Fashion Brand Collaboration, with Whom and What to Collaborate? -Proposing a Strategic Collaboration Model, according to the Level of Clothing Involvement- (패션브랜드 제휴-누구와 무엇으로 제휴할까? -의복관여수준에 따른 전략적 제휴모형 제안-)
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- Journal of the Korean Society of Clothing and Textiles
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- v.32 no.9
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- pp.1467-1477
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- 2008