• 복식문화연구
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• 제17권2호
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• pp.238-254
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• 2009

The purpose of this study were to examine fashion information acceptance and fashion information sources and to analyze the difference according to clothing shopping orientation among digital generation male consumers. The subject were 349 male who were belonging to digital generation as the digital era's new consumers familial with internet and various kinds of digital media. A self-administrated questionnaire was developed based on the results of previous researches. The data were analyzed by using frequency analysis, factor analysis, cluster analysis, ANOVA, Duncan test, $\chi^2$ test, multiple regression analysis by SPSS WIN 12.0 package. The results of this study are as follows: First, clothing shopping orientation of digital generation males were classified into 6 factors: fashion oriented, impulse buying, aesthetic pursuit, individuality pursuit, practical type and reasonable economy. Based on the factor scores, 3 clusters were identified; independent, unconcern, high involvement. Second, the high involvement shopping group utilized various information sources. On the other hand, the unconcerned shopping group was passive in utilizing information sources. Third, the fashion information acceptance of digital generation was classified into 5 factors: searching, leading, following, non-accepting, and delaying acceptance. All fashion information acceptance factors were affected by the information and communication media. Finally, The high involved type of shopping group accepted fashion information at its most and actively.

• 한국의상디자인학회지
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• 제2권1호
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• pp.37-49
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• 2000

Korean sports fashion began after 1990. after 1960, using vinyl, leather, plastic ＆ metal material, Yve st. Laurent, Pierre Cardin, Andre Courrges, they lead sportive look. Head of 20th century, fashion was lead by haute­couture, after 60s. It was changed to pret­a poter. Now it can be called of american casual ＆ sports fashion. This study would be a view of modem fashion trend and process of visualization in the future. I studied in reproduction of view ＆ age of hyper media with visual circumstance ＆ artistic background and mordern fashion trend ＆ sports fashion image in korea. In conclusion, sports fashion image as visualizing aesthetic concept of modern fashion be defined as technology for man, for instance comfort, function, flexibility, simplicity and minimalism. Specically, Sports fashion was began satisfied for function after 90s, we can see variety of easy wear, hip-hop casual, entertainment sports wear, new street sports wear, luxury sports wear.

• 복식문화연구
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• 제25권1호
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• pp.88-103
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• 2017

The rapid growth in the popularity of social media sites has meant that social media has become an important communication channel for brands. Brands create brand pages on social media to cultivate positive and strong relationships with consumers. This study seeks to enhance our understanding of how fashion brand pages in social media foster consumer-brand relationships by exploring the factors that affect the development of consumer-brand relationships. Drawing on the parasocial interaction theory, this study proposes parasocial interaction as a key factor of this process. Specifically, this study proposes four antecedents (vividness, interactivity, social presence, and focused attention) of consumers' parasocial interaction with brand pages, which further affects consumer responses in terms of affective engagement and brand loyalty. An online survey was administered with consumers who have followed and visited at least one fashion brand page via a social networking site (SNS). Structural equation modeling revealed that consumers' perceptions of vividness, interactivity, social presence, and focused attention on a fashion brand page positively affected their feelings towards parasocial interaction with the brand page, which in turn led to their affective engagement with the brand page and consequent brand loyalty. These findings suggest that consumers build relationships of varying degrees with brand pages in a similar manner to that with people, which leads to their development of a positive relationship with the brand. This study concludes with discussions and practical implications.

• 한국실내디자인학회논문집
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• 제21권4호
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• pp.138-145
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• 2012

The epidermal color is one of factors the space for ages. Instead of the epidermal color expression, it made with material and decoration under structure for make shade of meaning before have the new media. But now a days, the epidermal color of the fashion store is getting free owe to the development of color harmony, has a great notion that gets out of the subordinate from color, and it is a emphasized factor with expression and self-control. The epidermal color of the fashion store makes an effort to accept the development and changing of new media. It should show that there role and function is changing constantly according to a new technology, and it gave a motivation for reanalysis about existence and expression of the epidermal color. The purpose of this research is that look around the feature of the epidermal color system, elements, and principle. Then contemporary fashion store is expressive characteristics of epidermal color. Using epidermal color is not common, we can find lots of the case with surface color, layer color, interface color, though. The paper reflects on the meaning and concept of fashion store which enables the application of expressive characteristics on space through advanced technology. Meanwhile, the features of epidermal color such as immateriality of process and communication can be inferred from case analysis.

