• 복식
• /
• 제61권8호
• /
• pp.114-126
• /
• 2011

Many varieties in folk costumes have inspired fashion designs for a long time. Each country, with a unique style of its own reflects their own traditions, beliefs, customs and morals into their traditional costumes. The traditional methods of creating different ways of drapery methods by using only a rectangular piece of cloth have been passed down from generation to generation and it is still used today. This way of styling has been developed mainly in the Middle East, Asia and Africa and the modifiable ways of creating drapery wearing methods are as follows. The first modifiable styling method is changing the purpose of wearing costumes according to the needs and the wants of the person who wears it. The second method is exposing the knots on the surface of the garments and by doing this, there was no visible difference on the aesthetic formation and it did not alternate for a long time. This means that simple knot shapes have been used to tie edges of rectangular fabrics. The third method is a wrapping type of modifiable styling method, which has been used most commonly in folk costumes because there are lots of ways to wrap a rectangular cloth around the body. The fourth way is the fixed type of modifiable styling method and this method can only be noticed only in the Moroccan Izar using fibulas and belts to alter the shape of the Izar. The fifth method is the composite type of modifiable styling method. This method starts by cutting out cylindrical shapes of fabrics and then wraps or twists it to fit the body. The most significant character of modifiable styling methods in folk costumes is to use rectangular cloths, which varies only in ratio of length, width and sizes. Therefore, this study suggests that rectangular cloths can create enormous amounts of fashion styling which can be easily adapted and created in everyday fashion life.

• 한국의류산업학회지
• /
• 제23권5호
• /
• pp.559-575
• /
• 2021

The popularity of K-pop, the development of diverse media and communications, and rapid globalization are increasing consumers' attachment to celebrities. These celebrities, called "Human brand", have a growing impact on consumers. However, research on idol celebrities has been conducted mainly on teenagers. Furthermore, there are limits to the studies on consumers' attachment to idol celebrities who do not advertise specific products and intention to purchase products which are not advertised but related to the idol human brand. Therefore, this study has been conducted on 301 out of 400 adult women in their twenties to forties in Korea to examine the relationship between the characteristics of the idol human brand, attachment to the idol human brand, desire to imitate the idol human brand, desire to identify with the idol human brand and its fandom community, and the effect on purchase intention. For the statistical analysis, SPSS and AMOS were used. The study found that the characteristics of the idol human brand which are trust, professionality, social attractiveness, and physical attractiveness positively influenced attachment to the idol human brand. The attachment to the idol human brand positively affected the imitation desire toward the idol human brand, and the identification desire with the idol human brand, and to identify with its fandom community. Additionally, the desire to imitate and to identify with the idol human brand and its fandom community positively affected the intention. Furthermore, the relationships between all variables were found to have a significant mediating effect.

• 한국의류산업학회지
• /
• 제23권1호
• /
• pp.70-83
• /
• 2021

Live-streaming commerce is attracting attention as a noticeable trend in the retail industry. It is a new mobile shopping service platform developed by combining live streaming with e-commerce technologies. This study examined the impact of para-social interactions on consumer impulse buying behavior and investigated the impact through task complexity as well as perceived amount of information. To achieve this goal, 203 women using a mobile commerce participated in an online survey after experiencing beauty live-streaming commerce. The collected data were analyzed using SPSS 25.0, AMOS 23.0, and SPSS PROCESS Macro program. The results of the study revealed that para-social interactions negatively influenced task complexity, positively influenced perceived amounts of information, and positively influenced impulse buying behavior. In addition, impulse buying behavior was negatively influenced by task complexity versus positively that was influenced by perceived amounts of information. The impact of para-social interactions on impulse buying behavior is mediated by task complexity and perceived information. The findings of this study contribute to the theoretical extension of para-social interaction on impulse buying behavior in the context of live-streaming commerce. The implications of the findings suggest practical marketing strategies for digital media commerce retailers.

