• Title/Summary/Keyword: Fashion Media

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A Study on the Costume of The Korean-Chinese Women in Yanbian, China - Focusing on 1990′s -

  • Zhang, Shun-Ai;Kim, Jin-Goo
    • The International Journal of Costume Culture
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    • v.4 no.1
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    • pp.25-33
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    • 2001
  • This study is to analyze Korean-Chinese women's Costume in Yabian with factors such as reform opening-up, economic growth, change of social values, development of technology, more education opportunities and influence of mass media. It divides the 1990's into two halves. Photos, interview, observation and relevant literature were used for this study. Even though economy grew rapidly, they needed to purchase daily goods other than clothes. In a way that they preferred practicality, it showed somewhat it was still developing. The trend in the first half of the 1990's was characterized : first, Synthetic or artificial fibers and ready-made suits were popular ; second, there still remained the men's style ; third, they wore Tanrikoo(彈力袴), Tisingkoo(體型袴), Jiaotakoo(脚袴) because of its properties of activeness and comfort ; fourth, shoulders looked ore prominent with pads as they were used in Chungsanfoo(中山服) ; fifth, clothes in grey and dark blue was in fashion ; sixth, they wore hand-made knit vests and sweaters and often mountain-climbing gears for its light and warm quality ; seventh, along with opening-up, various materials and colorful clothes were in style, which satisfied women's desire for beauty. They decorated Hanbok(韓服), using sleeves with colors, golden ornaments, flower patterns embroidery, materials of different color in collar and tie and dyes of sleeves and skirts. In the first half of the 1990's when the opening-up was beginning, there were diverse styles and colors in fashion, yet not close to good quality. As the economy grew, the second half of the 1990's was characterized by good palate, individuality, favouritism on foreign goods, rapid change of fashion. For instance, fur coat and woolen fabric were favored. Economic growth led to abundance of cloth, dyes and decorative materials. In addition, people possessed more clothing and it was possible for them to wear both Hanbok and wedding dress in wedding ceremony. People placed their standards on competency and financial ability rather than ideology. Worship disappeared and individuality arose. Therefore, apparel functioned not only as protection but as suits with aesthetic purpose. This resulted in introduction of bold style, imitation of western countries and extension of use of Hanbok. With the help of mass media, transportation, telecommunication, contact with Korean company and civilians, Korean and western cultures, through Korea, were accepted. Change in structure of economic status caused excessive spending and more educational opportunities that enabled people to accept foreign culture quickly. Values moved onto new, beautiful and better characteristics. it was possible to have suits ready-made due to improvement of mass production and cotten, wool, linen, silk became popular owing to technology. New technology, the bases of mass consumption, increased possession of clothing and accelerated change of fashion. In summary, women's Costume in Yanbian were affected by the factors in economy, politics, culture contact as well as change of society and technology.

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Layered Media Data Transmission Mechanism Of Considering Adaptive Dynamic QoS Control (동적 QoS 적응을 고려한 계층적 미디어 데이터의 전송 기법)

  • 나윤주;이승하;박준호;남지승;마평수
    • Proceedings of the IEEK Conference
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    • 2001.06c
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    • pp.97-100
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    • 2001
  • A common network such as internet does not provide a guaranteed network bandwidth to accommodate multimedia service in a reliable fashion. In this paper, we propose a new rate control mechanism for multimedia service on the internet which is adaptive to the dynamic QoS in real-time. Also we adapt an QoS monitoring module and real-time transmission control module to adapt dynamic network bandwidth. To do this, we used layer attribution of media data and also considered loss rate and buffer threshold in receiver side for measurement of dynamic QoS.

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An Energy Efficient MAC Protocol Providing Guaranteed Service for Wireless Sensor Network

  • Kim, Dong-Won;Park, Tae-Geon
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.5 no.1
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    • pp.123-140
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    • 2011
  • In this paper, we propose an Energy Efficient Media Access Control (EE-MAC) protocol for wireless sensor networks. The proposed scheme is designed to save power consumption and guarantee quality-of-service for real-time traffic. EE-MAC uses the superframe structure which is bounded by the transmission of a beacon frame and can have an active and an inactive portion. The active period is divided into the contention free period (CFP) for real-time traffic transmission and the contention access period (CAP) for non-real-time traffic transmission. We propose the exclusively allocated backoff scheme which assigns a unique backoff time value to each real-time node based on bandwidth allocation and admission control. This scheme can avoid collision between real-time nodes by controlling distributed fashion and take effect a statistical time division multiple access. We also propose the algorithm to change the duty cycle adaptively according to channel utilization of media depending on network traffic load. This algorithm can prolong network lifetime by reducing the amount of energy wasted on idle listening.

