• Fashion & Textile Research Journal
• /
• v.1 no.2
• /
• pp.160-165
• /
• 1999

The thermal properies of the pure linen fabrics available in the market and linen blended woven fabrics were measured at the moisture content of 0%, 20%, 40% and 60% using KES-F7 system (Thermo Iabo II type). The experimental properties were statistically analyzed by the rate of water absorbent. The main results were as follows; There is a positive correlation between the thermal insulation value (TIV) and thickness of pure linen fabrics and linen blended woven fabrics by water absorption. Whereas an negative correlation exists between the TIV and cover factor. There is a high positive correlation among the thermal conductivity (k), thickness and weight of pure linen fabrics and linen blended woven fabrics by water absorption. Wherase a high negative correlation exist between the k and air' permeability (Ap). There is a high positive correlation between the feeling of warmth/coldness and bulk density of pure linen and linen blended woven fabrics by water absorption. Wherase a high negative correlation exists between the feeling of warmth/coldness and porosity. There is a negative correlation between TIV and $q_{max}$ of pure linen fabrics and linen blended woven fabrics. The higher the rate of water absorbent, the lower the TIV. This means that TIV decreases by water absorption. As for the thermal property by rate of water absorbent $q_{max}$ and k increase by water absorption and reach max-value at 60% rate of water absorbent. The TIV decreases by water absorption and has +value at 0% rate of water absorbent, whereas it has -value with a feeling of coldness at 20%, 40%. and 60% rate of water absorbent.

• Journal of Fashion Business
• /
• v.11 no.3
• /
• pp.15-34
• /
• 2007

This study was designed to collect a precise information concerning to the preference and evaluations after usage of pregnant Korean woman for the maternity wear bysurvey and wear tests. Through the survey, 212 respondents were asked to answer what type of maternity wear they prefer and what requirements for maternity wear design are important. According to the results of survey, the mostly preferred maternity wear items were pants and one-piece dress. Korean customers for maternity wear usually pay more for the one-piece dress than other items and they also usually put on medium price pants and low-price blouse. Concerning to the purchase criteria, it may be said that design and movability, fit factors are the buying decision criteria of great weight for Korean pregnant women. Special function most desired was thermal insulation, followed by buffer action, electromagnetic shield and quickly water-absorbent and dry property. Preferred maternity wear design details were flat collar, slightly fitted waist and empire style, gather skirt, rubber band waist. Wear test was performed for two kinds of blouse (BL) and one-piece dress (OP), and threekinds of pants (PT), which have different design details respectively. According to the wear test for ready-to-wear maternity garments, the garment which considers well the characteristics of Korean pregnant women body shape earned much higher score no matter of brands or prices. Generally, high-priced national brands received an excellent evaluation in design aspect, but not satisfied with comfort to move.

• Journal of the Korea Convergence Society
• /
• v.8 no.4
• /
• pp.1-8
• /
• 2017

In the modern society, the size of the fashion market is continuously increasing both overseas and domestic. When purchasing a product through e-commerce, the evaluation data for the product created by other consumers has an effect on the consumer's decision to purchase the product. By analysing the consumer's evaluation data on the product the company can reflect consumer's opinion which can leads to positive affect of performance to company. In this paper, we propose a method to construct a model to analyze user's sentiment using word embedding space formed by learning review data of amazon fashion products. Experiments were conducted by learning three SVM classifiers according to the number of positive and negative review data using the formed word embedding space which is formed by learning 5.7 million Amazon review data.. Experimental results showed the highest accuracy of 88.0% when learning SVM classifier using 50,000 positive review data and 50,000 negative review data.

