranged diagonally on the right front, loose trousers and white sheepskin vests. Some also wear overcoats made of "pulu". Women's dress and adornment varies in different areas. In the Lanping and Weixi regions, women wear white short blouses with buttons arranged diagonally on the front and dark brown embroidered vests. They also wear trousers and blue or black cloth turbans. In the Ninglang and Yongsheng regions, women wear hemmed blouses With buttons arranged diagonally on the right front and drape sheepskin capes. They also wear white pleated skirts and use broad colourful cloth as their waistbands.

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