Post-purchase Evaluation on the Maternity Wear on the Current Korean Market by Survey and Wear test

  • Published : 2007.07.30

Abstract

This study was designed to collect a precise information concerning to the preference and evaluations after usage of pregnant Korean woman for the maternity wear bysurvey and wear tests. Through the survey, 212 respondents were asked to answer what type of maternity wear they prefer and what requirements for maternity wear design are important. According to the results of survey, the mostly preferred maternity wear items were pants and one-piece dress. Korean customers for maternity wear usually pay more for the one-piece dress than other items and they also usually put on medium price pants and low-price blouse. Concerning to the purchase criteria, it may be said that design and movability, fit factors are the buying decision criteria of great weight for Korean pregnant women. Special function most desired was thermal insulation, followed by buffer action, electromagnetic shield and quickly water-absorbent and dry property. Preferred maternity wear design details were flat collar, slightly fitted waist and empire style, gather skirt, rubber band waist. Wear test was performed for two kinds of blouse (BL) and one-piece dress (OP), and threekinds of pants (PT), which have different design details respectively. According to the wear test for ready-to-wear maternity garments, the garment which considers well the characteristics of Korean pregnant women body shape earned much higher score no matter of brands or prices. Generally, high-priced national brands received an excellent evaluation in design aspect, but not satisfied with comfort to move.

Keywords

References

  1. http://www.nso.go.kr
  2. Jeon, H.K., Hwang, S.J.(1998). The Effects of Maternity Apparel Style and Job Type on the likeability and the occupational Competence of Pregnant Working Women, Journal of the Korean Society of Clothing and Textiles, 22(6); 706-715
  3. Jung, YA & Kim, O.J.(1999). The Visual Effect in Combination of Details on the Maternity Clothes of One - piece type, Korean Journal of Human Ecology, 2(2); 49-62
  4. Choi, H.S., Kim, S.R., Choi, J.H.(2000),A Study on suitability of Maternity Dress on the Market - Spring & Summer Clothes -, The Korean Society of Costume. 50(5) :65-75
  5. Lee, H.S. & Jung, S.H. (2000). A Study on the actual conditions of the preference and buying of maternity wear for its design development, proceeding for the conference in 2000, vol.25
  6. Jeon. J.H. & Kim, Y.S.(2000). Desirable SiitedArea on Maternity wear for Easy Breast - feedings, Journal of the Korean Society of Clothing and Textiles, 24(2); 141-151
  7. Park, S.J. and Suh, C.Y. (2006). Survey for design of functional maternity wear, Proceedings of Journal of Korean Society for Clothing Industry, Deeau, Spring, 98- 101
  8. Lee, E.Y.(1994). A Practical Study on the maternity apparel buying behavior-focused on career women, Unpublished Master's Thesis, Seoul Woman's University
  9. Na, M.H., Oh, H.S., Lee, Y.S.(1994),A Longitudinal Study on the Body Form of Pregnant Women for Garment Designs, Journal of the Korean Society of Clothing and Textile, 18(5); 628-636
  10. Kim, H.S.(1992), A Study on the Basic Slacks Pattern for Pregnant Women, Unpublished Master's Thesis, Catholic University of Daegu
  11. Choi. K.H.(1994). A Study on the Basic One-piece dress Pattern for Pregnant Women, Unpublished Master's Thesis, Keimyung University
  12. Choi. H.S. & Yi, KW,(1991). A Study on the Wear Comfort and the Wearing Effects of Maternity Girdles, Journal of the Korean Home Economics Association. 44(11): 11-21
  13. Chung, KW, & Choi, H.S.(1996). A Study on Transformation of the Breast Size, Shape and Volume Properties for Design of Maternity Brassiere, Journal of the Korean Society of Clothing and Textile, 20(3): 438-451
  14. Cash. R.P.. & Frankie. H.H.(19S6). Improving apparel shop profits. New York
  15. National Retail Merchants Assocation. (Quoted in Susan S. Fiorito & Ann E. Fairhurst(1993). Comparison of Buyer's Job Content in Large and Small Retail Firms. Clothing and Textile Research Journal, 11(3), 8-15 https://doi.org/10.1177/0887302X9301100302
  16. Abraham-Murali, L., & Littrell, MA (1995). Consumers' conceptualization of apparel attributes. Clothing and Textiles Research Journal, 13, 67
  17. Dickson, M. A. & Littrell, M.A. (1998), Clothing and Textiles Research Journal, 16(1) , 1-10 https://doi.org/10.1177/0887302X9801600101
  18. http://www.carendula.com
  19. http://www.mizmom.com
  20. http://hellomamy.com