• 제목/요약/키워드: Fashion Style

검색결과 1,924건 처리시간 0.027초

단령에 관한 연구 (A Study on Dan-Ryong)

  • 임재영
    • 한국의류학회지
    • /
    • 제8권3호
    • /
    • pp.31-42
    • /
    • 1984
  • This paper is a research on the origins and the developing process of $Dan-Ry\={o}ng$ centering on the change of its form. From the beginning of A. D era Central Asia had played the important role of a traffic route connecting China and its western adjacent world. Through this route $Dan-Ry\={o}ng$ was introduced into China (South-North Dynasty era). The form of $Dan-Ry\={o}ng$ in early period was Ban-Gum-Po (Open-collared costume that turn down the collar to the outside), and it could be worn close-collared or open-collared. From the fact that the people who wore $Dan-Ry\={o}ng$ in early period were mainly Iranian and that it was also worn by lower class like a waiting maid, it can be said that $Dan-Ry\={o}ng$ was not the costume of Han race. In early period the motif of the inside of collar was Persian style, and the people of central Asia was mostif Iranian. In short, $Dan-Ry\={o}ng$ was the costum of the people lived in the adjacent world west of China, particulary Iranians. The form of $Dan-Ry\={o}ng$ changed from Ho-Bok to Ban-Gum-Po owing to the differences in climate. In conclusion, $Dan-Ry\={o}ng$ originated in Ho-Bok ana was introduced into the world west of china by the movement of Horrse-riding Race. Then its form was changed owing to the factors like climate, natural and cultural features, and consepuently it was introduced into China by way of Centeral Asia. In China it was settled as $Dan-Ry\={o}ng$ through the ages of T'ang dynasty, Sung dynasty, Ming dynasty.

  • PDF

의류 상품에 인터넷 쇼핑몰 성공 제품에 관한 조사 연구 -F/W 상품을 중심으로- (The Research about Successful Apparel Products in Internet Shopping-mall -Focusing on F/W products-)

  • 김선숙
    • 한국의류학회지
    • /
    • 제29권9_10호
    • /
    • pp.1349-1358
    • /
    • 2005
  • Generally apparel products were recognized as an incongruent product type which direct search was needed for. But nowadays apparel products were ranked as a second product type next to electronics in sale amount of internet shopping mall. Therefore more detailed study on which attributes of fashion products are more successful and suitable in internet shopping mall is necessary. This study was executed to analyze common attributes of successful apparel in internet shopping mall on the basis of real sale data, and then to help internet apparel marketer plan marketing strategies more efficiently. Common attributes of successful apparel products in internet shopping-mall in terms of product, price and promotion attributes were identified. 240 products which were loaded in bestseller section of internet shopping-mall for 8 weeks from November to December, 2004 were analyzed. The results are as follows. First, products ratio for women ($76.7\%$) were higher than for men($18.3\%$). And the amount of each apparel product types purchased by consumers were ranked in the order of leather/fur coat, woven coat, inner wear, jacket, T-shirts, pants, training wear, suit, knit wear etc. and basic style dominated in $74.2\%$. General brands ($69.2\%$) that had price competitiveness were preferred to famous designer brand, national brand and PB brand. Preferred level of price was ten thousand to fifty thousand won. For promotion skill, in order of just one product, product adding promotion product and package set were preferred. Regular price, less than $50\%$ off and more than $50\%$ off price showed no difference in preference. Product planning strategy for internet apparel marketer was followed on the basis of these results.

