• Fashion & Textile Research Journal
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• v.24 no.5
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• pp.577-592
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• 2022

This study aims to confirm which factors related to technology acceptance affect generation MZ's use of luxury fashion platforms. For this purpose, Internet self-efficacy and technology readiness were added as new exogenous and moderating variables using extended UTAUT. Then, performance expectancy, effort expectancy, social influence, and facilitating condition as a factor of UTAUT were set as mediating factors. Response data were collected through questionnaires for generation MZ with experience in using luxury fashion platforms, and a factor analysis, reliability analysis, correlation analysis, and path analysis were conducted using the SPSS and AMOS statistical programs. According to the results, the Internet self-efficacy of generation MZ significantly affected on performance expectancy, effort expectancy, social influence, and facilitating conditions on the luxury fashion platform. Moreover, performance expectancy and social influence had a significant effect on the use intention of luxury fashion platforms, but effort expectancy and facilitating condition did not have a significant effect on use intention and use behavior. Additionally, as the moderating effect of technology readiness affects only the relationship between social influence and behavioral intention, it was confirmed that social influence is an important variable with the characteristics of MZ consumers. Therefore, it is deemed necessary to recognize the importance of social influence when trying to use new technologies targeting generation MZ in the fashion industry.

• Journal of Korean Society for Quality Management
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• v.49 no.3
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• pp.359-374
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• 2021

Purpose: This study attempted to verify which factor affects the intention to use of the connected car that has recently emerged. Methods: Based on prior researches, this study derives the characteristics of connected car that affects user intention and designs research model for empirical analysis. A structured questionnaire was conducted for those who drive cars, and a total of 292 usable responses were collected and empirically analyzed using SPSS and PLS. Results: The results of this study are as follows; service quality, hedonic motivation, and social influence have a significant effect on perceived value, but system quality, information quality, user innovation, experience and facilitating condition did not. In addition, it was found that system quality, information quality, service quality, user innovation, facilitating conditions and social influence have a significant effect on satisfaction, but hedonic motivation and experience did not affect satisfaction. Conclusion: The findings of this empirical analysis have implications for effectively recognizing the value of connected cars based on the technology of information systems to users and establishing sustainable growth strategies for connected car producers and suppliers.

• The Journal of Korean Association of Computer Education
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• v.16 no.1
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• pp.63-71
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• 2013

This investigates the major factors that impact digital contents piracy in a college environment, mainly because the violation of the copyright is known to occur most often in college environments. Using a theoretical model based on Theory of Reasoned Action, this study examines the causal relationships among the variables of the digital contents piracy behavior. Major research variables include intention to commit piracy, attitude, social influence, fear of legal consequences, enjoyment, perceived easiness, knowledge level, and facilitating conditions. Survey responses from 335 undergraduate and graduate students indicate that the attitude and social influence affect the intention to commit piracy, and that social influence, enjoyment and perceived easiness influence the attitude. But, contrary to our expectation, knowledge level has been found to have no impact on the attitude. Perceived easiness, fear of legal consequences and facilitating conditions have all been shown to affect social influence. As a conclusion, the academic and practical implications of these findings are discussed.

• Journal of Internet Computing and Services
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• v.12 no.6
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• pp.105-116
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• 2011

This paper identifies the determinants of adoption of e-government services. The on-line tax filing and payment system, called Hometax, is a well-known e-government service for taxpayers. Using a theoretical model based on Technology acceptance model, this case study examines the causal relationships among the variables of the adoption behavior for on-line tax filing and payment system. Major research variables include satisfaction, perceived usefulness, perceived ease of use, words of mouth, subjective norms, trust, interaction and facilitating conditions. Results from 279 survey responses indicate that the usefulness and ease of use affect the user satisfaction, which, in turn, with the word of mouth influences intentions to use an e-government service. Subjective norms and trust has been found to affect the usefulness, and interaction as well as facilitating conditions have also some impact on the ease of use. As a conclusion, the academic and practical implications of these findings are discussed.

• Physical Therapy Korea
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• v.24 no.1
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• pp.71-78
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• 2017

Background: Muscle weakness and impaired trunk muscle control are common in stroke patients. The bridging exercise (BE) is generally used for trunk stabilization and improving the overall function of stroke patients. The effectiveness of the BE with hip adductor contraction (BEHA) in facilitating trunk muscle activation has been well studied in healthy adults. However, the impact of BEHA in sub-acute stroke patients has not yet been investigated. Objects: The purpose of this study was to determine the effects of BEHA on the electromyography (EMG) activities and the asymmetry of the rectus abdominis (RA), external oblique (EO) and internal oblique (IO) abdominal muscles. Methods: Twenty participants with sub-acute stroke (11 males and 9 females) were recruited. Each participant was asked to perform bridging exercises for five seconds under three different conditions: BE in a neutral position (BEN), BEHA with a large ball (BEHAL) and BEHA with a small ball (BEHAS). The EMG amplitudes of the bilateral RA, EO and IO and the asymmetry of the EMG activity between the sound and affected sides were compared among the conditions. The significance level was set at ${\alpha}=.05$. Results: The EMG activities of RA, EO and IO were significantly greater during BEHAL and BEHAS than during BEN (p<.05); the asymmetry of the RA, EO and IO decreased significantly during BEHAL and BEHAS compared to BEN (p<.05). However, no measured variables showed any significant differences between BEHAL and BEHAS (p>.05). Conclusion: This study compared the EMG activities of the RA, EO and IO on both sides and the asymmetry of the RA, EO and IO during BEN, BEHAL and BEHAS. Our findings suggest that BEHA was more effective for individuals with hemiplegic stroke at facilitating and normalizing abdominal muscle control than BEN.