• 패션비즈니스
• /
• 제26권4호
• /
• pp.100-111
• /
• 2022

After the corona pandemic, when consumers choose clothes, the issue of sustainability has become a more important selection criterion. The eco-friendly functional fiber used in the study is a smartcell, which has functions such as UV protection, decomposition of harmful substances, deodorization, antibacterial and biodegradation. This eco-friendly functional fiber was dyed using five kinds of natural dyes to examine the color change according to dyeability and dyeing conditions. As natural dyes, gardenia, turmeric, sappan wood, lac, and indigo were used. For comparison with smartcell, rayon, a cellulose regenerated fiber, and wool fiber, a protein fiber, were dyed under the same conditions to compare dyeability and color. The study results are as follows. It was found that smartcell had superior dyeability compared to rayon and wool in gardenia dye and showed lower dyeability than wool when dyeing turmeric, sappan wood, and lac dyes, but showed superior or similar dyeability than rayon. In case of indigo dyeing, the dyeability of smartcell was the best when dyed once, but it was found that smartcell had a lower effect on repeated dyeing compared to wool or rayon. Therefore, smartcell has superior dyeability compared to rayon fiber in gardenia, turmeric, sappan wood, and lac dyeing, and in case of indigo dyeing, it is suitable for light dyeing. When smartcell is produced as textile fashion products, natural dyeing is actively introduced and commercialized, and it is hoped that this study can be a reference material.

• 한국의류산업학회지
• /
• 제25권6호
• /
• pp.715-724
• /
• 2023

This study analyzed the shifts that occurred before and after the outbreak of COVID-19 by scrutinizing digital keywords derived from prominent culture media, such as books and instagram. The analysis identified trends rooted in digital terminology. For this study, the period 2017 to 2022 was divided into three-year segments, before and after the outbreak of COVID-19. Subsequently, an analysis was conducted using digital keywords to assess the number of digital-related books and book hashtags, the number of instagram mentions, and relevant keywords. We found that COVID-19 exerted a discernible influence on information related to digital keywords, substantially impacting both the book publishing market and instagram. Notably, digital-related books have been published in a variety of fields since the outbreak, and new fields are emerging. The year 2020 saw the most significant growth in the mentions of digital terms on instagram. Such terms were used in conjunction with terminology related to people working in a digital environment, endeavors aimed at revenue generation in online spaces, leisure activities associated with art and culture, and online service platforms. Through the analysis of digital keywords, this study is expected to contribute to the understanding of digital trends and their future trajectories.

• 만화애니메이션 연구
• /
• 통권42호
• /
• pp.195-212
• /
• 2016

1950년대 대량생산을 포함한 대중매체의 영향력이 증가함에 따라 '대중적'이라는 표현이 이슈가 되면서 '일상적인 것'에 대한 관심이 커졌다. 그리고 이러한 현상이 미술계에서는 팝아트라는 예술양식을 도출하였다. 미디어 아트는 현대에 매체가 발달하면서 미술을 TV 나 모니터와 같은 미디어를 이용하여 표현하는 것을 말한다. 60년대 백남준, 빌 비올라 등의 작가들을 통해 부각되기 시작하여 최근에는 카페, 공원, 패션쇼, 공연 등 우리 일상에서 쉽게 접할 수 있다. 본 논문에서는 팝 아트의 다양한 기법이 미디어아트에서 어떻게 차용되고 영향을 주었는지를 백남준 작품을 통해서 분석하였다. 따라서 우선 팝 아트와 백남준 미디어 아트의 표현기법과 특성들에 대해서 각각 분석해보고 이를 바탕으로 이들이 가지고 있는 공통점을 찾아보았다. 백남준 미디어 아트와 팝 아트는 기존에 등한시 했던 다양한 일상의 평범한 것들을 소재로 사용함으로써 매체를 확장하였다. 그 다음으로 백남준 작품에 나타난 팝 아트의 특성은 관객의 참여다. 과거의 예술은 특정인만이 이해할 수 있고 누릴 수 있는 고급 문화였는가 하면, 팝아트나 백남준 미디어 아트는 다양한 계층이 특정한 지식이 없이도 즐길 수 있도록 예술의 대중화와 관객의 참여에 앞장선 예술사조이다.

