• 한국의상디자인학회지
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• 제21권3호
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• pp.137-147
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• 2019

The purpose of this study, I investigate the new trend, 'new-tro', through the music video costumes of young generations, and analyze the meaning and characteristics of 'new-tro'. The research method is, select 30 music video with new-tro fashion style on the music sites, and the fashion styles were analyzed in 11 music videos checked and selected by 100 students. As a definition of the term, 'retro' refers to a phenomenon in which the past reappears in modern time, and 'new-tro' is a new retro trend, a social phenomenon that enjoys the old with a modern sense, and is a compound word of 'new' and 'retro'. 'new-tro' is a modern reinterpretation and rebirth of the past style, and 'fu-tro' is a style of coexistence between the past and the future. In the music video, fashion is a media language and cultural code, and it creates trend or new fashion, that communicates with the public, stimulating emotions. As a result of the research, the common trend phenomenon expressed in the music video costume of 'new-tro' trend which appeared in 2000s is as follows. 1. New-tro style starts with items that were famous in the past. 2. It is one of postmodern marketing using color, print and logo. 3. It spreads quickly by the influence of culture that is characteristic of the Internet and SNS world. 4. It is bottom up propagation phenomenon of street fashion. 5. It is a time game where modern people connect the past with the present. 6. "new-tro" continues to evolve for that time, based on 'retro'. New-tro, an evolutionary version of the 21st century retro wave. and it is a key to marketing effectiveness as a sympathetic elements of 1020 generations with the reproduction of memories.

• 한국의류학회지
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• 제46권5호
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• pp.805-826
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• 2022

This study explored the process by which consumers purchase products from small fashion business owners via online and mobile channels. In addition, group types were classified given that the purchasing process depends on the consumers' life cycle. The consumer focus group interview (FGI) was conducted on 18 participants that were divided into six groups by age, work, and children. Results revealed that first, consumer journey comprised four stages. Factors influencing need recognition were "attention to information of social media influencer," "attention to information of affiliated groups," and "repeated advertising of SME products/brands." For information searching, "exploring purchase reviews," "environment for mobile shopping information exploration," and "continuous product tracking" were important factors. Purchasing and shopping stages were affected by "price-free, improvised purchase decision" and "convenient mobile payment system and point benefits." After the purchase, "active sharing and repeated purchase when satisfied" and "blocking relationships when dissatisfied" occurred. Second, six consumer groups based on the fashion life cycle are the "Platform lover," "Influencer follower," "Trust builder," "Novelty seeker," "Convenience seeker," and "New designer supporter." Ultimately, small business owners can develop the process of planning and selling fashion products more efficiently.

• 패션비즈니스
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• 제13권5호
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• pp.55-65
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• 2009

Metal complex dyes are usually used to dye amide fiber such as wool, silk and nylon to achieve high concentrated color and excellent color fastness. However, metal complex dyes that contain various heavy metal components cause not only serious environmental problem but also human health. In this study the ordinary 1:2 metal acid dyes and the modified 1:2 metal dyes, which are environmental friendly, are compared and analyzed in existing dyes investigated the trends in the evaluation system of their harmfulness, containing heavy metals and examined exhaustion rates and dyeing characteristics.

• 복식
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• 제29권
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• pp.183-196
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• 1996

Study on the Apparel Advertising Strategy and Popular Music Singer. From the 1990s popular musics begin to reflect modern fashion. Especially those dance musics such as Rap or Reggae captivate teenagers through the mass media. So middle-low price causal cloth-ing companies hire the most popular singers as their role model. this marketing strategy succeeds to increas their sales and now many companies compete to engage famous singers,. in western countries where the music and the fashion have interacted for some times famouse singers express their personalities through the clothes they wear. The consumers try to imitate them by puchasing smiliar clothsing. And it makes the apparel company to produce more goods. However if those companies continue to be shiortsighted in terms of increasing sales in the shortrun with out their personality and differentiation brand concept. they will only instigate the teenager's consumptionand they'll fail to create their own fashion-style.

• 대한가정학회지
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• 제46권10호
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• pp.59-69
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• 2008

The purpose of this study was to analyze the changes and intended meanings of decorations in women pants. Cross correlation was used to analyze 1829 pictures which appeared in national fashion magazines from 1969 to 2005. Three analysis categories were used: 1. type of decoration, 2. style, 3. fabric. The results of this investigation were as follows: (a) the decoration gave salience to the expressive function on the pants by merging different things, (b) the decoration acted on expressive media of new feminine beauty, and (c) the decoration reflected cultural identity through the addition of elements that represents different cultures or subcultures.

• 패션비즈니스
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• 제19권6호
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• pp.82-100
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• 2015

