• 한국의류학회지
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• 제32권7호
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• pp.1082-1094
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• 2008

The present study analyzed the differences of advertisement design, expression method, and appeal types in the men's fashion product advertisement from men's magazines between 1996 and 2006, according to the year, season, and the type of the magazine. The magazines chosen for the analysis were Korean Esquire, GQ, and Shin-dong-a. 2058 advertisement out of 88 sample magazines were chosen and analyzed by frequency, and chi-square using SPSS statistic package. The results of the study were as follows. First of all, there were more advertisements without copy, and even when the copy was used, it was used as a headline only. Secondly the poster style layout was used more frequently than other layouts, and one male model wearing the product was the most popular. Thirdly the types of appeal in advertisement, sensuous appeal was most frequently used. The results of the study showed that there is little advertisement differentiation in men's fashion product advertisement. Therefore in order to draw consumer's attention. various and unique advertisement design should be implemented.

• 한국염색가공학회지
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• 제25권4호
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• pp.337-344
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• 2013

This study aims to understand the advertising recall effect in accordance with color scheme of advertising by subdividing it into brand, picture, color, and style. The results of this study are like following. In the results of the study on advertising recall, first, there were significant differences in picture and color recall. The picture recall was the highest in complementary color scheme while color scheme was shown the highest in single and complementary color schemes. Regarding the advertising recall in accordance with subscription time of fashion magazines, second, the advertising recall can be different in accordance with subscription time of magazine, major, purchase experience, and interest. In case of picture advertising recall depending on major, third, majors highly recognized complementary color scheme in picture recall and also similar color scheme in color recall. Regarding the advertising recall depending on experience in purchasing magazines, purchasers highly recognized complementary color scheme in picture recall and also tone-in-tone color scheme in color recall. In case of the advertising recall in accordance with interest in fashion advertising, the group with interest highly recognized complementary color scheme in picture recall and also similar color scheme in color recall.

• International Journal of Costume and Fashion
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• 제13권2호
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• pp.1-13
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• 2013

We studied the meaning of the term avant-garde in relation to clothing of the 1980s and 1990s by examining the media's perceptions of Martin Margiela, a Belgian deconstructionist designer who was often labeled as avant-garde by journalists, scholars, and fashion critics in the late 20th century. A five-step content analysis method described by Paoletti (1982) was used to conduct the research. Newspaper and magazine articles in the 1980s and 1990s were analyzed using a set of existing avant-garde characteristics developed by Crane (1987) to determine if those journalists' perceptions matched the characteristics described by Crane. Results indicated that the journalists' critiques and descriptions matched the avant-garde characteristics described by Crane (1987). Including a subjective element to the conceptualization of the term explains how journalists described Margiela's designs despite Japanese designers' use of similar techniques before him. We (re) conceptualize the term's latter 20th century meaning and shifting dialogue to include a subjective element.

• 패션비즈니스
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• 제4권4호
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• pp.123-133
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• 2000

The purpose of this study was to examine the usage of internet advertisement, to define the convenient dimensions of information navigation medium, and to examine the difference of convenient information navigation among advertisement types and information design methods. Thirty-four subjects were selected for the survey study and descriptive anlysis, factor analysis and ANOVA were used for the data analysis. The results of this study were: 1. the most perceived channel about the web site information was the search engine, the most preferred type of information design was the mixed type with text and image, and the most preferred medium for fashion information is the magazine. 2. the convenient dimensions of information navigation medium were information understanding, design composition, easy navigation, timely navigation, and convenient navigation. 3. the information design method is the significant factor influencing on the convenient information navigation.

• the USERS
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• 통권45호
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• pp.58-58
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• 2005

• 복식
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• 제61권8호
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• pp.45-56
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• 2011

This study is about the features of hybridization of ethnic-cultural elements in Korean fashion magazines. Its purpose was to embody more creative and newer images in fashion by promoting better mutual understanding of foreign cultures and addressing the issues of fashion design from multicultural perspectives. In doing so, the present study conducted a literature review and analyzed a total of 130 photographic images with any hybrid ethic element from two Korean fashion magazines, Vogue Korea and Harper's Bazaar Korea, issued between 2005 and 2009. The analysis revealed that there were 66 images(50.8%) with a mixture of two different cultures and 64 images(49.2%) with a mixture of three or more different cultures. As seen from the results, the two categories had a similar number of cases. In regional terms, the use of two different cultural elements included a mixture of Asian and Western cultures in 32 images(24.6%), a mixture of Western and African, Middle Eastern or Latin American cultures in 23(17.7%), and a mixture of Western and Russian or European folk cultures in 11(8.5%). In the use of three or more different cultural/national elements, the present study found a mixture of Asian, African, Middle Eastern, Latin American and Western costume items in 20 photo images(15.4%), a mixture of African, Middle Eastern and Latin American elements plus Western costume items in 19 images( 14.6%), a mixture of all regional cultures in 13 photos(10%), and a mixture of Asian ethic cultures plus Western costume items in 12 cases(9.2%). The results of this analysis indicated that the hybridization of ethnic-culture elements in Korean fashion magazines consisted of diverse clothing and accessories from various ethnic groups. The expression of these multi-cultural hybrid images that consists background images and models from different cultures well-portrayed the multi-cultural elements based on total coordination and broke the stereotypical aspects of styling.