• International Journal of Costume and Fashion
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• 제17권1호
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• pp.73-87
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• 2017

Monpe, Korean women's wartime attire during the Japanese colonization period, has survived for 70 years as typical baggy workpants for rural women and emerged as retro-fashion. This paper applied a theory of "meme" to explain the monpe fashion trend in Korea. Based on literature review, empirical analyses were conducted by analyzing market and media including newspaper articles and blogs. We found that the monpe meme has evolved over time through variation, penetration, and diffusion. In terms of variation, the impression of monpe transitioned from a negative image to a positive one as a result of changes in design, functionality, and popular image. In terms of penetration, the monpe meme has spread into popular culture, again through mass media, with images of active, sexy, and attractive monpe-wearers on television and at popular occasions. Finally, the monpe meme has diffused throughout a broad range of consumers of various ages and both genders as an item of clothing for various occasions through diversified distribution channels. In this way, the development of monpe as fashionable clothing in Korea during the 2000s is itself a meme reflecting its evolution from a disgraceful colonial legacy to an item of contemporary fashion.

• 한국의류학회지
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• 제41권4호
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• pp.599-614
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• 2017

With the increasing media representation of aging as negative and abnormal, anti-aging products and discourses are spreading to younger generations. This paper analyzes the anti-aging discourse in a fashion magazine targeted towards women in their 20s. It quantitatively analyzes the historical development of the antiaging industry and discourses from 1994 to 2014 in the magazine "$C{\acute{e}}ci$". It also analyzes the patterns of signification associated with aging in the magazine through the use of critical discourse analysis. This paper identifies five major discourses -"segmentation of the definitions of youthful appearance", "scientific and medical discourse", "self-care discourse", "prevention of aging", and "social values of youthful appearances". The paper finds that the construction of anti-aging discourses towards women in their 20s is heavily influenced by the close link between the anti-aging industry and the fashion media. It also confirms the ideology of self-development though a rigorous appearance-management that is strongly imposed on Korean women and subsequently reproduced in an anti-aging discourse towards women in their 20s.

• 한국의상디자인학회지
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• 제21권1호
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• pp.73-85
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• 2019

The purpose of this study was to discover the effects of clothing involvement and risk perception, which can influence risk reduction behavior. The subjects of this study were young male consumers living in Seoul and Kyunggi-do who had purchased fashion products from an Internet shopping mall. Questionnaires were collected from July 1, 2018 to July 8, 2018 and 300 questionnaires were used in the data analysis. The data was analyzed utilizing a factor analysis, a regression, ANOVA and a Duncan-test. The results of this study were as follows. Clothing involvement factors influenced various risk perceptions and risk perception influenced risk reduction behaviors. Among the various risk perception factors, psychological risk was the most important factor, which was influenced by clothing involvement factors. The usage of media was the most important factor, which was influenced by various risk perception factors. Finally clothing involvement and risk perception influenced risk reduction behaviors. Among the various risk reduction factors, the usage of media was the most important factor, which was influenced by clothing involvement and risk perception factors.

