• The Research Journal of the Costume Culture
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• v.23 no.2
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• pp.176-192
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• 2015

This work aims at analyzing the comparative feature about female flight attendant uniform designs of Korean and Asian region low cost carriers and providing some basic materials for development of these airline companies. As a research method, examinations were carried out on attendant's uniform both theoretically and empirically. Comparison of uniforms was made among the five Korean carriers and ten typical Asian carriers for empirical research. Results showed the followings. First, all Korean low cost carriers were characterized as formal style except Jin Air. Unlike this, Asian low cost carriers appeared as diverse including formal, semi formal, and casual styles with a uniquely differentiated image. Second, all carriers applied their own symbolic color to their uniform. Third, logo or symbol was adopted as a pattern on scarf in the two Korean companies but it didn't take effect practically. For those Asian carriers, embroidery was used on jacket, jumper and collar. They utilized even a merchandising character to put emphasis on airline image. Fourth, diverse petty items with a decorative effect were used in the case of Korean low cost carriers. In the changing period of uniform, nothing much was changed and remained almost the same as before. Those in the Asian region were characterized with the smallest number of items and the preclusion of decorative add-ons on uniform.

• The Research Journal of the Costume Culture
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• v.27 no.6
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• pp.599-614
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• 2019

The aim of this study to provide basic reference data for the development of video contents used in pattern drafting education and to explore the possibility of utilizing YouTube videos in such education. Subject videos were selected using the number of views. A total of 596 videos and 28 channels were analyzed for the period July to September 2019 and the results are as follows. With regard to content, there were 27 pattern drafting items, the majority being dress, pants, skirt, blouse and sleeve drafting, although high-level content such as cowl, bustier, corset patterns were also available. Therefore, there is a high likelihood that YouTube videos could be used as educational material, especially as supplementary references to provide specific examples and easy explanations for difficult concepts or method, for students majoring in this field. However, as most videos currently focus on a few items, expanding video content to features a wider variety of clothing items at different levels is necessary. With regard to video length, it mostly ranged from 10 to 15 minutes. It is not advisable to create lengthy lecture-style videos expounding on different principles or variations in pattern drafting when developing educational video material.

• Journal of the Korean Society of Costume
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• v.60 no.9
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• pp.41-57
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• 2010

Yunnan, where twenty-six minor ethnics live, is located in Southwest part of China. They have preserved and developed their folk costume, artcraft, music and dance in their peculiar way with natural and cultural surroundings. So, Yunnan is known as a living folk museum. It's worth examining how climate and circumstances change has affected certain differences of dress shape in same ethnic. Research into costumes of minor ethnics can contribute to the study of origin of the trousers, as this group of people have well succeeded the basic form of trousers through their cultural history and everyday life. This study, at first, investigates geographical surroundings of each minor ethnic group, and figures out the style of all trousers by measuring the each size, then compares design color pattern and fabric. The origin of trousers examined by formative characteristics has been classified and comparatively studied. The study materials are twenty-three trousers selected from in Yunnan Folk Museum as well as other relevant literature records. This study suggests that one can examine the type of human culture through the forms of costume which reflects folk custom geography economy etc. This, in turn, can be used as a basic information for other studies, and in particular, for the study of origin and structure of the trousers.

• The Research Journal of the Costume Culture
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• v.19 no.4
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• pp.780-793
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• 2011

This study investigates the breast cathexis and brassiere design preferences of Chinese citizens living in Hong Kong in order to provide marketing intelligence for bra manufacturers whose target customers are from this group of potential customers. A questionnaire composed of questions concerning breast shape evaluations, brassiere design preferences, and brassiere purchase and wear practices was administered to 165 Hong Kong Chinese female undergraduates(N=165). For an analysis of our data, we used the SPSS program(version 14.0). The results indicate that a majority of Hong Kong Chinese female undergraduates perceive their breasts as 'slightly smaller than normal' (n=59, 35.8%) or 'normal'(n=78, 47.3%) in volume, and 'conical'(n=77, 46.7%) or 'flat'(n=46, 27.9%). The results also suggest that Hong Kong Chinese women possess positive breast cathexis, with only a third of the respondents reporting dissatisfaction with their breasts. Women with dome-shaped breasts expressed the most positive breast cathexis, followed by those with cone-shaped breasts. The results also show that Hong Kong Chinese typically purchase 2 brassieres per year, which is a lower purchasing rate than their counterparts in Korea(Cha & Sohn, 2010) and Taiwan(ICT Life Style Research Center, 2004). The findings also demonstrate that the preferred brassiere color is black(57%), unlike in Korea, where women prefer skin-colored brassieres.

• Journal of the Korean Home Economics Association
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• v.39 no.11
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• pp.107-128
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• 2001

The objectives of this study were to classify the consumer group based on the lifestyle traits of cortege women, to examine the demographic characteristics of each group, and to find out the differences of buying and using behavior of cosmetics among each group. The survey was conducted and 392 samples were analyzed by SPSS package program. The results of this study were as follows; 1. The lifestyle types were clasified 4 groups. They were named 'Progressive fashion pursuing type' 'Reality adaptable living-satisfaction type','Traditional frugal faithful type','Passive living-unconcern type'. 2. The demographic characteristics of each lifestyle group showed meaningful differences according to the following variables ; major, average monthly pocket money, religion, living standard, educational level and occupation of the head of a family. 3. The buying behavior of cosmetics(the degree of product involvement, information search behavior, product choice criteria, store choice criteria) showed meaningful differences among each lifestyle group. 4. The using behavior of cosmetics( the motive of make-up, the extent of make-up, average monthly cosmetics expenditure) showed meaningful differences among each lifestyle group.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.9
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• pp.1386-1397
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• 2009

