• 유통과학연구
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• 제14권12호
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• pp.141-151
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• 2016

Purpose - Salesperson perceptions of the fairness and accuracy of a performance evaluation system were examined by managerial and professional employees of large organization. The performance evaluation process is central to many personal decisions such as attitude for job and sales performance. This study investigates the relationship between perceived evaluation fairness, job satisfaction, organizational commitment, and sales performance. The main purpose of this study is to develop and empirically test a comprehensive model of salespersons' perceived evaluation fairness on sales performance. For this purpose, we identified the structural relationship between perceived evaluation fairness, job satisfaction, organizational commitment, and sales performance. Also we investigate the mediating effects on job satisfaction and organizational commitment between perceived evaluation fairness and sales performance. Research design, data, and methodology - To empirically test these relationships, data were collected by in-depth interviews from sales managers and questionnaire surveys from 300 salespersons who work for sales area (credit card company, insurance company). Demographically, the overall sample was 91.6% female, 77.9% 30s and 40s, and 34% college educated, with an average tenure with their present organizations of 4 years. The questionnaire was composed of total 20 items dealing with frequency, quality, and consequences of perceived evaluation fairness, job satisfaction, organizational commitment, and sales performance. To test the research hypotheses, collected data analyzed by confirmatory factor analysis (CFA) and structure equation model (SEM). Results - Through extensive and rigorous literature review process of related literature(Perceived evaluation fairness, Job satisfaction, Organizational commitment, Sales performance), research model and research hypothesis was set up. This study obtains the following research results. First, perceived evaluation fairness has a positive effect on job satisfaction, whereas the effects of perceived evaluation fairness on organizational commitment and sales performance did not show statistically significant result. Second, job satisfaction and organizational commitment have complete mediating roles to the relationship between perceived evaluation fairness and organizational commitment, and relationship between perceived evaluation fairness and sales performance. Conclusions - Based on the results, salespersons' perceived evaluation fairness is one of the key independent variable for making high job satisfaction, organizational commitment, and sales performance. Finally the theoretical, managerial implication and research limitations are mentioned in the discussion.

• 유통과학연구
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• 제15권1호
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• pp.71-81
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• 2017

Purpose - Consumers heuristically have a specific stereotype on the price level of individual retail format because each format provides them with a different level of purchase satisfaction and emotional benefits. However, if price image which is consumers' overall impression of the aggregate price level of a retailer does not match with their expectations, its price level would be perceived as unfair. It will eventually lead to dissatisfaction and decreased revisit intention. Focused on department store and discount store, this study was designed to verify whether the price fairness plays a role of mediating effect on two influential relationships between price image and post-purchase satisfaction, and price image and repatronage intention. Research design, data, and methodology - A main survey was conducted to 140 students and 128 effective responses were used for the related analysis. T-test, factor analysis, reliability test, and mediated regression analysis were performed. Six hypotheses were developed to examine the mediating effect of price fairness on the two influential relationships between price image and post-purchase satisfaction, and price image and repatronage intention. It was also examined whether the price image of two different retail format is formed differently or not. Results - People perceived the price images of the two retail formats differently. Overall price level of department store is much higher than that of discount store. Analysis results showed that price image did not solely have a significant influence on post-purchase satisfaction unless price fairness as a mediating variable is added. Price fairness turned out to be having a significant influence on relationship between price image and repatronage intention. It influences on repatronage intention directly and also via price fairness. Conclusions - Post-purchase satisfaction can be achieved only if people perceive the price image as fair no matter how the price level is high or low according to traits of retail formats. If they think it's not fair, they would disapprove of the rightness for the price image, and also express their dissatisfaction with it. Consumers willingly make repeated visits to a store if they are convinced of appropriate price level which is perceived as fair, and if they experienced a satisfaction with overall benefits a particular store offered.

• 아태비즈니스연구
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• 제10권4호
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• pp.181-195
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• 2019

This study aims to investigate the influencing attributes on price fairness in the domain of fast food service context. As the research subject, this research selects McDonald's business because of its market share in the fast food market. Five attributes are examined to account for price fairness. The attributes are advertising attitude, employee service, waiting, convenience, and brand love. This study performed survey to collect the data. The survey participants are university students because they are essential market segment for fast food business. The number of observation is 299 for the data analysis. To analyze the data, this research used various statistical instruments (e.g., frequency analysis, mean and standard computation, exploratory factor analysis, reliability test, correlation matrix, and multiple regression analysis). Regarding the results, this research identified advertising attitude, employee service, and brand love are influential attributes to establish price fairness of university students. This research could inform the marketing director of food service business to understand university students target better.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제10권12호
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• pp.5328-5346
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• 2016

