• Journal of the Korean Society of Clothing and Textiles
• /
• v.37 no.6
• /
• pp.772-785
• /
• 2013

This study investigated the effects of fashion consumer's browsing motives and risk perception on impulse buying and purchase intention in social commerce. The online survey results of 317 customers who experienced using fashion products via social commerce were used for the final analysis. Exploratory factor analysis, reliability analysis, and frequency analysis were conducted using SPSS 18.0, and confirmatory factor analysis and path analysis were performed with AMOS 18.0. Three browsing motives (hedonic motive, rational motive, and informational motive) and three risk perceptions (products-related risk, customer service risk, and opportunity loss risk) were identified. The results from the structure equation model were as follows. 1) It was deducted that the browsing motive did not have a significant effect on risk perception due to the rejection of most of the hypotheses in regards to the browsing motive influence on risk perception. 2) Product-related risk and customer service risk had a significantly negative effect on purchase intention. Opportunity loss risk had significantly positive effect on impulse buying and purchase intention. 3) Hedonic browsing motive had a significant effect on impulse buying, and rational motive had a significant effect on impulse buying and purchase intention. The informational browsing motive had a significant effect only on purchase intention.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.7 no.5
• /
• pp.934-940
• /
• 2003

In this paper, hair beauty fashion design feature points detection system is proposed. A hair models and hair face is represented as a graph where the nodes are placed at facial feature points labeled by their Gabor features and the edges are describes their spatial relations. An innovative flexible feature matching is proposed to perform features correspondence between hair models and the input image. This matching hair model works like random diffusion process in the image space by employing the locally competitive and globally corporative mechanism. The system works nicely on the face images under complicated background. pose variations and distorted by accessories. We demonstrate the benefits of our approach by its implementation on the face identification system.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.7 no.1
• /
• pp.77-84
• /
• 2005

The purpose of this study is to know on the changes characteristics of eye brow forms of the wester women. A facial image which people recognize contents on changes of image according to various eye brow changes on the face. Various changes of image were seen by length, angle and thickness of eye brow types. The ancient Egyptians used antimony powder to blacken their brows huge black lines. In medieval times, women shaved both their eye brows and their hairlines to give a pure look. The early nineteenth century, brows were untweezed and natural. In the 1920s, when women started paying attention to their faces and their freedom, brows were tweezed, narrowed. In the 1930s, the idealized faces of Jean Harlow, Marlene Dietrich and Greta Garbo - narrow tracery of drawn on brows. The eyebrows is filled various shape of the 1950s. In the 1970s, the Disco Decade of Dreadful tastes, women were at their tweezers again, manicuring their brows. Brooke Shields's natural-looking brow would be an example of the 1980s. In the 1990s, the eyebrow designed by superstar makeup artists who determined the look of fashion model and screen star.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.26 no.9
• /
• pp.1378-1389
• /
• 2002

This study was to identify dimensions of subjective knowledge and to test the structural model of the effect of subjective knowledge on information search and evaluation rules for apparel products. A questionnaire was administered to 668 females living in Seoul, Taejon, and Cheongju, and the data were analysed by using LISREL 8. The results of this study were as follows: First, consumers' subjective knowledge regarding apparel products consisted of five factors; Style knowledge, Fashion Knowledge, Store Knowledge, Fabric/Management Knowledge, and Brand knowledge. Those factors were influenced by the experience related with apparel products. Second, the subjective knowledge influenced information searches. That is, internal search was significantly influenced by fashion knowledge and store knowledge, while external search was significantly influenced by fashion knowledge and fabric/management knowledge. Third, the subjective knowledge had indirect effects on evaluation rules via search activities (e.g., internal and external), suggesting that the internal search was mediated in relationship between subjective knowledge and compensatory rule, while the urtemal search was mediated in the relationship between subjective knowledge and noncompensatory rule. Therefore, this study implies that subjective knowledge plays an important role to explain consumers' decision making processes such as information search and evaluation.

• Journal of the Korean Society of Costume
• /
• v.65 no.7
• /
• pp.19-31
• /
• 2015

Futurists put forward creative fashion by combining art and functionality. This led to a new aesthetic approach in how we view modernized industrial cities. Ernesto Thayaht, a futurist, introduced the "Tuta", which was simple and practical clothes. Tuta expressed the imagination and aesthetic values of Futurism. The characteristics of the Tuta were categorized into the following: Form, Colors, Materials, and Details. The results of examining its characteristics as follows: Tuta had a linear and simple planar pattern, which could be made with one cloth. The same modernized urban colors were used for the top and the bottom. Practical Materials, such as cotton and linen were used because they were easy to wash. Tuta excluded unnecessary ornaments, and only included functional details that would allow for comfortable movement. These design characteristics of Tuta revealed functionality, popularity, modernity, and innovativeness of formativeness. Tuta presented a new model of fashion in the early 20th century and completed the modernization of clothes. Tuta reflected the democratic and equal spirit of the era by innovating and overcoming the structure and form of conventional clothing.

