• 한국의류산업학회지
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• 제15권3호
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• pp.371-380
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• 2013

The purpose of this study is to investigate the effect of consumer's relationship benefit perception on consumer's relationship quality and loyalty in internet shopping mall. The survey was limited to the respondents over 20 years old living in Seoul and other metropolitan areas who had purchased fashion products in internet shopping mall. Questionnaire was collected from November 1, 2011 to November 12, 2011. The structural equation model was constructed to verify hypotheses and 562 useful data were analyzed using SPSS 17.0 and AMOS 19. The results of this study were as follows: First, consumer's relationship benefit perception was classified into economic benefit, psychological benefit, and informational benefit. Second, economic benefit and psychological benefit had a significantly positive effect on consumer's satisfaction and trust. Also both benefit dimensions showed a stronger effect on satisfaction than on trust. Third, informational benefit showed a significantly positive effect only on trust. Finally, consumer's satisfaction affected loyalty via trust more strongly than consumer's satisfaction affected loyalty directly. It suggested that internet shopping mall marketers need to provide the strategic method to make consumers have a trust for the internet shopping mall.

• 복식문화연구
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• 제20권3호
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• pp.378-391
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• 2012

Loyalty programs are used by many fashion firms as marketing tools for reducing customer switching and increasing customer loyalty in keen market competition conditions. The purpose of this study is to explore and propose an effective implementation of a loyalty program for a targeted fashion firm's customers by grasping their perceived value of and satisfaction with the loyalty program. Questionnaires were administered to 329 college students in Gwangju. For data analysis, factor analysis, Chronbach's ${\alpha}$, correlation analysis, and a Structural Equation Model using the LISREL 8.30 program were applied. The results were as follows. First, the degree of perceived value of the loyalty program was classified according to cash value, convenience of use, aspirational value, and suitability of use. The aspirational value and cash value significantly affected the students' satisfaction with the loyalty program, but the convenience of use and suitability of use were not significant. Second, higher satisfaction with the loyalty program was related to higher overall customer satisfaction but did not affect customer trust and loyalty. Finally, higher overall satisfaction was related to customer trust but did not affect customer loyalty, and higher trust affected customer loyalty.

• 한국의류학회지
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• 제47권3호
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• pp.560-576
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• 2023

Drawing on gamification affordance theory, this study examines the relationships among key affordances of avatar fashion styling, perceived enjoyment, and engagement behavior intentions-defined as the intention to share content on avatars in the metaverse platform-and the moderating role of metaverse familiarity. Based on survey data collected from 198 Korean ZEPETO users with avatar fashion styling experience, the hereby proposed research model was tested with structural equation modeling. The results demonstrated that self-expression and competition positively influenced perceived enjoyment, which subsequently affected customers' engagement behavior intention. Furthermore, metaverse familiarity as a moderating effect intensified the positive association between affordances and perceived enjoyment as well as between perceived enjoyment and engagement behavior intentions. The individual interaction effect of each affordance dimension on perceived enjoyment was different, with self-expression having a greater influence on enjoyment among the high-familiarity group and competition having a greater influence on enjoyment among the low-familiarity group. Considering that users with low metaverse familiarity might have higher needs for social interaction for adaptation, competition, being more socially triggering, might have affected these users more crucially.

• 한국의류학회지
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• 제48권2호
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• pp.367-381
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• 2024

The sharing economy (SE) describes an economic system in which consumers share a product or service via collaborative consumption. Reasonably, the SE receives much attention in the fashion industry as a sustainable form of consumption. However, a systematic review of the antecedents and outcomes of consumer participation in SE is limited by researchers' and practitioners' hindered understanding of what consumers expect and gain from the SE. This study offers a systematic review of the SE research conducted from January 2016 to July 2021 and proposes a conceptual model. In terms of antecedents, three factors, composed of nine categories and 153 variables, were identified: 1) consumer factors (80 variables), 2) platform/product factors (69 variables), and 3) environmental factors (4 variables). The outcomes included 14 variables divided into two categories: 1) positive outcomes (8 variables) and 2) negative outcomes (6 variables). The results provide recommendations for future research on applying the SE to the fashion sector. First, to more thoroughly investigating antecedents of consumer participation in fashion sharing, the research must focus on barriers and environmental factors, in addition to demographic and psychological variables. Secondly, research on the outcomes of participating in fashion sharing, including economic and social benefits, is needed.

• 아태비즈니스연구
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• 제15권1호
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• pp.45-69
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• 2024

Purpose - To examine the influence of mobile visual search as a strategic technology service on consumer perceived economic value and customer commitments, which in turn affect consumer's usage intention of mobile visual search. This study also explores the moderating effect of different levels of consumer online shopping orientation. Design/methodology/approach - One-by-one open-ended in-depth interview was first undertaken to 15 Korean consumers to figure the features of mobile visual search. Then a conceptual model was built to verify the hypotheses that indicate the impact of mobile visual search on consumer perceived economic value and customer commitment, which further influence consumer's usage intention. Findings - The results show Convenience, Information quality, Personalization, Text-free search interface design and Visual communication of mobile visual search positively influence consumer perceived economic value and customer commitment and in turn positively affect consumer's usage intention. Moreover, the different levels of consumer online shopping orientation also found to have different effects on consumers' perception and behavior of using mobile visual search in online fashion shopping. Research implications or Originality - The present study verified that mobile visual search is a service tool that consumers want to use in the online fashion shopping journey since it provides economic benefits.