An optimal power control algorithm based on convex optimization is proposed for base stations in long term evolution networks. An objective function was formulated to maximize the proportional fairness of the networks. The optimal value of the objective function was obtained using convex optimization and distributed methods based on the path loss model between the base station and users. Field tests on live networks were conducted to evaluate the performance of the proposed algorithm. The experimental results verified that, in a multi-cell multi-user scenario, the proposed algorithm increases system throughputs, proportional fairness, and energy efficiency by 9, 1.31 and 20.2 %, respectively, compared to the conventional fixed power allocation method.

• 한국의류학회지
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• 제45권5호
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• pp.892-906
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• 2021

This study explores the effects of providing information on the price fairness perception and intention of continuous use in an online fashion platform, given a price difference due to AI algorithm pricing. We investigated the moderating roles of price inequality (loss vs. gain) and technology insecurity. The experiments used four stimuli based on price inequality (loss vs. gain) and information provision (provided or not) on price inequality. We developed a mock website and offered a scenario on the product presentation based on an AI algorithm pricing. Participants in their 20s and 30s were randomly allocated to one of the stimuli. To test the hypotheses, a total of 257 responses were analyzed using Process Macro 3.4. According to the results, price fairness perception mediated between information provision and continuous use intention when consumers saw the price inequality as a gain. When the consumers perceived high technology insecurity, information provision affected the intention of continuous use mediated by price fairness perception.

• 대한전기학회:학술대회논문집
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• 대한전기학회 2004년도 학술대회 논문집 정보 및 제어부문
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• pp.215-217
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• 2004

In wireless sensor networks, fair allocation of bandwidth among different nodes is one of the critical problems that effects the serviceability of the entire system. Fair bandwidth allocation mechanisms, like fair queuing, usually need to maintain state, manage buffers, and perform packet scheduling on a per flow basis, and this complexity may prevent them from being cost-effectively implemented and widely deployed. It is a very important and difficult technical issue to provide packet scheduling architecture for fairness in wireless sensor networks. In this paper, we propose an packet scheduling architecture for sensor node, called FISN (Fairness Improvement Sensor Network), that significantly reduces this implementation complexity yet still achieves approximately fair bandwidth allocations. Sensor node for sensing estimate the incoming rate of each sensor device and insert a label into each transmission packet header based on this estimate. Sensor node for forwarding maintain no per flow state; they use FIFO packet scheduling augmented by a probabilistic dropping algorithm that uses the packet labels and an estimate of the aggregate traffic at the gathering node. We present the detailed design, implementation, and evaluation of FISN using simulation. We discuss the fairness improvement and practical engineering challenges of implementing FISN in an experimental sensor network test bed based on ns-2.

• 한국콘텐츠학회논문지
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• 제9권12호
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• pp.291-302
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• 2009

본 연구는 건설현장 관리자의 조직유효성 결정요인으로서 조직공정성과 개인의 집단주의 성향에 대한 조절효과를 살펴보고자 했으며 특히, 현장관리자의 집단주의 성향이 조직공정성과 조직유효성과의 관계를 조절하는지 검증해 봄으로써 조직공정성과 현장관리자의 집단주의 성향에 대한 조절효과의 중요성을 확인해 보고자 하였다. 연구목적의 달성을 위하여 본 연구에서는 조직유효성에 영향을 미치는 요인으로 조직공정성을 선정하였다. 조직공정성은 분배공정성과 절차공정성으로 대별될 수 있으며, 조직공정성과 현장관리자의 집단주의 성향의 결과로 나타나는 조직유효성 변수로는 조직몰입과 직무만족을 선정하였다. 또한 조직공정성과 조직유효성에 대한 영향을 조절하는 변수로 현장관리자의 집단주의 성향을 선정하였다. 구체적인 연구결과를 하면 다음과 같다. 첫째, 조직공정성이 조직유효성에 미치는 영향에 관한 가설검정의 결과는 유의한 영향을 미치는 것으로 나타났다. 둘째, 조직공정성과 조직유효성간의 관계에서 건설현장 관리자의 집단주의 성향에 대한 조절효과는 없는 것으로 나타났다.

