• 한국의류학회지
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• 제41권2호
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• pp.296-305
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• 2017

Gallnuts are known to exert various pharmaceutical properties that include anti-inflammatory, antimicrobial, antioxidant, and detoxifying effects. Gallnut extract is thought to be a particularly safe antimicrobial agent for textile application due to its natural origins. Hence, textiles were dyed with gallnut to develop multi-functional clothing material with no harmful effects. In this study, three kinds of cool touch woven fabrics, each comprised of 100% viscose rayon filament, viscose rayon filament/high absorption & quick dry (polyester) filament, and viscose rayon $filament/tencel^{(R)}$ spun yarn, were prepared and used as substrates for gallnut dyeing to especially develop functional cool touch textiles for summer clothing material. On the other hand, gallnut dyeing was conducted with mordanting with iron, lime or alum, which induced different colors on the dyed textiles. Dyed textiles were then investigated by SEM, FTIR, antibacterial test, and antioxidant test. Subsequently, gallnut dyed textiles indicated excellent antibacterial ability and deodorization activity regardless of mordant species. However, only gallnut dyed textiles mordanted with iron and alum showed significant antioxidant ability. In addition, the dyeing processes impair the cool touch feeling of the textiles by changing the micro structure of the textile surface.

• 한국의류학회지
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• 제43권6호
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• pp.825-836
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• 2019

This study focuses on how to improve the use of the sustainable clothing through consignment clothing Stores. This study finds factors for activating consignment clothing stores that can help expand and implement the clothing consumption culture of Korean consumers towards sustainable clothing behavior. The objectives of this study are as follows. First, we identify consumer's sustainable apparel behavior through an in-depth interview with a manager who is currently working in a consignment-selling apparel company in Seoul. Second, we analyze factors for activating a consignment clothing store that help enable the implementation of concrete action plans into Korean culture and towards a sustainable clothing behavior. The study results on consignment clothing stores serve as service factors. First, it increases the participation of consumers in the mindset of secondhand apparel. Second, it secures the quality of used apparel products. Third, it can be seen by expanding the market channel. There is a need to rethink the specialty of apparel products in order to secure the quality of used apparel products and appraisal of experienced apprentices of commodity appraisers.

• 한국생활과학회지
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• 제16권5호
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• pp.1021-1029
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• 2007

The purpose of this study was to study visual evaluation by the variation in the location of the belt of skirt and slacks. The results were as follows: 1. The visual evaluation by variation in location of the belt of skirt and slacks were classified by 4 factor: attractive image, horizontal effect, ordinary image, vertical effect. 2. As the study investigated differences by each factor according to a belt location of a skirt and slacks, the attractive image factor showed a bigger difference than any other factors. Especially, the study evaluated that a low location of the belt exhibited a attractive image for a skirt than slacks. 3. 9cm and -3cm or -5cm displayed the slenderest and smallest look respectively for a skirt and slacks in a horizontal visual effect. -1cm, -5cm and -1cm were revealed tallest and longest look respectively for a skirt and slacks in a vertical visual effect. 4. The variation in location of the belt had more effects on a visual image than a visual effect.

• 복식문화연구
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• 제23권2호
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• pp.176-192
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• 2015

This work aims at analyzing the comparative feature about female flight attendant uniform designs of Korean and Asian region low cost carriers and providing some basic materials for development of these airline companies. As a research method, examinations were carried out on attendant's uniform both theoretically and empirically. Comparison of uniforms was made among the five Korean carriers and ten typical Asian carriers for empirical research. Results showed the followings. First, all Korean low cost carriers were characterized as formal style except Jin Air. Unlike this, Asian low cost carriers appeared as diverse including formal, semi formal, and casual styles with a uniquely differentiated image. Second, all carriers applied their own symbolic color to their uniform. Third, logo or symbol was adopted as a pattern on scarf in the two Korean companies but it didn't take effect practically. For those Asian carriers, embroidery was used on jacket, jumper and collar. They utilized even a merchandising character to put emphasis on airline image. Fourth, diverse petty items with a decorative effect were used in the case of Korean low cost carriers. In the changing period of uniform, nothing much was changed and remained almost the same as before. Those in the Asian region were characterized with the smallest number of items and the preclusion of decorative add-ons on uniform.

• 복식문화연구
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• 제28권5호
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• pp.639-651
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• 2020

This study utilized data to classify and characterize the body types of plus-size adult men aged in their 30s and 40s. Diversity is an important factor in the era of inclusive design, and discussion about size diversity to include the plus size should be accommodated. Data from 493 adult men classified as obese (with a World Health Organization criterion ≥25 BMI) were used for the analysis. The results of the study are as follows. Six independent factors were extracted using factor analysis for cluster analysis, which were then classified into five types. Type 1 (29.01%) was identified as body type I with the smallest degree of obesity. Type 2 (15.4%) was identified as body type Y with wide shoulders and a thin waist. Type 3 (14.2%) was the largest body volume (body type O), while the fourth (19.27%) identified as body type H has a large height and upper body. Lastly, type 5 (22.11%) has a long lower body and a slim abdomen, referred to as body type X. This study presents a basis for the development of various clothing sizes utilizing the body shape characteristics of plus-size men in their 30s and 40s. Follow-up research is needed to develop patterns for plus size men and to design various products.