윤리적 소비, 이타주의인가 이기주의인가? - 인조 모피 소비자 문화 분석 - (Is Ethical Consumption Altruistic or Egoistic? - Consumer Culture of Wearing Faux Fur -)

  • 김윤정;권유진
    • 복식
    • /
    • 제66권7호
    • /
    • pp.17-33
    • /
    • 2016
  • Consumption of faux fur is a part of ethical consumption, and is valuable in terms of protecting and caring for animals. The purpose of this study is to understand the meaning of consuming faux fur (i.e., characteristics of faux fur consumption and how consumers relate faux fur with ethical issues) from the perspective of consumer culture theory. Data were collected through semi-structured in-depth interviews with those who have purchased faux fur. Two overarching themes emerged in regards to consuming faux fur, altruistic and egoistic orientation. Regarding the altruistic orientation, participants were sympathetic to animals, and considered consumption as part of practicing social responsibility and ethics. Participants had concerns for animal rights and conflicts with others who consumed actual fur. They viewed faux fur as an alternative to actual fur. Regarding egoistic orientation, participants isolated themselves from ethical issues in order to be free from guilt. Despite the preference for actual fur, they compromised between their desire and social criticism. Furthermore, their intention was to pretend as if they were wearing actual fur or move onto a completely different style, and had a negative outlook on social change regarding the adoption of faux fur. The findings contribute to a better understanding of consumer culture of consuming faux fur. Further research on diverse aspects of ethical consumption is warranted.

캐주얼 의류 브랜드의 상품 공급 특성에 관한 연구 - SPA 특성을 중심으로 - (A Study on a Product Supply of Casual Apparel Brands - Focused on SPA Characteristics -)

  • 천종숙;노윤지
    • 복식문화연구
    • /
    • 제15권1호
    • /
    • pp.1-12
    • /
    • 2007
  • The purpose of this study is to identify the SPA(Specialty store retailer of Private label Apparel) characteristics and product supply process of Korean casual apparel brands. The research was conducted by questionnaire surveys to 63 casual apparel brands. SPA characteristics of each brand were measured with four SPA characteristic indices: short product supply cycle, spacious retail floor, single brand retail store, and low product price compared to the quality of the product. The 63 apparel brands were grouped by SPA index score. The brands belonged to group H had high index score and brands in group L had low index score. The results of this study showed that the most of the casual apparel brands' products were sold at department stores, especially the brands belonged to group L greatly depended on department stores. Few apparel brands have spacious retail floor. The retail product price of the brands belonged to group H was low price while the product price of the brands belonged to group L was in the medium-high price. The supply time of the new products was short in general. The most brands supplied new styles to the retail floor within 1 to 3 weeks. The information technology was heavily used. The brands belonged to group H highly used information technology including bar codes system, pas data analysis, and inventory control system. The current style trends were analyzed with street fashion and feedback from the shop managers.

  • PDF

네오 싱글(NEO SINGLE) 여성을 위한 브랜드 기획 및 상품 개발 (Brand Planning and Product Development for NEO-SINGLE Women)

  • 이연희;이지현;김영인
    • 복식문화연구
    • /
    • 제15권3호
    • /
    • pp.420-430
    • /
    • 2007
  • Noting that there is an increasing trend of the so-called 'neo-single life style' among women these days, this research aims to make a product development for these neo-single women in this era of families of a single member by analyzing their concepts and characteristics. We payed a particular attention to the data from such sources as newspapers, magazines or the articles in the Internet. The essence of our research lies in the analysis of target market, in the suggestions in the brand planning and product development and in the designs of fashion and interior products for them. The result of this research is as follows. First, it turns out that these neo-single women enjoy a kind of multi-mixing code lifestyle rather than showing a preference for a particular brand. For this reason, we have decided to pursue a multi-concept brand fonn as a right direction for brand planning for them. Second, as for a philosophy behind the brands, we suggest a concept of 'small utopia' for neo-single women and express such as new aristocracy, happiness and pleasure. Third, we adopt 'YOU' as the name of the brand as it reflects their various life styles and characteristics. Fourth, as for the product development of F/W in 2007, we have decided on 'Minimal Natural' as it mixes up the concepts of the controlled beauty of sophistication and multi-functional elements and 'Modern Primitive' as it expresses the ethnic elements on modern images having craft factors and modern images. We have performed concrete tasks in creating images, coloring, making fabrics for each theme. Fifth, we have chosen and suggested other products that are suitable for these neo-single women who seek for multi-functional but simple kinds after surveying a wide range of products in magazines or in the Internet.