This study investigates costumes for ball jointed dolls under the theme of Bok-yo(服妖): The Lady in Early-middle Joseon with relic costumes as a reference. The Bok-yo style was spread universally for Joseon women in the $15^{th}-16^{th}$ centuries, but it is an uncommon theme in the area of media and traditional costume for dolls. Bok-yo (curious outfit), consisted of a Dang-jeogori with a golden brocade in the front bottom, manlike Jang-ot, wide Chima, and Jang-ot was dressed between Chima and the Dang-jeogori. To make correct patterns and approvals for idle bodies of female ball-jointed dolls, darts are added in the front vertical line and center back of the golden brocade Dan-jeogori for Joseon ladies. The pattern of the golden brocade Chima is made as a trapezoid shape for the thin waist of a doll, and the length of a deep-greened silk gauze The Jang-ot increased because of the length of the doll's legs. In addition, the kinds of investigated accessories, hair, traditional underwear for dolls are limited. Suggested is a closer cooperation between the investigated costume designers, doll companies, and accessory makers for the future market of ball jointed dolls.

• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.4
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• pp.727-739
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• 2021

The purpose of this study is to present the objective evaluation semantic scale of avant-garde design. Apparel majors were asked to express associative vocabulary, design development, and final design intentions for the avant-garde, and the final 70 copies were used for analysis. The results found the item style was shown often in the order of dress, coat, and combination of shirt and pants. In order, the silhouettes appeared as atypical, complex, square, and triangular; the decorations appeared as feathers, frills, and round sculptures; and the idea method appeared as extreme, association, and removal method. In examining the relations of associative words and idea designs, the dress had relations with associative words such as 'peculiar,' 'futuristic,' 'fancy,' 'Comme des Garcons,' and 'deconstruction.' As for the relationship between the idea design and the expression image vocabulary, it was found that 'one piece' recalled 'huge,' 'volume,' 'abundant,' 'peculiar,' and 'unknown,' while 'coat' recalled 'huge,' 'big silhouette,' and 'padding.' In conducting the word cloud technique, the overall design showed the central keywords were 'huge,' 'big silhouette,' 'unbalance,' 'feather,' 'structural,' 'unknown,' and 'frill,' in order.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.2
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• pp.409-418
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• 2022

Over the past decades, Bangladesh has fought poverty via labor-intensive industry and inclusive financing. The techniques assist underprivileged women in achieving self-sufficiency and encourage them to pursue independent endeavors. However, the majority of female entrepreneurs focused on four key company types: parlor, boutique, clothes, and fashion, all of which have limited access to financing. It was feared that their shortage of finance was hindering the growth of their company. The study's goal is to assess the effects of financial availability and knowledge on women's entrepreneurship development in Bangladesh via the lens of transformational leadership practices. A sample of 580 SMEs was considered for data collection with a structured questionnaire: a five-point Likert scale for getting responses from SMEs. The model coefficients with structural equation modeling revealed that financial accessibility plays a positive and statistically significant role in women's entrepreneurship development. Moreover, knowledge level established positive interlinkage with women's entrepreneurship development. Transformational leadership, which plays a mediating role in leadership practices, has been linked to the development of women's entrepreneurship indirectly and positively. As a result, support for knowledge creation and external financing must evolve and be made available to ensure women's sustainable development through entrepreneurial activities.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.1
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• pp.1-16
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• 2022

To develop functional workwear for fishing, this study investigated the working conditions, inconveniences and problems associated with workwear, and functions required for workwear. A questionnaire was used for the study, and SPSS 26.0 was used for the analysis. In total, 124 fishermen participated in this survey (ages: 53.2 ± 11.9), consisting of 84.7% males and 15.3% females. The number of participants whose work experience was more than 10 years and less than 20 years was 46, accounting for 37.1%. Most fishing industry was in danger of getting hit by machinery or clothes. Fishermen preferred two-piece style workwear, and a waterproof fabric was the most important factor considered while purchasing the workwear. Their discomfort while moving in their workwear was attributed to the stretching of their hips, thighs, crotch, and knees when lifting their legs or squatting. Preferences depended on the type of fishery and the age of fishermen. Protection was emphasized for aquaculture fishing, while the activity was emphasized for capture fishing. People in their 50s emphasized the protection provided by the workwear, while others emphasized the activity. In the future, substantial research is necessary to develop workwear that reflects fishermen's requirements.

• The Research Journal of the Costume Culture
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• v.30 no.6
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• pp.814-827
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• 2022

This study examines the social and artistic aspects of the Netherlands in the 16th century, focusing on the paintings of Pieter Bruegel the Elder (1525-1569), a repre- sentative Dutch painter at that time. Also analyzed were the types and characteristics of each item of the male populace's and nobles' costumes at that point in the Renaissance. The results are as follows: most of the populace's chemises do not have frills on the neckline and sleeves; the doublet has a loose body and sleeves overall; and the sleeves and armholes are fixed with sewing rather than being detachable, making the epaulet invisible. The neckline of the doublet usually does not have a collar, but it sometimes has a hood. In the case of trousers, most males are shown wearing waist-high stockings, and a piece of cord is visible. It seems that the populace's coats were mainly Spanish-style capes. The 16th-century Dutch populace's costumes are imitative-reflecting a desire to emulate the codpieces and hairstyles of the aristocrats-while providing individuality through hats and belts. In terms of practicality, it appears that a knife and pouch were used in various living environments. This trend can be seen as a reflection of populace's perception of the costume at the time.