PoMP : Power conscious Multimedia Player (저전력 멀티미디어 재생 기법)

  • Park, Jung-Wan;Won, You-Jip
    • Proceedings of the Korean Information Science Society Conference
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    • 2003.04d
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    • pp.253-255
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    • 2003
  • Electricity is the prime commodity in mobile device, e.g. smart phone, PDA, MP3 player and etc. This strict restriction on power consumption requirement of the mobile device puts unique demand in designing hardware and software components of the device. In this paper, we address the issue of minimizing the power consumption in retrieving the continuous media data from the disk drive for real-time playback purpose. Different from the legacy text based data, real-time multimedia playback requires that the storage supplies the data block continuous fashion. This may put immense burden on the power scarce environment since the disk Is required to be active for the entire playback duration. We develop elaborate algorithm which carefully analyzes the power consumption profile of the disk drive and which establishes the data retrieval schedule for the given playback. It computes the amount of data blocks to read, the length of active and standby period. According to our simulation result, the ARM algorithm exhibits superior performance in continuous media retrieval from the aspect of power consumption to legacy playback scheme.

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A Study on the Textile Design by Computer Graphics (컴퓨터 그래픽에 의한 텍 스타일 디자인 연구(II)

  • 남후선
    • Archives of design research
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    • v.4 no.1
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    • pp.51-59
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    • 1991
  • Computer Graphic design was developed for printed media and its way of expression has been progressed di\ulcornerversely. Especially, the practices of computer graphic are used in textile design enterprise. The use of computer graphics in courses of textile design was produced by various si$$\mu$ations of colors, size and shape in patterns. Then the completed textile was presented as photograph. This paper describes patterns of two dimensions, cloths of three dimensions in use of softwares-TIPS, LUMENCE, FREE STYLE andTOPAS. As mentioned above, we can design fashion with easy by using computer graphics.

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Perception of the Body and Clothing Style according to the Period of Body Design Experience -Focusing on Women in their 20s- (바디 디자인 경험기간에 따른 몸의 인식과 의복 스타일에 미치는 영향 -국내 20대 여성을 중심으로-)

  • Lee, Joohyung;Ha, Jisoo
    • Fashion & Textile Research Journal
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    • v.22 no.3
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    • pp.287-295
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    • 2020
  • This study examined body perception, body design behavior and clothing style for women in their 20s according to the period of body design experience. Body perception was analyzed from the two viewpoints of seeing the body as the subject of social suppression and as the means of self-expression. This could lead to understanding how modern women perceive their bodies based on experiences of body design. In-depth Interviews conducted through semi-structured questionnaires among women in their 20s were divided into body design experience less than 24 months and the group of body design experience more than 24 months. The results of this study are as follows. First, both groups did not feel satisfaction in terms of body perception. Women in the less than 24 months group showed their eager for firm body as well as skinny body influenced by social media, while the group with more than 24 months, felt a strong suppression to have a perfect body as a professional due to the expectations of others. Second, the group with less than 24 months conducted body designs to satisfy themselves, while group with more than 24 months focused on the body shape changes through systematic exercise and a strict diet plan that indicated a strong desire to show their perfect body to others. Third, the two groups showed differences in their clothing style.

Middle-aged male consumers' outdoor sportswear purchase behavior of according to shopping orientation (중년남성의 쇼핑성향에 따른 아웃도어 스포츠웨어 구매행동)

  • Park, Hea-Ryung;Park, Mi-Ryung
    • Journal of the Korea Fashion and Costume Design Association
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    • v.20 no.1
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    • pp.183-197
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    • 2018
  • This study examined outdoor sports wear purchase behaviors among middle-aged male consumers based on outdoor sports wear shopping orientation. Data research was conducted on 300 internet users in their 40s and 50s located all parts of the country. The SPSS 24.0 software program was used to conduct data analyses such as descriptive statistics, frequency analysis, factor analysis, cluster analysis, $x^2-test$, t-test, ANOVA, and Duncan test as a post-hoc analysis. The results of this study were as follows: Firstly, outdoor sports wear shopping orientation was identified with fivefactors : the tendencies of wanting to show off a brand name, conservative purchasing, economical purchasing setting a high value on a salesperson, and impulse purchasing. Secondly, the middle-aged male consumers were classified in to three groups by the cluster analysis: a rational group, an indifferent shopping group, and pursuit brand shopping group. Thirdly, the evaluation criteria of products were significantly different depending on outdoor sports wear shopping orientation subdivision in all factors. Fourthly, in the case of fashion information sources regarding outdoor sportswear, significant differences were found according to shopping orientation subdivision in mass media/store source, personal source/ prior shopping experience. Fifthly, all types of stores were significantly different depending on shopping orientation subdivision except for large discount stores.

