• Journal of the Korea Convergence Society
• /
• v.9 no.12
• /
• pp.25-32
• /
• 2018

In the massive online fashion market, it is not easy for consumers to find the fashion style they want by keyword search for their preferred style. It can be resolved into consumer needs based fashion recommendation. Most of the existing online shopping sites have collected cumtomer's preference style using the online quastionnair. In this paper, we propose a simple but effective novel model that resolve the traditional method in fashion profiling for consumer's preference style and needs using implicit profiling method. In addition, we proposed a learning model that reflects the characteristics of the images itself through the deep learning-based intelligent preferred fashion model learned from the collected data. We show that the proposed model gave meaningful results through the qualitative evaluation.

• Journal of the Korea Society of Computer and Information
• /
• v.28 no.10
• /
• pp.17-25
• /
• 2023

In this paper, we propose a lightweight deep learning architecture tailored for efficient text detection in fashion design sketch images. Given the increasing prominence of Digital Transformation in the fashion industry, there is a growing emphasis on harnessing digital tools for creating fashion design sketches. As digitization becomes more pervasive in the fashion design process, the initial stages of text detection and recognition take on pivotal roles. In this study, a lightweight network was designed by building upon existing text detection deep learning models, taking into consideration the unique characteristics of apparel design drawings. Additionally, a separately collected dataset of apparel design drawings was added to train the deep learning model. Experimental results underscore the superior performance of our proposed deep learning model, outperforming existing text detection models by approximately 20% when applied to fashion design sketch images. As a result, this paper is expected to contribute to the Digital Transformation in the field of clothing design by means of research on optimizing deep learning models and detecting specialized text information.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.44 no.2
• /
• pp.273-294
• /
• 2020

Considering the complex relationship between fashion curating and the critical approach of fashion exhibition reviews, this study explores the current state of fashion criticism in museology, focusing on fashion designer exhibition reviews of Fashion Theory. The author selected eighteen exhibition reviews of individual fashion designers' works from 1997 on to the current 2020 issues of Fashion Theory, which provides an interdisciplinary forum to analyze fashion as a cultural construction. The author performed a systematic review that qualitatively summarizes and/or synthesizes the findings of the studies on the topic with the process of a systematic review, such as key question formulation, analytic framework building, evidence mapping, critical appraisal, and evidence synthesis. The results of this study are as follows. First, the exhibition reviews included almost all stages of the inclusive fashion criticism model, based on an artifact study. Second, they reflected various critical discourses that offered current interpretations of historical and contemporary fashion. Third, they showed that fashion criticism in the museum context is the result of an interdisciplinary collaboration of various fashion agents. Finally, they offered a bridge for crossing the boundaries of various scholarly fields, as they combine multidisciplinary scholarship with object-based methods.

• Fashion & Textile Research Journal
• /
• v.18 no.1
• /
• pp.15-26
• /
• 2016

Many brands are attempting to use consumers as a part of their marketing strategies, due to the fashion industry's sensitive response to consumers' reaction. In addition, due to the popularity of e-WOM(electronic Word-Of-Mouth), fashion brands are highly sensitive to their supporters' online reviews. Amid this background, the main objectives of this study are as follows: 1) to analyze the effect of online reviews' attributes and valences on forming an impression about a fashion brand; 2) to examine the online re-WOM(word-of-mouth) effect of online reviews by fashion brand supporters on brand attitude; and 3) to measure the moderating effect of fashion involvement in online re-WOM intention. In order to verify the research model and to test the proposed hypotheses, a 2 (utilitarian vs. hedonic review attributes) by 2 (positive vs. negative review valences) model is constructed and gathers 215 respondents. The results demonstrate that consumers form the highest reliable impression based on utilitarian and negative online reviews. However, there is no relationship between the types of online reviews and the formation of a favorable impression. Findings also reveal that the impression formed by online reviews has a positive effect on re-WOM intention, contributing to brand attitude. In addition, the hypothesis about the moderating effect produced by fashion involvement on re-WOM is supported. In conclusion, these results suggest that online reviews by fashion brand supporters have a powerful effect on forming a consumer's impression towards a fashion brand, affecting re-WOM intention and brand attitude.

• Fashion & Textile Research Journal
• /
• v.16 no.2
• /
• pp.293-300
• /
• 2014

Fashion companies confront to environmental problem and resource depletion and have to consider 'sustainability' into their management. Corporate sustainable management of company is explained as the model of Triple Bottom Line which is composed of economic, social and environmental elements, thus we wanted to adapt this model to the case of fashion companies and the purpose of this study is to investigate the relationship among the TBL elements which contain the economic, social and environmental responsibility, the evaluation on fashion company including the reliability, reciprocality and reputation of company, and the evaluation of brand image. We conducted the survey of questionnaire about 300 people in their 20's and performed statistical analysis. As a result, the elements of corporate sustainable management in fashion company are related to the company evaluation, and again company evaluation is correlated to the evaluation of brand image. Economic responsibility of fashion company is related with the reliability of company evaluation, social responsibility of fashion company with the reciprocality and reputation of company evaluation, and environmental responsibility is deeply related with reciprocality of fashion company's evaluation. The results of this study revealed the importance of corporate sustainable management of fashion companies, and the relationships in fashion industry are stronger than in other industry.