• Journal of the Korean Institute of Intelligent Systems
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• v.27 no.2
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• pp.150-156
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• 2017

In July, 2015, the Korean national assembly passed 'Act on Capital Markets and Financial Investments,' and therefore, it was expected that the crowd funding would be activated owing to a variety of fundraisings and investments. Hence, for the success of the crowd funding, this paper tried to identify the factors affecting the funding. In this study we analyzed the core variables of the Unified Theory of Acceptance and Use of Technology(UTAUT) and their perceived risks on the crowd funding participants' intentions as well as the mediating effects of the attitudes; the core variables of UTAUT were performance expectancy, perceived risk, facilitating conditions, social influence, and the like. As a result, it was found that such facilitating conditions as performance expectancy and social influence would affect crowd funding participants' intention positively, but that effort expectancy and perceived risk would not significantly affect their intention. On the other hand, as a result of testing the mediating effects of the attitudes, it was found that performance expectancy and social influence would have significant mediating effects on participants' intention.

• International Journal of Knowledge Content Development & Technology
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• v.6 no.2
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• pp.5-27
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• 2016

This research aims to explore the acceptance of Moodle as a teaching and learning tool by the faculty of the Department of Information Studies (IS) at Sultan Qaboos University (SQU) in the Sultanate of Oman. The researchers employed the Unified Theory of Acceptance and Use of Technology (UTAUT) to examine the effects of performance expectancy, effort expectancy, social influence and facilitating conditions on the behavioural intention of SQU faculty members to employ Moodle in their instruction. Data were collected by the interview method. Results showed the emergence of two faculty groups: one uses Moodle and one does not use Moodle. In group that uses Moodle, performance expectancy, effort expectancy, social influence, facilitating conditions and behavioural intention are positively related, thereby influencing the faculty members' use behavior. In addition to the aforementioned UTAUT constructs, four additional factors affect Moodle's adoption. These moderators are gender, age, experience and the voluntariness of use, amongst which gender exhibits the least influence on Moodle adoption. That is, male and female faculty generally both use the learning platform. Although some members of the group that does not use Moodle exhibit optimistic performance expectancy for technology, the overall perception in this regard for Moodle is negative. The other UTAUT constructs exert no influence on this group's adoption of the learning platform.

• Journal of Digital Convergence
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• v.19 no.6
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• pp.199-211
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• 2021

This study analyzed the factors that influence the domestic SMEs that have introduced smart factories on their intention to accept at a higher level for qualitative advancement. 375 copies collected through an online survey were analyzed using SPSS and AMOS with UTAUT and the extended two-stage information system continuous model. Performance expectancy, effort expectancy, social influence, and facilitating conditions have a statistically significant effect on user satisfaction and user satisfaction and CEO's will have an effect on the intention to accept the advancement. However, the suppliers' technology didn't have a direct effect on the advancement acceptance intention and user satisfaction has a mediating effect between performance expectancy, effort expectancy, social influence, facilitating conditions and the advancement acceptance intention. SME's advancement for smart factory, it is important to improve the satisfaction level and the CEO's will to become smart.

• Journal of Information Technology Services
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• v.20 no.6
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• pp.17-43
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• 2021

Currently, various discussions are underway to establish a more advanced management system for public rental housing. Also, it calls for improvement methods for problems arising in management of the current rental housing system. In this regard, this study aims to evaluate determinants that affect user acceptance intention of blockchain technology to implement a new system that complements drawbacks of the current public rental housing system. The study uses the Unified Theory of Acceptance and Use of Technology (UTAUT) as a theoretical model; the study model utilizes three UTAUT variables -performance expectancy, social influence, and Facilitating conditions-, applies security, availability, and reliability that are perceived from blockchain technology as external parameters to facilitate understanding of user acceptance intention of blockchain technology, and evaluates whether innovativeness can regulate the influence of performance expectancy, social influence, and Facilitating conditions on user acceptance intention of blockchain technology. Based on the significant survey result where 274 IT technicians participated, the study applies structural equation modeling to explore structure of user acceptance intention in the blockchain-based management system for public rental housing. As a result, security-reliability and availability are found to factors as determinants for user acceptance intention, affecting implementation of the public rental housing management system, while innovativeness shows no significant statistical results related to regulation effect. This study has implications in that it understands characteristics of blockchain and empirically analyzes the relationship between the characteristics and acceptance intention to enable blockchain's contribution to activate the public rental housing management system in the future.

• Fashion & Textile Research Journal
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• v.24 no.4
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• pp.386-398
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• 2022

This study was conducted to corroborate the factors that influence consumer characteristics and technology acceptance on online luxury platforms, which are rapidly emerging as distribution channels for luxury brands. To this end, the relationship between the degree of technology acceptance and behavioral intention of fashion consumers on online luxury platforms and the effect on specific factors such as age and gender was investigated to see if there was a difference in behavior and use behavior. A survey was conducted on Korean consumers between the age of 20 and 40 who have used online luxury platforms and then, a statistical analysis was conducted. As a result of the study, performance expectancy and facilitating conditions, hedonic motivation, price value, and habit were found to have a significant effect on platform behavioral intention, but effort expectancy and social influence did not have a significant effect. Additionally, both facilitating conditions and habit were found to have a directly significant effect on the platform use behavior, and it was confirmed that the platform behavior intention also had a significant effect on the use behavior. As a result of confirming the moderating effect of gender and age, there was no difference based on gender, but only the relationship between price value and behavioral intention was found to have a moderating effect. It is hoped that domestic online luxury platforms will grow into channels with distinct characteristics and continue to develop in the luxury market by utilizing specific affect factors of this study.