• 한국의류학회지
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• 제44권4호
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• pp.676-690
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• 2020

This study proposes a research model that examines the impact of perceived technological innovativeness on curiosity and fun, which influence revisit and word-of-mouth intentions for an augmented reality store. Data was collected from 189 female consumers in their 20s and 30s living in the Seoul metropolitan area using a convenient sampling method. The results of the study were summarized as follows. First, perceived technological innovativeness was found to have positive effects on curiosity and fun. Second, curiosity had a positive relationship with fun. Third, curiosity had positive effects on revisit and word-of-mouth intention toward the augmented reality store, while fun had no effect on revisit and word-of-mouth intention. Fourth, curiosity mediated the relationship between perceived technological innovativeness and revisit intention, and between perceived technological innovativeness and word-of-mouth intention. The introduction of innovative technology in the offline store leads to a positive response through curiosity rather than fun; therefore, it is suggested that fashion companies develop and utilize augmented reality content that stimulates more curiosity.

• 한국의류산업학회지
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• 제14권2호
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• pp.277-285
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• 2012

This research studied how to develop tight upper sportswear from 3D scan data considering fabric stretch property. Subjects were five Korean men of average figure in their 20's. Scanning was done for ten postures via vitus smart/pro(Techmath LTD). Analyzing from 3D scan data, more than 70% of the upper body surface showed surface change rate under 20%. It was shoulder and under arm side part that showed most noticeable body surface change when moving. A parametric model with convex surface was generated and flattened onto the plane, resulting 2D pattern. The error rate occurring in the process of 3D to 2D conversion was 0.2% for outline and 0.13% for area, respectively. Thirteen kinds of stretchable fabrics in the market were collected for this study. Stretch property was in the range of 16.0~58.2% for wale direction; 23.1~78.4% for course. Based on wear trial test, four fabrics were chosen for making the 1st experimental garment and finally one fabric was chosen for the 2nd one, which was developed applying 4 kinds of crosswise reduction rate on 2D pattern: 0, 5, 10, and 15%. Through wear trial test and garment pressure measurement, experimental garment applied with 10% pattern reduction rate was evaluated as most comfortable and considerable.

• 한국의류산업학회지
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• 제16권1호
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• pp.55-65
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• 2014

This study analyzes music visualization characteristics in modern fashion based on Wassily Kandinsky's music visualization theory. Alexander McQueen's 2014 Spring Ready-to-wear Collection (as inspired by Mondrian's paintings) was selected as the research subject. First, an analysis of Mondrian's paintings based on Wassily Kandinsky's theory shows that music visualization characteristics can be categorized into spatiality, mobility, and duality. Second, McQueen applied Mondrian's paintings to the overall design, structured the model's shape in the painting, or created patterns using colors and lines that introduced them in clothes; symbolic forms were also introduced as part of or a decorative factor of the clothes. Third, spatiality refers to the creation of a feeling of space through emptiness or fill using lines, colors, and shape. Musical atmosphere such as dissonance were expressed in clothing through the application of color contrast, lines and silhouette dynamics, and symbolic format and patterns by Mondrian. Fourth, mobility generally refers to motion caused by a certain stimulus. Mondrian expressed vibration, internal resonance, sound level in music that emphasized color irregularity, primary color contrast, and rough brush touches as well as free and organic patterns. McQueen expressed this with primary color contrast using different materials, rough touch based on texture, and pattern repetition through transformation. Fifth, duality generally refers to the artistic effect caused by overlap. Mondrian created a resemblance of dissonance and music through line and color as expressed through the duality of clothing design components based on the artistic sense of the designer.

• 패션비즈니스
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• 제21권1호
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• pp.74-87
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• 2017

The aim of this study was to analyze the features of bodice patterns modeled using a dress form that represents Korean female fashion models' body features. A controlled experiment was carried out using an existing dress form that has been frequently used in South Korea. The purpose of the study was to suggest notable findings derived from understanding the development of bodice patterns for Korean female fashion models. The comparison of features of bodice patterns from the developed and existing dress forms was carried out with consideration of the upper body features of the developed dress form, such as body angles and body cross-sectional shapes. The following results were derived from the investigations. (1) The angles of the upper and lower breast cups of the developed dress form differed to those of the existing dress form, showing a 5.0cm smaller front shoulder dart and a 3.5 larger ㎝ ㎝ front waist dart within the bodice patterns. (2) The body angle features of the developed dress form included a straighter neck and shoulder blade and more concave center back than the existing dress form, with a 2.0 reduced back neck height and a 4.8 larger back waist dart for ㎝ ㎝ the bodice back panel. The more realistic body angles of the developed dress form anticipate the improvement of garment pattern-making. (3) The altered shoulder angles resulted in an increased size of the back shoulder dart and a decreased size of the front shoulder height within the bodice patterns. (4) The increased rate of curvature of cross-sectional shapes on the bust and waist circumferences of the developed dress form resulted in an increase in the sizes of the front and back waist darts.

• 한국의상디자인학회지
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• 제18권4호
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• pp.47-62
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• 2016

As the occupational education in junior college is being searched to be connected to practical industrial settings at present, importance of field placement is now being heightened. Industrial field experience shall be developed as the work can be performed in the practical site based on the generally comprehensive contents through the applicable educational course rather than simply independent educational course. Furthermore, characteristics of the applicable major shall be reflected in the field placement to be connected to the industrial field experience so that image promotion of the major and other additional value of the major can be effectively operated. However, it is practical situation that most of the field placements are being operated separately from connection and characterization of the educational curriculum in spite of the variety of the industrial field experiences and works in the field sites. Thus, the author of the thesis would analyze practical cases of the industrial field experiences in the past and grasp the problems of them so that we can develop models of the industrial field experiences proper for characteristics of fashion related departments. Especially, through the study the author of the thesis has developed the practical educational model where the fashion majoring educational courses can be connected with the field placement in the school industry in which the practical environment is established as in the applicable industry. In addition, it is judged that Developed educational models can be realized for subsidiary companies with close relationship with the departments besides the school based enterprises.