• 패션비즈니스
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• 제27권6호
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• pp.47-65
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• 2023

The purpose of this study is to derive the future-oriented characteristics Sonia Delaunay presented at the time based on the identity and modernity shown in her works and diverse activity. The scope of study spans from 1907 to the start of World War II and includes both applied and fine arts, with a focus on textiles and fashion. The research method is a literary study that includes old documents, exhibition booklets, and explanations from museum curators. The visual materials are actual works observed at exhibitions and digital images of various exhibitions. As a result of the research, she was a practitioner who expressed her identity in marriage, artwork, textiles, and fashion. In order to embody her design and express modernity, she showed geometric and modern motifs and she incorporated a sense of bright color and modernized light into her work by following the principle of simultaneous contrast in color. Additionally, she applied Hungarian embroidery techniques to simple materials and created geometric abstraction with her simultaneous colors, which contributed to both originality and the mass production of textile design. The future-oriented characteristics she presented are the dynamism of modern rhythm, the expansion of convergence and collaboration, the innovation of new production and exhibition, the media of consumer society, and the femininity of modern life. She recognized the mass consumer society and mass production of the early 20th century and actively utilized various media and genres to evoke a dynamic sense necessary for modern life and presented a design to be seen as a modern woman.

• 한국의류학회지
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• 제32권12호
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• pp.1915-1926
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• 2008

국가와 산업의 이미지가 제품 평가에 영향을 미치고 있다는 것은 주지의 사실이지만, 그러한 영향력의 경로가 되는 매체에 관한 연구는 부족하다. 본 연구는 미국의 대중매체에 드러난 한국의 패션산업 이미지가 한국의 패션제품을 평가하는데 영향을 미칠 것이라는 기본 가정하에, 한국 패션산업의 어떤 측면이 독자들에게 부각되고 있는지를 규명하고자 하였다. 미국의 명성 있는 패션전문 일간지인 WWD(Women's Wear Daily)를 선택하여 한국 패션산업과 관련된 내용분석을 시도하였다. 1998년 1월 1일부터 2008년 6월 30일까지 게재된 기사 중 "Korean" 이라는 단어를 포함한 기사를 우선적으로 검색하고 패션분야와 관련된 기사 총 329개를 최종적으로 선택하여 분석하였다. 섬유공급망 관리 상의 역할별로 분석 범주를 설정하고, 한국 패션산업이 공급망 상에서 어떤 역할을 담당하는 주체로 부각되고 있는지 살펴 보았다. 그 결과, 한국의 패션산업은 섬유와 원단공급업자, 혹은 의류제조업자로서의 역할을 담당하는 것으로 인식되는 경우가 많았다. 이는 역사적으로 한국이 미국의 패션산업의 주요 소싱국가였던 이력을 반영하는 결과이다. 디자인, 브랜딩, 마케팅, 소매유통업을 담당하는 역할자로서 한국 패션산업을 바라보는 관점은 상대적으로 미약하였다. 또한, 한국 패션산업은 패션에 관심이 많고 세계의 유명 고가 브랜드 제품을 소비할 수 있는 의미 있는 시장을 보유하고 있는 것으로 높게 인식되고 있는 반면 한국 패션산업은 거시 경제의 환경 변화에 따라 경기변동을 펴는 취약점이 있음이 부각되기도 하였다.

• 복식
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• 제64권7호
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• pp.128-142
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• 2014

In the new media age, the importance of personal style is highlighted, as the fashion recipients independently create their own images by transforming and recombining the fashion information gathered from the fashion blogs - the most representative form of social networks. The study aims to identify the types and styles of imaginary ego-images represented on the personal fashion blogs as a new space of self-expression, based on Lacan's gaze; the imaginary of the unconscious world and the ego-concept. According to literature search, the imaginary ego-image is classified as narcissism, regression, identification, and virtuality. In the case study, Narcissism is represented mostly as bloggers' satisfaction and beliefs about their fashion styles. The degeneration represents childhood images including a mother, as well as retro and vintage images that recreate the fashions of bygone eras - such as medieval, $19^{th}$ or 20th century fashion. Identification is the connection with the various areas of culture and art, especially movies and music. Virtuality represents hypothetical situations of mythical, fairy tale-like, surreal, or dreamlike atmospheres and hypothetical bodies that appear removed, disassembled, or crooked. The imaginary ego-images emerged on the personal fashion blogs are also classified into specific style depending on the attributes of the ego images-such as kidult style, retro style, ethnic style, and surreal style.