• 복식
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• 제60권10호
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• pp.118-132
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• 2010

The purpose of the research is to develop a systematic model to interpret makeup signs through a case analysis of makeup shown in Alexander McQueen's ready-to-wear collections from 2001 to 2010 and to prove an importance of makeup as a communication medium to deliver social and cultural values. This research employed Panofsky's Iconology theory to analyze data. This theory consists of three steps to interpret the meaning of a work: (1) pre-iconographical description, (2) iconographical analysis, and (3) iconological interpretation. Alexander McQueen's makeup was analyzed with the three steps in order. As a result of the pre-iconographical description step, makeup styles (icons) in his collections are identified which are Egyptian style, Gothic style, Androgynous style, Victorian style, Fantasia style, and Futuristic variant style. The iconographical analysis step identified that the elements used in his makeup are inspired by his identity and life. In the final step of iconological interpretation, the researcher concluded that Alexander McQueen's makeup expresses social, cultural, and aesthetical value of the time period when the collection was created. His makeup shows postmodernism that accepts a diversity of views (the pluralism) and humanism, romantic narcissism that is his personality trait, and avant-garde that pursues a new, creative aesthetics.

• 한국의류학회지
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• 제26권7호
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• pp.1055-1065
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• 2002

The specific objectives of the survey were as follows: 1) to survey the knit wear purchasing behavior of the women in their twentieth and thirtieth, 2) to investigate the popular design, color, pattern and material, 3) to analyze the difference of knit wear purchasing behavior and preference. The data was on the base of the results of 321 pcs survey reports. The analysis methods was Means, Percentage, Frequencies, t-test and One-way ANOVA. The results of this study were as follows: 1) Most women were purchasing knit wear for combination with having other clothes. They were satisfied for design, color, activity and quality, but not for size changing after washing, keeping problems and raising of pilling. They liked simple or classic design, mono or pastel color, and no or simple skip pattern, check pattern. 2) The Single women were more purchasing knit wear by impulse for soft and easy handling, combination with other clothes, meet fashion trend than married women. And the women in their twentieth were get more informations for knit wear from mess media and displayed shop than the women in their thirtieth.

• 응용통계연구
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• 제25권6호
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• pp.987-997
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• 2012

The sales volume of men's cosmetics has drastically increased in Korea. In recent years, men's needs for cosmetics have been diversified and the consumer demand for functional cosmetics has greatly risen. In particular, male consumers have become more interested in essence product that is a light and concentrated treatment to correct skin problems. This research analyzes consumer preferences for essence-for-men through the use of choice-based conjoint analysis. This approach is adopted since the task of respondents to choose the most preferred option from several alternatives closely mimics actual marketplace purchasing behavior by consumers. New technique for the construction of choice sets is suggested based on the balanced incomplete block design, to accommodate a larger number of product profiles. The proposed design for choice sets is balanced and provides a tool to filter the contradictory choices. Conjoint analyses are performed to assess the relative importance of attributes and identify the most preferred profile of essence-for-men with respect to attributes such as emphasized function, price, type of content, and design of container. Some differences are indicated in the analysis results between age brackets as well as between groups classified by the amount of fashion item expenditures.

• Asian Journal of Business Environment
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• 제5권4호
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• pp.5-11
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• 2015

Purpose - The purpose of this research is to identify how idiocentric consumers and allocentric consumers respond to retail store environments and how such responses affect their consumer behaviors in a sustainable consumption setting. Method - Data were collected from 422 U.S. adult consumers via a web-based survey. Two store settings were created, perceptually related (eco-friendly clothing displayed with greenery)or perceptually-unrelated (eco-friendly clothing displayed without greenery), and consumers were asked to take the survey based on the given store setting. Results - Allocentric consumers perceived a product and its display environment were related whereas idiocentric consumers perceived the two were unrelated. Also, the former exhibited higher purchase intentions when the product and store environment were related (eco-friendly clothing displayed with greenery), but the latter did when the two were unrelated (eco-friendly clothing displayed without greenery). Conclusions - This research suggests that retailers should consider consumer self-concept at personal-level when implementing marketing strategies. This research also demonstrates that consumers are influenced by store environment in relation to their self-concept and that self-concept can be temporarily modified by various stimuli such as visual displays.

• Fashion, Industry and Education
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• 제16권2호
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• pp.30-39
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• 2018

This study investigates the importance of brand and retailer associations when consumers evaluate a product category extension in the context of brand and retailer collaborations. Although brand extensions are considered to reduce costs for introducing a new product category, limited study has focused on the role of brand and retailer associations in the context of brand and retailer collaborations. Using a total of 440 participants, a hypothesized model was tested using a structural equation modeling (SEM). The results show that brand and retailer associations influence the perceived fit between a brand and a retailer. In addition, the image fit and quality fit are significantly related to brand and retailer attitudes as well as brand extension evaluation. Since consumers may use their associations with brands or retailers when they perceive product differentiation, market position, and brand extensions, the role of brand or retailer associations is important to marketers, retailers, and consumers. Given the importance of brand and retailer collaborations as a brand positioning strategy in the global branding and retail setting, the findings of this study contribute to brand and retail management by providing empirical evidence on how consumers perceive new products from extended brands in the marketplace when a brand collaborates with a retailer.