• The Korean Journal of Emergency Medical Services
• /
• v.22 no.1
• /
• pp.83-97
• /
• 2018

Purpose: The purpose of this study was to provide basic data for the development of personal protective equipment (PPE) for emergency medical technicians (EMTs) during chemical, biological, radiological, nuclear, and explosive situations. Methods: Body measurements were obtained for adults aged from 20 to 59 years from the data in the 6 th Size Korea national sizing survey. These data were compared to the sizes of protective clothing currently available in the market. In-depth interviews with active paramedics with experiences of wearing PPE were conducted. Results: Most of the imported protective clothing turned out to be unfit for Korean adults. This showed the urgent need for developing appropriately sized protective clothing for Korean emergency technicians. In total, 55.0% of the respondents indicated that the current protective clothing is unsafe, and 71.0% requested the clothing to have level C protective performance. Regarding the design, many people wanted hooded all-in-one type of clothing. Conclusion: Considering these requirements, most of the wearers wanted their protective clothing to be fundamentally protective of their body, be available in various sizes with adjustable parts, and easy to wear and take off. They also wanted the clothing to be secure in clear sight, while not revealing any parts of their body and not interfringe with their ability to communicate with others.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.21 no.2
• /
• pp.373-378
• /
• 2017

While on-line shopping markets are growing, consumer's procurement processes are being confused regardless of on or off line market and, smart consumers who want intelligent tailored services have emerged. Depending on the changeable pattern of consumer, most of related companies provide various Omni channel and O2O service. However, reactions of the fashion companies are tend to be late. Recently, the IoT environment has changed to standards-based open platform and it requires a variety of intelligent services depending on the type of environment and objects. This thesis proposes fashion O2O system using smart fitting display that is adaptable to fashion companies. This proposed system provides fitting information which is performed on off-line by users after constructing the database, it also support the works as on-line status, thus, it makes users' procurements to maintain continuously. For the more, customer oriented intelligent fitting service would be expected by the information connection with the shop and delivery systems.

• Journal of Fashion Business
• /
• v.6 no.4
• /
• pp.113-124
• /
• 2002

The purpose on this study identified the purchasing conditions of Sports wear of the Chinese men residing in Beijing, Shanghai, Dalian, Tianjin, Harbin and Guangzhou, so that it helped sports wear manufacturers and retailers offer the basic data. For the study, a questionnaire used as a method of measurement, the 863 Chinese men were selected as a sample, SAS(Statistical Analysis System) program was used to analyze the data. The results from the study were as follows: 1. According to the investigation, the most preferred sports of Chinese men is soccer, as a whole. Swimming, basketball and ping-pong keep rank the next to soccer. 2. Accordingly age, area, profession and income, Chinese men maintained sports suit in order of training suit, swimming suit, soccer suit, tennis suit. It is found that holding amount of high-quality sports wears as ski, golf is on a low level. 3. It is appeared that Chinese men purchased in good order as follow brand: No-bran, Nike, Lening, Adidas. And except Nike, they purchased more Lening brand than foreign sports brand. 4. As the result of researching on the item of sports wear, it is found that they purchased various kind items in a higher rank 5 brands. 5. Sports wear's color that Chinese men purchased is blue, white, black, red. 6. The purchasing price that Chinese men favored is 200$\sim$599RMB. Thus, they expend average per head for sports suit buying, 486.0RMB. 7. Chinese men purchased very often at specialty store. And, coefficient of utilization at the usual market is on a low level. 8. In purchasing satisfaction, 80 % Chinese men were satisfied with goods(sports wear) that purchased in a higher rank 5 brands. So, average satisfaction degree showed over 3.8 as a high rate. 9. According to the result of satisfaction on Chinese men, 70% Chinese men showed satisfaction. Therefore, the average of satisfaction degree appeared 3.81 as a high rate.

• Journal of Fashion Business
• /
• v.4 no.1
• /
• pp.59-72
• /
• 2000

China adopted a free market economy system and entered into the WTO(World Trad Organization). It has now emerged as one of the most promising markets in the world for the near future. The purpose of this study was to investigate in Chinese and Korea college female students's clothing behavior for fitness and to suggest basic informations for high quality clothing merchandising for China. The subjects in this study were 430 college female students, aged from 18 to 24 living in Beijing(215) and Seoul(215). The survey were taken from June to July, 1999. SAS(Statistical Analysis System) is used for frequency, percentage, average, standard deviation, $x^2$-test. The results of this study are as follows. Examination on the Korean and Chinese preference of clothing behavior showed that Korean and Chinese have different preference for skirt, slacks, jacket and has different sensibility of the items of clothing behavior. The Chinese students prefer individual, feminine costume behavior, and fitted clothes to loose fitted skirt and slacks. Korean student want to lower waist position for all items. It is needed to different merchandising project for clothing in China.