• 복식
• /
• 제59권5호
• /
• pp.101-114
• /
• 2009

In recent times Fusion Historic Soap Operas have been produced and highly rated in Showtime. They have encouraged more creative costume designs for historic soap operas, as it is difficult to re-create costumes of the era in which the soap opera is set, knowledge of which is scant or even non-existent. These more creative and innovative costumes appeal to young modern audience in a way which the more classical setting did not. This study aims to study styling of combat uniforms in two Fusion Historic Soap Operas- "Zumong" and "Taewangsasingi" and to introduce new styling for future use. Those combat uniforms in two fusion historic soap operas were reproduced by modern imaginations and fantasies, rather than historical researches. Also the new design has applied unique styling for each character and enhances characters in those soap operas. This study focuses on combat uniforms of main male characters, but it can be suggestible that following researches will study in a variety of costume design stylings and characters in future historical soap operas.

• 복식
• /
• 제64권7호
• /
• pp.114-127
• /
• 2014

Performing arts offer fun and knowledge and are directed for various purposes. Performing arts are also used as a means for education. Children's English media musical, 'The Magic Flute' is the performance reflecting all these. The author of this study took part in stage costume production, and this study was carried out aiming at designing and producing stage costume in line with educational purpose and intention. This study consists of an analysis stage for the existing performances of 'The Magic Flute', and a stage costume design and production stage for children's English media musical, 'The Magic Flute', First, this study classified and analyzed the stage design and stage costume design of the existing 'The Magic Flute' by concept, and then, examined their features, respectively. and this study unfolded the stage costume concept, based on the analyses of existing performance's stage costume and the characters' personality and features described in the current study subject's script. As the last step of this study made each character's stage costume. A total of 69 costumes for stage costume were made for 7 types of characters. This study is considered to have huge significance in that the stage costume was developed for 'The Magic Flute'.

• 한국콘텐츠학회논문지
• /
• 제15권1호
• /
• pp.379-387
• /
• 2015

지난 몇 해 동안 전 세계적으로 스마트모바일 환경이 구축되고 소셜미디어의 사용이 보편화되면서, 오프라인 공간을 중심으로 형성되어 온 사회적 관계가 온라인 공간으로 확장되고 있다. 본 연구는 국내 SNS 이용자에게 선호도가 높은 카카오스토리의 이용패턴과 이용동기를 분석하였다. 연구결과, 카카오스토리 이용자들은 자신들이 이미 알고 있는 사람들과의 관계를 강화하려는 동기가 강한 것으로 나타났다. 또한 카카오스토리 이용자들은 유행성-주변의 많은 사람들이 카카오스토리를 사용하고 있기 때문에 유행에 뒤떨어지지 않기 위해 카카오스토리를 이용하는 현상-때문에 카카오스토리를 사용한다는 것을 확인하였다. 이는 한국의 집단주의적 성격이 소셜미디어 이용에도 반영되어 카카오스토리 이용을 증가시켰다는 해석도 가능하게 한다.

• Fashion, Industry and Education
• /
• 제15권1호
• /
• pp.44-58
• /
• 2017

The purpose of this research is to explore how Millennials mitigate perceived risks that occur during online apparel purchasing decisions through social interactions based on social learning theory. Also, this research investigates concerns generated from interactions with others when consuming apparel online. An exploratory investigation was undertaken with 78 undergraduate students using an online survey that included open and closed questions. Qualitative data revealed positive relationships between consumers' social interactions and purchases of apparel products online. Specifically, information searches through social interactions with trusted individuals utilizing online channels were found to validate purchasing decisions and alleviate perceived risks with purchasing apparel products online. However, consumers were also concerned with certain interactions due to the lack of credibility regarding reviewers, channels, and conflicting information. These findings provide an insight into millennial consumers' learning processes through consumer-to-consumer interactions in social media environments for apparel purchases. As online and mobile shopping along with consumers' social media usage for interacting continue to increase, these research findings guide retailers how to turn their attention to investing and utilizing these channels to enhance millennial consumers' positive purchasing experiences online.