• 한국멀티미디어학회논문지
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• 제12권10호
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• pp.1427-1435
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• 2009

이러닝은 교실에서 수업이 이루어지는 전통 수업 방식과는 달리 학생들이 각자의 장소에서 온라인으로 수업에 참여 할 수 있는 수업방식이다. 그리고 시험도 온라인에서 이루어지는 경우가 많아 이 경우 시험감독이 어렵다. 감독이 어려운 온라인 시험도 성적에 포함되므로 공정한 학사관리가 중요하다. 본 연구에서는 카메라를 이용한 온라인 시험 공정성 강화 시스템을 제안한다. 온라인 수강생은 매 강의를 학습한 후 출석확인을 위해 카메라로 얼굴을 촬영하고 촬영된 영상은 저장된다. 그리고 시험을 치는 동안 시험 장면을 촬영하고 얼굴을 검출하여 대리시험 등의 부정행위를 방지하고자 한다. 촬영된 영상은 시험이 종료된 후 시험 답안지와 함께 사이버 학사관리 시스템에 전송시키고 시험 성적표와 함께 사진을 인쇄하여 본인을 인증하고 시험 부정을 방지하고자한다.

• 서비스연구
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• 제8권3호
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• pp.115-136
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• 2018

최근의 연구개발 사업은 산업체, 연구소, 학계 등이 함께 참여하는 공동협력 연구의 형태를 많이 띠고 있다. 공동연구개발은 연구개발에 따르는 비용과 위험을 분담하고 지식을 보완함으로써 연구개발에 있어서 규모의 경제성과 경제적 효율성이 달성될 수 있다. 그러나 연구개발 주체간의 힘의 불균형과 정보의 비대칭성, 신뢰의 상실, 이로 인한 기회주의적 행태 등으로 인해 그 성과가 미미하거나 실패로 끝나는 경우가 빈번하게 발생하기도 한다. 본 연구는 일련의 연구개발 과정을 지식과 정보라는 서비스 상품이 생산되고 소비되는 과정으로 인식하여 서비스 마케팅적 관점에서 접근하고자 한다. 또한 연구개발에 참여하는 여러 주체들 사이의 행동적 특성을 관계 마케팅이라는 시각에서 접근하고자 한다. 조직간 관계를 설명하는 변수들이 많이 있지만 본 연구에서는 공정성과 품질, 신뢰, 그리고 충성도 간의 관계를 규명하여 보고자 한다. 공동연구를 수행하는 과정에서 공정성과 품질이 신뢰 및 충성도에 어떠한 영향을 미치는지를 검증하는 것이 본 연구의 목적이다. 연구에 참여하는 기관의 종사자들에게 설문지를 돌려 자료를 수집하였으며, 다양한 통계분석을 거쳐 설정된 가설과 연구모형에 대한 검증을 하였다. 분석결과 절차적 공정성과 분배적 공정성은 조직 신뢰와 구성원 신뢰에 긍정적인 영향을 미쳤다. 과정 품질과 결과 품질도 대체적으로 조직신뢰와 구성원 신뢰에 긍정적인 영향을 미쳤으나 결과 품질은 구성원 신뢰에 유의적인 영향을 미치지 못했다. 그러나 절차적 공정성과 분배적 공정성은 모두 충성도에 긍정적인 영향을 미치지 못했다. 결과 품질은 충성도에 유의한 영향을 미쳤지만 과정 품질은 그렇지 못했다. 또한 조직 신뢰와 구성원 신뢰는 충성도에 모두 유의한 영향을 미쳤다.

• The Journal of Asian Finance, Economics and Business
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• 제7권7호
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• pp.187-198
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• 2020

This study investigates the determinants of the likelihood of a tax re-audit in Korea. It adopts a researcher-administered questionnaire survey method for data collection. The survey questionnaire is randomly distributed to 1,120 individuals with tax-related knowledge and experience. Using a final sample of 342 responses, we conduct a cross-sectional regression analysis to test our hypotheses. The results show that the level of tax non-compliance significantly affects the likelihood of a tax re-audit. This finding suggests that the increase in re-audits in Korea is attributable to the tendency of the tax authority to conduct a re-audit to detect taxpayers' non-compliance behavior by excessively broadening the scope of re-audits. This study also finds that the level of tax non-compliance is influenced by the perception of procedural unfairness, measured by operational inconsistency and regulatory lack of clarity. Lastly, the results reveal that the level of tax non-compliance mediates the relationship between the perception of procedural unfairness and likelihood of a tax re-audit. This finding indicates that enhancing procedural fairness could fundamentally reduce unnecessary re-audits that infringe on the rights of taxpayers, as the likelihood of a tax re-audit is not solely determined by the level of tax non-compliance but also by perceived procedural fairness.