Mobile fashion apps present much opportunity for marketers to engage consumers, however not all apps provide enough functions for their targeted audience. This study aims to determine how mobile fashion apps can be used to build brand community with consumer engagement. Qualitative data on fashion mobile apps were collected from the Apple app store and Android market during the spring and summer of 2015. A total of 110 fashion mobile apps were collected;, 50 apps were identified as apparel brands that either manufacture or sell apparel to consumers, which we categorized as "brand" fashion apps, and the remaining 60 were categorized as "non-brand" fashion apps. The result of the study can be summarized as below. The 60 non-brand fashion apps were grouped into 5 app types: shopping, searching, sharing, organizational, and informational. The main functions are for informational use and shopping needs, since at least half (31 apps) are used for either retrieving information or for shopping. However, in contrast, social networking and location were infrequent and not commonly utilized by these apps. The most common type of non-brand fashion apps available were shopping apps;, many shopping apps enable users to shop from several different websites and save their items into one universal shopping cart so that they only check out once. Most of these apps are informational and help consumers make more informed decisions on purchases;, in addition many offer location services to help consumers find these items in store. While these apps perform several functions, they do not link to social media. The 50 brand apps were grouped into 5 brand types: athletic, casual, fast fashion, luxury, and retailer. These apps were also checked for attributes to determine their functionality. The result shows that the main functions of brand fashion apps are for information (82% of the 50 apps) as well as location searching (72% of 50 apps). Conversely, these apps do not offer any photo sharing, and very few have organizational or community functions. Fashion mobile apps and m-marketing elements: To build brand community, mobile apps can be designed to motivate consumer's engagement with brands. The motivations of fashion mobile apps are useful in developing fashion mobile apps. Entertainment motives can be fulfilled with multimedia attributes, functionality motives are satisfied with organizational and location-based features, information motives with informational service, socialization with community and social network, learning and intellectual stimulation from informational attributes, and trend following through photo sharing. The 8 key attributes of mobile apps can correspond to the 4 m-marketing elements (i.e., Informative content, multimedia, interactions, and product promotions) that are further intertwined with m-branding elements. App Attributes and M-Marketing aim to Build Brand Community;, the eight key attributes can impact on 4 m-branding elements, which further contribute to building brand community by affecting consumers' perceptions of brands preference and advocacy, and their likelihood to be loyal.

• 한국의류학회지
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• 제35권12호
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• pp.1425-1439
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• 2011

The present research developed and empirically examined a theoretical model called a Mobile Channel Extension Model for consumer behavior toward mobile commerce. We proposed three antecedents: compatibility of, subjective norm regarding, and media influence regarding mobile use for communication purposes that influence the attitude toward the subjective norm and media influences of mobile use for shopping. These in turn positively influenced the consume's intention to use mobile devices for shopping. A Structural equation modeling analysis, using the data collected from a national online survey of 524 U. S. multichannel shoppers, confirmed the proposed model. The theoretical implications of these effects were discussed and managerial suggestions were made for both academicians and practitioners.

• 한국의류학회지
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• 제38권4호
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• pp.518-527
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• 2014

This study examined the effect of media involvement on appearance evaluation, appearance stress, and appearance management behavior. Data were collected from 315 female university students in Daejeon and Chungnam from May to June 2013. Data were analyzed by descriptive statistics, t-test, path analysis using the SPSS-WIN 20.0, AMOS 20.0 program. The results of this study were as follows. First, media involvement were classified into low and high groups. There were significant differences in appearance evaluation by level of involvement. The low group of media involvement indicated a more positive appearance evaluation than the high group. Second, there were significant differences in the appearance management behavior by level of involvement. Third, media involvement directly affected appearance evaluation and appearance management behavior. Appearance evaluation affected appearance stress and appearance management behavior. This study verified the structural relationship of media involvement, appearance stress, and appearance management behavior as outward behavior variables.

• 한국의류학회지
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• 제32권7호
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• pp.1149-1159
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• 2008

This study aims at examining how male college students' extent of mass media exposure affects their sociocultural attitude toward appearance and appearance orientation. It also investigates how these variables show difference depending on the individual's self-efficacy. For the study, data were collected from 397 male students by means of stratified random sampling. The results are as follows: 1. Male college students 'sociocultural attitude toward appearance was shown in two factors of appearance internalization and appearance awareness. Appearance orientation was shown in two factors of interest in appearance and interest in body weight. 2. Male college students were exposed to mass media in order of videos, movies, TV entertainment shows, music and movie magazines. The influence of video media was strong. 3. Male college students' extent of mass media exposure exerted indirect influence through sociocultural attitude toward appearance rather than exerting direct influence on appearance orientation. 4. Male college students' appearance orientation varied depending on the extent of self-efficacy, and higher self-efficacy showed higher appearance orientation and appearance attitude. Especially the group with higher self-efficacy showed higher appearance attitude when the extent of exposure to mass media increased.

• 한국의상디자인학회지
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• 제4권2호
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• pp.47-67
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• 2002

The purpose of this study was to investigate the differences of Middle and High School Students' influential groups in putting on clothing according to their delinquency and demographic variables. My subject was 1050 middle and high school boys and girls who are resident in Seoul; sample groups were selected, considered their resident area, gender and the kind of school. The results are as follows: 1. The exemplary group was most regarded the opinion and evaluation of teacher, father and mother and followed the clothing of teacher. Compared with the exemplary group, the delinquent group was most regarded the opinion and evaluation of other and same sex friend and tended to follow their clothing style. Besides, the delinquent and middle groups were most regarded the opinion and evaluation of seniors and tended to follow their clothing style. The mass media star was most modelled by delinquent group, following by middle and exemplary groups. 2. Schoolgirls were more regarded the opinion and evaluation of same sex friend and senior and were more remarkable to follow the clothing style of their parent, friend, senior or mass media star than schoolboys. The students who did well at school more were regarded the evaluation of father, mother and same sex friend than those who did commonly or poorly. As for the exemplary group, the poorer a student did at school, the more he/she tended to follow the clothing style of mass media star, but on the contrary, as for the delinquent group, all students tended to follow the clothing style of mass media star regardless of their academic record. And there was no significant difference according to social status in important others and model group.