  • PDF

한국과 몽골 여대생의 실제체형과 인지체형 및 신체만족도에 관한 비교 (A Comparison of Satisfaction for Actual Body and Perceived Body between Korean and Mongolian Female College Students)

  • 박재경;남윤자;김언주;정선영
    • 한국의류학회지
    • /
    • 제34권9호
    • /
    • pp.1558-1566
    • /
    • 2010
  • This study compares the body sizes of Korean and Mongolian female college students, their perceptions about body size, and body satisfaction based on similar cultural backgrounds. The subjects consisted of 164 Korean students and 171 Mongolian students from March to April, 2008. The age range was 17 to 22 years. We directly measured the body sizes of subjects and examined by questionnaire the degree of body cathexis, perceived body size, and ideal body size. Both Korean and Mongolian college students have similar body measurements but Korean college students have smaller heads, broader and slopped shoulders, and thinner arms and legs. There were insignificant differences in perceived body size for both groups; in particular they perceived that their lower body is fat or thick. However, there were differences in body satisfaction. Both groups had the lowest satisfaction rate for their lower bodies; but in all items, Korean college students had a lower body satisfaction rate than Mongolian college students even though they have thinner arms and legs. Finally, the ideal body style for both groups was a skinny body type, but Korean students preferred a much thinner body type. The body satisfaction rate is greatly affected by the ideal body than the actual body.

현대 혼례가구 디자인의 결정 요인에 관한 연구 (A Study on the determinants of Wedding furniture design in modern period)

  • 김정근
    • 디자인학연구
    • /
    • 제13권1호
    • /
    • pp.149-156
    • /
    • 2000
  • 본 연구의 목적은 혼례가구 디자인에 영향을 미친 요인을 분석하는 것이다. 이를 위해 현대 혼례가구 디자인의 특징을 고찰한 결과 혼례가구는 여성을 위한 안방가구이며 세트로 된 장롱과 화장대로 이루어졌고 점차 주거용 가구 전반으로 그 종류가 확대되었음을 알 수 있다. 혼례가구 디자인은 현대 전반기 핵가족으로의 변화와 혼례 및 혼수 규범이 디자인에 미치는 영향이 컸으나 후반기에는 산업화에 의한 경제발전과 상업주의에 의해 양식이 정립되었다. 특히 주택과 생활양식의 변화는 혼례가구 디자인의 기능성 향상을 기하고 유행을 이끌게 됨으로써 미래의 혼례가구 디자인의 변화를 예측할 수 있는 중요한 요인이라고 하겠다. 그러므로 혼례가구 디자인의 기준은 기능성, 경제성, 장식성, 개성 뿐 아니라 상징성과 유행성이 고려되어야 할 것이며 제시된 혼례가구 디자인의 모형은 다차원적인 디자인 문제 해결을 위해 적절히 활용될 수 있음을 제시해 주고 있다.

  • PDF

16세기 조선 기녀의 일반 연회(宴會) 규정복식 고증 디자인 연구;문화콘텐츠용 이미지 작업을 중심으로 (A Study on the Design of Official Costume of 16th Century Gineyo in Scholar's Banquet;Focusing on the Image Design for Cultural Contents)

  • 최해율
    • 한국의류학회지
    • /
    • 제32권8호
    • /
    • pp.1322-1331
    • /
    • 2008
  • The purpose of this study is to design an official costume of Joseon Ginyeo in the scholar’s banquet in 16th century, thereby making correct historical animation, drama costumes, and various costume contents. Every Ginyeo in and wore a long yellow coat with short front edge. 'Dan-ei', Ginyeo’s court costume, had very similar shape except color and collar, therefore the size of Dan-ei was adapted to design a yellow coat for drama actress. Ginyeo’s Jogori in these paintings was wide and long enough to cover undervelly under the edge of yellow coat, but It was designed more slim and long for better appearence and comfortable movement in my work. A skirt of Ginyeo was designed with circumference of about 360cm and length of about 105cm according as a skirt style of Joseon ladies in 16th century. Ginyeo's Jam(hairpin) was consist of a vase, a plum blossom, and a lotus pattern. And, a wide underpants with a single suspender, portable pouch, Un-hae(women’s shoes) with low heel are needed for drama actress in the role of Ginyeo. In this design, it is very important to save an estimate and time, select suitable mordern fabrics, reform discomportable points, express a charater’s role, and make a trendy appearence.