• Journal of Fashion Business
• /
• v.18 no.2
• /
• pp.29-41
• /
• 2014

As the online shopping mall market faces severe competition, marketers have focused on visual factors that generate positive consumer responses in order to induce more consumers. Although product photos are crucial in the communication of product information as well as in the development of positive images of online shopping mall, there was little intention the effect of diverse types of product photo. In this study, three types of backgrounds (i.e., no background, indoor background, street background) are compared in order to explore whether consumer sensibility factors are different according to photo backgrounds. Moreover, it investigates the effect of sensibility toward photo backgrounds on consumer attitude. A total of 222 consumers participated in the experiments. As a result, six sensibility factors were generated from online model photos, including structure, upscale, uniqueness, interest, simpleness, and easiness factors. Among these factors, simpleness and structure showed the highest means; simpleness was the factor indicating the differences according to photo backgrounds. Sensibility factors affecting attitude toward online shopping malls were uniqueness in the case of no background, interest in the case of indoor background, and upscale in the case of street background photo.

• Fashion & Textile Research Journal
• /
• v.14 no.1
• /
• pp.24-36
• /
• 2012

This study examines consumer's acceptance intention of sensor-based smart clothing empolying the extended TAM. Technology innovativeness, information innovativeness and trust were used as external variables and perceived palyfulness was included in the extetended TAM. Data were collected from the adults over 20 years old living in Daegu from March 14 to 18, 2011. 193 useful copies of data were analyzed to investigate a structural model and test research hypotheses using AMOS 7.0. The study results showed that the extended TAM for smart clothing was validated empirically in predicting the individual's acceptance of sensor-based smart clothing and 10 hypotheses among 12 hypotheses were supported. Technology innovation, information innovation, and trust were confirmed as antecedent variables in affecting extended TAM. Perceived usefulness and perceived playfulness directly influenced acceptance intention and indirectly influenced acceptance intention mediating attitude. Perceived usefulness affected perceived playfulness and attitude affected acceptance intention. This study will help marketers and managers of fashion companies devise effective tools in planning marketing strategies related to smart clothing.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.41 no.2
• /
• pp.266-280
• /
• 2017

This study predicted consumer approach/avoidance behavior through consumer emotional experiences and examined the moderating effect of perceived surprises in the context of digital signage in store environments. A self-administered questionnaire consisted of consumer emotional experience (e.g., pleasure, arousal, and dominance), approach-avoidance behavior and perceived surprise by digital signage. A total of 278 usable responses were obtained from consumers who experienced digital signage at fashion retail stores. The findings support the Mehrabian-Russell model in the context of digital signage. Approach behavior was predicted by pleasure and arousal emotional experience, while avoidance behavior was predicted by dominance. The moderating effect of perceived surprise was also indicated in the effect of emotional experience on approach or avoidance behavior. In the high level of perceived surprise, pleasure and arousal had significant effects on approach behavior, whereas dominance had significant effect on avoidance behavior. This study discussed theoretical and managerial implications for creating emotional experiences and developing strategic store management by utilizing new digital technology within the fashion retail environments.

• Journal of the Korean Home Economics Association
• /
• v.45 no.2
• /
• pp.23-31
• /
• 2007

The purpose of this study was to investigate relational commitment variables-trust & commitment- effect on long-term relationship between domestic apparel firms & cooperative companies. Also this study was to examine the significant of the relationship among communication, conflict, satisfaction, & trust & commitment. The data used to teat the model were collected in a survey from 172 domestic apparel firm's outsourcing managers & was analyzed by confirmatory factor analysis & path analysis. The major results of the study were summarized as follows: 1. Communication & conflict were found to be significantly related to the satisfaction. Also, communication hade a negative effect on conflict. 2. Satisfaction was found to be significantly related to trust & commitment. & the more trust the firms had with their cooperative companies, the more commitment the firms had in the outsourcing. 3. Trust & commitment were found to be significantly related to the long-term relationship.

• The Research Journal of the Costume Culture
• /
• v.13 no.2 s.55
• /
• pp.221-239
• /
• 2005

The purpose of this study was to analyse the fashion style expressed in women magazine advertisements. The method of this study was used content analysis with 692 samples in women magazines ('Woman Sense', 'Yeosung Dong-A', and 'Jubu Saeng-hwal') which were issued in March, June, September, and December from 1998 to 2002. The data analysis were divided nine elements: 1. silhouette, 2. color, 3. pattern, 4. length of skirt & slacks, 5. adjustment, 6. breadth of collar lapel, 7. shoes, 8. make-up, 9. hair style. The results of this study were as follows: 1. silhouette : The four seasons were expressed in square silhouette. 2. Color : The spring, summer, and winter seasons were expressed in white color, while the fall season was expressed in neutral color. 3. Pattern : The four seasons were expressed in plain pattern. 4. Length of skirt & slacks : The four seasons were expressed in various length. 5. Adjustment : The four seasons were expressed in single button. 6. Breadth of collar lapel : The spring, summer, and winter seasons were expressed in small breadth, while the fall season was expressed in middle breadth. 7. Shoes : The four seasons were expressed in high-heeled shoes. 8. Make-up : The four seasons were expressed in light tone. 9. Hair style : The four seasons were expressed in up-style.