• 패션비즈니스
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• 제12권5호
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• pp.94-110
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• 2008

The main objective of this research was to understand the characteristics of separation color coordination of contemporary female fashion through the analysis of 'pre-a-porter Collections' of four collections (i. e. cities) - Paris, Milan, New York, London - from the periods of 2004 S/S to 2008/9 A/W. The data collection of 265 was done by reviewing 'pre-a-porter Collections' magazine and total 265 observations were made. Statistical analysis of frequency and also qualitative interpretation of separation color coordination characteristics were completed. The main findings were; (1) In separation color coordination of contemporary women's fashion collections, there were three main types of color scheme which were classified into seven detailed categories of color combination. First was the achromatic color & one chromatic separation color scheme which was classified into four categories of - black & white, black & grey, white & grey, and grey & grey - color combination. Second was the chromatic colors & one achromatic separation color scheme which classified into two categories of achromatic & chromatic color & one achromatic separation color combination, and chromatic colors & one achromatic separation color combination. Third was chromatic colors and one chromatic separation color combination. (2) The achromatic colors and one chromatic separation color scheme showed two phases of reinforcing the strong and modern image, or softening the hard and dull image of achromatic color combination. In color schemes which used more than two chromatic colors, the separation color frequently converted the tedious and monotonous fashion image, which caused by identical or similarity in color or tone harmony, into more attractive and interesting. (3) In conclusion, through the various use and coordination of various color schemes, color harmony and separation colors, the separation color coordination in contemporary female fashion has been suggested the effective way of color combination which can lead the visual pleasure and the vitality along with the unity and the harmony. This characteristics can create various images and visual diversity for fashion. The types and the use of color scheme and separation color showed different trends in four collections.

• 복식문화연구
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• 제13권2호
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• pp.221-239
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• 2005

The purpose of this study was to analyse the fashion style expressed in women magazine advertisements. The method of this study was used content analysis with 692 samples in women magazines ('Woman Sense', 'Yeosung Dong-A', and 'Jubu Saeng-hwal') which were issued in March, June, September, and December from 1998 to 2002. The data analysis were divided nine elements: 1. silhouette, 2. color, 3. pattern, 4. length of skirt & slacks, 5. adjustment, 6. breadth of collar lapel, 7. shoes, 8. make-up, 9. hair style. The results of this study were as follows: 1. silhouette : The four seasons were expressed in square silhouette. 2. Color : The spring, summer, and winter seasons were expressed in white color, while the fall season was expressed in neutral color. 3. Pattern : The four seasons were expressed in plain pattern. 4. Length of skirt & slacks : The four seasons were expressed in various length. 5. Adjustment : The four seasons were expressed in single button. 6. Breadth of collar lapel : The spring, summer, and winter seasons were expressed in small breadth, while the fall season was expressed in middle breadth. 7. Shoes : The four seasons were expressed in high-heeled shoes. 8. Make-up : The four seasons were expressed in light tone. 9. Hair style : The four seasons were expressed in up-style.

• 패션비즈니스
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• 제17권3호
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• pp.122-136
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• 2013

This study supplements clothes by studying pleasure shown in accessories of haute couture designers and finds out pleasant characteristics represented in items which play an important role in producing personalities through collections, so the study aims at prospecting design development directions accessories henceforth. For the study period and methods, 295 photo materials were analyzed being judged to show pleasure centered on Mode et Mode, representative fashion magazine, from 2005 S/S Paris haute couture collections to 2013 S/S Paris haute couture collections. At this time, the photos analyses were conducted and selected by two experts (Ph. D holders majored in fashion design) through two times. After analyzing pleasure features represented in fashion collection focused on haute couture accessories, I could know that surrealistic pleasure, anonymity-expressing pleasure, natural pleasure, and exaggerative pleasure were shown. The pleasure, as element that supplements and emphasizes clothes, has had an effect on bringing laughs characteristically.

• 패션비즈니스
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• 제6권2호
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• pp.93-109
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• 2002

This study measured the accompanying rating, recall, and recognition of advertisements, which were run with different methods of spacing in the magazines. To achieve this objective the study chose a qualitative research and performed a reliable test. After the survey was completed, the advertisement recall test was performed. In addition, two days later, the recognition test was performed to the survey respondents and data on the memory of respondents on the advertisements was collected. As a result, rating, recall and recognition of the advertisement's were significantly different by the various forms of advertisements in the magazines. In the advertisement rating and recall by the advertisement printing forms, rather than the regular printing form of running the target advertisement for two pages in a role and the irregular printing form, the continuous printing form was confirmed to be more effective. In addition to that, in the form of running continuous target advertisements for six pages in a role, the effects of the advertisements recall and the recognition were increased. A continuous printing form had higher outcomes on the rating, recall and recognition of advertisements. Therefore, conclusively, it gave more effects in increasing the memory of the advertisement for the consumers. The conclusion of the study provided suggestions on the forms of advertisement to stimulate the memory of consumers in the magazine advertisement.