라운드 로빈 실시간 네트워크에서의 가변 길이 트래픽을 위한 오류제어 기법 (An Error Control Scheme for Variable Length Traffic on Round Robin Style Real-Time Networks)

  • 이정훈
    • 한국정보과학회논문지:정보통신
    • /
    • 제29권3호
    • /
    • pp.277-285
    • /
    • 2002
  • 본 논문은 각 노드들이 라운드 로빈 형태로 매체에 접근하는 전송제어 기반 실시간 네트워크에서 시간 제약조건을 고려한 오류 제어 기법을 제안하고 성능을 평가한다. 전송제어 네트워크에는 FDDI, TDMA 및 무선 LAN 등이 속하는데 이러한 네트워크들은 실시간 전송 보장을 위해 오프라인 시에 대역폭 할당을 수행한다. 수신자는 비동기 대역폭을 통해 재전송 요청을 하며 송신자는 대역폭 할당 과정에서 불가피하게 발생한 여분의 대역폭을 이용하여 재전송을 수행하기 때문에 다른 메시지의 전송에 영향을 주씨 않고 종료시한 내에서 오류제어가 수행된다. 또 메시지 프레임들로 하여금 메시지의 길이와 순서번호를 포함하도록 하여 메시지의 길이가 주기마다 다는 경우에도 수신자가 빠르게 오류를 보고함으로써 보다 많은 오류에 대한 복구가 가능하다. 분석 결과와 SMPL을 이용한 실험 결과는 제안된 방식이 실시간 통신을 위한 오류제어 기능으로서 네트워크 오류를 극복하여 메시지의 종료시한 만족도를 증가시킬 수 있으며 이중화 혹은 중복 전송 네트워크에 비견할 만한 성능을 보임으로써 적은 비용으로 실시간 네트워크를 구축할 수 있음을 보인다.

담론으로서의 기호표현 - 광고의 은유적 표현을 중심으로 - (SIGN OF ADVERTISING DESIGN - FOCUSED ON METAPHORICAL EXPRESSION -)

  • 이지은;김지현
    • 디자인학연구
    • /
    • 제11권1호
    • /
    • pp.209-218
    • /
    • 1998
  • 뉴 미디어를 비롯한 신문지상과 TV에서 날마다 쏟아있고 있는 정보의 확산은 점차로 소비자의 의식을 새로운 가치관으로 이끌어가고 있으며 또 소비적 성향을 그 제품이 주는 실용성이나 경제성이라는 가치보다는 감성적 욕구로서의 기호 가치로서 제품의 가치를 인식하게 하고 있다. 가치관과 의식의 변화는 디자인에 많은 변화를 초래했는데 그 변화를 살펴보면 획일적이고 일방적이었던 모던 시대의 디자인에서 다의적이고 다중 적으로, 상품 소비에서 기호 소비 또는 이미지 소비로 물건의 외면 성, 현시성에 대립되는‘상품의 내면화’를 추구하게 되었으며, 유행 위주의 대중 소비에서 개성 중심의 개인 소비 성향으로서 변화이다. 이것은 기호 소비자의‘디자인 의미 해독’범위가 다양해지고 있음을 의미한다. 기호는 담론(discourse)을 옮기는 커뮤니케이션의 형태이며 담론은 의미 생성자와 의미소비자간의 커뮤니케이션에 관한 것을 말한다. 이 논문에서는 담론으로서의 기호 표현을 살펴보는 첫 단계로 광고의 기호 표현을 통해 직접적 표현의 경우, 은유적 표현의 경우로 나누어 생각해 보았다. 그리고 그 중 포스트모던의 성향을 표현하기에 적합하다고 판단되는 은유적 기호 표현에 대해서 좀더 깊이 있게 분석해 보고자하였다.

  • PDF