• The Research Journal of the Costume Culture
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• v.19 no.3
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• pp.531-541
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• 2011

This study suggests basic data for the standardization of school uniform purchase by examining the statistics of purchasing practice school uniforms from information sources, purchasing methods, and consumer' perception about collaborative purchases. A survey was conducted with first grade male and female middle-school students, and their parents. A total of 344 questionnaires were returned and analyzed. The results were as follows: first, when making purchases, information sources were explained by parents, friends, senior students, or workers at uniform shops. The purchasing methods were popular brand uniforms or specialized uniform shops. Second, four factors were extracted from purchasing data for factor analysis. The factors were comfort, appearance, service, other external factors, and promotions. Third, the perception analysis and need of collaborative purchases were indicated by 90% of the students' parents, who were aware of collaborative purchase. Additionally, 71.2% answered collaborative purchase was necessary. Fourth, for future uniform purchases, 75.6% of the students answered to buy more popular brands, or products from specialized school uniform shops, while 54.4% of the parents answered positively to collaborative purchases. The results of the examination of consumer school uniform purchasing behavior will provide useful strategies for the standardization system for purchasing school uniforms.

• Korean Journal of Human Ecology
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• v.14 no.4
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• pp.683-692
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• 2005

This study was intended to analyze the clothing shopping orientations and purchasing practices for men's dress shirts. It was conducted by means of convenience sampling survey with male office workers who usually wear dress shirts at work and who also live in Seoul, Geonggi, and Chungcheong area. The data collected were analyzed by frequency analysis, cross-tabulation analysis, factor analysis, t-test, and ANOVA using SPSS. The results are as follows: 1) Clothing shopping orientations were classified into six factors: brand oriented; planned; enjoying; expediency oriented; negative shopping; and low price oriented. There were partially significant differences in clothing shopping orientations according to the surveyees' age. 2) The surveyees prioritized low price and expediency in clothing shopping, but they also showed low interest in brands. 3) The criteria for purchasing were in the order of size, color, comfort, and design. There were also partially significant differences in the estimation criteria for dress shirts according to marital status and age. 4) Most respondents tended to purchase 3 or 4 pieces of dress shirts a year, paying 30,000 to 50,000 won for a piece, usually at department stores. 5) When they purchase a dress shirt, they always considers its size. In the case of married men, however, it is the laundry tag that they do care about.

• Korean Institute of Interior Design Journal
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• no.38
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• pp.233-240
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• 2003

The purpose of this study was to find the coordination trend of the Image of the color and object from the department show-window display locating in the kangnam area. The result of this study were summarized as following: 1) Show window display determinating the first image of department-store marketing service, playing the role of visual marketing provides the valuable impressions with shoppers in the times of sensibility, 2) In contemporary recognition of "Design is namely culture", show window display proceeds on the direction of concrete and practical presentation of merchandise as many customers are pursuing the high graded luxury brands while their life styles change. 3) Main concept is represented by the coordinated fashion goods on the mannequin or the body and the main theme is displayed variously in the circumferential area or on the articles with the abstract and concrete objects of diverse forms of dominant color and accent color conveying the seasonal theme precisely. 4) The compositive element of color Is the decisive factor of the visual sense of space In the coordination-trends of show window display specially representing the seasonal theme or the intentional messages and conduces to the psychological and mental desire in human and the circumstances, 5) Following the color, the compositive element of object presents the concrete image of theme or the abstract and geometrical sense of space besides the visual sense of space and shows the proportionality and the activity in displaying the show window space.dow space.

• The Research Journal of the Costume Culture
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• v.25 no.1
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• pp.75-87
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• 2017

The purpose of this study was to examine visually impaired people's clothing behavior, using a qualitative approach. The results are intended to be used as baseline data to make an instrument that can measure the factors that have an effect on visually impaired people's clothing needs from the perspective of environmental and social relationship contexts. This study was made through in-depth interviews with people with grade-1 visual impairment, and the results were as follows: First, when purchasing clothing, they were accompanied by trusted people, and chose trusted brands and trusted products. They spent as little time as possible, did not try on many clothes, and they preferred colors, designs, and purchase methods that carried as low a risk as possible. Second, they wanted basic product information and simple procedures when purchasing and using clothing products. Third, they were able to manage their own clothes themselves. However, there was insufficient laundry information available. Fourth, the main reason why visually impaired people took care of their appearance was that they wanted to look neat and clean to be respected by others. Based on the study results, it is necessary to provide information on clothing to improve quality of life and welfare and thus ensure visually impaired people's independence.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.2
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• pp.355-363
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• 2002

The purpose of this study was to investigate how the weave type, yarn twist fabric count and fiber content of the worsted fabrics affect the subjective sensation of the hand. Thirty worsted fabrics that were mainly used for the spring and fall ladies'suits at national brands were selected. Variables were such as four different kinds of weave types, plain, twill, satin and decorative; two levels of yarn twist, normal and high; various fabric counts; two different fiber contents, pure wool and Lycra contained. Image analysis and wavelet transform techniques were used to quantify the surface fiber, For surface characteristics, MIU, MMD and SMD were measured by KES-FB system. The Questionnaires with 23 adjectives were used for the subjective hand evaluation. Panels were So specialists of fashion or fabric designers and merchandizers. By Factor Analysis, six factors that represent the subjective hand were extracted. The relationship between these factors and structural variables were analyzed. Yarn twist was significantly related to the surface characteristics and resilience. Weave structure affected surface characteristics, volume/warm-cool feeling and resilience. Fabric counts showed relations with volume/warm-cool feeling and the fiber contents with volume/warm-cool feeling, resilience and elastic properties. MIU, MMD and SMD showed no relations with the surface fibers. Subjective sensation of surface characteristics was affected by SMD and surface fibers.

• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.1
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• pp.147-160
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• 2015

This study suggests a detailed apparel sizing system for brands that target elderly men between the ages of 60 to 79 by studying body type differences of the age group based on data from 'The $5^{th}$ Korean Anthropometric survey'. Compared to middle aged men, elderly men body measurements appear to be smaller except in the midriff area, such as the natural waist circumference, waist circumference (omphalion), waist depth and waist depth (omphalion). The size chart in the study was established according to the KS size chart system with a size jump of 5cm in height, 5cm and 3cm in chest circumference, 2cm in waist circumference (omphalion) and 2cm in hip circumference. A total of 8 sizes were established with heights between 160cm and 170cm and chest measurements between 85cm to 100cm for casual tops. For suit tops, a total of 11 sizes were established with heights between 160cm and 170cm and chest measurements between 88cm to 100cm. For bottoms, detailed sizes were suggested by dividing basic and reference areas with 13 sizes between 84cm to 94cm in the waist circumference (omphalion) and between 90cm to 98cm in the hip circumference.

• Korean Journal of Human Ecology
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• v.18 no.6
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• pp.1277-1288
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• 2009

Building strong brand equity has been the most effective method to extend market share and ensure profits. Brand extension strategy by using well-established mother brand names also becomes the most efficient way to enter a new market. The first objective of this study is to conceptualize and evaluate fashion brand equity. The next purpose is to investigate the relationship between mother brand equity and extended brand attitude. The survey was conducted from the 15th to the 26th of June 2009. We conducted a survey with 200 university students and 182 samples were analyzed. The data was analyzed by SPSS 12.0 with reliability analysis, frequency analysis, factor analysis, regression analysis and One-way ANOVA analysis. The results of this study are as follows. Firstly, the factors of brand equity based on customers were "Brand Satisfaction", "Brand Reliability", "Brand Personality/Value", "Brand Characteristic", and "Brand Edge". Secondly, the order of brand equity based on customers in this study was Polo, Beanpole and Tommy Hilfiger. Lastly, results revealed that brand extension was positively influenced by all factors of mother brand equity.

• Journal of Korean Ophthalmic Optics Society
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• v.12 no.4
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• pp.23-27
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• 2007

This research was conducted to assist with domestic eyewear industry to gain better understanding of manufacturing through study relationship between purchase behaviors and selecting elements such as design, brand, price, material and nation. Domestic consumers think that the most important factor is a design when they purchase eyeglasses regardless of kinds and brands of eyeglasses, and optometrists choose the eyewear design as a primary factor when they buy eyeglasses for display and sale. As a role of eyeglasses for fashion items increases, the interest of the eyewear design will be higher. Many optometrists have plans to import and make house brand. Some of them also would like to study eyewear design.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.7
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• pp.950-961
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• 2004

This study was attempted to examine consumers＇ pursuing benefits and satisfaction at outlet store, to analyze the differences of pursuing benefits and satisfaction at outlet store among the consumer groups segmented by the pursuing benefits, and to provide useful information for establishment of marketing strategies. The subjects were 500 female consumers experienced in purchasing clothes at outlet non. For analysis of questionnaires, $\chi$$^2$-test, ANOVA, cluster analysis, factor analysis, and Duncan＇s multiple range test were performed. The results were as follows: 1. Pursuing benefits at outlet store were composed of 6 factors: store＇s atmosphere, variety of products and brands, service and reputation of store, product quality, location＇s convenience, and price. Consumers were segmented into three groups by above 6 factors: product pursuing group, store convenience pursuing group, and price pursuing group. 2. Satisfaction at outlet store was composed of 5 factors: product, atmosphere, service and reputation of store, location convenience, and price. Satisfaction at outlet store such as service and reputation of store, location＇s convenience, and price were significantly different among the segmented groups. Product pursuing group was most satisfied with service and reputation of store, store convenience pursuing group was most satisfied with location＇s convenience and price, and price pursuing group was most satisfied with price. 3. The demographic variables such as an age, marriage, occupation, academic background, and total income were significantly different among the segmented groups.

• Journal of the Korean Society of Clothing and Textiles
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• v.41 no.4
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• pp.585-598
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• 2017

Sports climbing requires more maximum body motion range than any other sport. This study examined what element affects the actions of sports climbers and suggest an ideal pattern archetype to maximize function based on motion. The theoretical background included abstracted elements influencing clothing design by researching the body type of sports climbers and the motion of sports climbing. Along with the characteristic of climbing wear, this study also conducted a comparative analysis of sleeve patterns for sports climbing wear and general sports jackets, abstracting comparative parts that influence sports climbing wear design. To develop the final research archetype, research was done on 107 sports climbers in their 20s-30s that selected the top 3 brands and collected patterns as well. A research archetype was selected based on 3-D virtual clothing and developed into 4 different patterns with different sleeve cap heights. Appearance evaluation and a motion functionality evaluation were then conducted in order to select a final research archetype adequate for sports climbing based on evaluation findings. In addition, this study identified aesthetical problems of the final research archetype produced based on functionality that could suggest an archetype for a climbing jacket that could be visually satisfying through appearance evaluations and motion functionality evaluations.