Comparison of Clothing Behavior and Preference of Elderly Women Aged over 70 Years in Korea and the U.S.A (한국과 미국의 70세 이상 노인여성의 의복행동과 선호도 비교)

  • Lee, Young-Ju
    • Journal of the Korea Fashion and Costume Design Association
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    • v.14 no.3
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    • pp.51-65
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    • 2012
  • This research was conducted to provide basic data for the formulation of marketing strategies suitable to the increasingly globalizing clothing market for the elderly in the fashion industry, by comparing the clothing behavior and preferences of elderly women aged over 70 years in Korea with those of women in the U.S. The 106 questionnaire responses that were collected in the U.S. and the 235 responses that were collected in Korea were used for the analysis, The major objectives of this study were as follow; 1. It was found that the elderly women of Korea utilize mostly human information as information source when purchasing clothing, whereas women of U.S. utilize mostly media information. Comfort was found to be most important factor both countries, but the Korean women considered the aesthetic aspect of clothing more important than did American women. 2. The clothing preference of Korean elderly women aged over 70 years was concentrated in young and feminine images regardless of items, so it could be seen that they had strong desire for looking young. But American elderly women showed different preference depending on items, so it could be seen that they pursue diverse images depending on clothing items and personality without concentrating in one image. The comparison of the preference style by item of elderly women over 70 years of age between Korea and the U,S. showed significant difference. Accordingly, the designs of the clothes of the Korean and American women should be differentiated and developed according to the clothes item and country.

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Analysis of Outdoor Wear Consumer Characteristics and Leading Outdoor Wear Brands Using SNS Social Big Data (SNS 소셜 빅데이터를 통한 아웃도어 의류 소비자 특성과 주요 아웃도어 의류 브랜드 현황 분석)

  • Jung, Hye Jung;Oh, Kyung Wha
    • Fashion & Textile Research Journal
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    • v.18 no.1
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    • pp.48-62
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    • 2016
  • Consumers have come to demand high quality, affordable prices, and innovative product designs of the outdoor wear market due to their well-being and leisure oriented lifestyle. A new system of business in outdoor wear has emerged in the process through which corporations have endeavored to satisfy such consumer needs. Outdoor wear brands have utilized social network services (SNS) such as Facebook and Twitter as means of marketing and have built close relations with consumers based on communication through these media. Recently, explosively escalating SNS data are referred to as social big data, and now that every consumer online is a commentator, reviewer, and publisher, the outdoor wear market and all of its brands have to stop talking and start listening to how they are perceived. Therefore, this study employs Social $Metrics^{TM}$, a social big data analysis solution by Daumsoft, Inc., to verify changes in the allusions related to outdoor wear market found on SNS. This study aims to identify changes in consumer perceptions of outdoor wear based on changes in outdoor wear search words and trends in positive and negative public opinion found in SNS social big data. In addition, products of interest, the major brands mentioned, the attributes taken into consideration during purchases of products, and consumers' psychology were categorized and analyzed by means of keywords related to outdoor wear brands found on SNS. The results of this study will provide fundamental resources for outdoor wear brands' market entry and brand strategy implementation in the future.

Symbolism Expressed in Clothing of Cartoon 『Gobau』 (시사만화 『고바우 영감』에 표현된 복식의 상징성)

  • Kang, Minjung;Ha, Jisoo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.40 no.1
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    • pp.56-68
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    • 2016
  • Popular culture has symbolic meaning and has been constructed through different mass media. Newspapers played a significant role in 1950s and 1960s public culture. In particular, editorial cartoons in newspapers expressed social aspects of the age implicitly through satire and criticism. This study examines delivered culture by reflecting the past social aspects and inquiring on clothing featured in the editorial cartoon "Gobau". As for a research method, literature research was conducted on clothing of the age with a review of "Gobau". As for a research range, examination was done based on the complete works of Gobau composed of 5 volumes published as a first edition by Hankookmunhwasa on November, 1973. Early "Gobau" cartoons from 1951-1963 were published in 5 volumes; therefore, research was conducted for the era from 1950s to the early 1960s. Clothing expressed in "Gobau" were reviewed, classified into formative characteristics and internal meaning. Internal meaning was examined by dividing into the expression of social aspects and criticism of society. The research findings are as follows. First, clothing in "Gobau" reflected characteristic in direct manner. There was a coexistence of Hanbok and western-styled, clear distinction between men's trousers and women's skirt. Besides, various kinds of women's western-styled dress appeared in the 1960s. Second, they showed the dress culture that reflected past social aspects. Many aspects were included to reconstruct old and worn clothes due to scarce resources after the Korean War, and cherishing clothes, buying fabric directly to making clothes, making clothes from dressmaking shop, and restrictions on imported goods and luxury items. Third, the study also examined the social norms for fashion. It contained negative perspectives on women wearing pants, short skirts, and new hair styles (like perms) from western culture as well as lipstick.