• Fashion & Textile Research Journal
• /
• v.21 no.4
• /
• pp.497-508
• /
• 2019

Snowboarder accidents at ski resorts are increasing; therefore, it is essential to wear protective wrist, hip and knee protectors when snowboarding. However, most studies focus on the improvement of gear or expansion of safety facilities with few studies on protectors that directly safeguard the body from accidents caused by tumbling. Protectors currently on the market do not properly consider the needs of the users. Therefore, this study investigates the reality of usage and satisfaction rate of those that use snowboarding protectors along with factors deemed important upon wearing them to provide the grounds for the development of comfortable protectors. Subjects were 1,058 adults in their 20s to 40s. First, a survey was conducted regarding demographic traits as well as the wearing and purchasing of protectors. Second, 325 people that purchased and wore protectors were investigated in regards to the wearing satisfaction rate of current commercial protectors. The results showed that 86% of the 1,058 subjects wore protectors; knee protectors (72%), hip protectors (57%) and wrist protectors (38%). Important factors upon purchasing and wearing satisfaction were studied according to demographic traits, snowboarding experience, and number of snowboard rides for one season. As a result, the damage rate increased along with the number of snowboard rides for one season. Important factors considered when purchasing varied significantly according to sex, age, snowboarding experience, and favored slopes. The results of this study will help in the design of comfortable protectors for snowboarders.

• The Research Journal of the Costume Culture
• /
• v.27 no.4
• /
• pp.368-383
• /
• 2019

Despite the declining birth rate and consequent lower children population in Korea in recent years, there has nevertheless been found to be a positive trend in relation to the purchase of toddler and children's wear. This has led toddler and children's wear to pursue sales and marketing strategies. There is especially a growing number of experiential marketing that provide an empirical element, which stimulate con- sumers' emotions, and also create a relationship with a brand. Therefore, this research aims to serve as practical data for the planning and implementation of experiential marketing strategies through the analysis of experiential marketing cases conducted by brands of toddler and children's wear. The study examines the status of the Korean toddler and children's fashion market between 2009 and 2018. The domestic brands of toddler and children's wear were analyzed with the application of Bernd H. Schmitt's five experiential modules. The analysis results first showed that of the five modules, 'feel' held the highest proportion, followed by 'think' and 'act', and lastly 'sense' and 'relate'. Second, the experiential marketing stimulated more than three of the five senses. Third, experiential marketing that provided educational experiences to children was conducted. Fourth, an experience was provided for parents and children to enjoy together. Finally, product promotion and purchase were naturally linked. The study's results have confirmed that toddler and children's wear brands implement experiential marketing strategies, which convey the emotional and cultural experiences shared by parents and children in various ways.

• Fashion & Textile Research Journal
• /
• v.21 no.4
• /
• pp.459-467
• /
• 2019

Compression wear provides clothing pressure and affects how blood flows. Facilitating a blood flow is one of the most important functions of compression wear. The wearer's sensibility should be considered when designing compression wear. This study instructed participants to put on 5 types of sport compression wear with different pressure levels (CP-1 to CP-5), measured clothing pressure, blood flow level, blood flow rate, and surface temperature, and examined the pressure level that influenced blood flow through a subjective sensibility assessment. An experiment measured the clothing pressure of compression wear available in the market and found that the pressure ranged 0.6-1.1 kPa for the ankle, 0.7-2.3 kPa for the calf, and 0.9-1.9 kPa for the thigh. Meanwhile, blood flow levels and rates significantly increased when participants wore CP-1, which had the highest clothing pressure level, and CP-2 and CP-4 with middle-level pressure. After exercise, CP-2's surface temperature was the highest and revealed that wearing CP-2 facilitated blood flow. CP-2 was evaluated as most positive in the sensibility assessment and showed a clothing pressure of 0.67-1.82 kPa; its pressure for the calf did not surpass 2.0 kPa. Considering positive physical effect of compression wear on blood flow and subjective psychological effect on participants, CP-2 (0.67-1.82 kPa) would have the most suitable clothing pressure level among other types of the wear in this study.