• Journal of Fashion Business
• /
• v.27 no.1
• /
• pp.110-125
• /
• 2023

Virtual idol groups are a product of changes in cultural content and development of digital technology. The purpose of this study is to derive the characteristics of technical expression and fashion of virtual idol groups of Korean entertainment companies, and the significance of this study is to provide basic data for creating a new content business model for virtual idol groups. The research method of this study consisted of literature research and case analysis. Korean virtual idol groups 'K/DA', 'Aespa', and 'Eternity', which show the evolved business model of the entertainment industry through rapid advances in digital technology, were selected as the subject of case analysis for this study, and newspaper articles were searched by keywords and analyzed. As a result of the study, the technical expressions shown in Korean virtual idol groups were 'implementation of realistic content through interaction technology', 'delicate motion expression through motion capture technology', and 'convergence of information between the real world and virtual world through AR technology', 'provision of experience similar to reality by VR technology' and 'formation of cultural contents by Deep Real technology' were deriven. In addition, the characteristics of the Korean virtual guide idol group's fashion are 'marketing strategy through collaboration with fashion items', 'giving recognition as a digital fashion icon of real existence', 'creating a sensuous image as a fashion brand ambassador' and 'fashion style expression of the Z generation's sensibility'.

• International Journal of Costume and Fashion
• /
• v.6 no.2
• /
• pp.55-61
• /
• 2006

China became the largest costume industry and export country since 1994. The fashion market in China has been changed from seller's market to buyer's market. During this period, brand has taken an important part. The fashion industry in China is developing on outlook, function, materials and categories. I want to do this brief research on the ten years of China Fashion Week to review the development of China Fashion Week, which is the symbol of China fashion industry. I hope it can be reference for being comprehended by Chinese and other foreign countries. In 1997, China Fashion Week was called Fashion Design exhibition. The title was modified to be China Fashion Week in 2000. In 2003. the title was developed to China Fashion Week (Spring/Summer Collection) and China Fashion Week (Autumn/Winter Collection). In the past ten years, there have been 300 fashion collections, with 600 fashion designers who joined in the competitions, and thousands of models, reporters and photographers, who took part in China Fashion Week. Recently 200 login fashion brands, 300 fashion designers, more than 500 reporters and 50 model management companies have made a relationship with China Fashion Week. The first moment of China Fashion Week- "famous designer project": paying attention to the relationship between the level of fashion designers and the style of brands. Quite a good deal of fashion design became more practical. The second moment of China Fashion Week- "improving Chinese fashion brands ": fashion show was not a kind of stage art but the business dealing for brand during that period. The situation of China Fashion Week now: Chinese Haute Couture is showed wonderfully during China Fashion Week. Fashion contest became the character of China Fashion Week. The contests were for adult fashion designers, new designers, models, and photographers. According to the development between different countries on fashion, the international communication of China Fashion Week became more and more popular and wide. Fashion designers from France, Italy, New York, Korea and Japan had fashion shows in China Fashion Week. The Chinese top fashion designers were showing their work during Paris, Milan and New York fashion shows.

• Journal of Fashion Business
• /
• v.8 no.3
• /
• pp.34-48
• /
• 2004

This study aims to determine any possible causation between identifying which major factors affect CRM(Customer Relationship Management) in terms of promotion strategies for fashion goods and classifying customers into several categories, so that it can seek reasonable strategic measures based on CRM. This study suggested a model by selecting several variables meeting its goals, and used total 672 sheets of questionnaire for final analysis. In addition, a structural equation model was analyzed As a result, it was found that pricing flexibility had more or less influential relationships with trust, satisfaction and commitment in CRM, although having a negative relationship with commitment. Salesperson's role was also significantly correlated with trust, satisfaction and commitment in CRM, and especially, there were more influential relationships with satisfaction than any other factor. Service quality had relatively high influential relationships with trust, satisfaction and commitment in CRM. Retained customers showed more or less influential relationships with trust, satisfaction and commitment, while loyal customers did so with satisfaction and commitment, except for trust.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.13 no.5
• /
• pp.877-886
• /
• 2009

In this paper, we propose a new method for the design and implementation of Cloth Simulation System for 3D fashion shopping mall based on Web. Web 3D shopping mall is implemented by using a Web3D authoring tool, ISB, which provides easy mouse operation. 3D human models and cloth item model are designed by low polygon modeling method of 3D MAX. The designed 3D human models and cloth item model are exported to XML file. Finally, 3D human models and cloth item model are displayed and animated on the Web by using ActiveX control based on DirectX. We also implemented textile palette and mapped it to clothes model by using alpha blending during simulation.

• Journal of Fashion Business
• /
• v.12 no.6
• /
• pp.81-92
• /
• 2008

The purpose of this study is to develop the applied brassiere pattern of women which are fitting for 75A. The constructing of this experimental brassiere were lower cup, upper cup, front panel and U-wing as well as a full cup embcing the entire breasts. Basing on the bra model from domestic experiment results, development of an applied design, round side type pattern, has been suggested. Thus, suggesting the round variation design bra, which is an applied design based on the basic model based on the breast volume. Based on the sizes that are in reference to Size Korea (2004) and related previous researches, the basic model that has been experimented with 11.4% polyurethane and 88.6% Nylon as the materials, has been selected as the model of research. This takes 75A, the size of which is set according to the underbust circumference and the breasts circumference, as the basic model. It is an application in terms of design, and there is no change to the cup volume or size because it has been moved only from the cutting line. The applied design changes the right side of the lower cup into an easily-movable form and attaches it to the upper cup, and the lower cup takes the right part of the upper cup to form a cup shape of round variation design. It also changes basic straight form of the wings, and alters them into U-shape.